15 Brand Management jobs in Riyadh

The Role
Be the change. Join the world’s most visionary developer. Red Sea Global (RSG) is showing that there is a better way to positively shape the places we live, work and travel. We are purpose-driven and committed to people and planet. Our transformative programs are a driving force to achieving Vision 2030, as well as leading the world towards regenerative tourism. Join RSG and be part of the positive change for Saudi Arabia and the world. Job Purpose: • Supporting the Senior Manager of AMAALA Destination Marketing, Destination Brand and Stakeholder Manager will oversee, develop, and execute the strategic and integrated plan that supports AMAALA destination’s business objectives, including stakeholder alignment. • This role will manage and nurture relationships with AMAALA destination key stakeholders, including luxury resorts, experiences, retail, and other relevant entities operating in AMAALA destination. It involves aligning all stakeholders with AMAALA destination’s marketing strategy, supporting partners with their marketing initiatives and encouraging them to participate in and support the destination’s collective marketing efforts. Job Responsibilities: Relationship Management • Develop and maintain strong, positive relationships with all resorts, and destination partners. • Establish and cultivate long-term relationships with key stakeholders, including resort manager, retail brands, and relevant partners operating within AMAALA. • Conduct regular monthly, bi-weekly and/or weekly meetings and visits to partner resorts and facilities to understand their needs, gather feedback, update on current AMAALA marketing initiatives and plans and strengthen relationships. • Serve as the primary point of contact for all stakeholder interactions, ensuring open and effective communication channels. Alignment with Marketing Strategy • Communicate AMAALA marketing strategy, plans and goals to partners, ensuring they understand and are committed to these objectives. • Work closely with stakeholders to ensure their individual marketing activities are aligned with and supportive of the broader marketing strategy of AMAALA. Support and Collaboration • Provide strategic advice and support to partners on their marketing initiatives, helping them to optimize their campaigns and leverage best practices. • Collaborate with partners to identify and create joint marketing opportunities, such as co-branded campaigns, events and promotional activities. Feedback and Improvement • Gather and analyze feedback from stakeholders to understand their perspectives and identify areas for improvement in collaboration and strategy. • Develop and implement action plans based on stakeholder feedback to enhance mutual benefits and address any concerns or challenges. Stakeholder Engagement • Organize and lead regular stakeholder meetings (monthly, bi-weekly, weekly) and workshops to facilitate information sharing, collaboration and joint planning. • Engage stakeholders through updates and other communication tools to keep them informed about AMAALA destination progress, initiatives, and opportunities for involvement. • Work closely with internal stakeholders (PR, Social Media, Travel Trade, Digital, Paid Media, Asset Management) to ensure internal alignment and support. Reporting and Analysis • Monitor and evaluate the effectiveness of stakeholder relationships and collaborative initiatives. • Provide regular reports to top management on the status of stakeholder relationships, including achievements, challenges, and recommendations for future actions. Industry Representation • Represent AMAALA at industry events, conferences, and other relevant forums, promoting AMAALA brand and fostering new partnerships. • Stay informed about industry trends, competitors’ activities and market developments, and use this knowledge to inform relationship management strategies. Brand Management • Ensure brand guardianship across all resort/partner collateral. • Support the marketing team with the production and coordination of resort/partner photo and video shoots for the destination. • Ensure resort and partner messaging is aligned with brand guidelines and destination positioning.

Requirements
• Academic Qualifications: Bachelor’s Degree or higher in Hospitality or any other related field. • Years of Experience: 6+ years of experience in hospitality, brand and marketing or relevant field. Other Requirements: • Well-versed in traditional, social marketing and hospitality, as well as stakeholder management, projects, and budget. • Strategic thinker with good organizational and leadership skills, strong attention to details and ability to set objectives, prioritize, critically assess issues, and deliver within given deadlines and resources. • Highly proactive and creative, always search for innovative big ideas. • Strong interpersonal and communication skills, culturally sensitive; able to work as a team effectively, and influence others, internally and externally, for positive results. • Willingness to travel. • Excellent stakeholder management skill and client-service skills, including ability to manage expectations, interpretate needs and keep internal stakeholders informed and engaged. • Strong organizational, time-management and project management skills. • Strong analytical skills and creative thinking mindset. • Strong collaboration skills and influencing capability. • Excellent English and Arabic verbal and written skills. Technical Competencies: • Brand strategy and positioning - Intermediate • Stakeholder relationship management - Advanced • Integrated communications - Intermediate • Influencer and negotiation - Intermediate • Partnership acumen - Intermediate Disclaimer • This job description outlines the core responsibilities of the role but is not exhaustive. Additional tasks related to the broader department may be assigned as required. This document does not represent an employment contract.

