56 Marketing Strategies jobs in Riyadh

Responsibilities

• Plan, manage, and execute digital marketing campaigns across paid search, social media, display, email, and other relevant channels.
• Optimize campaigns to maximize ROI, improve click-through rates, and achieve lead generation/conversion goals.
• Manage end-to-end campaign execution including content briefs, creatives, targeting, and reporting.
• Collaborate with creative, content, and product teams to develop engaging campaign assets.
• Track, analyze, and report on campaign performance using tools such as Google Analytics, Meta Ads Manager, and marketing automation platforms.
• Conduct A/B testing to improve campaign performance and user engagement.
• Stay up to date with digital marketing trends, tools, and best practices to bring innovative ideas into campaigns.
• Support SEO, website optimization, and CRM/marketing automation initiatives as required.

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
• 4+ years of hands-on digital marketing experience.
• Strong understanding of digital advertising platforms (Google Ads, Meta Ads, LinkedIn Campaign Manager, etc.).
• Proficiency in analytics and reporting tools (Google Analytics, Data Studio, or similar).
• Solid knowledge of SEO, SEM, and social media advertising.
• Strong analytical skills with a track record of improving campaign performance.
• Excellent communication, project management, and organizational skills.

Responsibilities

• Requires specialized depth and/or breadth of expertise in own job discipline or Marketing Campaigns management and is often regarded as a source of knowledge to other subordinates.
• Solves unique problems that have a broad impact on the business.
• Contributes to the development of organization's Marketing Campaigns strategy.
• May lead teams or projects within Marketing Campaigns.
• Execute marketing campaigns, advertising and promotional activities for SPL and ensure using the most effective marketing communication tools.
• Create consumer awareness and demand, strengthen market penetration and achieve sales target.
• Develop and direct campaigns for the promotion of the SPL’s Products.
• Work with agencies to book all campaigns according to the approved marketing plans.
• Monitor campaign delivery and work with agency - if needed- to ensure full optimization where needed.
• Recommend new marketing channels based on product needs and market trends.
• Monitor the results of marketing campaigns and make whatever changes may be required to improve performance.

Responsibilities

• Requires specialized depth and/or breadth of expertise in own job discipline or Marketing Campaigns management and is often regarded as a source of knowledge to other subordinates.
• Solves unique problems that have a broad impact on the business.
• Contributes to the development of organization's Marketing Campaigns strategy.
• May lead teams or projects within Marketing Campaigns.
• Execute marketing campaigns, advertising and promotional activities for SPL and ensure using the most effective marketing communication tools.
• Create consumer awareness and demand, strengthen market penetration and achieve sales target.
• Develop and direct campaigns for the promotion of the SPL’s Products.
• Work with agencies to book all campaigns according to the approved marketing plans.
• Monitor campaign delivery and work with agency - if needed- to ensure full optimization where needed.
• Recommend new marketing channels based on product needs and market trends.
• Monitor the results of marketing campaigns and make whatever changes may be required to improve performance.

We are seeking a seasoned and strategic Personal Brand & Visibility Strategy Lead to oversee the end-to-end management of the Minister’s public presence across all social and digital platforms.

This role will lead the إدارة الظهور (Visibility Management) function, ensuring that the Minister’s image, communications, and engagements are positioned in a way that reflects his leadership, aligns with national objectives, and enhances public perception in both local and international spheres.

The ideal candidate has prior experience working with high-profile figures in governmental entities, a deep understanding of cultural and political sensitivities, and the ability to translate strategic positioning into powerful, authentic content and visibility initiatives.

Key Responsibilities:

1. Strategic Leadership of إدارة الظهور
   Develop and lead the full strategy for the Minister’s public presence, ensuring it aligns with national communication priorities, Vision 2030, and the overarching governmental tone.

Build a positioning map and visibility framework tailored to the Minister’s portfolio, public engagements, and policy focus areas.

Ensure integration of visibility strategy across public appearances, interviews, speaking engagements, and social media.

1. Personal Brand Development
   Define and continuously refine the personal brand pillars, tone of voice, and communication style of the Minister.

Guide all communication efforts to maintain consistency in visual and written language, ensuring alignment with government communications guidelines.

1. Content Oversight
   Supervise the ideation and planning of content calendars in coordination with creative, copywriting, and media teams.

Approve strategic content angles and key messaging, especially for sensitive or high-visibility content (e.g., national campaigns, international meetings, milestone announcements).

Lead crisis communication strategies across digital platforms when necessary.

1. Government Relations & Protocol Alignment
   Ensure all communication is aligned with protocol standards and represents the Minister and the entity with utmost professionalism.

Serve as the bridge between the visibility strategy and other government entities or communication departments to ensure consistency and approval workflows.

