18 Brand Management jobs in Riyadh

Location

Riyadh, Saudi Arabia

Employment Type

Full time

Department

Commercial

About the Job

We are seeking a Product Marketing Manager (PMM) to play a key role in driving the go-to-market (GTM) strategy and sales enablement efforts for Lean’s product lines. This individual will be the bridge between the product and commercial teams, ensuring that our products’ value propositions are clearly communicated and that the right tools and resources are available to support commercial success. As the PMM, you will be responsible for creating impactful collateral, identifying key use cases, and conducting market research to inform product and feature development.

Who are we

Lean enables companies to seamlessly connect to their users’ bank accounts to initiate real-time payments and retrieve their account information. Our products have garnered the trust of leading companies and enabled them to deliver powerful experiences when connected with a user’s bank account, allowing users to perform prudent financial planning, get better rates on loans, transfer money to friends, and more, without compromising on privacy or security.

Some of Lean’s clients include the likes of Tabby, Nayifat, Tamam, Circlys, and many more, making it the region’s most valuable Open Banking platform. The company has now processed over a billion dollars, and its products are also connected with hundreds of thousands of accounts. Lean envisions a fully inclusive financial ecosystem that serves everyone, no matter where they bank or live in the MENA region.

Responsibilities

• GTM Strategy & Collateral : Assist in developing and executing go-to-market strategies for products, and create key marketing collateral (sales decks, one-pagers, demos).

• Sales Enablement : Work closely with the commercial team to create tailored materials, including training docs and pitch decks, to support sales efforts.

• Use Case Mapping : Identify and map key use cases and value propositions across industries, ensuring the commercial teams are equipped with up-to-date knowledge across our target prospects.

• Content Maintenance : Own and update PMM collateral to ensure relevance, incorporating client feedback and insights from commercial teams.

• Product Team Support : Collaborate with the product team on validation, research, and testing for new products and features.

• Market Research : Conduct market analysis, customer interviews, and competitive research to inform product and marketing strategies.

• Cross-functional Collaboration : Ensure alignment of product messaging and positioning with sales, product, and customer success teams.

Minimum Qualifications

• Product Marketing experience within a B2B SaaS company.

• Technical copywriting skills with experience in writing product specs, GTM materials, and other technical content.

• Strong understanding of sales enablement and GTM collateral creation, including sales decks, one-pagers, commercial training documents and product demos

• Experience with A/B testing and prototyping to assess and optimize marketing strategies, products, and messaging.

• Compelling storytelling and copywriting skills from a technical and commercial perspective, to be able to build strong sales collateral and content to pitch to clients/prospects

• Excellent communication skills with the ability to convey complex product information in a clear, concise, and engaging way.

• Very detail oriented and organized ways of working

Desired Qualifications

• Familiarity with martech tools (e.g., CRM, analytics platforms, automation tools) to manage customer data and track the performance of marketing campaigns.

• Fintech/payments experience is preferred

• Fluency in Arabic

• Experience in market research: Conducting user research, focus groups, user interviews, and competitive analysis to understand customer needs and market trends.

NB. While we think the above experience could be important, we’re keen to hear from people that believe they have valuable experience to bring to the role. If you identify with the team and mission, but not all of our requirements, then please still apply!

Why Join us?

Lean is the first regulated open banking and open finance company operating across the UAE and Saudi Arabia. Since 2019 we've been on a mission to become the pre-eminent A2A payments company in the Middle East - enabling our clients to seamlessly connect to their users’ bank accounts to initiate real-time payments and retrieve account information. Our products have garnered the trust of some of the leading companies in the region, including the likes of Etisalat Group, Careem, Binance, Tabby, Tamara, Tawuniya, and more.

To date, Lean has processed billions of dollars, and our products have connected with hundreds of thousands of accounts across the region. We've recently announced our $67.5 million Series B funding round led by General Catalyst, following earlier investment from Sequoia Capital. This funding marks a major milestone for Lean and the financial ecosystem across the MENA region. At Lean, we’re committed to driving the next generation of financial innovation by making financial data and payments more accessible and transparent for businesses and consumers alike.

