51 Marketing Strategies jobs in Saudi Arabia

We are seeking a seasoned and strategic Personal Brand & Visibility Strategy Lead to oversee the end-to-end management of the Minister s public presence across all social and digital platforms.

This role will lead the (Visibility Management) function, ensuring that the Minister s image, communications, and engagements are positioned in a way that reflects his leadership, aligns with national objectives, and enhances public perception in both local and international spheres.

The ideal candidate has prior experience working with high-profile figures in governmental entities, a deep understanding of cultural and political sensitivities, and the ability to translate strategic positioning into powerful, authentic content and visibility initiatives.

Key Responsibilities:

Build a positioning map and visibility framework tailored to the Minister s portfolio, public engagements, and policy focus areas.

Ensure integration of visibility strategy across public appearances, interviews, speaking engagements, and social media.

Guide all communication efforts to maintain consistency in visual and written language, ensuring alignment with government communications guidelines.

Approve strategic content angles and key messaging, especially for sensitive or high-visibility content (e.g., national campaigns, international meetings, milestone announcements).

Lead crisis communication strategies across digital platforms when necessary.

Serve as the bridge between the visibility strategy and other government entities or communication departments to ensure consistency and approval workflows.

Recommend optimizations based on audience feedback, public sentiment, and analytics.

Track reputation metrics, public engagement trends, and develop data-driven reports for internal decision-making.

Required Qualifications:

• Bachelor s degree in Strategic Communications, Political Science, Public Relations, or a related field (Master s preferred).

• Minimum 5 7 years of experience in strategic communications or visibility management within government entities or ministries.
• Proven track record in handling high-profile public figures and managing complex visibility strategies.
• Deep understanding of Saudi governmental tone, audience behavior, and cultural expectations.

Key Skills & Attributes:

• Exceptional strategic thinking and judgment.
• High level of discretion and emotional intelligence.
• Excellent Arabic and English communication (spoken and written).
• Politically and culturally sensitive, with protocol knowledge.
• Able to lead teams across content, media, and communication units.

Company Industry

• Advertising
• PR
• Event Management

Department / Functional Area

• Corporate Planning
• Consulting
• M&A

Keywords

• Personal Brand & Visibility Strategy Lead

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We are seeking a seasoned and strategic Personal Brand & Visibility Strategy Lead to oversee the end-to-end management of the Minister’s public presence across all social and digital platforms.

This role will lead the إدارة الظهور (Visibility Management) function, ensuring that the Minister’s image, communications, and engagements are positioned in a way that reflects his leadership, aligns with national objectives, and enhances public perception in both local and international spheres.

The ideal candidate has prior experience working with high-profile figures in governmental entities, a deep understanding of cultural and political sensitivities, and the ability to translate strategic positioning into powerful, authentic content and visibility initiatives.

Key Responsibilities:

1. Strategic Leadership of إدارة الظهور
   Develop and lead the full strategy for the Minister’s public presence, ensuring it aligns with national communication priorities, Vision 2030, and the overarching governmental tone.

Build a positioning map and visibility framework tailored to the Minister’s portfolio, public engagements, and policy focus areas.

Ensure integration of visibility strategy across public appearances, interviews, speaking engagements, and social media.

1. Personal Brand Development
   Define and continuously refine the personal brand pillars, tone of voice, and communication style of the Minister.

Guide all communication efforts to maintain consistency in visual and written language, ensuring alignment with government communications guidelines.

1. Content Oversight
   Supervise the ideation and planning of content calendars in coordination with creative, copywriting, and media teams.

Approve strategic content angles and key messaging, especially for sensitive or high-visibility content (e.g., national campaigns, international meetings, milestone announcements).

Lead crisis communication strategies across digital platforms when necessary.

1. Government Relations & Protocol Alignment
   Ensure all communication is aligned with protocol standards and represents the Minister and the entity with utmost professionalism.

Serve as the bridge between the visibility strategy and other government entities or communication departments to ensure consistency and approval workflows.

1. Performance Monitoring & Optimization
   Analyze visibility efforts through monthly performance dashboards and media coverage reports.

Recommend optimizations based on audience feedback, public sentiment, and analytics.

Track reputation metrics, public engagement trends, and develop data-driven reports for internal decision-making.

Required Qualifications:

• Bachelor’s degree in Strategic Communications, Political Science, Public Relations, or a related field (Master’s preferred).

• Minimum 5–7 years of experience in strategic communications or visibility management within government entities or ministries.
• Proven track record in handling high-profile public figures and managing complex visibility strategies.
• Deep understanding of Saudi governmental tone, audience behavior, and cultural expectations.

Key Skills & Attributes:

• Exceptional strategic thinking and judgment.
• High level of discretion and emotional intelligence.
• Excellent Arabic and English communication (spoken and written).
• Politically and culturally sensitive, with protocol knowledge.
• Able to lead teams across content, media, and communication units.

