16 Brand Management jobs in Riyadh

About Lucidya

Lucidya is the region’s leading AI-powered Unified Customer Experience platform. Our suite of solutions empowers organizations to track brand and market performance, engage customers in real-time, and uncover meaningful insights to drive growth. From Social Listening to OmniServe, AI Agents, Profiles (CDP), Surveys, and Media Monitoring, we help businesses across the Arab world deliver customer experiences that truly matter.

As a Product Marketing Manager at Lucidya, you’ll own the go-to-market strategy and launch execution for our AI-powered solutions. You’ll define positioning, craft narratives, and build the tools our teams need to win in the market.

This role is built for someone who thrives on bringing products to market—turning technical features into compelling stories, driving adoption, and ensuring every launch lands with impact. Market research and competitive insights will fuel your strategy, but your core responsibility is clear: own the launch, drive the adoption, and make the story stick.

• Lead GTM Strategy & Execution: Own launch planning end-to-end, from narrative to campaign rollout.
• Craft Positioning & Messaging: Translate complex AI capabilities into clear, compelling benefits that resonate with buyers.
• Enable Sales & Growth: Build playbooks, decks, and battlecards to ensure teams are ready to sell and win.
• Drive Adoption: Partner with Product, Marketing, and CX to design programs that increase customer uptake.
• Collaborate in Parallel: Work with Product during development to align roadmap and GTM strategy.
• Market Insights: Conduct targeted market research and competitive analysis to sharpen positioning and inform product roadmap.
• Own GTM Budgeting: Lead budget planning for GTM initiatives, estimating costs across asset creation, campaign execution, and supporting activities. Ensure accurate forecasting, efficient allocation, and maximum ROI.

• Sync with Product to align on roadmap and prepare GTM strategy.
• Draft positioning docs and launch briefs for cross-functional alignment.
• Create and test messaging with Marketing for campaigns, websites, and lifecycle flows.
• Train Sales and Success teams on new features and how to pitch them.
• Review adoption data and feedback post-launch to adjust strategy.
• Share market and competitor updates that sharpen Lucidya’s edge.
• Track GTM budgets to ensure efficient spend and ROI delivery.

• 3–5 years in product marketing or GTM roles (SaaS or AI preferred).
• Proven track record of launching products and driving adoption.
• Experience owning GTM budget planning, forecasting, and ROI measurement.
• Strong skills in positioning, storytelling, and GTM execution.
• Experience with sales enablement and cross-functional launches.
• Familiarity with product communication tools (Intercom) and analytics tools (Heap).
• Market research/competitive analysis chops to inform GTM.
• Bias for action: you don’t wait for perfect conditions to move.

Working for a fast paced organization that is a leader in its field.

The opportunity to make an impact

22 working annual leave days

Arthur Lawrence is urgently looking for a Product Marketing Manager for a client in Riyadh, KSA. Kindly review the job requirements below. Your immediate application will enable us to place you successfully.

Must-Have:

• 5+ years in product marketing, ideally in fintech or banking
• Proven success in marketing within the MENA region, especially Saudi Arabia
• Expertise in digital and traditional marketing channels
• Strong understanding of banking, payments, lending, and investment products
• Familiarity with CRM tools, marketing automation, analytics, and performance metrics
• Excellent communication, campaign management, and brand positioning skills

Nice to Have:

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred
• Knowledge of Saudi consumer behavior, culture, and regulatory environment (SAMA)

About Us:

Arthur Lawrence is a management and technology consulting firm providing enterprise-wide business transformation and business applications implementation services. Our in-depth technical knowledge and broad experience of working with world-class companies enable organizations to leverage our capabilities in developing winning strategies and cost-effective solutions.

We are an UN Women Empowerment Principal Signatory and are certified by the National Minority Supplier Development Council.

Acknowledgements from Industry Peers:

• Winner of Entrepreneur 360 Award (2019).
• IAOP Award; ranked in the top 100 internationally.
• Arthur Lawrence ranked within the Inc 5000 twice in 2016 and 2017 as one of the fastest-growing companies in America.
• Named one of the top ten fastest-growing businesses in Houston in 2016.
• Ranked 25th in the HBJ's Fast 100 Private Companies Award in 2017.