To that end, we're always on the lookout for talented, driven, and entrepreneurial candidates to join us in our mission of enabling the next generation of financial innovation. If you're motivated by solving hard problems and leaving a lasting legacy while you're at it, Lean's where you need to be.

Not only do we offer competitive salaries, private healthcare, and flexible office hours, but we also insist that every member of the team hold a meaningful equity stake in the business to ensure long-term alignment. We'd love you to join us for this journey!

Lean is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

When applying for a job at Lean Technologies, we will need to collect, use and share Personal Data about you with different members of our team during the application process. This may mean transferring your data to members of the team in one of our office locations worldwide outside of the country you are in. Please refer to our Privacy Notice on our website for more information about how we may use and store your Personal Data

#J-18808-Ljbffr

Arthur Lawrence is urgently looking for a Product Marketing Manager for a client in Riyadh, KSA. Kindly review the job requirements below. Your immediate application will enable us to place you successfully.

Must-Have:

• 5+ years in product marketing, ideally in fintech or banking
• Proven success in marketing within the MENA region, especially Saudi Arabia
• Expertise in digital and traditional marketing channels
• Strong understanding of banking, payments, lending, and investment products
• Familiarity with CRM tools, marketing automation, analytics, and performance metrics
• Excellent communication, campaign management, and brand positioning skills

Nice to Have:

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred
• Knowledge of Saudi consumer behavior, culture, and regulatory environment (SAMA)

About Us:

Arthur Lawrence is a management and technology consulting firm providing enterprise-wide business transformation and business applications implementation services. Our in-depth technical knowledge and broad experience of working with world-class companies enable organizations to leverage our capabilities in developing winning strategies and cost-effective solutions.

We are an UN Women Empowerment Principal Signatory and are certified by the National Minority Supplier Development Council.

Acknowledgements from Industry Peers:

• Winner of Entrepreneur 360 Award (2019).
• IAOP Award; ranked in the top 100 internationally.
• Arthur Lawrence ranked within the Inc 5000 twice in 2016 and 2017 as one of the fastest-growing companies in America.
• Named one of the top ten fastest-growing businesses in Houston in 2016.
• Ranked 25th in the HBJ's Fast 100 Private Companies Award in 2017.

Our Seven Pillars:

We rely on seven core values that enable us to deliver quality for our consultants and clients: Education, Integrity, Value Creation, Collaboration, Best Client, Best People, and Stewardship.

Through strict adherence to these core values, we have achieved success beyond all documented forecasts and expectations.

#J-18808-Ljbffr

At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.

**Notice regarding COVID-19 protocols**

At Lucid, we prioritize the health and wellbeing of our employees, families, and friends above all else. In response to the novel Coronavirus all new Lucid employees, whose job will be based in the United States may or may not be required to provide original documentation confirming status as having received the prescribed inoculation (doses). Vaccination requirements are dependent upon location and position, please refer to the job description for more details.

Individuals in positions requiring vaccinations may seek a medical and/or religious exemption from this requirement and may be granted such an accommodation after submitting a formal request to and the subsequent review and approval thereof by our dedicated Covid-19 Response team.

**To all recruitment agencies**:
_Lucid Motors _
**_does not_**:

- accept agency resumes. Please do not forward resumes to our careers alias or other Lucid Motors employees. Lucid Motors is not responsible for any fees related to unsolicited resumes._

**Leading the future in luxury electric and mobility**

At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.

We plan to lead in this new era of luxury electric by returning to the fundamentals of great design - where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.

Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.