We are seeking a seasoned and strategic Personal Brand & Visibility Strategy Lead to oversee the end-to-end management of the Minister’s public presence across all social and digital platforms.

This role will lead the إدارة الظهور (Visibility Management) function, ensuring that the Minister’s image, communications, and engagements are positioned in a way that reflects his leadership, aligns with national objectives, and enhances public perception in both local and international spheres.

The ideal candidate has prior experience working with high-profile figures in governmental entities, a deep understanding of cultural and political sensitivities, and the ability to translate strategic positioning into powerful, authentic content and visibility initiatives.

Key Responsibilities:

1. Strategic Leadership of إدارة الظهور
   Develop and lead the full strategy for the Minister’s public presence, ensuring it aligns with national communication priorities, Vision 2030, and the overarching governmental tone.

Build a positioning map and visibility framework tailored to the Minister’s portfolio, public engagements, and policy focus areas.

Ensure integration of visibility strategy across public appearances, interviews, speaking engagements, and social media.

1. Personal Brand Development
   Define and continuously refine the personal brand pillars, tone of voice, and communication style of the Minister.

Guide all communication efforts to maintain consistency in visual and written language, ensuring alignment with government communications guidelines.

1. Content Oversight
   Supervise the ideation and planning of content calendars in coordination with creative, copywriting, and media teams.

Approve strategic content angles and key messaging, especially for sensitive or high-visibility content (e.g., national campaigns, international meetings, milestone announcements).

Lead crisis communication strategies across digital platforms when necessary.

1. Government Relations & Protocol Alignment
   Ensure all communication is aligned with protocol standards and represents the Minister and the entity with utmost professionalism.

Serve as the bridge between the visibility strategy and other government entities or communication departments to ensure consistency and approval workflows.

1. Performance Monitoring & Optimization
   Analyze visibility efforts through monthly performance dashboards and media coverage reports.

Recommend optimizations based on audience feedback, public sentiment, and analytics.

Track reputation metrics, public engagement trends, and develop data-driven reports for internal decision-making.

Required Qualifications:

• Bachelor’s degree in Strategic Communications, Political Science, Public Relations, or a related field (Master’s preferred).

• Minimum 5–7 years of experience in strategic communications or visibility management within government entities or ministries.
• Proven track record in handling high-profile public figures and managing complex visibility strategies.
• Deep understanding of Saudi governmental tone, audience behavior, and cultural expectations.

Key Skills & Attributes:

• Exceptional strategic thinking and judgment.
• High level of discretion and emotional intelligence.
• Excellent Arabic and English communication (spoken and written).
• Politically and culturally sensitive, with protocol knowledge.
• Able to lead teams across content, media, and communication units.

Aramco energizes the world economy.

Aramco occupies a special position in the global energy industry. We are one of the world’s largest producers of hydrocarbon energy and chemicals, with among the lowest Upstream carbon intensities of any major producer.

With our significant investment in technology and infrastructure, we strive to maximize the value of the energy we produce for the world along with a commitment to enhance Aramco’s value to society.

Headquartered in the Kingdom of Saudi Arabia, and with offices around the world, we combine market discipline with a generations’ spanning view of the future, born of our nine decades experience as responsible stewards of the Kingdom’s vast hydrocarbon resources. This responsibility has driven us to deliver significant societal and economic benefits to not just the Kingdom, but also to a vast number of communities, economies, and countries that rely on the vital and reliable energy that we supply.

We are one of the most profitable companies in the world, as well as amongst the top five global companies by market capitalization.

We are seeking a Digital Marketing Analyst to join the Channel Management Division.

The Channel Management Division is responsible for all Aramco corporate channels which includes: website, social media channels, Aramco Life application and print publications.

As a Digital Marketing Analyst your primary role is to leverage data analysis techniques to evaluate the effectiveness of digital marketing campaigns, including paid and organic efforts across social media platforms and website.

As a successful candidate you will be required to perform the following:

• Provide in-depth analysis of social media campaign and website performance


• Identifying trends and opportunities for optimization.


• Assess the effectiveness of key performance indicators such as reach, engagement, and conversion rates to recommend data-driven improvements.


• Perform detailed audience segmentation and behavior analysis to inform targeting strategies and campaign adjustments.


• Provide comprehensive reporting on social media and website campaigns, presenting insights to stakeholders in a clear and actionable format.


• Assess emerging trends and technologies in digital and social media marketing analytics to ensure tools and methodologies remain cutting-edge.


• Perform testing and analysis to determine the effectiveness of various campaign elements, such as: creative formats and messaging strategies.


• Increasing a website’s visibility in search engines to drive organic and paid traffic.


• Analyzing performance metrics, and staying up to date with search engine algorithm changes.


