235 Brand Management jobs in Saudi Arabia

Overview

AlUla Club is pleased to announce an opportunity for a skilled and strategic Senior Manager of Brand Management to join our team. This pivotal role will entail the development and implementation of the Club's brand strategy, the enhancement of brand awareness, and the assurance of brand consistency across all engagement points. The ideal candidate will possess visionary leadership qualities and the ability to craft a compelling brand narrative, while also spearheading innovative marketing initiatives that are in alignment with the Club's mission and objectives.

• Develop and implement a comprehensive brand strategy that resonates with target audiences and aligns with business objectives
• Lead brand positioning, messaging, and creative direction across all marketing channels
• Oversee the development of brand campaigns, ensuring they effectively communicate the Club's values and offerings
• Conduct market research and competitive analysis to identify trends, insights, and opportunities for brand growth
• Collaborate with cross-functional teams, including marketing, communications, and events, to ensure brand consistency
• Manage relationships with external agencies and vendors to execute marketing initiatives and campaigns effectively
• Monitor and track brand performance metrics, leveraging insights to optimize marketing strategies and initiatives
• Foster a culture of brand advocacy within the organization, providing training and resources to empower employees as brand ambassadors
• Create presentations and reports for senior management to communicate brand performance and strategic initiatives
• Lead and mentor a team of brand professionals, fostering growth and development

• Bachelor's degree in marketing, business, or a related field; Master's degree is a plus
• Minimum of 7 years of experience in brand management or marketing, ideally in sports, entertainment, or a branding agency
• Proven track record of developing and executing successful brand strategies
• Exceptional analytical and strategic thinking skills, with the ability to interpret data and translate it into actionable insights
• Excellent communication, presentation, and interpersonal skills
• Strong leadership skills with experience in managing and mentoring a team
• Creative mindset with an eye for innovative marketing solutions
• Proficiency in digital marketing and familiarity with social media platforms and tools
• Ability to work collaboratively in a fast-paced and dynamic environment
• Passion for sports and a strong understanding of the sports industry landscape

• Health Insurance Coverage
• Paid Leave
• Remote Work Opportunities (where applicable)
• Professional Development and Training

Company Description

Founded in 1969, Hisense is a leading global consumer electronics and home appliances company with a broad range of products including smart TVs, smartphones, refrigerators, freezers, and air conditioners. With over 70,000 employees worldwide, Hisense has consistently maintained a dominant market share in the flat-panel TV market in China for 13 consecutive years. The company operates 18 overseas subsidiaries, 3 overseas production bases, and 7 overseas R&D centers. Hisense products are available in more than 130 countries and regions, and the company has strategic partnerships with global corporations like IBM and Hitachi. Additionally, Hisense has engaged in sports marketing, sponsoring major events such as UEFA Euro 2016 and the 2018 FIFA World Cup.

Role Description

This is a full-time, on-site role for a Product Marketing professional located in Riyadh, Saudi Arabia. The Product Marketing position entails conducting market research, developing go-to-market strategies, managing product sales, and overseeing product management. Daily tasks include coordinating with cross-functional teams, analyzing market trends, and driving marketing campaigns to promote Hisense products effectively.

Qualifications

• Proficiency in Market Research and Communication skills
• Experience in developing Go-to-Market Strategies
• Strong Sales and Product Management skills
• Excellent analytical and problem-solving abilities
• Ability to work effectively in a team-oriented environment
• Experience in the consumer electronics industry is a must
• Bachelor's degree in Marketing, Business Administration, or a related field

Overview

Be the change. Join the world’s most visionary developer.

Red Sea Global (RSG) is showing that there is a better way to positively shape the places we live, work and travel. We are purpose-driven and committed to people and planet. Our transformative programs are a driving force to achieving Vision 2030, as well as leading the world towards regenerative tourism. Join RSG and be part of the positive change for Saudi Arabia and the world.

