47 Brand Manager jobs in Jeddah

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The Brand Manager is responsible for developing and executing strategies to enhance brand awareness, positioning, and market presence. They oversee marketing campaigns, product messaging, and fans engagement to ensure brand consistency and growth. The role involves analyzing market trends, managing brand partnerships, and collaborating with cross-functional teams to drive brand success and customer loyalty.

Brand Strategy & Identity

• Develop and execute the club’s brand strategy to ensure consistency across all touchpoints.
• Maintain the club’s visual identity, tone of voice, and messaging across all marketing materials.
• Ensure that all content, campaigns, and sponsorships align with the club’s core values and brand positioning.

Fan Engagement & Brand Loyalty

• Build and strengthen the emotional connection between fans and the club’s brand.
• Develop initiatives that enhance fan loyalty, pride, and advocacy.
• Oversee membership and loyalty programs, ensuring they align with brand positioning.

Sponsorship & Partnerships Activation

• Work with sponsors and partners to ensure brand alignment in marketing campaigns.
• Develop branded content and activations that integrate partners while maintaining the club’s identity.
• Measure the effectiveness of sponsorship activations to maximize brand impact.
• Oversee the branding of official merchandise, ensuring it aligns with club identity.
• Work with licensing partners to expand the club’s brand reach through co-branded products.
• Develop marketing strategies to drive merchandise sales and fan engagement.

Marketing Campaigns & Storytelling

• Create and manage brand-led marketing campaigns for ticketing, memberships, merchandise, and international expansion.
• Develop storytelling strategies that highlight the club’s heritage, achievements, and fan culture.
• Ensure all campaigns reinforce the club’s premium and prestigious image.

Digital & Social Media Branding

• Ensure social media content reflects the club’s brand image and tone of voice.
• Oversee branded video content, match promotions, and fan engagement activations.
• Work with the digital marketing team to align branding across all online platforms.
• Ensure stadium branding, signage, and fan experiences align with the club’s identity.
• Manage matchday activations, ensuring a premium and immersive brand experience.
• Oversee the use of branding in matchday sponsorships, promotions, and fan experiences.

International Expansion & Global Branding

• Develop strategies to expand the club’s presence in international markets.
• Work on collaborations, brand partnerships, and global campaigns to increase fanbase growth.
• Ensure cultural sensitivity and market adaptability while maintaining brand integrity.

Brand Performance & Analytics

• Measure brand awareness, perception, and fan sentiment using surveys and analytics tools.
• Monitor the impact of marketing and branding efforts using KPIs and reporting metrics.
• Use insights to refine and optimize future brand strategies.

Qualifications & Skills:

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field.
• Minimum of 5-7 years of experience in a similar role.
• Proven experience in brand management, marketing, or product management.
• Strong understanding of market research, consumer behavior, and competitive analysis.
• Experience in developing and executing brand strategies and marketing campaigns.
• Proficiency in digital marketing, social media, and branding tools.

Seniority level

• Seniority level Mid-Senior level

Employment type

• Employment type Full-time

Job function

• Job function Marketing

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Company Description

AMS Baeshen & Co., home to the renowned “Rabea” tea brand, is a leading name in the FMCG sector with a legacy spanning over 100 years. Based in Jeddah, Saudi Arabia, the company is proud to operate the largest tea manufacturing facility in the Kingdom and the region’s only dedicated tea laboratory. AMSB is recognized for its commitment to innovation, quality, and modern operational practices, making it a top choice for professionals across disciplines.

Job Description

We are seeking a passionate and driven Assistant Brand Manager to join our high-performing Marketing team. The ideal candidate will bring creativity, strategic thinking, and hands-on experience within the FMCG industry. This role is essential in supporting brand growth, ensuring consistent market messaging, and executing initiatives that strengthen our competitive position and customer engagement.

Key Responsibilities

• Support the development and execution of marketing plans to drive brand awareness, market share, and consumer loyalty.
• Coordinate with cross-functional teams (sales, trade marketing, product development, and supply chain) to ensure brand strategies are implemented seamlessly.
• Monitor brand performance through sales data analysis, market trends, and competitor activity, and provide actionable insights.
• Assist in the development and rollout of promotional campaigns, packaging innovations, and product launches.
• Maintain and manage brand budgets, ensuring efficient use of resources and ROI tracking.
• Collaborate with creative and media agencies to deliver compelling and consistent brand messaging across channels.
• Ensure all branding activities align with regulatory requirements and corporate guidelines.
• Participate in consumer research initiatives to gather insights and translate them into brand opportunities.

Key Skills & Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 2–4 years of experience in brand management or marketing within an FMCG environment.
• Solid understanding of consumer behavior, retail marketing, and branding principles.
• Proficiency in Microsoft Office; experience with Retail Audit Analysis, or similar data tools is a plus.
• Excellent communication skills in English.
• Creative thinker with strong analytical skills and a proactive approach to problem-solving.
• Ability to manage multiple projects and deadlines in a fast-paced setting.

