96 Marketing Strategy jobs in Saudi Arabia

We are seeking a seasoned and strategic Personal Brand & Visibility Strategy Lead to oversee the end-to-end management of the Minister s public presence across all social and digital platforms.

This role will lead the (Visibility Management) function, ensuring that the Minister s image, communications, and engagements are positioned in a way that reflects his leadership, aligns with national objectives, and enhances public perception in both local and international spheres.

The ideal candidate has prior experience working with high-profile figures in governmental entities, a deep understanding of cultural and political sensitivities, and the ability to translate strategic positioning into powerful, authentic content and visibility initiatives.

Key Responsibilities:

Build a positioning map and visibility framework tailored to the Minister s portfolio, public engagements, and policy focus areas.

Ensure integration of visibility strategy across public appearances, interviews, speaking engagements, and social media.

Guide all communication efforts to maintain consistency in visual and written language, ensuring alignment with government communications guidelines.

Approve strategic content angles and key messaging, especially for sensitive or high-visibility content (e.g., national campaigns, international meetings, milestone announcements).

Lead crisis communication strategies across digital platforms when necessary.

Serve as the bridge between the visibility strategy and other government entities or communication departments to ensure consistency and approval workflows.

Recommend optimizations based on audience feedback, public sentiment, and analytics.

Track reputation metrics, public engagement trends, and develop data-driven reports for internal decision-making.

Required Qualifications:

• Bachelor s degree in Strategic Communications, Political Science, Public Relations, or a related field (Master s preferred).

• Minimum 5 7 years of experience in strategic communications or visibility management within government entities or ministries.
• Proven track record in handling high-profile public figures and managing complex visibility strategies.
• Deep understanding of Saudi governmental tone, audience behavior, and cultural expectations.

Key Skills & Attributes:

• Exceptional strategic thinking and judgment.
• High level of discretion and emotional intelligence.
• Excellent Arabic and English communication (spoken and written).
• Politically and culturally sensitive, with protocol knowledge.
• Able to lead teams across content, media, and communication units.

Company Industry

• Advertising
• PR
• Event Management

Department / Functional Area

• Corporate Planning
• Consulting
• M&A

Keywords

• Personal Brand & Visibility Strategy Lead

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51Talk is a global EdTech leader in high-quality English education. With 30,000+ employees and 15+ branches worldwide, we make English learning accessible, engaging, and effective, delivering exceptional educational experiences.

About the Role:

We are seeking a results-driven Digital Marketing Specialist to join our team in KSA Riyadh office. The ideal candidate will take ownership of our digital marketing initiatives, managing and optimizing various online channels to achieve business objectives. This role requires a strategic thinker with creative problem-solving skills and the ability to execute campaigns effectively.

Key Responsibilities:

• Oversee and optimize digital marketing accounts across platforms including Instagram, Facebook, Twitter, Google Ads, Snap, and others.
• Develop and implement strategies to drive traffic, enhance engagement, and increase conversions.
• Design, execute, and monitor digital marketing campaigns to promote our services and products.
• Analyze campaign performance metrics, providing actionable insights to improve ROI and control CPA.
• Develop and implement comprehensive digital marketing strategies aligned with business goals and target market needs.
• Prepare and present regular reports on campaign performance, highlighting key metrics and insights.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in digital marketing, with a strong understanding of various digital platforms and tools.
• Expertise in managing and optimizing accounts across social media platforms, search engines, and other digital channels.
• Proficiency in data analysis and the ability to derive actionable insights from performance metrics.
• Strong skills in content creation and iterative optimization of marketing materials.
• Excellent communication and organizational skills, with the ability to manage multiple projects simultaneously.
• Creative thinking and problem-solving abilities with keen attention to detail.

Preferred Skills:

• Experience in the education or e-learning industry is highly desirable.
• Familiarity with digital marketing tools and software (e.g., Google Analytics, SEMrush, Hootsuite).

Mid-Senior level

Full-time

Advertising

Education

We are seeking a seasoned and strategic Personal Brand & Visibility Strategy Lead to oversee the end-to-end management of the Minister’s public presence across all social and digital platforms.

This role will lead the إدارة الظهور (Visibility Management) function, ensuring that the Minister’s image, communications, and engagements are positioned in a way that reflects his leadership, aligns with national objectives, and enhances public perception in both local and international spheres.