• Supporting the Senior Manager of AMAALA Destination Marketing, Destination Brand and Stakeholder Manager will oversee, develop, and execute the strategic and integrated plan that supports AMAALA destination’s business objectives, including stakeholder alignment.
• This role will manage and nurture relationships with AMAALA destination key stakeholders, including luxury resorts, experiences, retail, and other relevant entities operating in AMAALA destination. It involves aligning all stakeholders with AMAALA destination’s marketing strategy, supporting partners with their marketing initiatives and encouraging them to participate in and support the destination’s collective marketing efforts.

• Develop and maintain strong, positive relationships with all resorts, and destination partners.
• Establish and cultivate long-term relationships with key stakeholders, including resort managers, retail brands, and relevant partners operating within AMAALA.
• Conduct regular monthly, bi-weekly and/or weekly meetings and visits to partner resorts and facilities to understand their needs, gather feedback, update on current AMAALA marketing initiatives and plans and strengthen relationships.
• Serve as the primary point of contact for all stakeholder interactions, ensuring open and effective communication channels.

• Communicate AMAALA marketing strategy, plans and goals to partners, ensuring they understand and are committed to these objectives.
• Work closely with stakeholders to ensure their individual marketing activities are aligned with and supportive of the broader marketing strategy of AMAALA.

• Provide strategic advice and support to partners on their marketing initiatives, helping them to optimize their campaigns and leverage best practices.
• Collaborate with partners to identify and create joint marketing opportunities, such as co-branded campaigns, events and promotional activities.

• Gather and analyze feedback from stakeholders to understand their perspectives and identify areas for improvement in collaboration and strategy.
• Develop and implement action plans based on stakeholder feedback to enhance mutual benefits and address any concerns or challenges.

• Organize and lead regular stakeholder meetings (monthly, bi-weekly, weekly) and workshops to facilitate information sharing, collaboration and joint planning.
• Engage stakeholders through updates and other communication tools to keep them informed about AMAALA destination progress, initiatives, and opportunities for involvement.
• Work closely with internal stakeholders (PR, Social Media, Travel Trade, Digital, Paid Media, Asset Management) to ensure internal alignment and support.

• Monitor and evaluate the effectiveness of stakeholder relationships and collaborative initiatives.
• Provide regular reports to top management on the status of stakeholder relationships, including achievements, challenges, and recommendations for future actions.

• Represent AMAALA at industry events, conferences, and other relevant forums, promoting AMAALA brand and fostering new partnerships.
• Stay informed about industry trends, competitors’ activities and market developments, and use this knowledge to inform relationship management strategies.

• Ensure brand guardianship across all resort/partner collateral.
• Support the marketing team with the production and coordination of resort/partner photo and video shoots for the destination.
• Ensure resort and partner messaging is aligned with brand guidelines and destination positioning.

• Academic Qualifications: Bachelor’s Degree or higher in Hospitality or any other related field.
• Years of Experience: 6+ years of experience in hospitality, brand and marketing or relevant field.

• Well-versed in traditional, social marketing and hospitality, as well as stakeholder management, projects, and budget.
• Strategic thinker with good organizational and leadership skills, strong attention to details and ability to set objectives, prioritize, critically assess issues, and deliver within given deadlines and resources.
• Highly proactive and creative, always search for innovative big ideas.
• Strong interpersonal and communication skills, culturally sensitive; able to work as a team effectively, and influence others, internally and externally, for positive results.
• Willingness to travel.
• Excellent stakeholder management skill and client-service skills, including ability to manage expectations, interpretate needs and keep internal stakeholders informed and engaged.
• Strong organizational, time-management and project management skills.
• Strong analytical skills and creative thinking mindset.
• Strong collaboration skills and influencing capability.
• Excellent English and Arabic verbal and written skills.
• Brand strategy and positioning - Intermediate
• Stakeholder relationship management - Advanced
• Integrated communications - Intermediate
• Influencer and negotiation - Intermediate
• Partnership acumen - Intermediate

• This job description outlines the core responsibilities of the role but is not exhaustive. Additional tasks related to the broader department may be assigned as required. This document does not represent an employment contract.

• For more information about Red Sea Global, visit:
• X (formerly Twitter):

The Role

Be the change. Join the world's most visionary developer. Red Sea Global (RSG) is showing that there is a better way to positively shape the places we live, work and travel. We are purpose-driven and committed to people and planet. Our transformative programs are a driving force to achieving Vision 2030, as well as leading the world towards regenerative tourism. Join RSG and be part of the positive change for Saudi Arabia and the world. Job Purpose:
• Supporting the Senior Manager of AMAALA Destination Marketing, Destination Brand and Stakeholder Manager will oversee, develop, and execute the strategic and integrated plan that supports AMAALA destination's business objectives, including stakeholder alignment.
• This role will manage and nurture relationships with AMAALA destination key stakeholders, including luxury resorts, experiences, retail, and other relevant entities operating in AMAALA destination. It involves aligning all stakeholders with AMAALA destination's marketing strategy, supporting partners with their marketing initiatives and encouraging them to participate in and support the destination's collective marketing efforts. Job Responsibilities: Relationship Management
• Develop and maintain strong, positive relationships with all resorts, and destination partners.
• Establish and cultivate long-term relationships with key stakeholders, including resort manager, retail brands, and relevant partners operating within AMAALA.
• Conduct regular monthly, bi-weekly and/or weekly meetings and visits to partner resorts and facilities to understand their needs, gather feedback, update on current AMAALA marketing initiatives and plans and strengthen relationships.
• Serve as the primary point of contact for all stakeholder interactions, ensuring open and effective communication channels. Alignment with Marketing Strategy
• Communicate AMAALA marketing strategy, plans and goals to partners, ensuring they understand and are committed to these objectives.
• Work closely with stakeholders to ensure their individual marketing activities are aligned with and supportive of the broader marketing strategy of AMAALA. Support and Collaboration
• Provide strategic advice and support to partners on their marketing initiatives, helping them to optimize their campaigns and leverage best practices.
• Collaborate with partners to identify and create joint marketing opportunities, such as co-branded campaigns, events and promotional activities. Feedback and Improvement
• Gather and analyze feedback from stakeholders to understand their perspectives and identify areas for improvement in collaboration and strategy.
• Develop and implement action plans based on stakeholder feedback to enhance mutual benefits and address any concerns or challenges. Stakeholder Engagement
• Organize and lead regular stakeholder meetings (monthly, bi-weekly, weekly) and workshops to facilitate information sharing, collaboration and joint planning.
• Engage stakeholders through updates and other communication tools to keep them informed about AMAALA destination progress, initiatives, and opportunities for involvement.
• Work closely with internal stakeholders (PR, Social Media, Travel Trade, Digital, Paid Media, Asset Management) to ensure internal alignment and support. Reporting and Analysis
• Monitor and evaluate the effectiveness of stakeholder relationships and collaborative initiatives.
• Provide regular reports to top management on the status of stakeholder relationships, including achievements, challenges, and recommendations for future actions. Industry Representation
• Represent AMAALA at industry events, conferences, and other relevant forums, promoting AMAALA brand and fostering new partnerships.
• Stay informed about industry trends, competitors' activities and market developments, and use this knowledge to inform relationship management strategies. Brand Management
• Ensure brand guardianship across all resort/partner collateral.
• Support the marketing team with the production and coordination of resort/partner photo and video shoots for the destination.
• Ensure resort and partner messaging is aligned with brand guidelines and destination positioning.