Our Seven Pillars:

We rely on seven core values that enable us to deliver quality for our consultants and clients: Education, Integrity, Value Creation, Collaboration, Best Client, Best People, and Stewardship.

Through strict adherence to these core values, we have achieved success beyond all documented forecasts and expectations.

About Lucidya

Lucidya is the region’s leading AI-powered Unified Customer Experience platform. Our suite of solutions empowers organizations to track brand and market performance, engage customers in real-time, and uncover meaningful insights to drive growth. From Social Listening to OmniServe, AI Agents, Profiles (CDP), Surveys, and Media Monitoring, we help businesses across the Arab world deliver customer experiences that truly matter.

As a Product Marketing Manager at Lucidya, you’ll own the go-to-market strategy and launch execution for our AI-powered solutions. You’ll define positioning, craft narratives, and build the tools our teams need to win in the market.

This role is built for someone who thrives on bringing products to market—turning technical features into compelling stories, driving adoption, and ensuring every launch lands with impact. Market research and competitive insights will fuel your strategy, but your core responsibility is clear: own the launch, drive the adoption, and make the story stick.

• Lead GTM Strategy & Execution: Own launch planning end-to-end, from narrative to campaign rollout.
• Craft Positioning & Messaging: Translate complex AI capabilities into clear, compelling benefits that resonate with buyers.
• Enable Sales & Growth: Build playbooks, decks, and battlecards to ensure teams are ready to sell and win.
• Drive Adoption: Partner with Product, Marketing, and CX to design programs that increase customer uptake.
• Collaborate in Parallel: Work with Product during development to align roadmap and GTM strategy.
• Market Insights: Conduct targeted market research and competitive analysis to sharpen positioning and inform product roadmap.
• Own GTM Budgeting: Lead budget planning for GTM initiatives, estimating costs across asset creation, campaign execution, and supporting activities. Ensure accurate forecasting, efficient allocation, and maximum ROI.

• Sync with Product to align on roadmap and prepare GTM strategy.
• Draft positioning docs and launch briefs for cross-functional alignment.
• Create and test messaging with Marketing for campaigns, websites, and lifecycle flows.
• Train Sales and Success teams on new features and how to pitch them.
• Review adoption data and feedback post-launch to adjust strategy.
• Share market and competitor updates that sharpen Lucidya’s edge.
• Track GTM budgets to ensure efficient spend and ROI delivery.

• 3–5 years in product marketing or GTM roles (SaaS or AI preferred).
• Proven track record of launching products and driving adoption.
• Experience owning GTM budget planning, forecasting, and ROI measurement.
• Strong skills in positioning, storytelling, and GTM execution.
• Experience with sales enablement and cross-functional launches.
• Familiarity with product communication tools (Intercom) and analytics tools (Heap).
• Market research/competitive analysis chops to inform GTM.
• Bias for action: you don’t wait for perfect conditions to move.

Working for a fast paced organization that is a leader in its field.

The opportunity to make an impact

22 working annual leave days

About Us

SiFi is a rapidly growing B2B Fin-Tech company transforming expense management for businesses in Saudi Arabia.

As a licensed EMI from the Saudi Central Bank, we empower companies with innovative tools to simplify finance management.

SiFi is looking for a results-driven "Senior Product Marketing Specialist" to join our team.

In this role, you will take the lead in initiating and executing marketing campaigns that drive engagement and growth.

You will be responsible for optimizing marketing funnels, analyzing and reporting on key data, and overseeing email marketing strategies.

Your expertise will help us refine our approach and ensure we’re delivering impactful results at every stage of the customer journey.

• Plan and oversee multi-channel marketing campaigns, including digital, social media, email, and traditional advertising.
• Stay updated on industry trends and emerging marketing technologies to drive innovation.
• Collaborate with cross-functional teams, including sales, content, and design, to align marketing efforts with business goals.
• Optimize digital marketing efforts using SEO, PPC, and social media advertising.
• Analyze marketing performance metrics and generate reports to measure ROI and optimize future campaigns.
• Manage relationships with external agencies, vendors, and partners to ensure high-quality execution of marketing initiatives.