The ideal candidate has prior experience working with high-profile figures in governmental entities, a deep understanding of cultural and political sensitivities, and the ability to translate strategic positioning into powerful, authentic content and visibility initiatives.

Key Responsibilities:

1. Strategic Leadership of إدارة الظهور
   Develop and lead the full strategy for the Minister’s public presence, ensuring it aligns with national communication priorities, Vision 2030, and the overarching governmental tone.

Build a positioning map and visibility framework tailored to the Minister’s portfolio, public engagements, and policy focus areas.

Ensure integration of visibility strategy across public appearances, interviews, speaking engagements, and social media.

1. Personal Brand Development
   Define and continuously refine the personal brand pillars, tone of voice, and communication style of the Minister.

Guide all communication efforts to maintain consistency in visual and written language, ensuring alignment with government communications guidelines.

1. Content Oversight
   Supervise the ideation and planning of content calendars in coordination with creative, copywriting, and media teams.

Approve strategic content angles and key messaging, especially for sensitive or high-visibility content (e.g., national campaigns, international meetings, milestone announcements).

Lead crisis communication strategies across digital platforms when necessary.

1. Government Relations & Protocol Alignment
   Ensure all communication is aligned with protocol standards and represents the Minister and the entity with utmost professionalism.

Serve as the bridge between the visibility strategy and other government entities or communication departments to ensure consistency and approval workflows.

1. Performance Monitoring & Optimization
   Analyze visibility efforts through monthly performance dashboards and media coverage reports.

Recommend optimizations based on audience feedback, public sentiment, and analytics.

Track reputation metrics, public engagement trends, and develop data-driven reports for internal decision-making.

Required Qualifications:

• Bachelor’s degree in Strategic Communications, Political Science, Public Relations, or a related field (Master’s preferred).

• Minimum 5–7 years of experience in strategic communications or visibility management within government entities or ministries.
• Proven track record in handling high-profile public figures and managing complex visibility strategies.
• Deep understanding of Saudi governmental tone, audience behavior, and cultural expectations.

Key Skills & Attributes:

• Exceptional strategic thinking and judgment.
• High level of discretion and emotional intelligence.
• Excellent Arabic and English communication (spoken and written).
• Politically and culturally sensitive, with protocol knowledge.
• Able to lead teams across content, media, and communication units.

We are seeking a seasoned and strategic Personal Brand & Visibility Strategy Lead to oversee the end-to-end management of the Minister’s public presence across all social and digital platforms.

This role will lead the إدارة الظهور (Visibility Management) function, ensuring that the Minister’s image, communications, and engagements are positioned in a way that reflects his leadership, aligns with national objectives, and enhances public perception in both local and international spheres.

The ideal candidate has prior experience working with high-profile figures in governmental entities, a deep understanding of cultural and political sensitivities, and the ability to translate strategic positioning into powerful, authentic content and visibility initiatives.

Key Responsibilities:

1. Strategic Leadership of إدارة الظهور
   Develop and lead the full strategy for the Minister’s public presence, ensuring it aligns with national communication priorities, Vision 2030, and the overarching governmental tone.

Build a positioning map and visibility framework tailored to the Minister’s portfolio, public engagements, and policy focus areas.

Ensure integration of visibility strategy across public appearances, interviews, speaking engagements, and social media.

1. Personal Brand Development
   Define and continuously refine the personal brand pillars, tone of voice, and communication style of the Minister.

Guide all communication efforts to maintain consistency in visual and written language, ensuring alignment with government communications guidelines.

1. Content Oversight
   Supervise the ideation and planning of content calendars in coordination with creative, copywriting, and media teams.

Approve strategic content angles and key messaging, especially for sensitive or high-visibility content (e.g., national campaigns, international meetings, milestone announcements).

Lead crisis communication strategies across digital platforms when necessary.

1. Government Relations & Protocol Alignment
   Ensure all communication is aligned with protocol standards and represents the Minister and the entity with utmost professionalism.

Serve as the bridge between the visibility strategy and other government entities or communication departments to ensure consistency and approval workflows.

1. Performance Monitoring & Optimization
   Analyze visibility efforts through monthly performance dashboards and media coverage reports.

Recommend optimizations based on audience feedback, public sentiment, and analytics.