We are looking for a Product Marketing Manager as part of our Middle East marketing team. In this role, you will execute the strategy and planning of the overall vehicle line-up and lifecycle in the Middle East. You will be responsible for defining the competitive requirements, vehicle positioning, pricing, and unique brand identifiers in order to maximize brand and consumer value in the region. This is a highly collaborative role in which you are required to act as an integrator between the consumer, product planning, design, volume planning, Jeddah factory, and other cross functional teams in our Riyadh office as well as our Global HQ in Newark, California.
- THE ROLE:

- Lead analysis of pricing, features, and equipment.
- Responsible for program deliverable status at program gateways and regular executive reviews.
- Issue resolution champion for cross functional issues.
- Support Weekly KPI meetings.
- Internally represent the voice of the market (VOM) & voice of the customer (VOC).
- Present product positioning recommendations to the Vehicle Product Marketing group based on competitor research, customer surveys, and industry trends.
- Develop and refine business case assessments with relevant teams (Engineering, User Experience, Design, Sales, Marketing, etc.) to support product feature decisions.
- Develop and present qualitative and quantitative data in cohesive reports that provide clear actionable recommendations.
- Manage key milestones during development and product launch.
- Work closely with Lucid Sales and Finance team to ensure pricing strategies align with overall brand objectives and volume targets throughout vehicle lifecycle
- QUALIFICATIONS:

- 7+ years of experience in a product planning role at an automotive OEM preferably in the Middle East
- Proven technical, quantitative, and critical-thinking skills, high level of independent judgment, initiative and creativity to identify and clearly communicate key performance drivers to senior management
- Experience managing complex projects with meaningful outcomes
- Strong written and verbal communication skills and ability to form solid relationships cross-functionally.
- Ability to work on multiple projects simultaneously and prioritize tasks based on demand despite changes in work scope or focus
- Enthusiasm and aptitude for working in a fast-paced, collaborative environment with high degree of ambiguity.
- BA/MS degree in a relevant marketing, business, preferably an MBA

Join to apply for the Sr. Product Marketing Specialist role at SiFi

Join to apply for the Sr. Product Marketing Specialist role at SiFi

Get AI-powered advice on this job and more exclusive features.

About Us

About Us

SiFi is a rapidly growing B2B Fin-Tech company transforming expense management for businesses in Saudi Arabia. As a licensed EMI from the Saudi Central Bank, we empower companies with innovative tools to simplify finance management.

About The Role

SiFi is looking for a results-driven "Senior Product Marketing Specialist " to join our team. In this role, you will take the lead in initiating and executing marketing campaigns that drive engagement and growth. You will be responsible for optimizing marketing funnels, analyzing and reporting on key data, and overseeing email marketing strategies. Your expertise will help us refine our approach and ensure we’re delivering impactful results at every stage of the customer journey.

Key Responsibilities

• Plan and oversee multi-channel marketing campaigns, including digital, social media, email, and traditional advertising.
• Conduct market research and competitive analysis to identify trends, opportunities, and target audiences.
• Collaborate with cross-functional teams, including sales, content, and design, to align marketing efforts with business goals.
• Optimize digital marketing efforts using SEO, PPC, and social media advertising.
• Analyze marketing performance metrics and generate reports to measure ROI and optimize future campaigns.
• Manage relationships with external agencies, vendors, and partners to ensure high-quality execution of marketing initiatives.
• Stay updated on industry trends and emerging marketing technologies to drive innovation.
  
  

Requirements

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• Proven experience in a marketing role, with at least 3+ years in a senior or specialist capacity.
• Strong knowledge of digital marketing, branding, and content strategy.
• Hands-on experience with marketing tools such as Google Analytics, HubSpot, SEMrush, and social media management platforms.
• Excellent communication, project management, and leadership skills.
• Ability to analyze data and translate insights into actionable strategies.
• Experience in B2B marketing is a big plus.
• Experience with Fin-Tech startups is a big plus.
• Knowledge of marketing automation and CRM systems is a plus.
• Strong creative mindset with an eye for design and content quality is a plus.
• Saudi Located is a MUST.

Seniority level

• Seniority level Mid-Senior level

Employment type

• Employment type Full-time

Job function

• Job function Marketing and Sales

Referrals increase your chances of interviewing at SiFi by 2x

Get notified about new Product Marketing Specialist jobs in Riyadh Region .

