103 Brand Management jobs in Saudi Arabia

About The Team

Part of RELX, RX is a global events organiser, creating market-leading events that bring together industry professionals from around the world, operating in dynamic industry segments, delivering innovative and impactful events that connect businesses and drive growth.

As a Marketing Manager at RX, you’ll utilise data to develop and plan the event marketing strategy, delivering it while working with teams across a matrix organization.

You'll work alongside a talented and dedicated group of professionals who are passionate about creating exceptional experiences.

• Utilise data to analyse and develop world-class marketing strategies aligned with event leadership KPIs
• Identify market growth opportunities and develop audience expansion plans to reach event goals
• Build and manage relationships with industry stakeholders, associations, and media.
• Ensure a customer-first approach, contributing to persona development enabling refinement customer experience.
• Develop detailed visitor and exhibitor communication strategies.
• Build and manage a marketing budget and lead supplier relationships to ensure positive outcomes for RX
• Collaborate with sales teams to enhance sales enablement and pipeline efforts.
• Work within a matrix organization to optimize event performance
• Lead onsite at trade shows and represent your brand at key industry events.
• Confident building networks and partnerships with stakeholders
• Experienced at using data to support decision making
• Expertise in market analysis, campaign management, and data-driven strategic planning.
• Demonstrate an ability to work collaboratively with cross-functional teams in a matrix environment.
• Proficiency in marketing campaign tools and performance analytics.
• A successful track record in implementing growth-driven marketing strategies.

RX promote a healthy work life balance, with flexible working hours, wellbeing initiatives, shared parental leave, study assistance and sabbaticals to meet your immediate responsibilities and long-term goals.

• Medical and Air ticket
• Competitive bonus
• 25 days paid annual leave

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations.

With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually.

RX is committed to creating an inclusive work environment for all our people.

RX empowers businesses to thrive by leveraging data-driven insights and digital solutions.

RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

For more information, RX Middle East | RX

Proven experience as a Marketing Manager, ideally within the events sector.

About Lucidya

Lucidya is the region’s leading AI-powered Unified Customer Experience platform. Our suite of solutions empowers organizations to track brand and market performance, engage customers in real-time, and uncover meaningful insights to drive growth. From Social Listening to OmniServe, AI Agents, Profiles (CDP), Surveys, and Media Monitoring, we help businesses across the Arab world deliver customer experiences that truly matter.

As a Product Marketing Manager at Lucidya, you’ll own the go-to-market strategy and launch execution for our AI-powered solutions. You’ll define positioning, craft narratives, and build the tools our teams need to win in the market.

This role is built for someone who thrives on bringing products to market—turning technical features into compelling stories, driving adoption, and ensuring every launch lands with impact. Market research and competitive insights will fuel your strategy, but your core responsibility is clear: own the launch, drive the adoption, and make the story stick.

• Lead GTM Strategy & Execution: Own launch planning end-to-end, from narrative to campaign rollout.
• Craft Positioning & Messaging: Translate complex AI capabilities into clear, compelling benefits that resonate with buyers.
• Enable Sales & Growth: Build playbooks, decks, and battlecards to ensure teams are ready to sell and win.
• Drive Adoption: Partner with Product, Marketing, and CX to design programs that increase customer uptake.
• Collaborate in Parallel: Work with Product during development to align roadmap and GTM strategy.
• Market Insights: Conduct targeted market research and competitive analysis to sharpen positioning and inform product roadmap.
• Own GTM Budgeting: Lead budget planning for GTM initiatives, estimating costs across asset creation, campaign execution, and supporting activities. Ensure accurate forecasting, efficient allocation, and maximum ROI.

• Sync with Product to align on roadmap and prepare GTM strategy.
• Draft positioning docs and launch briefs for cross-functional alignment.
• Create and test messaging with Marketing for campaigns, websites, and lifecycle flows.
• Train Sales and Success teams on new features and how to pitch them.
• Review adoption data and feedback post-launch to adjust strategy.
• Share market and competitor updates that sharpen Lucidya’s edge.
• Track GTM budgets to ensure efficient spend and ROI delivery.