Track reputation metrics, public engagement trends, and develop data-driven reports for internal decision-making.

Required Qualifications:

• Bachelor’s degree in Strategic Communications, Political Science, Public Relations, or a related field (Master’s preferred).

• Minimum 5–7 years of experience in strategic communications or visibility management within government entities or ministries.
• Proven track record in handling high-profile public figures and managing complex visibility strategies.
• Deep understanding of Saudi governmental tone, audience behavior, and cultural expectations.

Key Skills & Attributes:

• Exceptional strategic thinking and judgment.
• High level of discretion and emotional intelligence.
• Excellent Arabic and English communication (spoken and written).
• Politically and culturally sensitive, with protocol knowledge.
• Able to lead teams across content, media, and communication units.

YOU TACKLE FOR QUALITY AND GREAT SERVICE. THIS WILL IMPROVE THE LIFE OF OUR CUSTOMERS.

Would you like to become part of the world's most international company in the world?

A company that pioneered cross-border express delivery in 1969 and is now active in more than 220 countries and territories worldwide. Do you want to be part of a company that connects people worldwide? And the more people we connect, the better life will be on our planet.

Join our team and discover how an international network that's focused on service, quality and sustainability, is able to connect people and improve lives through the power of global trade. And not just for our customers, but for every member of our team too. To learn more about our culture, motivated people and our purpose, please visit

Do you want to make a difference? Then come to our "Insanely Customer Centric" Team and become a Certified International Specialist!

• The Digital Marketing Specialist’s prime responsibility is to develop, implement, and optimize digital marketing strategies across various channels, including social media, email, SEO, and online advertising. This role will ensure that all digital communications adhere to the brand guidelines and values set by DHL.
• Assistance to the Marketing Manager will also be required on a day-to-day basis across all digital marketing activities, helping to ensure all communication strategies are met.

• Handle digital marketing campaigns from initial concept through execution, including budgetary management.
• Analyze customer data and market trends to inform digital strategies.
• Produce and drive internal and external digital communication plans in conjunction with Functional Managers across the business.
• Coordinate digital sponsorship suppliers to ensure events meet specific objectives.
• Implement efficient digital promotional strategies, ensuring optimal customer relationships.
• Develop digital promotions resulting in optimal Sales Force education when required.
• Conduct post-campaign evaluations and research as needed – return on investment analysis.
• Weekly status project updates to include forecasting where appropriate.
• Monthly project presentations.
• Consistently lead digital marketing functions efficiently, delivering projects on time and on budget.
• All IKOs will be set at the beginning of the year according to the Marketing budget and plan.
• Digital marketing activities and associated projects need to be delivered to meet the business strategy and changing environment.
• Help with the organization of virtual customer and promotional events to support business needs.
• Develop digital content and advertising in line with global, regional, and country design, copy, branding, and quality standards.
• Organize digital media purchases and placements ensuring quality and timeliness.
• Ensure filing, maintenance, and distribution of digital marketing materials.
• Efficiently handle all external digital agencies to ensure approved project and budget adherence with approved quality.
• Ensure the team stays motivated and IKO targets are set for them along with an annual development plan.
• Follow and adhere to the annual evaluation process.
• Work to agreed development goals.
• Facilitate communications management; cascade appropriate messages to all staff.
• Work on internal campaigns and events to ensure that all DHL members are well-informed, educated, and encouraged.
• Full ownership of the country Intranet web page.
• Carry out specific projects and other ad-hoc projects ensuring delivery to time, cost, quality, and standards.

• 3-5 years of digital marketing or project management-related experience.
• Bachelor’s degree with Marketing/PR specialization.
• Experience in conceiving and delivering digital marketing ideas to peers and third parties.
• Ability to lead multiple digital marketing tasks and long-term projects efficiently.
• Ability to excel under tight time frames and deliver work in a timely manner and on budget.
• Creative and analytical ability.
• Able to work as part of a motivated team.
• Ability to maintain excellent working relationships.
• Ability to manage suppliers and supplier relationships in a cost-effective fashion.
• Proactive approach, task and results-oriented, with dedication to quality output.
• A drive and ambition to progress quickly – a real passion for digital marketing.
• A natural need for responsibility and accountability.
• The ability to speak, write, and read Arabic & English fluently.