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Consumer insights

With the collaboration of the Market Research Manager and/ or cross-functional team(s), assist in identifying and understanding Consumer Insights for the assigned Segment through research and market data to develop strong value-added concepts.

Advertising and Consumer Promotion

Support in executing Advertising and Consumer Promotional campaigns based on learning, and/ or Consumer Insights, and evaluate the effectiveness of the investments to optimize expenditures and achieve the set KPIs (e.g., financial and non-financial; equity, awareness).

Renovation & Innovations

Assist in generating and evaluating ideas for renovation and innovation, based on Consumer Insights, market opportunities, SWOT analysis, technological opportunities and process improvements in Supply Chain or other functions in order to improve existing Segment and/or to launch new Segments.

1 -Forecasting

Assist in working with Supply Chain, Trade Marketing, and Sales to target a highly accurate and reliable rolling sales forecast based on the building block demand planning for the assigned Consumer-Need Segment to ensure timely stock availability of SKUs.

Pricing

Assist in consumer pricing actions in-line with the Marketing Strategy in cooperation with Trade Marketing, Finance, and Sales to achieve set KPIs.

Third Party Management

Manage positive service and client relationships with all third party agencies and/ or suppliers (e.g., Creative, Media, Activation, Vendors of Marketing elements) to deliver the assigned Consumer-Need Segment’s plans and KPIs.

KPI’s

Assist in analyzing, tracking, and managing the assigned KPI’s for the assigned Consumer-Need Segment and take corrective actions when and/ or where needed.

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# Assistant Brand Manager

# Job Description

Consumer insights

With the collaboration of the Market Research Manager and/or cross-functional team(s), assist in identifying and understanding consumer insights for the assigned segment through research and market data to develop strong value-added concepts.

Advertising and Consumer Promotion

Support in executing advertising and consumer promotional campaigns based on learnings and/or consumer insights, and evaluate the effectiveness of the investments to optimize expenditures and achieve set KPIs (e.g., financial and non-financial; equity, awareness).

Renovation & Innovations

Assist in generating and evaluating ideas for renovation and innovation based on consumer insights, market opportunities, SWOT analysis, technological opportunities, and process improvements in supply chain or other functions to improve existing segments and/or launch new segments.

Forecasting

Assist in working with supply chain, trade marketing, and sales to develop accurate and reliable rolling sales forecasts based on demand planning for the assigned consumer-need segment to ensure timely stock availability of SKUs.

Pricing

Assist in consumer pricing actions aligned with marketing strategy in cooperation with trade marketing, finance, and sales to achieve KPIs.

Third Party Management

Manage positive service and client relationships with all third-party agencies and/or suppliers (e.g., creative, media, activation, vendors) to deliver the segment’s plans and KPIs.

KPI’s

Assist in analyzing, tracking, and managing KPIs for the segment and take corrective actions when necessary.

# Skills

Educational level: minimum bachelor’s degree in marketing or business, or equivalent. A professional qualification in marketing, advertising, or communications is an advantage.

Minimum of 2 years relevant experience in the FMCG industry.

Strong computer skills including Word, Excel (expert), PowerPoint.

Experience in analyzing data, drawing conclusions, and reporting findings such as market segment developments and trends.

Experience in project management.

Credible and confident in dealing with other departments and external relations.

Languages: fluent in English and Arabic.

Job Location: Jeddah, Saudi Arabia

Job Role: Marketing

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Join to apply for the Assistant Brand Manager Marketing role at Saudia Dairy & Foodstuff Company (SADAFCO) .

With the collaboration of the Market Research Manager and/or cross-functional teams, assist in identifying and understanding Consumer Insights for the assigned Segment through research and market data to develop strong value-added concepts.

Advertising and Consumer Promotion

Support in executing advertising and consumer promotional campaigns based on insights, and evaluate their effectiveness to optimize expenditures and achieve KPIs (e.g., financial and non-financial; equity, awareness).

Renovation & Innovations

Assist in generating and evaluating ideas for renovation and innovation based on consumer insights, market opportunities, SWOT analysis, technological opportunities, and process improvements to enhance existing segments or launch new ones.

Forecasting

Assist in working with Supply Chain, Trade Marketing, and Sales to develop accurate rolling sales forecasts based on demand planning, ensuring timely stock availability of SKUs.

Assist in consumer pricing actions aligned with marketing strategy in cooperation with Trade Marketing, Finance, and Sales to meet KPIs.

Third Party Management

Manage relationships with third-party agencies and suppliers to deliver plans and KPIs for the assigned segment.

KPI Management

Assist in analyzing, tracking, and managing KPIs for the segment, taking corrective actions as needed.