• 3–5 years in product marketing or GTM roles (SaaS or AI preferred).
• Proven track record of launching products and driving adoption.
• Experience owning GTM budget planning, forecasting, and ROI measurement.
• Strong skills in positioning, storytelling, and GTM execution.
• Experience with sales enablement and cross-functional launches.
• Familiarity with product communication tools (Intercom) and analytics tools (Heap).
• Market research/competitive analysis chops to inform GTM.
• Bias for action: you don’t wait for perfect conditions to move.

Working for a fast paced organization that is a leader in its field.

The opportunity to make an impact

22 working annual leave days

Overview

About Lucidya
Lucidya is the MENA region's leading AI-powered Unified Customer Experience platform, helping brands turn customer data into growth. Our suite—Social Listening, OmniServe, AI Agents, Profiles (CDP), Surveys, and Media Monitoring—enables organizations to understand audiences, shape strategy, and deliver experiences that truly matter. With cutting-edge AI, including our new Agentic AI product line, Lucidya is shaping the future of customer engagement in the Arab world.

Why We're Hiring
Our product marketing team is growing. Today, one PMM supports 6–7 product managers, a heroic effort, but not sustainable. To scale effectively, launch game-changing products, and operate truly cross-functionally, we're bringing on another Product Marketing Manager to lead go-to-market (GTM) strategy and product launches. This role is critical: you'll shape how new products, especially Agentic AI, enter the market, gain adoption, and create measurable business impact.

As a Product Marketing Manager, you'll be the connective tissue between Product, Marketing, Sales, and CX. You'll own launches end-to-end, translating technical features into compelling stories that drive adoption and revenue. From positioning to sales enablement to post-launch analysis, you'll ensure our innovations make a splash, and stick. This is a high-impact, high-visibility role for someone who thrives in fast-moving, cross-functional environments and loves building from scratch.

• Lead GTM Strategy & Execution — Own launches from strategy to campaign rollout, ensuring they hit the market with clarity and impact
• Craft Positioning & Messaging — Translate complex AI capabilities into narratives that resonate with buyers
• Enable Sales & Success — Build training, playbooks, and battlecards so teams can pitch with confidence
• Drive Adoption — Partner with Product, Marketing, and CX to create programs that increase feature and product uptake
• Shape the Roadmap — Bring market intelligence, customer insights, and competitive analysis into product planning
• Own Budgets & ROI — Plan, forecast, and track GTM investments to maximize efficiency and business outcomes
• Champion Market Insights — Continuously research trends, competitors, and customer needs to keep Lucidya one step ahead

• Align with Product on roadmap priorities and upcoming launches
• Draft launch briefs and positioning docs for cross-functional teams
• Test and refine messaging with Marketing for campaigns, lifecycle flows, and web
• Train Sales and CX on feature benefits and use cases
• Track adoption metrics and adjust strategy post-launch
• Share competitor and market updates with stakeholders

• High feature adoption and launch participation rates
• Clear, differentiated positioning in the market
• Strong enablement content driving win rates and upsells
• Smooth, repeatable GTM processes in place
• Measurable impact on the launch of our new Agentic AI product line

• Experience: 3–5 years in product marketing or GTM roles (SaaS or AI strongly preferred)
• Track Record: Proven success launching products and driving adoption
• Skills: Positioning, storytelling, GTM execution, and sales enablement
• Tools: Experience with in-app communication tools (e.g., Intercom, UserPilot) and analytics (Heap, Mixpanel)
• Mindset: Bias for action — you move fast, learn fast, and adapt fast
• Languages: Arabic fluency required; strong English skills to leverage global AI resources
• Location: On-site in KSA preferred, though remote from Egypt, UAE, Qatar, or Jordan is possible

• Be part of building Lucidya's most ambitious product line yet — Agentic AI — from the ground up
• Join a company defining customer experience technology in the Arab world
• Work directly with senior product leaders and have a seat at the table shaping roadmap and strategy
• Flexibility to work remotely across MENA, with preference for KSA-based collaboration

• Remote-friendly setup
• Opportunity to shape a category-defining product line in AI
• Fast-paced, collaborative, and ambitious environment
• Competitive compensation
• 22 working annual leave days

Overview

About Lucidya

Lucidya is the region’s leading AI-powered Unified Customer Experience platform. Our suite of solutions empowers organizations to track brand and market performance, engage customers in real-time, and uncover meaningful insights to drive growth. From Social Listening to OmniServe, AI Agents, Profiles (CDP), Surveys, and Media Monitoring, we help businesses across the Arab world deliver customer experiences that truly matter.