Our Offer:

• Strong career support in an international environment.
• Great culture and colleagues.
• Multifarious benefit programm.

Do you see a personal challenge in these versatile and responsible tasks? Then apply now!

We look forward to receiving your application!

We're Hiring: Female Digital Marketing Specialist

We are looking for a female Digital Marketing Specialist to join our growing team!

Requirements:

Bachelor's degree in marketing or a related field

Strong knowledge of SEO, media buying, and social media management

Experience with digital marketing tools & campaign strategies

Fluent in Arabic (spoken and written)

Arab Nationality

Age between 25 – 30 years

Female candidates only

If you're creative, driven, and ready to take on exciting marketing challenges — we’d love to hear from you!

Location: Riyadh, Saudi Arabia

#HiringNow #DigitalMarketingJobs #FemaleJobs #MarketingSpecialist #SEO #MediaBuying #SocialMediaManagement #JobOpportunity #ArabTalent #JoinOurTeam #KSAJobs #MarketingCareers #CareerOpportunity #WomenInMarketing #ApplyNow

Skills

We're Hiring: Female Digital Marketing Specialist

We are looking for a female Digital Marketing Specialist to join our growing team!

Requirements:

Bachelor's degree in marketing or a related field

Strong knowledge of SEO, media buying, and social media management

Experience with digital marketing tools & campaign strategies

Fluent in Arabic (spoken and written)

Arab Nationality

Age between 25 – 30 years

Female candidates only

If you're creative, driven, and ready to take on exciting marketing challenges — we’d love to hear from you!

Location: Riyadh, Saudi Arabia

#HiringNow #DigitalMarketingJobs #FemaleJobs #MarketingSpecialist #SEO #MediaBuying #SocialMediaManagement #JobOpportunity #ArabTalent #JoinOurTeam #KSAJobs #MarketingCareers #CareerOpportunity #WomenInMarketing #ApplyNow

Aramco energizes the world economy.

Aramco occupies a special position in the global energy industry. We are one of the world’s largest producers of hydrocarbon energy and chemicals, with among the lowest Upstream carbon intensities of any major producer.

With our significant investment in technology and infrastructure, we strive to maximize the value of the energy we produce for the world along with a commitment to enhance Aramco’s value to society.

Headquartered in the Kingdom of Saudi Arabia, and with offices around the world, we combine market discipline with a ’ spanning view of the future, born of our nine decades experience as responsible stewards of the Kingdom’s vast hydrocarbon resources. This responsibility has driven us to deliver significant societal and economic benefits to not just the Kingdom, but also to a vast number of communities, economies, and countries that rely on the vital and reliable energy that we supply.

We are one of the most profitable companies in the world, as well as amongst the top five global companies by market capitalization.

Overview

We are seeking a Digital Marketing Analyst to join the Channel Management Division.

The Channel Management Division is responsible for all Aramco corporate channels which includes: website, social media channels, Aramco Life application and print publications.

As a Digital Marketing Analyst your primary role is to leverage data analysis techniques to evaluate the effectiveness of digital marketing campaigns, including paid and organic efforts across social media platforms and website.

Responsibilities

As a successful candidate you will be required to perform the following:

• Provide in-depth analysis of social media campaign and website performance
• Identifying trends and opportunities for optimization.
• Assess the effectiveness of key performance indicators such as reach, engagement, and conversion rates to recommend data-driven improvements.
• Perform detailed audience segmentation and behavior analysis to inform targeting strategies and campaign adjustments.
• Provide comprehensive reporting on social media and website campaigns, presenting insights to stakeholders in a clear and actionable format.
• Assess emerging trends and technologies in digital and social media marketing analytics to ensure tools and methodologies remain cutting-edge.
• Perform testing and analysis to determine the effectiveness of various campaign elements, such as: creative formats and messaging strategies.
• Increasing a website’s visibility in search engines to drive organic and paid traffic.
• Analyzing performance metrics, and staying up to date with search engine algorithm changes.
• Work closely with the content creators and web developers to implement strategies that improve rankings and maximize Return On Investment.

Education & Experience Requirements

As a successful candidate you will hold a:

• Bachelor’s degree in Digital Marketing, Data Analytics, Business Administration, or a related discipline from an accredited university.
• Minimum of 3 years of experience in digital marketing or social media and website analytics, including at least 2 years in a role focused on campaign performance reporting and data-driven optimization.
• Understanding of analytics tools, social media and website insights platforms, and data visualization software.
• Proficiency in using data to inform digital strategies is a requirement.
• Expertise in social media and website promotion and optimization, audience segmentation, campaign tracking, and reporting methodologies.
• Demonstrate exceptional problem-solving skills and the ability to synthesize complex data into actionable insights.
• Familiarity with digital advertising platforms, such as: Meta Ads Manager or LinkedIn Campaign Manager is also necessary.
• Collaborate effectively with cross-functional teams, ensuring data insights align with broader social media and company objectives.

Job Post Duration

Job posting start date: 07/01/2025

Job posting end date: 12/31/2025

Working environment

Our high-performing employees are drawn by the challenging and rewarding professional, technical and industrial opportunities we offer, and are remunerated accordingly.

At Aramco, our people work on truly world-scale projects, supported by investment in capital and technology that is second to none. And because, as a global energy company, we are faced with addressing some of the world’s biggest technical, logistical and environmental challenges, we invest heavily in talent development.

We have a proud history of educating and training our workforce over many decades. Employees at all levels are encouraged to improve their sector-specific knowledge and competencies through our workforce development programs – one of the largest in the world.

Aramco energizes the world economy.

Aramco occupies a special position in the global energy industry. We are one of the world’s largest producers of hydrocarbon energy and chemicals, with among the lowest Upstream carbon intensities of any major producer.

With our significant investment in technology and infrastructure, we strive to maximize the value of the energy we produce for the world along with a commitment to enhance Aramco’s value to society.

Headquartered in the Kingdom of Saudi Arabia, and with offices around the world, we combine market discipline with a ’ spanning view of the future, born of our nine decades experience as responsible stewards of the Kingdom’s vast hydrocarbon resources. This responsibility has driven us to deliver significant societal and economic benefits to not just the Kingdom, but also to a vast number of communities, economies, and countries that rely on the vital and reliable energy that we supply.

We are one of the most profitable companies in the world, as well as amongst the top five global companies by market capitalization.

Overview

We are seeking a Digital Marketing Analyst to join the Channel Management Division.

The Channel Management Division is responsible for all Aramco corporate channels which includes: website, social media channels, Aramco Life application and print publications.

As a Digital Marketing Analyst your primary role is to leverage data analysis techniques to evaluate the effectiveness of digital marketing campaigns, including paid and organic efforts across social media platforms and website.

Responsibilities

As a successful candidate you will be required to perform the following:

• Provide in-depth analysis of social media campaign and website performance
• Identifying trends and opportunities for optimization.
• Assess the effectiveness of key performance indicators such as reach, engagement, and conversion rates to recommend data-driven improvements.
• Perform detailed audience segmentation and behavior analysis to inform targeting strategies and campaign adjustments.
• Provide comprehensive reporting on social media and website campaigns, presenting insights to stakeholders in a clear and actionable format.
• Assess emerging trends and technologies in digital and social media marketing analytics to ensure tools and methodologies remain cutting-edge.
• Perform testing and analysis to determine the effectiveness of various campaign elements, such as: creative formats and messaging strategies.
• Increasing a website’s visibility in search engines to drive organic and paid traffic.
• Analyzing performance metrics, and staying up to date with search engine algorithm changes.
• Work closely with the content creators and web developers to implement strategies that improve rankings and maximize Return On Investment.

Education & Experience Requirements

As a successful candidate you will hold a:

• Bachelor’s degree in Digital Marketing, Data Analytics, Business Administration, or a related discipline from an accredited university.
• Minimum of 3 years of experience in digital marketing or social media and website analytics, including at least 2 years in a role focused on campaign performance reporting and data-driven optimization.
• Understanding of analytics tools, social media and website insights platforms, and data visualization software.
• Proficiency in using data to inform digital strategies is a requirement.
• Expertise in social media and website promotion and optimization, audience segmentation, campaign tracking, and reporting methodologies.
• Demonstrate exceptional problem-solving skills and the ability to synthesize complex data into actionable insights.
• Familiarity with digital advertising platforms, such as: Meta Ads Manager or LinkedIn Campaign Manager is also necessary.
• Collaborate effectively with cross-functional teams, ensuring data insights align with broader social media and company objectives.