Job Requirements

• Minimum Bachelor’s degree in marketing, business, or related field.
• Professional qualification in marketing, advertising, or communications is a plus.
• At least 2 years of relevant experience in FMCG.
• Experience in data analysis, market trends, and reporting.
• Project management experience.
• Confident in interdepartmental and external communications.
• Fluent in English and Arabic.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Project Management, Business Development

Industries

• Food and Beverage Manufacturing, Marketing Services

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Job Title : Assistant Brand Manager (Beauty)

Job Type : Full time

Responsibilities :

•Researching the marketplace to determine where the product or client fits in (i.e., analyzing competitive positioning, products, brands, spending and sales); developing marketing and advertising strategies and managing those budgets; helping create designs and layouts for print and digital.

•Participate for overseeing the development and launch of new beauty products, from concept to finished product.

Qualifications & Requirements (Must) :

•At least one year experience in marketing field

•Only experience in Beauty/Cosmetics/derma field.

•Previous experience in online platforms/e-commerce.

•Candidate must be living in Jeddah, Saudi Arabia.

Seniority level

• Seniority level Entry level

Employment type

• Employment type Full-time

Job function

• Job function Marketing and Sales
• Industries Pharmaceutical Manufacturing

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Employee duties are not limited only to the below-mentioned Accountabilities; he/she may perform other duties as assigned.

Market Research and Analysis

1. Collecting and analyzing relevant market data to form the business and marketing strategy.
2. Develops and tests simple hypotheses for market research studies.
3. Performs advanced qualitative and quantitative data analysis.
4. Translates and reports on market research findings.

Brand Equity Management

1. Establishing and maintaining the equity of a brand.
2. Uses market data to identify the target segments to pursue.
3. Uses market analyses to identify the desired position of the brand.
4. Assists in the development of value propositions.
5. Quantifies brand equity based on information gathered through market research.
6. Monitors brand awareness/performance to identify possible changes in brand strategy.

Brand Communication Planning

1. Effectively developing marketing messages to target audience.
2. Able to write communication briefs serving business objective and addressing consumer understanding.
3. Able to write a media brief and select appropriate touch points for a campaign.

Product Development

1. Using market information to guide the design and development of products and promotions.
2. Participates to validate current product & promotions and identify new product/Promotions ideas.
3. Provides input to product development team on product specifications such as design, color and packaging consistent with market demands.
4. Reports consumer feedback to the product development team.
5. Interacts with different consumers to ensure product alignment with market needs.

Strategic Planning

1. Establishing the marketing goals and objectives of the brand and identifying the strategy for achieving them.
2. Assists in the development of the marketing strategy.
3. Uses results from market research and analysis to inform the development of the marketing strategy.
4. Identifies the need for additional information to support marketing strategy development.

Trade Fundamental Management

1. Ensure effective implementation of brand strategy in the different channels based on trade fundamentals (Dist., availability, visibility and featuring).
2. Monitor and link trade fundamentals to business performance and support channel leaders to achieve brand/channel objective.
3. Able to identify opportunities through data and market visits and work with sales team to address.
4. Understand key business drivers across different trade channels.

Financial Management

1. Managing the pricing, revenue and profitability of a brand/category.
2. Recommends pricing moves based on pricing strategy.
3. Continuously monitors pricing position vs. strategy.
4. Manages a full budgeting cycle from planning to budget closure.

Business Performance Management

1. Measuring and controlling the performance of the brand.
2. Collect data to measure the performance of the business and output of marketing activities.
3. Issues summaries of findings identifying opportunities in business performance.

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Deodorants Assistant Brand Manager KSA page is loaded
# Deodorants Assistant Brand Manager KSA
locations
: Jeddah, Saudi Arabia
time type
: temps plein
posted on
: Offre publiée aujourd'hui
time left to apply
: Date de fin : 10 juillet 2025 (Il reste 13 jour(s) pour postuler)
job requisition id
: R-38350
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

CATEGORY INTRODUCTION

Personal Care Arabia is the largest business in Arabia with a unique market model with seven countries, six principal legal entities (of which three are partnerships involving local partners) and five distribution joint ventures across the geography.