Digital Marketing & Digital Health Specialist

Riyadh, Riyadh, Saudi Arabia 18 hours ago

Marketing Manager - ERP & Digital Solutions Assistant Manager - Sports Marketing (COR414)

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr

Join to apply for the Sr. Product Marketing Specialist role at Talent 360 ME

Join to apply for the Sr. Product Marketing Specialist role at Talent 360 ME

Get AI-powered advice on this job and more exclusive features.

About Us:

About Us:

SiFi is a rapidly growing B2B Fin-Tech company transforming expense management for businesses in Saudi Arabia. As a licensed EMI from the Saudi Central Bank, we empower companies with innovative tools to simplify finance management.

About the Role:

SiFi is looking for a results-driven "Senior Product Marketing Specialist" to join our team. In this role, you will take the lead in initiating and executing marketing campaigns that drive engagement and growth. You will be responsible for optimizing marketing funnels, analyzing and reporting on key data, and overseeing email marketing strategies. Your expertise will help us refine our approach and ensure we’re delivering impactful results at every stage of the customer journey.

Key Responsibilities:

• Plan and oversee multi-channel marketing campaigns, including digital, social media, email, and traditional advertising.
• Stay updated on industry trends and emerging marketing technologies to drive innovation.
• Collaborate with cross-functional teams, including sales, content, and design, to align marketing efforts with business goals.
• Optimize digital marketing efforts using SEO, PPC, and social media advertising.
• Analyze marketing performance metrics and generate reports to measure ROI and optimize future campaigns.
• Manage relationships with external agencies, vendors, and partners to ensure high-quality execution of marketing initiatives.
  
  
  

Requirements:

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• Proven experience in a marketing role, with at least 3+ years in a senior or specialist capacity.
• Strong knowledge of digital marketing, branding, and content strategy.
• Hands-on experience with marketing tools such as Google Analytics, HubSpot, SEMrush, and social media management platforms.
• Experience in B2B marketing is a big plus.
• Experience with Fin-Tech startups is a big plus.
• Knowledge of marketing automation and CRM systems is a plus.
• Strong creative mindset with an eye for design and content quality is a plus.

Seniority level

• Seniority level Mid-Senior level

Employment type

• Employment type Full-time

Job function

• Job function Other

Referrals increase your chances of interviewing at Talent 360 ME by 2x

Get notified about new Product Marketing Specialist jobs in Riyadh, Riyadh, Saudi Arabia .

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr

Company:

Our client, a leading agricultural, dairy, and food manufacturing enterprise in the Middle East, is seeking a Group Product Marketing Manager for their Food Business Unit. The company is known for its innovative approach to product development and its commitment to quality in the Dairy and Cheese sector.

Opportunity:

This is a senior marketing role focused on brand strategy, portfolio management, and new product development. The Group Product Marketing Manager will drive the marketing vision and plan for the Dairy/Cheese category, ensuring alignment with the company’s overall strategic goals and 5-year plan. The role centers on building brand equity, delivering compelling marketing campaigns, and ensuring successful product launches. The successful candidate will lead marketing planning, develop market insights, and identify new segment opportunities ensuring the brand remains competitive and relevant in a dynamic market.

Responsibilities :

• Own the marketing strategy and development of the Dairy/Cheese product portfolio, including existing products and new launches.
• Lead annual marketing planning to support the company’s 5-year strategic goals.
• Build brand equity through effective positioning, campaigns, and communication plans.
• Oversee new product development and launches, ensuring strong market fit.
• Identify and evaluate new market segments and consumer trends.
• Represent the brand at roadshows, trade events, and industry exhibitions with confidence and professionalism.
• Work closely with internal teams (R&D, production, commercial) to ensure seamless execution of marketing plans.

Remuneration:

Overall packageis highlycompetitiveand tax-free and aims to balance work commitments and family time. Competitive package aligned with experience and market standards.

If you are passionate about marketing and brand building and want to help shape the future of a leading Dairy/Cheese brand in the GCC, we encourage you to apply with your resume and cover letter in Word detailing your qualifications and relevant experience.