Requirements

Job Requirements
• Academic Qualifications: Bachelor's Degree or higher in Hospitality or any other related field.
• Years of Experience: 6+ years of experience in hospitality, brand and marketing or relevant field. Other Requirements:
• Well-versed in traditional, social marketing and hospitality, as well as stakeholder management, projects, and budget.
• Strategic thinker with good organizational and leadership skills, strong attention to details and ability to set objectives, prioritize, critically assess issues, and deliver within given deadlines and resources.
• Highly proactive and creative, always search for innovative big ideas.
• Strong interpersonal and communication skills, culturally sensitive; able to work as a team effectively, and influence others, internally and externally, for positive results.
• Willingness to travel.
• Excellent stakeholder management skill and client-service skills, including ability to manage expectations, interpretate needs and keep internal stakeholders informed and engaged.
• Strong organizational, time-management and project management skills.
• Strong analytical skills and creative thinking mindset.
• Strong collaboration skills and influencing capability.
• Excellent English and Arabic verbal and written skills. Technical Competencies:
• Brand strategy and positioning - Intermediate
• Stakeholder relationship management - Advanced
• Integrated communications - Intermediate
• Influencer and negotiation - Intermediate
• Partnership acumen - Intermediate Disclaimer
• This job description outlines the core responsibilities of the role but is not exhaustive. Additional tasks related to the broader department may be assigned as required. This document does not represent an employment contract.

About the company

Red Sea Global (RSG) has been incorporated as a closed joint stock company, wholly owned by Saudi Arabias Public Investment Fund (PIF). The company has been established to develop and promote a new international luxury tourism destination that will set new standards for sustainable development and bring about the next-generation of luxury travel. The project was announced in July 2017 and is one of the three Giga Projects aimed at diversifying the Saudi economy in keeping with the Kingdoms 2030 Vision. The development will offer unprecedented investment options and provide visitors with the opportunity to explore the five untouched treasures of the west coast of Saudi Arabia; the archipelago of over 90 islands with stunning coral reefs, dormant volcanoes and untouched nature reserves.

Head of Talent Acquisition | Strategic Workforce Planning | Talents Attraction | Employer Branding | Onboarding & Orientation Programs | People…

About the Role

To lead the development and execution of product marketing strategies that drive market positioning, customer engagement, and revenue growth. The role ensures products are effectively promoted, launched, and supported in alignment with business goals and market needs.

• Develop and implement product marketing strategies and plans.
• Analyze market trends, customer needs, and competitor activities.
• Define product positioning, pricing strategies, and value propositions.
• Coordinate product launches and manage go-to-market activities.
• Create marketing content, sales tools, and promotional materials.
• Collaborate with sales, R&D, and commercial teams to drive product performance.
• Monitor product profitability and recommend improvements.
• Track campaign results and report on performance metrics.
• Lead market research and collect customer feedback for product enhancements.
• Guide the product marketing team and ensure alignment with corporate strategy.

Educational Qualifications: Bachelor’s degree in marketing, Business Administration, Communications, or related field. Master’s Degree (MBA or equivalent) is preferred.

Professional Certifications:

Experience: 5–8 years of experience in product marketing, brand management, or commercial strategy. Experience in FMCG, manufacturing, retail, or B2B industries is an advantage. Previous experience in managing teams or leading campaigns is preferred.

• Strong knowledge of market analysis, product lifecycle, and branding strategies.
• Experience in campaign planning, pricing, and market positioning.
• Excellent presentation, planning, and project management skills.
• Ability to lead cross-functional initiatives.
• Data analysis and report preparation abilities.

• Strong proficiency in spoken and written English.

Associate

Full-time

Marketing

Food and Beverage Services, Food and Beverage Manufacturing, and Wholesale Food and Beverage

About Lucidya

Lucidya is the region’s leading AI-powered Unified Customer Experience platform. Our suite of solutions empowers organizations to track brand and market performance, engage customers in real-time, and uncover meaningful insights to drive growth. From Social Listening to OmniServe, AI Agents, Profiles (CDP), Surveys, and Media Monitoring, we help businesses across the Arab world deliver customer experiences that truly matter.

As a Product Marketing Manager at Lucidya, you’ll own the go-to-market strategy and launch execution for our AI-powered solutions. You’ll define positioning, craft narratives, and build the tools our teams need to win in the market.