About the company
Red Sea Global (RSG) has been incorporated as a closed joint stock company, wholly owned by Saudi Arabias Public Investment Fund (PIF). The company has been established to develop and promote a new international luxury tourism destination that will set new standards for sustainable development and bring about the next-generation of luxury travel. The project was announced in July 2017 and is one of the three Giga Projects aimed at diversifying the Saudi economy in keeping with the Kingdoms 2030 Vision. The development will offer unprecedented investment options and provide visitors with the opportunity to explore the five untouched treasures of the west coast of Saudi Arabia; the archipelago of over 90 islands with stunning coral reefs, dormant volcanoes and untouched nature reserves.

Head of Talent Acquisition | Strategic Workforce Planning | Talents Attraction | Employer Branding | Onboarding & Orientation Programs | People…

About the Role

To lead the development and execution of product marketing strategies that drive market positioning, customer engagement, and revenue growth. The role ensures products are effectively promoted, launched, and supported in alignment with business goals and market needs.

Responsibilities

• Develop and implement product marketing strategies and plans.
• Analyze market trends, customer needs, and competitor activities.
• Define product positioning, pricing strategies, and value propositions.
• Coordinate product launches and manage go-to-market activities.
• Create marketing content, sales tools, and promotional materials.
• Collaborate with sales, R&D, and commercial teams to drive product performance.
• Monitor product profitability and recommend improvements.
• Track campaign results and report on performance metrics.
• Lead market research and collect customer feedback for product enhancements.
• Guide the product marketing team and ensure alignment with corporate strategy.

Qualifications

Educational Qualifications: Bachelor’s degree in marketing, Business Administration, Communications, or related field. Master’s Degree (MBA or equivalent) is preferred.

Professional Certifications:

Experience: 5–8 years of experience in product marketing, brand management, or commercial strategy. Experience in FMCG, manufacturing, retail, or B2B industries is an advantage. Previous experience in managing teams or leading campaigns is preferred.

Required Skills

• Strong knowledge of market analysis, product lifecycle, and branding strategies.
• Experience in campaign planning, pricing, and market positioning.
• Excellent presentation, planning, and project management skills.
• Ability to lead cross-functional initiatives.
• Data analysis and report preparation abilities.

Preferred Skills

• Strong proficiency in spoken and written English.

Seniority Level

Associate

Employment Type

Full-time

Job Function

Marketing

Industries

Food and Beverage Services, Food and Beverage Manufacturing, and Wholesale Food and Beverage

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About Lucidya

Lucidya is the region’s leading AI-powered Unified Customer Experience platform. Our suite of solutions empowers organizations to track brand and market performance, engage customers in real-time, and uncover meaningful insights to drive growth. From Social Listening to OmniServe, AI Agents, Profiles (CDP), Surveys, and Media Monitoring, we help businesses across the Arab world deliver customer experiences that truly matter.

About the Role

As a Product Marketing Manager at Lucidya, you’ll own the go-to-market strategy and launch execution for our AI-powered solutions. You’ll define positioning, craft narratives, and build the tools our teams need to win in the market.

This role is built for someone who thrives on bringing products to market—turning technical features into compelling stories, driving adoption, and ensuring every launch lands with impact. Market research and competitive insights will fuel your strategy, but your core responsibility is clear: own the launch, drive the adoption, and make the story stick.

Responsibilities

• Lead GTM Strategy & Execution: Own launch planning end-to-end, from narrative to campaign rollout.
• Craft Positioning & Messaging: Translate complex AI capabilities into clear, compelling benefits that resonate with buyers.
• Enable Sales & Growth: Build playbooks, decks, and battlecards to ensure teams are ready to sell and win.
• Drive Adoption: Partner with Product, Marketing, and CX to design programs that increase customer uptake.
• Collaborate in Parallel: Work with Product during development to align roadmap and GTM strategy.
• Market Insights: Conduct targeted market research and competitive analysis to sharpen positioning and inform product roadmap.
• Own GTM Budgeting: Lead budget planning for GTM initiatives, estimating costs across asset creation, campaign execution, and supporting activities. Ensure accurate forecasting, efficient allocation, and maximum ROI.