About the Role

As a Product Marketing Manager at Lucidya, you’ll own the go-to-market strategy and launch execution for our AI-powered solutions. You’ll define positioning, craft narratives, and build the tools our teams need to win in the market.

This role is built for someone who thrives on bringing products to market—turning technical features into compelling stories, driving adoption, and ensuring every launch lands with impact. Market research and competitive insights will fuel your strategy, but your core responsibility is clear: own the launch, drive the adoption, and make the story stick.

• Lead GTM Strategy & Execution: Own launch planning end-to-end, from narrative to campaign rollout.
• Craft Positioning & Messaging: Translate complex AI capabilities into clear, compelling benefits that resonate with buyers.
• Enable Sales & Growth: Build playbooks, decks, and battlecards to ensure teams are ready to sell and win.
• Drive Adoption: Partner with Product, Marketing, and CX to design programs that increase customer uptake.
• Collaborate in Parallel: Work with Product during development to align roadmap and GTM strategy.
• Market Insights: Conduct targeted market research and competitive analysis to sharpen positioning and inform product roadmap.
• Own GTM Budgeting: Lead budget planning for GTM initiatives, estimating costs across asset creation, campaign execution, and supporting activities. Ensure accurate forecasting, efficient allocation, and maximum ROI.

• Sync with Product to align on roadmap and prepare GTM strategy.
• Draft positioning docs and launch briefs for cross-functional alignment.
• Create and test messaging with Marketing for campaigns, websites, and lifecycle flows.
• Train Sales and Success teams on new features and how to pitch them.
• Review adoption data and feedback post-launch to adjust strategy.
• Share market and competitor updates that sharpen Lucidya’s edge.
• Track GTM budgets to ensure efficient spend and ROI delivery.

Want to build your career in a FTSE 10 company, working in the exciting and dynamic events industry, where no day is the same?

Part of RELX, RX is a global events organizer, creating market-leading events that bring together industry professionals from around the world, operating in dynamic industry segments, delivering innovative and impactful events that connect businesses and drive growth.

As a Marketing Manager at RX , you'll utilize data to develop and plan the event marketing strategy, delivering it while working with teams across a matrix organization. You'll work alongside a talented and dedicated group of professionals who are passionate about creating exceptional experiences.

• Utilize data to analyze and develop world-class marketing strategies aligned with event leadership KPIs
• Identify market growth opportunities and develop audience expansion plans to reach event goals
• Build and manage relationships with industry stakeholders, associations, and media
• Ensure a customer-first approach, contributing to persona development enabling refinement customer experience
• Develop detailed visitor and exhibitor communication strategies
• Build and manage a marketing budget and lead supplier relationships to ensure positive outcomes for RX
• Collaborate with sales teams to enhance sales enablement and pipeline efforts
• Work within a matrix organization to optimize event performance
• Lead onsite at trade shows and represent your brand at key industry events

• Proven experience as a Marketing Manager, ideally within the events sector
• Confident building networks and partnerships with stakeholders
• Experienced at using data to support decision making
• Expertise in market analysis, campaign management, and data-driven strategic planning
• Demonstrate an ability to work collaboratively with cross-functional teams in a matrix environment
• Proficiency in marketing campaign tools and performance analytics
• A successful track record in implementing growth-driven marketing strategies

RX promote a healthy work life balance, with flexible working hours, wellbeing initiatives, shared parental leave, study assistance and sabbaticals to meet your immediate responsibilities and long-term goals.

These are some of the benefits on offer:

• Medical and Air ticket
• Competitive bonus
• 25 days paid annual leave

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, RX Middle East | RX

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Arthur Lawrence is urgently looking for a Product Marketing Manager for a client in Riyadh, KSA. Kindly review the job requirements below. Your immediate application will enable us to place you successfully.