This role is built for someone who thrives on bringing products to market—turning technical features into compelling stories, driving adoption, and ensuring every launch lands with impact. Market research and competitive insights will fuel your strategy, but your core responsibility is clear: own the launch, drive the adoption, and make the story stick.

• Lead GTM Strategy & Execution: Own launch planning end-to-end, from narrative to campaign rollout.
• Craft Positioning & Messaging: Translate complex AI capabilities into clear, compelling benefits that resonate with buyers.
• Enable Sales & Growth: Build playbooks, decks, and battlecards to ensure teams are ready to sell and win.
• Drive Adoption: Partner with Product, Marketing, and CX to design programs that increase customer uptake.
• Collaborate in Parallel: Work with Product during development to align roadmap and GTM strategy.
• Market Insights: Conduct targeted market research and competitive analysis to sharpen positioning and inform product roadmap.
• Own GTM Budgeting: Lead budget planning for GTM initiatives, estimating costs across asset creation, campaign execution, and supporting activities. Ensure accurate forecasting, efficient allocation, and maximum ROI.

• Sync with Product to align on roadmap and prepare GTM strategy.
• Draft positioning docs and launch briefs for cross-functional alignment.
• Create and test messaging with Marketing for campaigns, websites, and lifecycle flows.
• Train Sales and Success teams on new features and how to pitch them.
• Review adoption data and feedback post-launch to adjust strategy.
• Share market and competitor updates that sharpen Lucidya’s edge.
• Track GTM budgets to ensure efficient spend and ROI delivery.

• 3–5 years in product marketing or GTM roles (SaaS or AI preferred).
• Proven track record of launching products and driving adoption.
• Experience owning GTM budget planning, forecasting, and ROI measurement.
• Strong skills in positioning, storytelling, and GTM execution.
• Experience with sales enablement and cross-functional launches.
• Familiarity with product communication tools (Intercom) and analytics tools (Heap).
• Market research/competitive analysis chops to inform GTM.
• Bias for action: you don’t wait for perfect conditions to move.

Working for a fast paced organization that is a leader in its field.

The opportunity to make an impact

22 working annual leave days

Overview

About Lucidya
Lucidya is the MENA region's leading AI-powered Unified Customer Experience platform, helping brands turn customer data into growth. Our suite—Social Listening, OmniServe, AI Agents, Profiles (CDP), Surveys, and Media Monitoring—enables organizations to understand audiences, shape strategy, and deliver experiences that truly matter. With cutting-edge AI, including our new Agentic AI product line, Lucidya is shaping the future of customer engagement in the Arab world.

Why We're Hiring
Our product marketing team is growing. Today, one PMM supports 6–7 product managers, a heroic effort, but not sustainable. To scale effectively, launch game-changing products, and operate truly cross-functionally, we're bringing on another Product Marketing Manager to lead go-to-market (GTM) strategy and product launches. This role is critical: you'll shape how new products, especially Agentic AI, enter the market, gain adoption, and create measurable business impact.

As a Product Marketing Manager, you'll be the connective tissue between Product, Marketing, Sales, and CX. You'll own launches end-to-end, translating technical features into compelling stories that drive adoption and revenue. From positioning to sales enablement to post-launch analysis, you'll ensure our innovations make a splash, and stick. This is a high-impact, high-visibility role for someone who thrives in fast-moving, cross-functional environments and loves building from scratch.