Daily Work

• Sync with Product to align on roadmap and prepare GTM strategy.
• Draft positioning docs and launch briefs for cross-functional alignment.
• Create and test messaging with Marketing for campaigns, websites, and lifecycle flows.
• Train Sales and Success teams on new features and how to pitch them.
• Review adoption data and feedback post-launch to adjust strategy.
• Share market and competitor updates that sharpen Lucidya’s edge.
• Track GTM budgets to ensure efficient spend and ROI delivery.

Qualifications

• 3–5 years in product marketing or GTM roles (SaaS or AI preferred).
• Proven track record of launching products and driving adoption.
• Experience owning GTM budget planning, forecasting, and ROI measurement.
• Strong skills in positioning, storytelling, and GTM execution.
• Experience with sales enablement and cross-functional launches.
• Familiarity with product communication tools (Intercom) and analytics tools (Heap).
• Market research/competitive analysis chops to inform GTM.
• Bias for action: you don’t wait for perfect conditions to move.

Working for a fast paced organization that is a leader in its field.

The opportunity to make an impact

22 working annual leave days

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Arthur Lawrence is urgently looking for a Product Marketing Manager for a client in Riyadh, KSA. Kindly review the job requirements below. Your immediate application will enable us to place you successfully.

Must-Have:

• 5+ years in product marketing, ideally in fintech or banking
• Proven success in marketing within the MENA region, especially Saudi Arabia
• Expertise in digital and traditional marketing channels
• Strong understanding of banking, payments, lending, and investment products
• Familiarity with CRM tools, marketing automation, analytics, and performance metrics
• Excellent communication, campaign management, and brand positioning skills

Nice to Have:

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred
• Knowledge of Saudi consumer behavior, culture, and regulatory environment (SAMA)

About Us:

Arthur Lawrence is a management and technology consulting firm providing enterprise-wide business transformation and business applications implementation services. Our in-depth technical knowledge and broad experience of working with world-class companies enable organizations to leverage our capabilities in developing winning strategies and cost-effective solutions.

We are an UN Women Empowerment Principal Signatory and are certified by the National Minority Supplier Development Council.

Acknowledgements from Industry Peers:

• Winner of Entrepreneur 360 Award (2019).
• IAOP Award; ranked in the top 100 internationally.
• Arthur Lawrence ranked within the Inc 5000 twice in 2016 and 2017 as one of the fastest-growing companies in America.
• Named one of the top ten fastest-growing businesses in Houston in 2016.
• Ranked 25th in the HBJ's Fast 100 Private Companies Award in 2017.

Our Seven Pillars:

We rely on seven core values that enable us to deliver quality for our consultants and clients: Education, Integrity, Value Creation, Collaboration, Best Client, Best People, and Stewardship.

Through strict adherence to these core values, we have achieved success beyond all documented forecasts and expectations.

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Join to apply for the Product Marketing Manager role at RX Global .

Overview

RX is a global events organizer and part of RELX. We create market-leading events that bring together industry professionals worldwide, operating in dynamic industry segments and delivering innovative and impactful events that connect businesses and drive growth.

About The Role

As a Marketing Manager at RX , you’ll utilize data to develop and plan the event marketing strategy, delivering it while collaborating with teams across a matrix organization. You will work with a talented group of professionals who are passionate about creating exceptional experiences.

Responsibilities

• Utilize data to analyze and develop world-class marketing strategies aligned with event leadership KPIs.
• Identify market growth opportunities and develop audience expansion plans to reach event goals.
• Build and manage relationships with industry stakeholders, associations, and media.
• Ensure a customer-first approach, contributing to persona development enabling refinement of customer experience.
• Develop detailed visitor and exhibitor communication strategies.
• Build and manage a marketing budget and lead supplier relationships to ensure positive outcomes for RX.
• Collaborate with sales teams to enhance sales enablement and pipeline efforts.
• Work within a matrix organization to optimize event performance.
• Lead onsite at trade shows and represent your brand at key industry events.

Requirements

• Proven experience as a Marketing Manager, ideally within the events sector.
• Confident in building networks and partnerships with stakeholders.
• Experienced at using data to support decision making.
• Expertise in market analysis, campaign management, and data-driven strategic planning.
• Ability to work collaboratively with cross-functional teams in a matrix environment.
• Proficiency in marketing campaign tools and performance analytics.
• A track record of implementing growth-driven marketing strategies.