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• Proven experience in a marketing role, with at least 3+ years in a senior or specialist capacity.
• Strong knowledge of digital marketing, branding, and content strategy.
• Hands-on experience with marketing tools such as Google Analytics, HubSpot, SEMrush, and social media management platforms.
• Experience in B2B marketing is a big plus.
• Experience with Fin-Tech startups is a big plus.
• Knowledge of marketing automation and CRM systems is a plus.
• Strong creative mindset with an eye for design and content quality is a plus.

About Us

SiFi is a rapidly growing B2B Fin-Tech company transforming expense management for businesses in Saudi Arabia. As a licensed EMI from the Saudi Central Bank, we empower companies with innovative tools to simplify finance management.

SiFi is looking for a results-driven Senior Product Marketing Specialist to join our team. In this role, you will take the lead in initiating and executing marketing campaigns that drive engagement and growth. You will be responsible for optimizing marketing funnels, analyzing and reporting on key data, and overseeing email marketing strategies. Your expertise will help us refine our approach and ensure we’re delivering impactful results at every stage of the customer journey.

• Plan and oversee multi-channel marketing campaigns, including digital, social media, email, and traditional advertising.
• Stay updated on industry trends and emerging marketing technologies to drive innovation.
• Collaborate with cross-functional teams, including sales, content, and design, to align marketing efforts with business goals.
• Optimize digital marketing efforts using SEO, PPC, and social media advertising.
• Analyze marketing performance metrics and generate reports to measure ROI and optimize future campaigns.
• Manage relationships with external agencies, vendors, and partners to ensure high-quality execution of marketing initiatives.

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• Proven experience in a marketing role, with at least 3+ years in a senior or specialist capacity.
• Strong knowledge of digital marketing, branding, and content strategy.
• Hands-on experience with marketing tools such as Google Analytics, HubSpot, SEMrush, and social media management platforms.
• Experience in B2B marketing is a big plus.
• Experience with Fin-Tech startups is a big plus.
• Knowledge of marketing automation and CRM systems is a plus.
• Strong creative mindset with an eye for design and content quality is a plus.

Overview

Join CEER, a pioneering electric vehicle manufacturer in Saudi Arabia, dedicated to designing, building and selling aspirational electric vehicles for KSA & GCC customers with innovative automotive solutions that are reliable, affordable and state of the art.

At CEER we are committed to transforming the future of transportation with cutting-edge technology and eco-friendly solutions.

• Cross-Carline Feature Support
• Support the Product Marketing Manager in tracking and evaluating customer facing cross-carline features – such as HMI, ADAS, subscriptions, etc. – to ensure competitiveness and alignment with CEER’s brand direction.
• Conduct benchmarking on related features across the automotive industry and summarize key findings to support internal evaluations.
• Closely cooperate with Product Managers and other relevant departments to support consistency in grade walk strategy and feature deployment across all products.
• Configurator Development Support:
• Support the development of CEER’s vehicle configurator by coordinating all product-related marketing input – includes feature definitions, grade structure and key storytelling elements.
• Assist in liaising with Product Marketing and cross-functional teams (Design, Brand, IT, Sales and Legal) external vendors to ensure accurate and timely delivery of configurator-related content.
• Contribute to regularly reviewing and validating how features, options, and grades are represented in the configurator from a customer perspective.
• Naming Implementation Support:
• Contribute to the implementation of consistent naming strategies across models, trims and features by coordinating with internal teams and external vendors.
• Support the creation and maintenance of naming list and assist in checking how names and related texts are used in the HMI system to ensure accuracy and consistency.
• Key Performance Indicators:
• Timely and complete delivery of assigned tasks
• Clear and accurate research and benchmarking outputs
• Effective coordination with teams and vendors
• Strong attention to detail across all deliverables