• Lead GTM Strategy & Execution — Own launches from strategy to campaign rollout, ensuring they hit the market with clarity and impact
• Craft Positioning & Messaging — Translate complex AI capabilities into narratives that resonate with buyers
• Enable Sales & Success — Build training, playbooks, and battlecards so teams can pitch with confidence
• Drive Adoption — Partner with Product, Marketing, and CX to create programs that increase feature and product uptake
• Shape the Roadmap — Bring market intelligence, customer insights, and competitive analysis into product planning
• Own Budgets & ROI — Plan, forecast, and track GTM investments to maximize efficiency and business outcomes
• Champion Market Insights — Continuously research trends, competitors, and customer needs to keep Lucidya one step ahead

• Align with Product on roadmap priorities and upcoming launches
• Draft launch briefs and positioning docs for cross-functional teams
• Test and refine messaging with Marketing for campaigns, lifecycle flows, and web
• Train Sales and CX on feature benefits and use cases
• Track adoption metrics and adjust strategy post-launch
• Share competitor and market updates with stakeholders

• High feature adoption and launch participation rates
• Clear, differentiated positioning in the market
• Strong enablement content driving win rates and upsells
• Smooth, repeatable GTM processes in place
• Measurable impact on the launch of our new Agentic AI product line

• Experience: 3–5 years in product marketing or GTM roles (SaaS or AI strongly preferred)
• Track Record: Proven success launching products and driving adoption
• Skills: Positioning, storytelling, GTM execution, and sales enablement
• Tools: Experience with in-app communication tools (e.g., Intercom, UserPilot) and analytics (Heap, Mixpanel)
• Mindset: Bias for action — you move fast, learn fast, and adapt fast
• Languages: Arabic fluency required; strong English skills to leverage global AI resources
• Location: On-site in KSA preferred, though remote from Egypt, UAE, Qatar, or Jordan is possible

• Be part of building Lucidya's most ambitious product line yet — Agentic AI — from the ground up
• Join a company defining customer experience technology in the Arab world
• Work directly with senior product leaders and have a seat at the table shaping roadmap and strategy
• Flexibility to work remotely across MENA, with preference for KSA-based collaboration

• Remote-friendly setup
• Opportunity to shape a category-defining product line in AI
• Fast-paced, collaborative, and ambitious environment
• Competitive compensation
• 22 working annual leave days

Overview

About Lucidya

Lucidya is the region’s leading AI-powered Unified Customer Experience platform. Our suite of solutions empowers organizations to track brand and market performance, engage customers in real-time, and uncover meaningful insights to drive growth. From Social Listening to OmniServe, AI Agents, Profiles (CDP), Surveys, and Media Monitoring, we help businesses across the Arab world deliver customer experiences that truly matter.

About the Role

As a Product Marketing Manager at Lucidya, you’ll own the go-to-market strategy and launch execution for our AI-powered solutions. You’ll define positioning, craft narratives, and build the tools our teams need to win in the market.

This role is built for someone who thrives on bringing products to market—turning technical features into compelling stories, driving adoption, and ensuring every launch lands with impact. Market research and competitive insights will fuel your strategy, but your core responsibility is clear: own the launch, drive the adoption, and make the story stick.

• Lead GTM Strategy & Execution: Own launch planning end-to-end, from narrative to campaign rollout.
• Craft Positioning & Messaging: Translate complex AI capabilities into clear, compelling benefits that resonate with buyers.
• Enable Sales & Growth: Build playbooks, decks, and battlecards to ensure teams are ready to sell and win.
• Drive Adoption: Partner with Product, Marketing, and CX to design programs that increase customer uptake.
• Collaborate in Parallel: Work with Product during development to align roadmap and GTM strategy.
• Market Insights: Conduct targeted market research and competitive analysis to sharpen positioning and inform product roadmap.
• Own GTM Budgeting: Lead budget planning for GTM initiatives, estimating costs across asset creation, campaign execution, and supporting activities. Ensure accurate forecasting, efficient allocation, and maximum ROI.

• Sync with Product to align on roadmap and prepare GTM strategy.
• Draft positioning docs and launch briefs for cross-functional alignment.
• Create and test messaging with Marketing for campaigns, websites, and lifecycle flows.
• Train Sales and Success teams on new features and how to pitch them.
• Review adoption data and feedback post-launch to adjust strategy.
• Share market and competitor updates that sharpen Lucidya’s edge.
• Track GTM budgets to ensure efficient spend and ROI delivery.