1. Performance Monitoring & Optimization
   Analyze visibility efforts through monthly performance dashboards and media coverage reports.

Recommend optimizations based on audience feedback, public sentiment, and analytics.

Track reputation metrics, public engagement trends, and develop data-driven reports for internal decision-making.

Required Qualifications:

• Bachelor’s degree in Strategic Communications, Political Science, Public Relations, or a related field (Master’s preferred).

• Minimum 5–7 years of experience in strategic communications or visibility management within government entities or ministries.
• Proven track record in handling high-profile public figures and managing complex visibility strategies.
• Deep understanding of Saudi governmental tone, audience behavior, and cultural expectations.

Key Skills & Attributes:

• Exceptional strategic thinking and judgment.
• High level of discretion and emotional intelligence.
• Excellent Arabic and English communication (spoken and written).
• Politically and culturally sensitive, with protocol knowledge.
• Able to lead teams across content, media, and communication units.

We are seeking a seasoned and strategic Personal Brand & Visibility Strategy Lead to oversee the end-to-end management of the Minister’s public presence across all social and digital platforms.

This role will lead the إدارة الظهور (Visibility Management) function, ensuring that the Minister’s image, communications, and engagements are positioned in a way that reflects his leadership, aligns with national objectives, and enhances public perception in both local and international spheres.

The ideal candidate has prior experience working with high-profile figures in governmental entities, a deep understanding of cultural and political sensitivities, and the ability to translate strategic positioning into powerful, authentic content and visibility initiatives.

Key Responsibilities:

1. Strategic Leadership of إدارة الظهور
   Develop and lead the full strategy for the Minister’s public presence, ensuring it aligns with national communication priorities, Vision 2030, and the overarching governmental tone.

Build a positioning map and visibility framework tailored to the Minister’s portfolio, public engagements, and policy focus areas.

Ensure integration of visibility strategy across public appearances, interviews, speaking engagements, and social media.

1. Personal Brand Development
   Define and continuously refine the personal brand pillars, tone of voice, and communication style of the Minister.

Guide all communication efforts to maintain consistency in visual and written language, ensuring alignment with government communications guidelines.

1. Content Oversight
   Supervise the ideation and planning of content calendars in coordination with creative, copywriting, and media teams.

Approve strategic content angles and key messaging, especially for sensitive or high-visibility content (e.g., national campaigns, international meetings, milestone announcements).

Lead crisis communication strategies across digital platforms when necessary.

1. Government Relations & Protocol Alignment
   Ensure all communication is aligned with protocol standards and represents the Minister and the entity with utmost professionalism.

Serve as the bridge between the visibility strategy and other government entities or communication departments to ensure consistency and approval workflows.

1. Performance Monitoring & Optimization
   Analyze visibility efforts through monthly performance dashboards and media coverage reports.

Recommend optimizations based on audience feedback, public sentiment, and analytics.

Track reputation metrics, public engagement trends, and develop data-driven reports for internal decision-making.

Required Qualifications:

• Bachelor’s degree in Strategic Communications, Political Science, Public Relations, or a related field (Master’s preferred).

• Minimum 5–7 years of experience in strategic communications or visibility management within government entities or ministries.
• Proven track record in handling high-profile public figures and managing complex visibility strategies.
• Deep understanding of Saudi governmental tone, audience behavior, and cultural expectations.

Key Skills & Attributes:

• Exceptional strategic thinking and judgment.
• High level of discretion and emotional intelligence.
• Excellent Arabic and English communication (spoken and written).
• Politically and culturally sensitive, with protocol knowledge.
• Able to lead teams across content, media, and communication units.

Growth Responsibilities

• Implement growth strategies that increase brand visibility and customer engagement.
• Work with the product and marketing teams to optimize user acquisition and retention strategies.
• Track and analyze the performance of growth initiatives to ensure maximum impact.
• Develop targeted campaigns to reach key customer segments.

Collaborate with the analytics team to extract actionable insights and improve campaign effectiveness.

• Participate in the identification and recruitment of key talents for their respective Department.
• Manage, guide and assist direct reports to perform their functional operations in accordance with set policies and procedures.
• Set performance objectives, provide necessary support, evaluate/appraise the team and provide regular feedback on performance.

Uphold a high-performance working environment and promote the Organization’s Values.

Preferred Industry : Fintech/Banking/Financial services.

Mid-Senior level

Full-time

Marketing

Financial Services and Banking

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Get notified about new Digital Marketing Manager jobs in Riyadh, Riyadh, Saudi Arabia .

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The Digital Marketing Specialist will be responsible for developing and executing effective digital marketing strategies to enhance brand visibility, engage audiences, and drive customer acquisition. This role requires expertise in digital advertising, social media management, SEO, and analytics to achieve measurable results.

1. Digital Strategy and Execution

• Develop and implement comprehensive digital marketing strategies aligned with the company’s goals.
• Plan and execute campaigns across digital platforms, including Google Ads, social media, and email marketing.
• Optimize campaigns to improve ROI, reach, and engagement.

2. Social Media Management

• Create and manage content calendars for social media platforms (Instagram, Facebook, Twitter, LinkedIn, etc.).
• Monitor, engage, and grow the company’s social media presence to strengthen brand awareness.
• Collaborate with the design and content teams to produce high-quality, engaging content.

3. SEO and Website Optimization

• Conduct keyword research to improve organic search rankings and drive traffic.
• Optimize website content and structure for SEO best practices.
• Analyze website performance using tools like Google Analytics to improve user experience and conversion rates.

4. Performance Analysis and Reporting

• Track and analyze campaign performance metrics to evaluate effectiveness and identify areas for improvement.
• Prepare detailed reports on digital marketing activities, presenting insights and recommendations to stakeholders.

5. Collaboration

• Work closely with the creative and marketing teams to ensure consistent branding across all digital channels.
• Coordinate with external agencies or vendors as needed for campaign execution and optimization.

6. Trend Analysis and Innovation

• Stay updated on digital marketing trends, tools, and technologies to keep strategies innovative.
• Propose new ideas and platforms to enhance the company’s digital presence.

Education:

• Bachelor’s degree in Marketing, Business Administration, or a related field.

Experience:

• 2-4 years of experience in digital marketing or a related role.
• Proven track record of managing successful digital campaigns.

Skills:

• Proficiency in digital marketing tools and platforms (Google Ads, Meta Ads Manager, HubSpot, Mailchimp, etc.).
• Strong knowledge of SEO, SEM, and analytics tools (Google Analytics, Ahrefs, SEMrush).
• Excellent written and verbal communication skills in English; Arabic proficiency is a plus.
• Creative thinking with a results-driven approach.
• Strong organizational and time management skills.

Personal Attributes:

• Detail-oriented and highly analytical.
• Collaborative team player with a proactive mindset.
• Passionate about digital trends and marketing innovation.

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

We are hiring a Digital Marketing Specialist for a full-time, on-site position . The role involves managing and optimizing digital marketing activities, including web analytics and online campaigns, with a strong focus on improving performance and reducing CPA (Cost Per Acquisition). Collaboration with the content team and regular follow-ups to ensure seamless campaign execution are key aspects of this role.

Our company is rapidly expanding its digital presence, offering an exciting opportunity to contribute to a fast-growing e-commerce and retail ecosystem.

Key Responsibilities:

• Develop and manage digital marketing campaigns to increase ROI.
• Optimize campaign performance to reduce CPA.
• Collaborate with the content team to ensure cohesive marketing strategies.
• Analyze web analytics and use insights to refine strategies.
• Create and maintain a content calendar and ensure timely execution.
• Stay updated with digital marketing trends and implement best practices.
• Coordinate with the customer service team to address comments and feedback.
• Prepare performance reports and provide recommendations for improvement.

Qualifications:

• Proven expertise in web analytics and online marketing.
• Hands-on experience with e-commerce platforms like Shopify, Zid, Salla on a Retail .
• Familiarity with digital marketing trends and tools.
• Experience in the e-commerce or retail sector in Saudi Arabia is a plus.
• Track record of managing funded campaigns to increase ROI.

Company Industry

• Retail

Department / Functional Area

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords

• Digital Marketing Specialist

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Overview

Job description :

We are currently recruiting a digital marketing specialist for Plastic factory in Riyadh. Job brief implement our campaigns, branding our products on platforms such as Amazon - Alibaba etc. managing our social media networks, Google Ads, email marketing, Opening a new markets and support in achieving the annul sales plan.

• Plan and execute all web, SEO / SEM, database marketing, email, social media, and display advertising campaigns.
• Sourcing and oversee the work of external consultants / suppliers, including web developers, videographers, graphic designers and online agencies that fit with the context of the brand.
• Create online campaigns on various platforms like (LinkedIn, Facebook, , Twitter and Instagram) to enhance audience engagement.
• Oversee all marketing activities and update our products on various platforms like Amazon and ali baba. . Liaise with 3rd party vendors and agencies for marketing our products smoothly . Opening new markets in Africa and the Middle East via online promoting products
• Requirements : -

• BS. degree in marketing or a related field
• English fluent
• Experience at least 3 years in digital marketing, online sales or E-commerce.
• if interested kindly send your Cv on : #digitalmarketing #onlinemarketing #ecommerce #salesonline