33 Marketing Strategies jobs in Riyadh

We are seeking a seasoned and strategic Personal Brand & Visibility Strategy Lead to oversee the end-to-end management of the Minister’s public presence across all social and digital platforms.

This role will lead the إدارة الظهور (Visibility Management) function, ensuring that the Minister’s image, communications, and engagements are positioned in a way that reflects his leadership, aligns with national objectives, and enhances public perception in both local and international spheres.

The ideal candidate has prior experience working with high-profile figures in governmental entities, a deep understanding of cultural and political sensitivities, and the ability to translate strategic positioning into powerful, authentic content and visibility initiatives.

Key Responsibilities:

1. Strategic Leadership of إدارة الظهور
   Develop and lead the full strategy for the Minister’s public presence, ensuring it aligns with national communication priorities, Vision 2030, and the overarching governmental tone.

Build a positioning map and visibility framework tailored to the Minister’s portfolio, public engagements, and policy focus areas.

Ensure integration of visibility strategy across public appearances, interviews, speaking engagements, and social media.

1. Personal Brand Development
   Define and continuously refine the personal brand pillars, tone of voice, and communication style of the Minister.

Guide all communication efforts to maintain consistency in visual and written language, ensuring alignment with government communications guidelines.

1. Content Oversight
   Supervise the ideation and planning of content calendars in coordination with creative, copywriting, and media teams.

Approve strategic content angles and key messaging, especially for sensitive or high-visibility content (e.g., national campaigns, international meetings, milestone announcements).

Lead crisis communication strategies across digital platforms when necessary.

1. Government Relations & Protocol Alignment
   Ensure all communication is aligned with protocol standards and represents the Minister and the entity with utmost professionalism.

Serve as the bridge between the visibility strategy and other government entities or communication departments to ensure consistency and approval workflows.

1. Performance Monitoring & Optimization
   Analyze visibility efforts through monthly performance dashboards and media coverage reports.

Recommend optimizations based on audience feedback, public sentiment, and analytics.

Track reputation metrics, public engagement trends, and develop data-driven reports for internal decision-making.

Required Qualifications:

• Bachelor’s degree in Strategic Communications, Political Science, Public Relations, or a related field (Master’s preferred).

• Minimum 5–7 years of experience in strategic communications or visibility management within government entities or ministries.
• Proven track record in handling high-profile public figures and managing complex visibility strategies.
• Deep understanding of Saudi governmental tone, audience behavior, and cultural expectations.

Key Skills & Attributes:

• Exceptional strategic thinking and judgment.
• High level of discretion and emotional intelligence.
• Excellent Arabic and English communication (spoken and written).
• Politically and culturally sensitive, with protocol knowledge.
• Able to lead teams across content, media, and communication units.

We are seeking a seasoned and strategic Personal Brand & Visibility Strategy Lead to oversee the end-to-end management of the Minister’s public presence across all social and digital platforms.

This role will lead the إدارة الظهور (Visibility Management) function, ensuring that the Minister’s image, communications, and engagements are positioned in a way that reflects his leadership, aligns with national objectives, and enhances public perception in both local and international spheres.

The ideal candidate has prior experience working with high-profile figures in governmental entities, a deep understanding of cultural and political sensitivities, and the ability to translate strategic positioning into powerful, authentic content and visibility initiatives.

Key Responsibilities:

1. Strategic Leadership of إدارة الظهور
   Develop and lead the full strategy for the Minister’s public presence, ensuring it aligns with national communication priorities, Vision 2030, and the overarching governmental tone.

Build a positioning map and visibility framework tailored to the Minister’s portfolio, public engagements, and policy focus areas.

Ensure integration of visibility strategy across public appearances, interviews, speaking engagements, and social media.

1. Personal Brand Development
   Define and continuously refine the personal brand pillars, tone of voice, and communication style of the Minister.

Guide all communication efforts to maintain consistency in visual and written language, ensuring alignment with government communications guidelines.

1. Content Oversight
   Supervise the ideation and planning of content calendars in coordination with creative, copywriting, and media teams.

Approve strategic content angles and key messaging, especially for sensitive or high-visibility content (e.g., national campaigns, international meetings, milestone announcements).

Lead crisis communication strategies across digital platforms when necessary.

1. Government Relations & Protocol Alignment
   Ensure all communication is aligned with protocol standards and represents the Minister and the entity with utmost professionalism.

Serve as the bridge between the visibility strategy and other government entities or communication departments to ensure consistency and approval workflows.

1. Performance Monitoring & Optimization
   Analyze visibility efforts through monthly performance dashboards and media coverage reports.

Recommend optimizations based on audience feedback, public sentiment, and analytics.

Track reputation metrics, public engagement trends, and develop data-driven reports for internal decision-making.

Required Qualifications:

• Bachelor’s degree in Strategic Communications, Political Science, Public Relations, or a related field (Master’s preferred).

• Minimum 5–7 years of experience in strategic communications or visibility management within government entities or ministries.
• Proven track record in handling high-profile public figures and managing complex visibility strategies.
• Deep understanding of Saudi governmental tone, audience behavior, and cultural expectations.

Key Skills & Attributes:

• Exceptional strategic thinking and judgment.
• High level of discretion and emotional intelligence.
• Excellent Arabic and English communication (spoken and written).
• Politically and culturally sensitive, with protocol knowledge.
• Able to lead teams across content, media, and communication units.

3 weeks ago Be among the first 25 applicants

We are hiring a Digital Marketing Specialist for a full-time, on-site position . The role involves managing and optimizing digital marketing activities, including web analytics and online campaigns, with a strong focus on improving performance and reducing CPA (Cost Per Acquisition). Collaboration with the content team and regular follow-ups to ensure seamless campaign execution are key aspects of this role.

Our company is rapidly expanding its digital presence, offering an exciting opportunity to contribute to a fast-growing e-commerce and retail ecosystem.

Key Responsibilities:

• Develop and manage digital marketing campaigns to increase ROI
• Optimize campaign performance to reduce CPA
• Collaborate with the content team to ensure cohesive marketing strategies
• Analyze web analytics and use insights to refine strategies
• Create and maintain a content calendar and ensure timely execution
• Stay updated with digital marketing trends and implement best practices
• Coordinate with the customer service team to address comments and feedback
• Prepare performance reports and provide recommendations for improvement
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Advertising
• Industries IT Services and IT Consulting

Referrals increase your chances of interviewing at ALKAFFARY GROUP by 2x

Riyadh, Riyadh, Saudi Arabia 16 hours ago

Riyadh, Riyadh, Saudi Arabia 21 hours ago

Riyadh, Riyadh, Saudi Arabia 22 hours ago

Riyadh, Riyadh, Saudi Arabia 21 hours ago

Riyadh, Riyadh, Saudi Arabia 16 hours ago

Riyadh, Riyadh, Saudi Arabia 18 hours ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.

Responsibilities

• Managing advertising campaigns for (Google Ads, Snapchat ads, TikTok, Meta)
• Maneuver digital marketing campaigns through all areas of the project life cycle
• Clearly understand and implement digital marketing campaigns which fit client needs
• Provide analytical reporting of campaigns to stakeholders

Qualifications

• Websites management (WordPress)
• Using AI tools
• Excellent designing skills using Photoshop and Canva
• Experience with SEO and SEM Strong written, verbal and collaboration skills
• Preferably working with a marketing agency
• Minimum 3 years of experience in Digital Marketing field
• Previous work within Saudi clients or managing campaigns within Saudi market

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Chemical Manufacturing

Referrals increase your chances of interviewing at Star Technologies by 2x

Riyadh, Riyadh, Saudi Arabia 19 hours ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

هذه الوظيفة تتطلب شخصًا نشيطًا وقادرًا على التواصل والترويج بفعالية لتحقيق أهداف التسويق وزيادة قاعدة العملاء.

• جمع قاعدة بيانات للعملاء المحتملين والتواصل معهم لتسويق خدمات الشركة عبر قنوات الاتصال المختلفة (الهاتف، وسائل التواصل الاجتماعي) لضمان الوصول لأكبر عدد من العملاء المحتملين.
• الترويج لأنظمة الشركة وخدماتها من خلال وسائل الإعلام المختلفة وزيادة الوعي بالنشاط التجاري.
• إدارة علاقات العملاء والتواصل المستمر مع العملاء المحتملين والحاليين للحفاظ على علاقة إيجابية.
• إعداد خطط للترويج المجاني وتحديد الفترات والفئات المستهدفة لتحقيق أفضل نتائج.
• تجهيز المحتوى اللازم لعمليات التسويق وتصميم المواد الإعلانية والترويجية بطريقة احترافية.
• إدارة حسابات الشركة على وسائل التواصل الاجتماعي بشكل فعال، وزيادة التفاعل مع الجمهور المستهدف.
• جمع قواعد بيانات العملاء المحتملين وتصنيفها بناءً على معايير محددة.
• التواصل مع العملاء المحتملين وترشيحهم لفريق المبيعات المناسب.
• الترويج والدعاية لأنظمة الشركة عبر منصات التواصل الاجتماعي والوسائل الرقمية المختلفة.
• إدارة العلاقات مع العملاء والمتابعة الدائمة لتحديث المعلومات والتواصل الفعال.
• تحليل النتائج وتقديم تقارير عن الحملة التسويقية وفعالية التواصل مع العملاء.

• شهادة دبلوم فما فوق في مجالات التسويق أو المبيعات.
• خبرة لا تقل عن سنتين في مجال التسويق عبر الهاتف أو وسائل التواصل الاجتماعي.
• إلمام واسع بالأنظمة التقنية وحلول B2B.
• خبرة عملية في إدارة منصات التواصل الاجتماعي وزيادة التفاعل.
• إجادة الحاسب الآلي والقدرة على التعامل مع الأدوات التقنية المتخصصة في التسويق.
• الرغبة الجادة في تطوير المهارات وتحقيق التميز.
• القدرة على العمل تحت ضغط وتحقيق الأهداف التسويقية.
• مهارات قوية في الإقناع والتواصل الفعّال.

The Digital Marketing Specialist will be responsible for developing and executing effective digital marketing strategies to enhance brand visibility, engage audiences, and drive customer acquisition. This role requires expertise in digital advertising, social media management, SEO, and analytics to achieve measurable results.

1. Digital Strategy and Execution

• Develop and implement comprehensive digital marketing strategies aligned with the company’s goals.
• Plan and execute campaigns across digital platforms, including Google Ads, social media, and email marketing.
• Optimize campaigns to improve ROI, reach, and engagement.

2. Social Media Management

• Create and manage content calendars for social media platforms (Instagram, Facebook, Twitter, LinkedIn, etc.).
• Monitor, engage, and grow the company’s social media presence to strengthen brand awareness.
• Collaborate with the design and content teams to produce high-quality, engaging content.

3. SEO and Website Optimization

• Conduct keyword research to improve organic search rankings and drive traffic.
• Optimize website content and structure for SEO best practices.
• Analyze website performance using tools like Google Analytics to improve user experience and conversion rates.

4. Performance Analysis and Reporting

• Track and analyze campaign performance metrics to evaluate effectiveness and identify areas for improvement.
• Prepare detailed reports on digital marketing activities, presenting insights and recommendations to stakeholders.

5. Collaboration

• Work closely with the creative and marketing teams to ensure consistent branding across all digital channels.
• Coordinate with external agencies or vendors as needed for campaign execution and optimization.

6. Trend Analysis and Innovation

• Stay updated on digital marketing trends, tools, and technologies to keep strategies innovative.
• Propose new ideas and platforms to enhance the company’s digital presence.

Education:

• Bachelor’s degree in Marketing, Business Administration, or a related field.

Experience:

• 2-4 years of experience in digital marketing or a related role.
• Proven track record of managing successful digital campaigns.