Working for you

RX promotes a healthy work-life balance, with flexible working hours, wellbeing initiatives, shared parental leave, study assistance and sabbaticals to meet your immediate responsibilities and long-term goals.

Benefits

• Medical and air ticket
• Competitive bonus
• 25 days of paid annual leave

About The Company

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people and is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

Job details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Events Services

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About Lucidya

Lucidya is the region’s leading AI-powered Unified Customer Experience platform. Our suite of solutions empowers organizations to track brand and market performance, engage customers in real-time, and uncover meaningful insights to drive growth. From Social Listening to OmniServe, AI Agents, Profiles (CDP), Surveys, and Media Monitoring, we help businesses across the Arab world deliver customer experiences that truly matter.

About the Role

As a Product Marketing Manager at Lucidya, you’ll own the go-to-market strategy and launch execution for our AI-powered solutions. You’ll define positioning, craft narratives, and build the tools our teams need to win in the market.

This role is built for someone who thrives on bringing products to market—turning technical features into compelling stories, driving adoption, and ensuring every launch lands with impact. Market research and competitive insights will fuel your strategy, but your core responsibility is clear: own the launch, drive the adoption, and make the story stick.

Responsibilities

• Lead GTM Strategy & Execution: Own launch planning end-to-end, from narrative to campaign rollout.
• Craft Positioning & Messaging: Translate complex AI capabilities into clear, compelling benefits that resonate with buyers.
• Enable Sales & Growth: Build playbooks, decks, and battlecards to ensure teams are ready to sell and win.
• Drive Adoption: Partner with Product, Marketing, and CX to design programs that increase customer uptake.
• Collaborate in Parallel: Work with Product during development to align roadmap and GTM strategy.
• Market Insights: Conduct targeted market research and competitive analysis to sharpen positioning and inform product roadmap.
• Own GTM Budgeting: Lead budget planning for GTM initiatives, estimating costs across asset creation, campaign execution, and supporting activities. Ensure accurate forecasting, efficient allocation, and maximum ROI.

Daily Work

• Sync with Product to align on roadmap and prepare GTM strategy.
• Draft positioning docs and launch briefs for cross-functional alignment.
• Create and test messaging with Marketing for campaigns, websites, and lifecycle flows.
• Train Sales and Success teams on new features and how to pitch them.
• Review adoption data and feedback post-launch to adjust strategy.
• Share market and competitor updates that sharpen Lucidya’s edge.
• Track GTM budgets to ensure efficient spend and ROI delivery.

Qualifications

• 3–5 years in product marketing or GTM roles (SaaS or AI preferred).
• Proven track record of launching products and driving adoption.
• Experience owning GTM budget planning, forecasting, and ROI measurement.
• Strong skills in positioning, storytelling, and GTM execution.
• Experience with sales enablement and cross-functional launches.
• Familiarity with product communication tools (Intercom) and analytics tools (Heap).
• Market research/competitive analysis chops to inform GTM.
• Bias for action: you don’t wait for perfect conditions to move.

Working for a fast paced organization that is a leader in its field.

The opportunity to make an impact

22 working annual leave days

#J-18808-Ljbffr

About Us

SiFi is a rapidly growing B2B Fin-Tech company transforming expense management for businesses in Saudi Arabia. As a licensed EMI from the Saudi Central Bank, we empower companies with innovative tools to simplify finance management.

About the Role

SiFi is looking for a results-driven Senior Product Marketing Specialist to join our team. In this role, you will take the lead in initiating and executing marketing campaigns that drive engagement and growth. You will be responsible for optimizing marketing funnels, analyzing and reporting on key data, and overseeing email marketing strategies. Your expertise will help us refine our approach and ensure we’re delivering impactful results at every stage of the customer journey.

Key Responsibilities

• Plan and oversee multi-channel marketing campaigns, including digital, social media, email, and traditional advertising.
• Stay updated on industry trends and emerging marketing technologies to drive innovation.
• Collaborate with cross-functional teams, including sales, content, and design, to align marketing efforts with business goals.
• Optimize digital marketing efforts using SEO, PPC, and social media advertising.
• Analyze marketing performance metrics and generate reports to measure ROI and optimize future campaigns.
• Manage relationships with external agencies, vendors, and partners to ensure high-quality execution of marketing initiatives.