Skills

Candidate Requirements :

• University business degree with a marketing specialization.
• Minimum 3 years’ experience in Brand/Marketing Management within Cheese or if not Cheese, then Dairy at minimum.
• Essential: Experience working in GCC markets, with an understanding of local consumer behavior and competitive landscape.
• Proven track record in building brands and launching new products.
• Excellent marketing planning, communication, and campaign management skills.
• Strong written and spoken English.
• Must be willing to be based at the company’s Head Office in Riyadh.

#J-18808-Ljbffr

As a member of our Product Marketing group, you’ll represent the customer throughout a product’s journey from concept through development and launch. You’ll develop and apply insights to help infuse innovative features into our product-development process. Together with our team, you’ll work to craft groundbreaking ideas into tangible products that excite the world. At Apple, we combine product management/development and product marketing responsibilities into a single, cross functional Product Management role that collaborates with design, engineering, finance, legal, marketing communications, public relations, market research, sales and support for maximum impact across the organization.The Product Marketing Manager will own and drive the product centric marketing strategy for their respective product line of business. A critical function of this role is to be the spokesperson for their product in market.The Product Marketing Manager is part of a team of product experts who champion products within their respective markets and seek innovative ways to keep our products at the heart of the customer conversation.

Description

Articulate the product opportunity in market and provide product insight and leadership from introduction through end-of-life to both the Marketing and Sales organisations.Execute product launches with excellence every time.Contribute to the annual Marketing plan, outlining opportunity and actions that lead growth and category leadership.Be the liaison between Market and worldwide for all local business needs and feature requirements. Influence the product feature roadmap, making clear recommendations that improve customer experience.Become a visible and vocal member of the Product Marketing team.Be the guardian of product messaging & positioning across every customer touch point, advancing the cause of excellence.Possess expert knowledge of competitive and 3rd party products and strategies.Build a sphere of influence across multiple internal functions / divisions.

Minimum Qualifications

• 10+ years experience in product marketing
• Proficiency in English and Arabic
• Ability to travel across the region and globally, up to 30% of the time

Preferred Qualifications

• Builds strong customer relationships and delivers customer-centric solutions
• Ability to surprise and delight our customers’ experiences through innovative, thoughtful details
• Uses knowledge of business drivers, how strategies and tactics play out in the market, to guide actions
• Builds partnerships and works collaboratively with others to meet shared objectives
• BS/BA or equivalent experience
• Instinctive ability to be the voice of the consumer

#J-18808-Ljbffr

Who Are We

We Are Foodics! a leading restaurant management ecosystem and payment tech provider. Founded in 2014 with headquarter in Riyadh and offices across 5 countries, including UAE, Egypt, Jordan and Kuwait. We are currently serving customers and partners in over 35 different countries worldwide. Our innovative products have successfully processed over 6 billion (yes, billion with a B) orders so far! making Foodics one of the most rapidly evolving SaaS companies to ever emerge from the MENA region. Also, Foodics has achieved three rounds of funding, with the latest raising $170 million in the largest SaaS funding round in MENA, boosting its innovation capabilities to better serve business owners.

The Job in a Nutshell

We are looking for a customer-focused Senior Product Marketing Specialist to lead go-to-market efforts, craft clear product messaging, and drive adoption through impactful campaigns. This role bridges product, sales, and customer success teams to ensure alignment, enablement, and engagement across the customer journey.

What you will do

• Product Positioning & Messaging: Craft and maintain clear, differentiated messaging that resonates with each target segment and highlights Foodics' value proposition.
• Go-to-Market Strategy (GTM): Lead GTM plans for product launches and feature rollouts, including branding, collaborating closely with the Product development team.
• Customer & Market Insights: Conduct market research, competitor benchmarking, and customer interviews to inform product development and marketing strategies.
• Sales and Expansion Accounts Enablement: Develop compelling assets, pitch decks, and one-pagers to support teams in effectively communicating products.
• Campaign Planning & Execution: Plan and execute integrated marketing campaigns for products, to drive awareness, acquisition, and product adoption.
• Product Adoption & Engagement: Collaborate with Product and Customer Success to drive adoption of key features through in-app comms, email, webinars, and guides.
• Cross-Functional Collaboration: Be the connection between product, sales, and support, to ensure product knowledge and features alignment and consistency across all platforms and communication touch points.
• Manage Educational Channels: Help manage and maintain customer education platforms and resources, ensuring that product guides, help centers, and onboarding flows are always up to date and aligned with new features.