Skills:

• Proficiency in digital marketing tools and platforms (Google Ads, Meta Ads Manager, HubSpot, Mailchimp, etc.).
• Strong knowledge of SEO, SEM, and analytics tools (Google Analytics, Ahrefs, SEMrush).
• Excellent written and verbal communication skills in English; Arabic proficiency is a plus.
• Creative thinking with a results-driven approach.
• Strong organizational and time management skills.

Personal Attributes:

• Detail-oriented and highly analytical.
• Collaborative team player with a proactive mindset.
• Passionate about digital trends and marketing innovation.

Riyadh, Saudi Arabia | Posted on 07/14/2025

we believe in the power of brands in creating unique businesses, and we believe in the power of content and tools in reaching our audience. as a Digital Marketing Specialist, you will be responsible for building brand awareness and driving commercial performance of our brand across different marketing channels. our goal is to create a strong community around the brand and to build a brand image that represents our main value and delivers our core messages. are you equipped with the right tools and ready for a unique journey? then you are welcomed.

responsibilities:

• develop digital media plans with goals aligned with the brand’s vision
• research and study the latest marketing trends
• establish our online presence and create brand awareness
• spread the company’s message through social media and other online mediums
• innovate and build unconventional digital campaigns that deliver the message
• develop different types of content including copywriting (social media, websites, blogs, articles, etc.), videos, etc. and collaborate with supplier if needed
• manage digital platforms and run the day-to-day social media and search engine optimization (SEO) audits to ensure best practices are being used
• create and monitor Google Ads marketing campaigns and coordinates with the graphics team to create engaging display ads
• collaborate with sales team to increase the company’s sales through digital channels
• improve customer engagement using various marketing tactics
• supervise ROI and KPIs with weekly performance reports to be submitted to management

• relevant experience in a similar position for at least 2 years
• previous experience working in the hospitality industry OR with lifestyle brands is preferred, with a marketing background
• demonstrated ability to develop and implement successful marketing plans
• deep understanding of different digital media platforms and paid ads
• excellent verbal, writing, listening and presentation skills
• self-motivated and creative problem-solver
• ability to work both autonomously and in a team setting

• GTM & Event Management: Build, manage, and troubleshoot event tracking through Google Tag Manager across all website and campaign platforms.
• Website & Platform Integration: Ensure seamless integration between the website and various advertising platforms (e.g., Google Ads, Meta, LinkedIn, TikTok, Snapchat), and CRM systems.
• Technical SEO Execution: Conduct technical SEO audits, implement solutions, and track improvements across crawlability, site speed, structured data, and indexing performance.
• CRM Automation: Support CRM system automation for lead nurturing and campaign personalization, ensuring high-quality data transfer from web to CRM.
• Script Implementation: Use HTML (and basic JS) to implement custom code, tracking scripts, and lightweight functional enhancements on the website.
• Cross-Functional Collaboration: Work closely with marketing, content, product, and development teams to ensure alignment between marketing goals and technical execution.
• Reporting & Data Assurance: Validate that all tracking is functional and aligned with analytics/reporting needs.
  
  

• 4+ years of professional experience in marketing technology, digital analytics, or a similar technical marketing role.
• Bachelor’s degree in a technical field (e.g., Computer Science, Information Technology, Web Development) or equivalent experience.
• Proven hands-on expertise in Google Tag Manager (GTM) — certification or track record of advanced implementation required.
• Strong knowledge and practical experience in Technical SEO for at least 3–4 years.
• Solid command of HTML, and familiarity with JS and DOM manipulation for marketing purposes.
• Demonstrated ability to troubleshoot cross-platform tracking and data flow issues.
• Proficiency with at least one CRM platform (e.g., HubSpot, Salesforce) — automation experience is a plus.
  
  

• Experience with marketing tools (e.g., Google Analytics, Google Tag Manager, , Hotjar, SEMRush).
• Background in automating CRM workflows and managing lead lifecycle integrations.
• Familiarity with CMS platforms (e.g., WordPress, Webflow).
• Experience working in cross-functional teams.
  