Requirements

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• Proven experience in a marketing role, with at least 3+ years in a senior or specialist capacity.
• Strong knowledge of digital marketing, branding, and content strategy.
• Hands-on experience with marketing tools such as Google Analytics, HubSpot, SEMrush, and social media management platforms.
• Experience in B2B marketing is a big plus.
• Experience with Fin-Tech startups is a big plus.
• Knowledge of marketing automation and CRM systems is a plus.
• Strong creative mindset with an eye for design and content quality is a plus.

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As a member of our Product Marketing group, you’ll represent the customer throughout a product’s journey from concept through development and launch. You’ll develop and apply insights to help infuse innovative features into our product-development process. Together with our team, you’ll work to craft groundbreaking ideas into tangible products that excite the world. At Apple, we combine product management/development and product marketing responsibilities into a single, cross functional Product Management role that collaborates with design, engineering, finance, legal, marketing communications, public relations, market research, sales and support for maximum impact across the organization.The Product Marketing Manager will own and drive the product centric marketing strategy for their respective product line of business. A critical function of this role is to be the spokesperson for their product in market.The Product Marketing Manager is part of a team of product experts who champion products within their respective markets and seek innovative ways to keep our products at the heart of the customer conversation.

Description

Articulate the product opportunity in market and provide product insight and leadership from introduction through end-of-life to both the Marketing and Sales organisations.Execute product launches with excellence every time.Contribute to the annual Marketing plan, outlining opportunity and actions that lead growth and category leadership.Be the liaison between Market and worldwide for all local business needs and feature requirements. Influence the product feature roadmap, making clear recommendations that improve customer experience.Become a visible and vocal member of the Product Marketing team.Be the guardian of product messaging & positioning across every customer touch point, advancing the cause of excellence.Possess expert knowledge of competitive and 3rd party products and strategies.Build a sphere of influence across multiple internal functions / divisions.

Minimum Qualifications

• 10+ years experience in product marketing
• Proficiency in English and Arabic
• Ability to travel across the region and globally, up to 30% of the time

Preferred Qualifications

• Builds strong customer relationships and delivers customer-centric solutions
• Ability to surprise and delight our customers’ experiences through innovative, thoughtful details
• Uses knowledge of business drivers, how strategies and tactics play out in the market, to guide actions
• Builds partnerships and works collaboratively with others to meet shared objectives
• BS/BA or equivalent experience
• Instinctive ability to be the voice of the consumer

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As a member of our Product Marketing group, you’ll represent the customer throughout a product’s journey from concept through development and launch. You’ll develop and apply insights to help infuse innovative features into our product-development process. Together with our team, you’ll work to craft groundbreaking ideas into tangible products that excite the world. At Apple, we combine product management/development and product marketing responsibilities into a single, cross functional Product Management role that collaborates with design, engineering, finance, legal, marketing communications, public relations, market research, sales and support for maximum impact across the organization.The Product Marketing Manager will own and drive the product centric marketing strategy for their respective product line of business. A critical function of this role is to be the spokesperson for their product in market.The Product Marketing Manager is part of a team of product experts who champion products within their respective markets and seek innovative ways to keep our products at the heart of the customer conversation.

Description

Articulate the product opportunity in market and provide product insight and leadership from introduction through end-of-life to both the Marketing and Sales organisations.Execute product launches with excellence every time.Contribute to the annual Marketing plan, outlining opportunity and actions that lead growth and category leadership.Be the liaison between Market and worldwide for all local business needs and feature requirements. Influence the product feature roadmap, making clear recommendations that improve customer experience.Become a visible and vocal member of the Product Marketing team.Be the guardian of product messaging & positioning across every customer touch point, advancing the cause of excellence.Possess expert knowledge of competitive and 3rd party products and strategies.Build a sphere of influence across multiple internal functions / divisions.

Minimum Qualifications

• 10+ years experience in product marketing
• Proficiency in English and Arabic
• Ability to travel across the region and globally, up to 30% of the time

Preferred Qualifications

• Builds strong customer relationships and delivers customer-centric solutions
• Ability to surprise and delight our customers’ experiences through innovative, thoughtful details
• Uses knowledge of business drivers, how strategies and tactics play out in the market, to guide actions
• Builds partnerships and works collaboratively with others to meet shared objectives
• BS/BA or equivalent experience
• Instinctive ability to be the voice of the consumer

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