What Are We Looking For

• 4–5 years of experience in product marketing, preferably in SaaS, fintech, or tech industries, or something similar.
• Proven experience managing GTM strategies and product launches.
• Excellent written and verbal Arabic & English communication skills.
• Strong understanding of F&B or retail tech landscapes is a big plus.
• analytical mindset with the ability to translate customer insights and market trends into actionable marketing strategies and positioning.

What We Offer You

We believe you will love working at Foodics!

• We offer highly competitive compensation packages, including bonuses and the potential for shares.
• We prioritize personal development and offer regular training and an annual learning stipend to tackle new challenges and grow your career in a hyper-growth environment.
• Join a talented team of over 30 nationalities working in 14 countries, and gain valuable experience in an exciting industry.
• We offer autonomy, mentoring, and challenging goals that create incredible opportunities for both you and the company.

#J-18808-Ljbffr

Who Are We

We Are Foodics! a leading restaurant management ecosystem and payment tech provider. Founded in 2014 with headquarter in Riyadh and offices across 5 countries, including UAE, Egypt, Jordan and Kuwait. We are currently serving customers and partners in over 35 different countries worldwide. Our innovative products have successfully processed over 6 billion (yes, billion with a B) orders so far! making Foodics one of the most rapidly evolving SaaS companies to ever emerge from the MENA region. Also, Foodics has achieved three rounds of funding, with the latest raising $170 million in the largest SaaS funding round in MENA, boosting its innovation capabilities to better serve business owners.

The Job in a Nutshell

We are looking for a customer-focused Senior Product Marketing Specialist to lead go-to-market efforts, craft clear product messaging, and drive adoption through impactful campaigns. This role bridges product, sales, and customer success teams to ensure alignment, enablement, and engagement across the customer journey.

What you will do

• Product Positioning & Messaging: Craft and maintain clear, differentiated messaging that resonates with each target segment and highlights Foodics' value proposition.
• Go-to-Market Strategy (GTM): Lead GTM plans for product launches and feature rollouts, including branding, collaborating closely with the Product development team.
• Customer & Market Insights: Conduct market research, competitor benchmarking, and customer interviews to inform product development and marketing strategies.
• Sales and Expansion Accounts Enablement: Develop compelling assets, pitch decks, and one-pagers to support teams in effectively communicating products.
• Campaign Planning & Execution: Plan and execute integrated marketing campaigns for products, to drive awareness, acquisition, and product adoption.
• Product Adoption & Engagement: Collaborate with Product and Customer Success to drive adoption of key features through in-app comms, email, webinars, and guides.
• Cross-Functional Collaboration: Be the connection between product, sales, and support, to ensure product knowledge and features alignment and consistency across all platforms and communication touch points.
• Manage Educational Channels: Help manage and maintain customer education platforms and resources, ensuring that product guides, help centers, and onboarding flows are always up to date and aligned with new features.

What Are We Looking For

• 4–5 years of experience in product marketing, preferably in SaaS, fintech, or tech industries, or something similar.
• Proven experience managing GTM strategies and product launches.
• Excellent written and verbal Arabic & English communication skills.
• Strong understanding of F&B or retail tech landscapes is a big plus.
• analytical mindset with the ability to translate customer insights and market trends into actionable marketing strategies and positioning.

What We Offer You

We believe you will love working at Foodics!

• We offer highly competitive compensation packages, including bonuses and the potential for shares.
• We prioritize personal development and offer regular training and an annual learning stipend to tackle new challenges and grow your career in a hyper-growth environment.
• Join a talented team of over 30 nationalities working in 14 countries, and gain valuable experience in an exciting industry.
• We offer autonomy, mentoring, and challenging goals that create incredible opportunities for both you and the company.

#J-18808-Ljbffr