• Education: Degree in engineering, or other related disciplines.
• Experience: Approximately 5 years of experience in product marketing, product planning or a related role in the automotive or technology industry.
• Automotive Product Knowledge: Understanding of customer-facing vehicle features such as HMI, ADAS, subscriptions and digital interfaces like configurators.
• Customer & Market Insight: Ability to gather and interpret customer research, conduct benchmarking and analyze competitive insights to support product decisions and ensure alignment of features with customer expectations.
• Coordination Skills: Strong organizational skills to track input, manage deliverables and follow up with stakeholders and vendors, multitask across projects, and manage priorities effectively in a fast-paced environment.
• Communication Skills: Clear written and verbal communication skills in English and Arabic, with the ability to support internal alignment and documentation.
• Team Player: Ability to work collaboratively in a dynamic environment with cross functional teams, supporting team goals while achieving individual targets.
• Problem-Solving: Strong analytical and problem-solving skills to address customer concerns effectively.
• Proactivity: Shows initiative in tracking tasks, raising issues early and proposing solutions within defined responsibilities.
• Driving License: Valid Saudi Arabian driver’s license with a clean driving record.

• Competitive salary and benefits package.
• Opportunity to work with cutting-edge technology in the electric vehicle industry.
• Ongoing training and professional development.
• A collaborative and innovative work environment that values sustainability and forward-thinking.

If you are enthusiastic about electric vehicles and have a passion for helping customers, make informed decisions, we invite you to apply by sending your resume and cover letter to (email address).

Join us in electrifying the Kingdom and shaping the future of transportation in Saudi Arabia!

As a member of our Product Marketing group, you’ll represent the customer throughout a product’s journey from concept through development and launch. You’ll develop and apply insights to help infuse innovative features into our product-development process. Together with our team, you’ll work to craft groundbreaking ideas into tangible products that excite the world. At Apple, we combine product management/development and product marketing responsibilities into a single, cross functional Product Management role that collaborates with design, engineering, finance, legal, marketing communications, public relations, market research, sales and support for maximum impact across the organization.The Product Marketing Manager will own and drive the product centric marketing strategy for their respective product line of business. A critical function of this role is to be the spokesperson for their product in market.The Product Marketing Manager is part of a team of product experts who champion products within their respective markets and seek innovative ways to keep our products at the heart of the customer conversation.

Articulate the product opportunity in market and provide product insight and leadership from introduction through end-of-life to both the Marketing and Sales organisations.Execute product launches with excellence every time.Contribute to the annual Marketing plan, outlining opportunity and actions that lead growth and category leadership.Be the liaison between Market and worldwide for all local business needs and feature requirements. Influence the product feature roadmap, making clear recommendations that improve customer experience.Become a visible and vocal member of the Product Marketing team.Be the guardian of product messaging & positioning across every customer touch point, advancing the cause of excellence.Possess expert knowledge of competitive and 3rd party products and strategies.Build a sphere of influence across multiple internal functions / divisions.

• 10+ years experience in product marketing
• Proficiency in English and Arabic
• Ability to travel across the region and globally, up to 30% of the time

• Builds strong customer relationships and delivers customer-centric solutions
• Ability to surprise and delight our customers’ experiences through innovative, thoughtful details
• Uses knowledge of business drivers, how strategies and tactics play out in the market, to guide actions
• Builds partnerships and works collaboratively with others to meet shared objectives
• BS/BA or equivalent experience
• Instinctive ability to be the voice of the consumer

As a member of our Product Marketing group, you’ll represent the customer throughout a product’s journey from concept through development and launch. You’ll develop and apply insights to help infuse innovative features into our product-development process. Together with our team, you’ll work to craft groundbreaking ideas into tangible products that excite the world. At Apple, we combine product management/development and product marketing responsibilities into a single, cross functional Product Management role that collaborates with design, engineering, finance, legal, marketing communications, public relations, market research, sales and support for maximum impact across the organization.The Product Marketing Manager will own and drive the product centric marketing strategy for their respective product line of business. A critical function of this role is to be the spokesperson for their product in market.The Product Marketing Manager is part of a team of product experts who champion products within their respective markets and seek innovative ways to keep our products at the heart of the customer conversation.