JOB PURPOSE

This is an exciting opportunity to lead and drive Unilever’s growth engine into the future! We are looking for a driven, proactive, creative, and organized Assistant Brand Manager who willbe responsible forleading the activation of our Deos strategy in Saudi Arabia.
Using breakthrough thinking, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio, you will be part of the PC Arabia marketing team working across a range of varied and exciting brand projects.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

As the Assistant Brand Manager Deos for Saudi Arabia, you will be responsible for:
Deos portfolio in Saudi Arabia Leading innovation / renovation / saving projects with project teams & other functional teams to bring products to market on time including creating winning trade stories for 2025 & onwards. Business Accountability, Driving Competitive Growth & Profitability targets for the brands Co-creating the strategy and 8 quarter plans of the brands focusing on the trends & the business objectives. Working closely with agency partners & global team to ensure the Category becomes #unstoppable by always having an outstanding brand communication & activation. Managing the marketing budget, ensure saliency through consistent & relevant communication. Working with media and digital marketing & commerce teams to plan & execute & optimize the media plans for relevant categories. Co-leading the P&L of the Category in Saudi Arabia Other Deos category wide responsibilities

WHAT YOU WILL NEED TO SUCCEED

Experiences & Skills

Bachelor's degree in Marketing , Business Administration, or any related field. 3 - 5 years’ experience in brand management in FMCG or Beauty Industry. Marketing skills: brand development, brand performance analysis Rigor to be able to navigate in a complex environment full of opportunities Personal ambition to succeed and guided by a strong Inner Game Obsessive in consumer Intimacy and completely immersed in the world of the consumer, intimately understanding consumers current needs and curious about future needs. Embrace a high growth mindset with strong love for consumers,shoppersand customers. Excellent in communication channel management with an integrated program of brand communication in the most cost-effective way. Equipped with media savvy particularly in digital marketing andknow-how. Proficient with Digital Ecosystem

Leadership

You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way. As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

Critical SOL (Standards of Leadership) Behaviors

+ PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
+ PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
+ CONSUMER LOVE : Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
+ PURPOSE & SERVICE : Has humility, understanding that leadership is service to others, inside and outside Unilever.
+ AGILITY : Explores the world around them, continually learning and developing their skills.
Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
En tant qu'employeur responsable et inclusif, Unilever est attentif à la diversité et à la mixité de ses équipes. Nos recruteurs sont engagés et veillent à l'application de processus de recrutement non-discriminants.
Tous nos postes sont ouverts aux personnes en situation de handicap et Unilever accompagne ses collaborateurs dans la mise en place d'éventuels aménagements de poste et de dispositifs d'accessibilité. #J-18808-Ljbffr

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people - we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don't believe in the 'one size fits all' approach and instead we will equip you with the tools you need to shape your own future.
CATEGORY INTRODUCTION
Personal Care Arabia is the largest business in Arabia with a unique market model with seven countries, six principal legal entities (of which three are partnerships involving local partners) and five distribution joint ventures across the geography.
JOB PURPOSE
This is an exciting opportunity to lead and drive Unilever's growth engine into the future! We are looking for a driven, proactive, creative, and organized Assistant Brand Manager who will be responsible for leading the activation of our Deos strategy in Saudi Arabia.
Using breakthrough thinking, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio, you will be part of the PC Arabia marketing team working across a range of varied and exciting brand projects.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
As the Assistant Brand Manager Deos for Saudi Arabia, you will be responsible for:
+ Deos portfolio in Saudi Arabia
+ Leading innovation / renovation / saving projects with project teams & other functional teams to bring products to market on time including creating winning trade stories for 2025 & onwards.
+ Business Accountability, Driving Competitive Growth & Profitability targets for the brands
+ Co-creating the strategy and 8 quarter plans of the brands focusing on the trends & the business objectives.
+ Working closely with agency partners & global team to ensure the Category becomes #unstoppable by always having an outstanding brand communication & activation.
+ Managing the marketing budget, ensure saliency through consistent & relevant communication.
+ Working with media and digital marketing & commerce teams to plan & execute & optimize the media plans for relevant categories.
+ Co-leading the P&L of the Category in Saudi Arabia
+ Other Deos category wide responsibilities
WHAT YOU WILL NEED TO SUCCEED
Experiences & Skills
+ Bachelor's degree in Marketing , Business Administration, or any related field.
+ 3 - 5 years' experience in brand management in FMCG or Beauty Industry.
+ Marketing skills: brand development, brand performance analysis
+ Rigor to be able to navigate in a complex environment full of opportunities
+ Personal ambition to succeed and guided by a strong Inner Game
+ Obsessive in consumer Intimacy and completely immersed in the world of the consumer, intimately understanding consumers current needs and curious about future needs.
+ Embrace a high growth mindset with strong love for consumers, shoppers and customers.
+ Excellent in communication channel management with an integrated program of brand communication in the most cost-effective way.
+ Equipped with media savvy particularly in digital marketing and know-how.
+ Proficient with Digital Ecosystem
Leadership
+ You are energized by delivering fantastic results. You are an example to others - both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
+ As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
+ Critical SOL (Standards of Leadership) Behaviors
+ PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner's mindset, using data and insight to make decisions.
+ PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
+ CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
+ PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
+ AGILITY: Explores the world around them, continually learning and developing their skills.
Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bring ing their 'Whole Self' to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Job Category: Marketing
Job Type: Full time
Industry: