49 Marketing Strategies jobs in Riyadh

Responsibilities

• Requires specialized depth and/or breadth of expertise in own job discipline or Marketing Campaigns management and is often regarded as a source of knowledge to other subordinates.
• Solves unique problems that have a broad impact on the business.
• Contributes to the development of organization's Marketing Campaigns strategy.
• May lead teams or projects within Marketing Campaigns.
• Execute marketing campaigns, advertising and promotional activities for SPL and ensure using the most effective marketing communication tools.
• Create consumer awareness and demand, strengthen market penetration and achieve sales target.
• Develop and direct campaigns for the promotion of the SPL’s Products.
• Work with agencies to book all campaigns according to the approved marketing plans.
• Monitor campaign delivery and work with agency - if needed- to ensure full optimization where needed.
• Recommend new marketing channels based on product needs and market trends.
• Monitor the results of marketing campaigns and make whatever changes may be required to improve performance.

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A career at SABIC provides you with an opportunity to leave a lasting positive impact to the world and yourself. From excellent health and well-being benefits to our comprehensive learning programs. We offer a wide range of benefits and offerings that recognize that our people have unique motivations and ambitions. It’s all about matching what matters to you with what matters to us. Let’s explore what matters!

As one of the world’s largest diversified chemical companies, we activate the power of human capital to address society’s future challenges. Through partnerships, we enable life-saving medical innovations and help fight world hunger. We are driving the circular economy for the benefit of communities and our planet through sustainability initiatives, such as our TRUCIRCLE portfolio. Our success is built upon the collective excellence of our 32,000 employees in 50+ countries. Our values – Inspire, Engage, Create, and Deliver – are the foundation of our success. To learn more about these and how we strive to Be the Impact, click here:

Our purpose is "Chemistry that Matters". This is what drives us to do what we do. "Chemistry" goes beyond applying science and technology to enhance the supply of essential materials to the world. It is how we work, to build long-lasting relationships of trust. “What Matters” is making a meaningful impact for the world – through the customers and communities we collaborate with, so that we succeed and grow together.

It is all about matching what matters to you with what matters to us. We are mindful about the importance of the team we are building and how our team members impact to our culture. We believe that good ideas come from anywhere, being inclusive to diverse perspectives is stimulating, encourages innovation and is critical to our mission. Let us explore this together!

Job Summary:

The Brand Strategy Manager is responsible for leading the development, articulation, and implementation of a cohesive brand strategy and architecture that supports the company’s vision, enhances brand equity, and drives long-term business value. This includes leading brand architecture development, overseeing brand studies and campaigns, and driving brand analysis using performance metrics and insights.

Job Purpose & Responsibilities:

• Lead the strategic development, execution, and evolution of SABIC Company’s global brand strategy to drive long-term business growth, differentiation, and market leadership.
• Architect and govern a cohesive brand architecture framework that ensures clarity, consistency, and scalability across the company’s portfolio globally.
• Oversee brand benchmarking initiatives and studies to evaluate brand performance and to monitor brand health, awareness, and alignment with strategic goals.
• Define and protect the brand’s value proposition, ensuring its relevance, credibility, and resonance with customers, partners, and stakeholders.
• Strategically support brand-led campaigns that elevate brand visibility, engagement, and connection with SABIC target audiences.
• Provide executive-level reporting and insights on brand performance, reputation, and value creation to inform leadership and strategic priorities.
• Lead efforts to strengthen and safeguard brand reputation through proactive governance, risk mitigation, and alignment with corporate values.
• Drive cross-functional alignment by embedding brand strategy into business planning, product development, communications, and customer experience initiatives.
• Motivate, develop, attract and retain talent for the organization across all levels as well as mentor and support continuous learning across the organization.
• Accountable for defining and managing the Brand Operation and Activation function including resource planning (Objectives, KPIs, Budgets, FTE, Talent / Talent Review Process “TRP”).

Minimum Education/Experience Requirements:

• Bachelor’s degree in marketing.
• Preferred Master or MBA (with International or Global Focus, specialization in Marketing or Communications).
• Minimum 8 years’ experience of brand Management, marketing and communications, preferred brand development and guardianship experience.

Competencies and Skills:

• Special Matter Expert in Brand Management and Marketing.
• Measurement, brand analytics, Media and Advertisement expertise
• Multi-cultural management and communications skill set.
• Strategic Mind set and timely decision making
• Leadership, influence and stakeholder engagement

Application is open from 15 September 2025 until 29 September 2025

We are proud to be a diverse and an equal opportunity employer. We are fully committed to a culture of respect and inclusion.

Overview

Sr. Manager, Brand Strategy

Chemistry that Matters

A career at SABIC provides you with an opportunity to leave a lasting positive impact to the world and yourself. From excellent health and well-being benefits to our comprehensive learning programs. We offer a wide range of benefits and offerings that recognize that our people have unique motivations and ambitions. It’s all about matching what matters to you with what matters to us. Let’s explore what matters!

As one of the world’s largest diversified chemical companies, we activate the power of human capital to address society’s future challenges. Through partnerships, we enable life-saving medical innovations and help fight world hunger. We are driving the circular economy for the benefit of communities and our planet through sustainability initiatives, such as our TRUCIRCLE portfolio. Our success is built upon the collective excellence of our 32,000 employees in 50+ countries. Our values – Inspire, Engage, Create, and Deliver – are the foundation of our success. To learn more about these and how we strive to Be the Impact, visit SABIC’s careers page.

Our purpose is "Chemistry that Matters". This is what drives us to do what we do. "Chemistry" goes beyond applying science and technology to enhance the supply of essential materials to the world. It is how we work, to build long-lasting relationships of trust. “What Matters” is making a meaningful impact for the world – through the customers and communities we collaborate with, so that we succeed and grow together.

It is all about matching what matters to you with what matters to us. We are mindful about the importance of the team we are building and how our team members impact our culture. We believe that good ideas come from anywhere, being inclusive to diverse perspectives is stimulating, encourages innovation and is critical to our mission. Let us explore this together!

The Brand Strategy Manager is responsible for leading the development, articulation, and implementation of a cohesive brand strategy and architecture that supports the company’s vision, enhances brand equity, and drives long-term business value. This includes leading brand architecture development, overseeing brand studies and campaigns, and driving brand analysis using performance metrics and insights.

• Lead the strategic development, execution, and evolution of SABIC Company’s global brand strategy to drive long-term business growth, differentiation, and market leadership.
• Architect and govern a cohesive brand architecture framework that ensures clarity, consistency, and scalability across the company’s portfolio globally.
• Oversee brand benchmarking initiatives and studies to evaluate brand performance and to monitor brand health, awareness, and alignment with strategic goals.
• Define and protect the brand’s value proposition, ensuring its relevance, credibility, and resonance with customers, partners, and stakeholders.
• Strategically support brand-led campaigns that elevate brand visibility, engagement, and connection with SABIC target audiences.
• Provide executive-level reporting and insights on brand performance, reputation, and value creation to inform leadership and strategic priorities.
• Lead efforts to strengthen and safeguard brand reputation through proactive governance, risk mitigation, and alignment with corporate values.
• Drive cross-functional alignment by embedding brand strategy into business planning, product development, communications, and customer experience initiatives.
• Motivate, develop, attract and retain talent for the organization across all levels as well as mentor and support continuous learning across the organization.
• Accountable for defining and managing the Brand Operation and Activation function including resource planning (Objectives, KPIs, Budgets, FTE, Talent / Talent Review Process “TRP”).

• Bachelor’s degree in marketing.
• Preferred Master or MBA (with International or Global Focus, specialization in Marketing or Communications).
• Minimum 8 years’ experience of brand Management, marketing and communications, preferred brand development and guardianship experience.

• Special Matter Expert in Brand Management and Marketing.
• Measurement, brand analytics, Media and Advertisement expertise
• Multi-cultural management and communications skill set.
• Strategic Mind set and timely decision making
• Leadership, influence and stakeholder engagement

Application is open from 15 September 2025 until 29 September 2025

We are proud to be a diverse and an equal opportunity employer. We are fully committed to a culture of respect and inclusion.

Press Tab to Move to Skip to Content Link

Select how often (in days) to receive an alert:

A career at SABIC provides you with an opportunity to leave a lasting positive impact to the world and yourself. From excellent health and well-being benefits to our comprehensive learning programs. We offer a wide range of benefits and offerings that recognize that our people have unique motivations and ambitions. It’s all about matching what matters to you with what matters to us. Let’s explore what matters!

As one of the world’s largest diversified chemical companies, we activate the power of human capital to address society’s future challenges. Through partnerships, we enable life-saving medical innovations and help fight world hunger. We are driving the circular economy for the benefit of communities and our planet through sustainability initiatives, such as our TRUCIRCLE portfolio. Our success is built upon the collective excellence of our 32,000 employees in 50+ countries. Our values – Inspire, Engage, Create, and Deliver – are the foundation of our success. To learn more about these and how we strive to Be the Impact, click here:

Our purpose is "Chemistry that Matters". This is what drives us to do what we do. "Chemistry" goes beyond applying science and technology to enhance the supply of essential materials to the world. It is how we work, to build long-lasting relationships of trust. “What Matters” is making a meaningful impact for the world – through the customers and communities we collaborate with, so that we succeed and grow together.

It is all about matching what matters to you with what matters to us. We are mindful about the importance of the team we are building and how our team members impact to our culture. We believe that good ideas come from anywhere, being inclusive to diverse perspectives is stimulating, encourages innovation and is critical to our mission. Let us explore this together!

Job Summary:

The Brand Strategy Manager is responsible for leading the development, articulation, and implementation of a cohesive brand strategy and architecture that supports the company’s vision, enhances brand equity, and drives long-term business value. This includes leading brand architecture development, overseeing brand studies and campaigns, and driving brand analysis using performance metrics and insights.

Job Purpose & Responsibilities:

• Lead the strategic development, execution, and evolution of SABIC Company’s global brand strategy to drive long-term business growth, differentiation, and market leadership.
• Architect and govern a cohesive brand architecture framework that ensures clarity, consistency, and scalability across the company’s portfolio globally.
• Oversee brand benchmarking initiatives and studies to evaluate brand performance and to monitor brand health, awareness, and alignment with strategic goals.
• Define and protect the brand’s value proposition, ensuring its relevance, credibility, and resonance with customers, partners, and stakeholders.
• Strategically support brand-led campaigns that elevate brand visibility, engagement, and connection with SABIC target audiences.
• Provide executive-level reporting and insights on brand performance, reputation, and value creation to inform leadership and strategic priorities.
• Lead efforts to strengthen and safeguard brand reputation through proactive governance, risk mitigation, and alignment with corporate values.
• Drive cross-functional alignment by embedding brand strategy into business planning, product development, communications, and customer experience initiatives.
• Motivate, develop, attract and retain talent for the organization across all levels as well as mentor and support continuous learning across the organization.
• Accountable for defining and managing the Brand Operation and Activation function including resource planning (Objectives, KPIs, Budgets, FTE, Talent / Talent Review Process “TRP”).

Minimum Education/Experience Requirements:

• Bachelor’s degree in marketing.
• Preferred Master or MBA (with International or Global Focus, specialization in Marketing or Communications).
• Minimum 8 years’ experience of brand Management, marketing and communications, preferred brand development and guardianship experience.

Competencies and Skills:

• Special Matter Expert in Brand Management and Marketing.
• Measurement, brand analytics, Media and Advertisement expertise
• Multi-cultural management and communications skill set.
• Strategic Mind set and timely decision making
• Leadership, influence and stakeholder engagement

Application is open from 15 September 2025 until 29 September 2025

We are proud to be a diverse and an equal opportunity employer. We are fully committed to a culture of respect and inclusion.

We are seeking a seasoned and strategic Personal Brand & Visibility Strategy Lead to oversee the end-to-end management of the Minister s public presence across all social and digital platforms.

This role will lead the (Visibility Management) function, ensuring that the Minister s image, communications, and engagements are positioned in a way that reflects his leadership, aligns with national objectives, and enhances public perception in both local and international spheres.

The ideal candidate has prior experience working with high-profile figures in governmental entities, a deep understanding of cultural and political sensitivities, and the ability to translate strategic positioning into powerful, authentic content and visibility initiatives.

Key Responsibilities:

Build a positioning map and visibility framework tailored to the Minister s portfolio, public engagements, and policy focus areas.

Ensure integration of visibility strategy across public appearances, interviews, speaking engagements, and social media.

Guide all communication efforts to maintain consistency in visual and written language, ensuring alignment with government communications guidelines.

Approve strategic content angles and key messaging, especially for sensitive or high-visibility content (e.g., national campaigns, international meetings, milestone announcements).

Lead crisis communication strategies across digital platforms when necessary.

Serve as the bridge between the visibility strategy and other government entities or communication departments to ensure consistency and approval workflows.

Recommend optimizations based on audience feedback, public sentiment, and analytics.

Track reputation metrics, public engagement trends, and develop data-driven reports for internal decision-making.

Required Qualifications:

• Bachelor s degree in Strategic Communications, Political Science, Public Relations, or a related field (Master s preferred).

• Minimum 5 7 years of experience in strategic communications or visibility management within government entities or ministries.
• Proven track record in handling high-profile public figures and managing complex visibility strategies.
• Deep understanding of Saudi governmental tone, audience behavior, and cultural expectations.

Key Skills & Attributes:

• Exceptional strategic thinking and judgment.
• High level of discretion and emotional intelligence.
• Excellent Arabic and English communication (spoken and written).
• Politically and culturally sensitive, with protocol knowledge.
• Able to lead teams across content, media, and communication units.

Company Industry

• Advertising
• PR
• Event Management

Department / Functional Area

• Corporate Planning
• Consulting
• M&A

Keywords

• Personal Brand & Visibility Strategy Lead

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We are seeking a seasoned and strategic Personal Brand & Visibility Strategy Lead to oversee the end-to-end management of the Minister’s public presence across all social and digital platforms.

This role will lead the إدارة الظهور (Visibility Management) function, ensuring that the Minister’s image, communications, and engagements are positioned in a way that reflects his leadership, aligns with national objectives, and enhances public perception in both local and international spheres.

The ideal candidate has prior experience working with high-profile figures in governmental entities, a deep understanding of cultural and political sensitivities, and the ability to translate strategic positioning into powerful, authentic content and visibility initiatives.

Key Responsibilities:

1. Strategic Leadership of إدارة الظهور
   Develop and lead the full strategy for the Minister’s public presence, ensuring it aligns with national communication priorities, Vision 2030, and the overarching governmental tone.

Build a positioning map and visibility framework tailored to the Minister’s portfolio, public engagements, and policy focus areas.

Ensure integration of visibility strategy across public appearances, interviews, speaking engagements, and social media.

1. Personal Brand Development
   Define and continuously refine the personal brand pillars, tone of voice, and communication style of the Minister.

Guide all communication efforts to maintain consistency in visual and written language, ensuring alignment with government communications guidelines.

1. Content Oversight
   Supervise the ideation and planning of content calendars in coordination with creative, copywriting, and media teams.

Approve strategic content angles and key messaging, especially for sensitive or high-visibility content (e.g., national campaigns, international meetings, milestone announcements).

Lead crisis communication strategies across digital platforms when necessary.

1. Government Relations & Protocol Alignment
   Ensure all communication is aligned with protocol standards and represents the Minister and the entity with utmost professionalism.

Serve as the bridge between the visibility strategy and other government entities or communication departments to ensure consistency and approval workflows.

1. Performance Monitoring & Optimization
   Analyze visibility efforts through monthly performance dashboards and media coverage reports.

Recommend optimizations based on audience feedback, public sentiment, and analytics.

Track reputation metrics, public engagement trends, and develop data-driven reports for internal decision-making.

Required Qualifications:

• Bachelor’s degree in Strategic Communications, Political Science, Public Relations, or a related field (Master’s preferred).

• Minimum 5–7 years of experience in strategic communications or visibility management within government entities or ministries.
• Proven track record in handling high-profile public figures and managing complex visibility strategies.
• Deep understanding of Saudi governmental tone, audience behavior, and cultural expectations.

Key Skills & Attributes:

• Exceptional strategic thinking and judgment.
• High level of discretion and emotional intelligence.
• Excellent Arabic and English communication (spoken and written).
• Politically and culturally sensitive, with protocol knowledge.
• Able to lead teams across content, media, and communication units.

We are seeking a seasoned and strategic Personal Brand & Visibility Strategy Lead to oversee the end-to-end management of the Minister’s public presence across all social and digital platforms.

This role will lead the إدارة الظهور (Visibility Management) function, ensuring that the Minister’s image, communications, and engagements are positioned in a way that reflects his leadership, aligns with national objectives, and enhances public perception in both local and international spheres.

The ideal candidate has prior experience working with high-profile figures in governmental entities, a deep understanding of cultural and political sensitivities, and the ability to translate strategic positioning into powerful, authentic content and visibility initiatives.

Key Responsibilities:

1. Strategic Leadership of إدارة الظهور
   Develop and lead the full strategy for the Minister’s public presence, ensuring it aligns with national communication priorities, Vision 2030, and the overarching governmental tone.

Build a positioning map and visibility framework tailored to the Minister’s portfolio, public engagements, and policy focus areas.

Ensure integration of visibility strategy across public appearances, interviews, speaking engagements, and social media.

1. Personal Brand Development
   Define and continuously refine the personal brand pillars, tone of voice, and communication style of the Minister.

Guide all communication efforts to maintain consistency in visual and written language, ensuring alignment with government communications guidelines.

1. Content Oversight
   Supervise the ideation and planning of content calendars in coordination with creative, copywriting, and media teams.

Approve strategic content angles and key messaging, especially for sensitive or high-visibility content (e.g., national campaigns, international meetings, milestone announcements).

Lead crisis communication strategies across digital platforms when necessary.

1. Government Relations & Protocol Alignment
   Ensure all communication is aligned with protocol standards and represents the Minister and the entity with utmost professionalism.

Serve as the bridge between the visibility strategy and other government entities or communication departments to ensure consistency and approval workflows.

1. Performance Monitoring & Optimization
   Analyze visibility efforts through monthly performance dashboards and media coverage reports.

Recommend optimizations based on audience feedback, public sentiment, and analytics.

Track reputation metrics, public engagement trends, and develop data-driven reports for internal decision-making.

Required Qualifications:

• Bachelor’s degree in Strategic Communications, Political Science, Public Relations, or a related field (Master’s preferred).

• Minimum 5–7 years of experience in strategic communications or visibility management within government entities or ministries.
• Proven track record in handling high-profile public figures and managing complex visibility strategies.
• Deep understanding of Saudi governmental tone, audience behavior, and cultural expectations.

Key Skills & Attributes:

• Exceptional strategic thinking and judgment.
• High level of discretion and emotional intelligence.
• Excellent Arabic and English communication (spoken and written).
• Politically and culturally sensitive, with protocol knowledge.
• Able to lead teams across content, media, and communication units.