Articulate the product opportunity in market and provide product insight and leadership from introduction through end-of-life to both the Marketing and Sales organisations.Execute product launches with excellence every time.Contribute to the annual Marketing plan, outlining opportunity and actions that lead growth and category leadership.Be the liaison between Market and worldwide for all local business needs and feature requirements. Influence the product feature roadmap, making clear recommendations that improve customer experience.Become a visible and vocal member of the Product Marketing team.Be the guardian of product messaging & positioning across every customer touch point, advancing the cause of excellence.Possess expert knowledge of competitive and 3rd party products and strategies.Build a sphere of influence across multiple internal functions / divisions.

• 10+ years experience in product marketing
• Proficiency in English and Arabic
• Ability to travel across the region and globally, up to 30% of the time

• Builds strong customer relationships and delivers customer-centric solutions
• Ability to surprise and delight our customers’ experiences through innovative, thoughtful details
• Uses knowledge of business drivers, how strategies and tactics play out in the market, to guide actions
• Builds partnerships and works collaboratively with others to meet shared objectives
• BS/BA or equivalent experience
• Instinctive ability to be the voice of the consumer

Overview

Join CEER, a pioneering electric vehicle manufacturer in Saudi Arabia, dedicated to designing, building and selling aspirational electric vehicles for KSA & GCC customers with innovative automotive solutions that are reliable, affordable and state of the art.

At CEER we are committed to transforming the future of transportation with cutting-edge technology and eco-friendly solutions.

• Cross-Carline Feature Support
• Support the Product Marketing Manager in tracking and evaluating customer facing cross-carline features – such as HMI, ADAS, subscriptions, etc. – to ensure competitiveness and alignment with CEER’s brand direction.
• Conduct benchmarking on related features across the automotive industry and summarize key findings to support internal evaluations.
• Closely cooperate with Product Managers and other relevant departments to support consistency in grade walk strategy and feature deployment across all products.
• Configurator Development Support:
• Support the development of CEER’s vehicle configurator by coordinating all product-related marketing input – includes feature definitions, grade structure and key storytelling elements.
• Assist in liaising with Product Marketing and cross-functional teams (Design, Brand, IT, Sales and Legal) external vendors to ensure accurate and timely delivery of configurator-related content.
• Contribute to regularly reviewing and validating how features, options, and grades are represented in the configurator from a customer perspective.
• Naming Implementation Support:
• Contribute to the implementation of consistent naming strategies across models, trims and features by coordinating with internal teams and external vendors.
• Support the creation and maintenance of naming list and assist in checking how names and related texts are used in the HMI system to ensure accuracy and consistency.
• Key Performance Indicators:
• Timely and complete delivery of assigned tasks
• Clear and accurate research and benchmarking outputs
• Effective coordination with teams and vendors
• Strong attention to detail across all deliverables

• Education: Degree in engineering, or other related disciplines.
• Experience: Approximately 5 years of experience in product marketing, product planning or a related role in the automotive or technology industry.
• Automotive Product Knowledge: Understanding of customer-facing vehicle features such as HMI, ADAS, subscriptions and digital interfaces like configurators.
• Customer & Market Insight: Ability to gather and interpret customer research, conduct benchmarking and analyze competitive insights to support product decisions and ensure alignment of features with customer expectations.
• Coordination Skills: Strong organizational skills to track input, manage deliverables and follow up with stakeholders and vendors, multitask across projects, and manage priorities effectively in a fast-paced environment.
• Communication Skills: Clear written and verbal communication skills in English and Arabic, with the ability to support internal alignment and documentation.
• Team Player: Ability to work collaboratively in a dynamic environment with cross functional teams, supporting team goals while achieving individual targets.
• Problem-Solving: Strong analytical and problem-solving skills to address customer concerns effectively.
• Proactivity: Shows initiative in tracking tasks, raising issues early and proposing solutions within defined responsibilities.
• Driving License: Valid Saudi Arabian driver’s license with a clean driving record.

• Competitive salary and benefits package.
• Opportunity to work with cutting-edge technology in the electric vehicle industry.
• Ongoing training and professional development.
• A collaborative and innovative work environment that values sustainability and forward-thinking.

If you are enthusiastic about electric vehicles and have a passion for helping customers, make informed decisions, we invite you to apply by sending your resume and cover letter to (email address).

Join us in electrifying the Kingdom and shaping the future of transportation in Saudi Arabia!