Must-Have:

• 5+ years in product marketing, ideally in fintech or banking
• Proven success in marketing within the MENA region, especially Saudi Arabia
• Expertise in digital and traditional marketing channels
• Strong understanding of banking, payments, lending, and investment products
• Familiarity with CRM tools, marketing automation, analytics, and performance metrics
• Excellent communication, campaign management, and brand positioning skills

Nice to Have:

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred
• Knowledge of Saudi consumer behavior, culture, and regulatory environment (SAMA)

About Us:

Arthur Lawrence is a management and technology consulting firm providing enterprise-wide business transformation and business applications implementation services. Our in-depth technical knowledge and broad experience of working with world-class companies enable organizations to leverage our capabilities in developing winning strategies and cost-effective solutions.

We are an UN Women Empowerment Principal Signatory and are certified by the National Minority Supplier Development Council.

Acknowledgements from Industry Peers:

• Winner of Entrepreneur 360 Award (2019).
• IAOP Award; ranked in the top 100 internationally.
• Arthur Lawrence ranked within the Inc 5000 twice in 2016 and 2017 as one of the fastest-growing companies in America.
• Named one of the top ten fastest-growing businesses in Houston in 2016.
• Ranked 25th in the HBJ's Fast 100 Private Companies Award in 2017.

Our Seven Pillars:

We rely on seven core values that enable us to deliver quality for our consultants and clients: Education, Integrity, Value Creation, Collaboration, Best Client, Best People, and Stewardship.

Through strict adherence to these core values, we have achieved success beyond all documented forecasts and expectations.

About the Role

As a Product Marketing Manager at Salla, you’ll help us bring the voice of our merchants into everything we launch. You’ll turn product updates into stories merchants care about, translate features into benefits, and spot growth opportunities from your intimate understanding of how our customers operate.

This role is built for someone who knows ecommerce inside and out, whether from working with them, supporting them, or being one of them.

• Understand and Grow a Target Segment: Use your audience knowledge to identify pain points and opportunities, guiding positioning, messaging, and adoption efforts across your assigned merchant segment.
  
• Support Go-to-Market (GTM) Execution: Collaborate cross-functionally to plan and execute launches and campaigns that resonate with your segment.
  
• Develop Insightful Content: Create content that speaks to your audience’s real needs: landing pages, case studies, lifecycle emails, FAQs, and more. Focus on clarity, value, and simplicity.

• Talk to merchants.DM them, jump on a call, or review feedback to stay close to their challenges.
  
• Work with the product team to understand what's shipping, then shape messaging that lands.
  
• Meet with the lifecycle team to plan a campaign that increases adoption for your assigned audience.
  
• Brief the creative team on what to design and write, giving them real context.
  
• Check your metrics. Are merchants engaging? Did that email work? What’s next?

• Share learnings with your PMM teammates and propose an experiment worth testing
  

About the Role

As a Product Marketing Manager at Salla, you’ll help us bring the voice of our merchants into everything we launch. You’ll turn product updates into stories merchants care about, translate features into benefits, and spot growth opportunities from your intimate understanding of how our customers operate.

This role is built for someone who knows ecommerce inside and out, whether from working with them, supporting them, or being one of them.

• Understand and Grow a Target Segment: Use your audience knowledge to identify pain points and opportunities, guiding positioning, messaging, and adoption efforts across your assigned merchant segment.
  
• Support Go-to-Market (GTM) Execution: Collaborate cross-functionally to plan and execute launches and campaigns that resonate with your segment.
  
• Develop Insightful Content: Create content that speaks to your audience’s real needs: landing pages, case studies, lifecycle emails, FAQs, and more. Focus on clarity, value, and simplicity.

• Talk to merchants.DM them, jump on a call, or review feedback to stay close to their challenges.
  
• Work with the product team to understand what's shipping, then shape messaging that lands.
  
• Meet with the lifecycle team to plan a campaign that increases adoption for your assigned audience.
  
• Brief the creative team on what to design and write, giving them real context.
  
• Check your metrics. Are merchants engaging? Did that email work? What’s next?

• Share learnings with your PMM teammates and propose an experiment worth testing