Job Post Duration

Job posting start date: 07/01/2025

Job posting end date: 12/31/2025

Working environment

Our high-performing employees are drawn by the challenging and rewarding professional, technical and industrial opportunities we offer, and are remunerated accordingly.

At Aramco, our people work on truly world-scale projects, supported by investment in capital and technology that is second to none. And because, as a global energy company, we are faced with addressing some of the world’s biggest technical, logistical and environmental challenges, we invest heavily in talent development.

We have a proud history of educating and training our workforce over many decades. Employees at all levels are encouraged to improve their sector-specific knowledge and competencies through our workforce development programs – one of the largest in the world.

Who Are We

HALA is a leading fintech player in the MENAP region that aims to redefine financial services and build the future bank of SMEs. HALA aims at empowering SMEs to start, run, and grow their businesses by providing them with cutting-edge financial and technological tools.

HALA currently holds multiple entities in UAE, Saudi Arabia and Egypt (including HALA Payments, HALA Cashier and HALA Logistics) and offers solutions that enable merchants to digitize their payments as well as manage their sales and operations.

Founded in 2017, HALA is currently duly licensed by the Saudi Arabian Central Bank as well as the Financials Services Regulatory Authority (FSRA) in Abu Dhabi Global Market.

Key Responsibilities

• GTM & Event Management: Build, manage, and troubleshoot event tracking through Google Tag Manager across all website and campaign platforms.
• Website & Platform Integration: Ensure seamless integration between the website and various advertising platforms (e.g., Google Ads, Meta, LinkedIn, TikTok, Snapchat), and CRM systems.
• Technical SEO Execution: Conduct technical SEO audits, implement solutions, and track improvements across crawlability, site speed, structured data, and indexing performance.
• CRM Automation: Support CRM system automation for lead nurturing and campaign personalization, ensuring high-quality data transfer from web to CRM.
• Script Implementation: Use HTML (and basic JS) to implement custom code, tracking scripts, and lightweight functional enhancements on the website.
• Cross-Functional Collaboration: Work closely with marketing, content, product, and development teams to ensure alignment between marketing goals and technical execution.
• Reporting & Data Assurance: Validate that all tracking is functional and aligned with analytics/reporting needs.

Required Qualifications

• 4+ years of professional experience in marketing technology, digital analytics, or a similar technical marketing role.
• Bachelor’s degree in a technical field (e.g., Computer Science, Information Technology, Web Development) or equivalent experience.
• Proven hands-on expertise in Google Tag Manager (GTM) — certification or track record of advanced implementation required.
• Strong knowledge and practical experience in Technical SEO for at least 3–4 years.
• Solid command of HTML , and familiarity with JS and DOM manipulation for marketing purposes.
• Demonstrated ability to troubleshoot cross-platform tracking and data flow issues.
• Proficiency with at least one CRM platform (e.g., HubSpot, Salesforce) — automation experience is a plus .

Preferred Qualifications

• Experience with marketing tools (e.g., Google Analytics, Google Tag Manager, , Hotjar, SEMRush).
• Background in automating CRM workflows and managing lead lifecycle integrations.
• Familiarity with CMS platforms (e.g., WordPress, Webflow).
• Experience working in cross-functional teams.

What We’re Looking For

• A candidate who shows strong ownership and commitment to their role.
• A self-starter with attention to detail and the ability to work independently on technical initiatives.
• Someone who is solution-oriented , organized, and thrives in a fast-paced environment.

What We Offer You
We believe you will love working at HALA!

• We have an inclusive and diverse culture that encourages innovation and flexibility in remote, in-office, and hybrid work setups.
• We offer highly competitive compensation packages, including the potential for shares.
• We prioritize personal development and offer regular training and an annual learning stipend to tackle new challenges and grow your career in a hyper-growth environment.
• Join a talented team of over 30 nationalities working in 7 countries and gain valuable experience in an exciting industry.
• We offer autonomy, mentoring, and challenging goals that create incredible opportunities for both you and the company.
• You will be given a lot of responsibility and trust. We believe that the best results come when the people responsible for a function are given the freedom to do what they think is best.

If you think you have what it takes to join a remarkable team #apply_now