• Work closely with the content creators and web developers to implement strategies that improve rankings and maximize Return On Investment.

As a successful candidate you will hold a:

• Bachelor’s degree in Digital Marketing, Data Analytics, Business Administration, or a related discipline from an accredited university.


• Minimum of 3 years of experience in digital marketing or social media and website analytics, including at least 2 years in a role focused on campaign performance reporting and data-driven optimization.


• Understanding of analytics tools, social media and website insights platforms, and data visualization software.


• Proficiency in using data to inform digital strategies is a requirement.


• Expertise in social media and website promotion and optimization, audience segmentation, campaign tracking, and reporting methodologies.


• Demonstrate exceptional problem-solving skills and the ability to synthesize complex data into actionable insights.


• Familiarity with digital advertising platforms, such as: Meta Ads Manager or LinkedIn Campaign Manager is also necessary.


• Collaborate effectively with cross-functional teams, ensuring data insights align with broader social media and company objectives.

Working environment

Our high-performing employees are drawn by the challenging and rewarding professional, technical and industrial opportunities we offer, and are remunerated accordingly.

At Aramco, our people work on truly world-scale projects, supported by investment in capital and technology that is second to none. And because, as a global energy company, we are faced with addressing some of the world’s biggest technical, logistical and environmental challenges, we invest heavily in talent development.

We have a proud history of educating and training our workforce over many decades. Employees at all levels are encouraged to improve their sector-specific knowledge and competencies through our workforce development programs – one of the largest in the world.

Duties and Responsibilities:

• Develop and execute a territory lead generation plan, meet/ exceed quarterly and annual quotas.
• Learn and adopt the customer centric selling technique as the foundation for all sales processes and practice
• Effectively apply the principle of customer generic selling to determine prospectively customer needs.
• Track and manage lead and opportunity information via sales automation software.
• Participate fully in meeting, training sessions, individual professional development and skill buildings
• Research the market
• Design campaigns online using all sort of platforms (google adds words, Facebooks, social media ,e mail)
• Work on the hospital website content development and SEO
• Provide personalized coordinated care, and support for patients and families.
• Treat people with dignity, compassion, and respect.

QUALIFICATIONS :

• Diploma/ Bachelor degree in Marketing

PROFESSIONAL EXPERIENCE:

• 2-3 years experience

SPECIALIZED SKILLS :

• Bright, energetic professional with outstanding communication and interpersonal skills.
• Highly motivated self- starter who can work autonomously and as a part of a team in a fast-paced, changing environment.
• Ability to manage multiple tasks with shifting priorities and timeframe
• High level of initiative, creative thinking, decision making and problem resolution skills
• Inherent ability to influence and gain cooperation of others.
• Naturally inclined toward solution selling techniques

• Plan, launch, and manage paid digital campaigns across Google, Meta, TikTok, and other platforms.
• Analyze campaign performance using Google Analytics (GA4) and provide deep insights into user behavior and conversion paths.
• Develop and maintain customized dashboards and reports (GA4, Looker Studio, etc.).
• Track and improve key metrics such as ROAS, CAC, Conversion Rate, and Retention.
• Coordinate with content writers, designers, and media buyers to ensure campaign readiness and consistency.
• Execute A/B tests and analyze results to inform future decisions.
• Collaborate with external marketing vendors or agencies when needed.
• Optimize customer digital journey and suggest improvements for higher conversion.
• Ensure tracking tools (Pixel, GTM, Appsflyer) are correctly implemented and integrated with campaigns and platforms.
  
  
  

• Bachelors degree in Marketing, Business, IT, or a related field.
• 3+ years of hands-on experience in digital marketing and performance campaigns.
• Strong proficiency in Google Analytics (GA4) with the ability to translate data into action.
• Solid understanding of paid ads platforms and performance measurement tools.
• Proven ability to manage multiple stakeholders (creative, content, external vendors).
• Excellent analytical and reporting skills.
• Previous experience in subscription-based businesses or e-commerce is a plus.
  

Join to apply for the Digital Marketing Specialist role at HALA .

Who Are We
HALA is a leading fintech player in the MENAP region that aims to redefine financial services and build the future bank of SMEs. HALA aims at empowering SMEs to start, run, and grow their businesses by providing them with cutting-edge financial and technological tools.

HALA currently holds multiple entities in UAE, Saudi Arabia, and Egypt (including HALA Payments, HALA Cashier, and HALA Logistics) and offers solutions that enable merchants to digitize their payments as well as manage their sales and operations.

Founded in 2017, HALA is currently duly licensed by the Saudi Arabian Central Bank as well as the Financial Services Regulatory Authority (FSRA) in Abu Dhabi Global Market.

1. GTM & Event Management: Build, manage, and troubleshoot event tracking through Google Tag Manager across all website and campaign platforms.
2. Website & Platform Integration: Ensure seamless integration between the website and various advertising platforms (e.g., Google Ads, Meta, LinkedIn, TikTok, Snapchat), and CRM systems.
3. Technical SEO Execution: Conduct technical SEO audits, implement solutions, and track improvements across crawlability, site speed, structured data, and indexing performance.
4. CRM Automation: Support CRM system automation for lead nurturing and campaign personalization, ensuring high-quality data transfer from web to CRM.
5. Script Implementation: Use HTML (and basic JS) to implement custom code, tracking scripts, and lightweight functional enhancements on the website.
6. Cross-Functional Collaboration: Work closely with marketing, content, product, and development teams to ensure alignment between marketing goals and technical execution.
7. Reporting & Data Assurance: Validate that all tracking is functional and aligned with analytics/reporting needs.

1. 4+ years of professional experience in marketing technology, digital analytics, or a similar technical marketing role.
2. Bachelor’s degree in a technical field (e.g., Computer Science, Information Technology, Web Development) or equivalent experience.
3. Proven hands-on expertise in Google Tag Manager (GTM) — certification or track record of advanced implementation required.
4. Strong knowledge and practical experience in Technical SEO for at least 3–4 years.
5. Solid command of HTML, and familiarity with JS and DOM manipulation for marketing purposes.
6. Demonstrated ability to troubleshoot cross-platform tracking and data flow issues.
7. Proficiency with at least one CRM platform (e.g., HubSpot, Salesforce) — automation experience is a plus.

1. Experience with marketing tools (e.g., Google Analytics, Google Tag Manager, Hotjar, SEMRush).
2. Background in automating CRM workflows and managing lead lifecycle integrations.
3. Familiarity with CMS platforms (e.g., WordPress, Webflow).
4. Experience working in cross-functional teams.

1. A candidate who shows strong ownership and commitment to their role.
2. A self-starter with attention to detail and the ability to work independently on technical initiatives.
3. Someone who is solution-oriented, organized, and thrives in a fast-paced environment.

We believe you will love working at HALA!

• We have an inclusive and diverse culture that encourages innovation and flexibility in remote, in-office, and hybrid work setups.
• We offer highly competitive compensation packages, including the potential for shares.
• We prioritize personal development and offer regular training and an annual learning stipend to tackle new challenges and grow your career in a hyper-growth environment.
• Join a talented team of over 30 nationalities working in 7 countries and gain valuable experience in an exciting industry.
• We offer autonomy, mentoring, and challenging goals that create incredible opportunities for both you and the company.
• You will be given a lot of responsibility and trust. We believe that the best results come when the people responsible for a function are given the freedom to do what they think is best.

If you think you have what it takes to join a remarkable team, #apply_now

• Mid-Senior level

• Full-time

• Marketing and Sales

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.

Responsibilities

• Managing advertising campaigns for (Google Ads, Snapchat ads, TikTok, Meta)
• Maneuver digital marketing campaigns through all areas of the project life cycle
• Clearly understand and implement digital marketing campaigns which fit client needs
• Provide analytical reporting of campaigns to stakeholders

Qualifications

• Websites management (WordPress)
• Using AI tools
• Excellent designing skills using Photoshop and Canva
• Experience with SEO and SEM Strong written, verbal and collaboration skills
• Preferably working with a marketing agency
• Minimum 3 years of experience in Digital Marketing field
• Previous work within Saudi clients or managing campaigns within Saudi market

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Chemical Manufacturing

Referrals increase your chances of interviewing at Star Technologies by 2x

Riyadh, Riyadh, Saudi Arabia 19 hours ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Responsibilities:

1. Build and execute social media (Facebook, LinkedIn, Twitter, Pinterest, Instagram) strategy through competitive research, platform determination, benchmarking, messaging, and audience identification. Create effective Facebook Ad campaigns with high interaction and reach.
2. Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action.
3. Moderate all user-generated content in line with the moderation policy for each community.
4. Create editorial calendars and syndication schedules.
5. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information.
6. Collaborate with other team members to create required media and artwork.
7. Review and analyze client sites for areas that need to be improved, deleted, or revised with reference to SEO best practices.
8. Identify the least expensive but most powerful and profitable keywords for client sites.
9. Improve a company's organic search results.
10. Write effective headlines, body copy, and websites.
11. Write effective call-to-action statements.
12. Strategize ways to improve and track site performance.

About Us:
Inspired by the Islamic Andalusian civilization that extended from the 8th to the 15th century, we chose our name to be Andalusia. It reflects our commitment to excellence, uniqueness, innovation, and earnestness in pursuing our dream. Our group started in Jeddah, KSA, in 1984 with Hai Al Jamea hospital (HJH), established by Dr. Darweesh Zagzoug. We have continued to expand and innovate in healthcare delivery.