  

• A candidate who shows strong ownership and commitment to their role.
• A self-starter with attention to detail and the ability to work independently on technical initiatives.
• Someone who is solution-oriented, organized, and thrives in a fast-paced environment.
  
  

• We have an inclusive and diverse culture that encourages innovation and flexibility in remote, in-office, and hybrid work setups.
• We offer highly competitive compensation packages, including the potential for shares.
• We prioritize personal development and offer regular training and an annual learning stipend to tackle new challenges and grow your career in a hyper-growth environment.
• Join a talented team of over 30 nationalities working in 7 countries and gain valuable experience in an exciting industry.
• We offer autonomy, mentoring, and challenging goals that create incredible opportunities for both you and the company.
• You will be given a lot of responsibility and trust. We believe that the best results come when the people responsible for a function are given the freedom to do what they think is best.
  
  

We are seeking a skilled and experienced Digital Marketing Manager with a strong background in healthcare marketing to join our dynamic team. The ideal candidate will have a proven track record in implementing effective digital campaigns, creating compelling content, and leveraging multilingual (English and Arabic) expertise. A solid understanding of healthcare industry trends and marketing tools is essential.

We are a fast-growing health tech startup focused on delivering advanced healthcare solutions tailored to the Saudi Arabian market. Our mission is to leverage cutting-edge technology to improve health outcomes, streamline healthcare services, and enhance patient experiences. If you are passionate about transforming healthcare and want to make a meaningful impact in Saudi Arabia, we would love to have you on our team.

Plan, Develop, and Execute Campaigns:

• Strategize and implement data-driven B2B SEO, SEM, and PPC campaigns for SaaS solutions to maximize visibility, drive targeted traffic, and ensure a strong return on investment (ROI).
• Develop and execute cold outreach strategies to identify, engage and convert high-quality leads.
• Establish and manage affiliate marketing strategies to expand reach and foster partnerships.

Content Marketing:

• Lead developing engaging and Saudi market relevant content for social media, blogs, and email campaigns.

• Heat Mapping and Behavioral Analysis:
  • Use tools like Hotjar and Microsoft Clarity to analyze user behavior and identify drop-off points or friction in user journeys.
  • Recommend actionable improvements to optimize website design, improve user experience, and increase conversion rates.
• Analytics and Reporting:
  • Track campaign performance using tools like Google Analytics 4 (GA4) and provide regular performance insights.
  • Perform A/B testing to evaluate content and design variations, identifying the best-performing elements to drive higher conversions.
• Conversion Rate Optimization (CRO):
  • Implement strategies to improve conversion rates across landing pages, websites, and email campaigns.
  • Leverage insights from user behavior analysis, A/B testing, and analytics to develop and execute CRO initiatives that enhance client acquisition.

• Persona Development and Strategy:
  • Identify and develop detailed audience personas based on research and data.
  • Tailor marketing strategies to resonate with different healthcare stakeholders.
• Healthcare Audience Expertise:
  • Craft campaigns that address the unique needs and challenges of the Saudi Arabian healthcare market.
  • Stay updated on industry trends, regulatory requirements, and culturally sensitive messaging.

• 5+ years of experience in digital marketing, with a focus on healthcare preferred.
• Proven expertise in managing SEO, PPC, and social media campaigns.
• Experience with cold outreach strategies, affiliate marketing, and persona-driven campaigns.
• Proficiency in marketing tools like Google Analytics, Hotjar, Microsoft Clarity, general CRM understanding.
• Strong skills in creating and optimizing marketing content for emails, social media ads, etc.
• Sufficient skills in designing marketing assets.
• Fluency in English and Arabic.
• Familiarity with the healthcare landscape, trends, and audience expectations.
• Creative and detail-oriented mindset with a focus on results.

• Opportunity to work with a team of passionate professionals committed to transforming the healthcare industry.
• The chance to make a significant impact on healthcare quality through innovative technology.

If you’re passionate about healthcare innovation and excited about shaping the future of health tech in Saudi Arabia, apply now!