11 Marketing Insights jobs in Saudi Arabia

Role Objective

To lead, plan, and execute effective marketing strategies based on a deep understanding of customer segments, aiming to drive growth and maximize return on marketing investment.

Key Responsibilities

• Analyze the market and accurately identify target customer segments.
• Develop detailed customer personas based on data and purchasing behavior.
• Design and execute targeted marketing campaigns tailored to each segment.
• Lead the marketing team and ensure alignment with the company's strategic goals.
• Monitor campaign performance, analyze results, and continuously optimize.
• Collaborate with other departments (Growth, Product, Operations, Finance) to deliver a cohesive customer experience.

Years of Experience

• At least 10 years of hands-on experience in marketing, with at least 3 years in a leadership role.

Experience in the Following Areas

• Customer segmentation and persona development
• Planning and managing multi-channel marketing campaigns (digital & offline)
• Performance marketing and ROI-focused campaign management
• Using tools such as Google Ads, Meta Ads Manager, CRM platforms, and marketing automation systems
• Industry experience (e.g., tech, e-commerce, hospitality, real estate) is a plus

Key Skills

Customer Understanding & Analysis

• Analyze demographic and behavioral customer data
• Build advanced segmentation strategies
• Design customer journey maps

Campaign Management

• Plan and execute multi-channel marketing campaigns
• Run A/B tests and optimize performance
• Proficient in marketing platforms such as Google Ads, Meta Ads, and CRM tools

Leadership & Decision-Making

• Ability to lead teams and inspire performance
• Strong decision-making based on data and insights

Market Knowledge

• Familiarity with local and global market trends
• Agile in responding to competitive and economic changes

Technical & Analytical Skills

• Strong Excel skills and ability to build basic financial models for campaigns

About the Company

McDonald's Saudi Arabia is owned and operated by Riyadh International Catering Corporation (RICC), which holds the exclusive franchise rights in the central, eastern, and northern regions of the Kingdom of Saudi Arabia. This strategic position allows it to make a significant contribution to the national economy. RICC actively supports local suppliers and invests substantially in the recruitment and training of the local workforce. Since its establishment in 1993, McDonald's Saudi Arabia has been dedicated to providing high-quality products to all its customers while maintaining the highest food safety standards locally and internationally. Furthermore, the menu at McDonald's Saudi Arabia is thoughtfully crafted to promote a balanced lifestyle
.

Job Summary

Responsible for managing analysis of Market, Trends, Competitors, Products, existing base and current campaigns and providing insights on business and consumer behavior and uses analytical solutions to provide a deeper understanding of food category insights, new product development initiatives as well as marketing programs for business development.

Key Responsibilities:

Planning & Budgeting Support

• Assist in the preparation of the annual plan and budget for the CBI department.
• Provide business and consumer insights to support leadership in developing strategic plans.
• Support the Director in preparing the Annual Research Projects Calendar.
• Analyze reports from credible market research agencies to extract insights for leadership decision-making.

Consumer & Business Insights / Department Strategies

• Analyze ongoing marketing campaign reports and provide actionable insights to the Marketing team.
• Lead the development and presentation of reports for annual strategic planning.
• Deliver consumer and business insights to support pricing strategies on a periodic and ad-hoc basis.
• Conduct in-depth analysis of sales and gross contribution (GC) across channels, day parts, product categories, platforms, and proteins (PMIX decomposition).
• Monitor market trends, current events, and emerging opportunities impacting the business.
• Track data on low-performing stores and provide insights to improve conversion rates.
• Review and analyze market reports from credible agencies to inform leadership and stakeholders.
• Provide insights to address business challenges and support strategic decisions.
• Develop value-added reports and analyses for leadership.
• Review and approve standard Consumer & Business Insights reports.
• Manage relationships with third-party research agencies and vendors.
• Collaborate with Finance to identify financial outcomes and opportunities to enhance profitability.
• Maintain an updated database for market data collection and analysis.
• Generate insights on product potential and market performance.
• Review projections and develop insights for upcoming products and initial market allocations.
• Provide relevant data to support the preparation of Operations (OPS) incentive targets.
• Liaise with cross-functional departments and MEDC to ensure strategic alignment.
• Execute ad-hoc assignments as directed by the CBI Director and Leadership.

People Management

• Ensure technical training and development for CBI team members.
• Supervise, guide, and support direct reports in performing their duties in line with company policies.
• Set performance objectives, provide ongoing feedback, and conduct performance evaluations.
• Foster a high-performance culture aligned with the company's values.

Qualifications & Skills:

• 6 to 8 years of related experience in the marketing function (preferably in the food & beverage industry) with the last 4 years in a management position "People Lead"
• A Bachelor's degree in Marketing, Business Administration, or a related field
• Organizational and Planning Skills
• Result Driven
• Problem Solving & Analytical Skills
• Customer Focused
• Communication & Presentation Skills
• People Management Skills

About Kafaat:

Kafa'at is a premier company in providing HR services including training, development and management consulting in Saudi Arabia. Since its establishments, Kafa'at has been thriving the spirit of productivity and excellence in a highly competitive market. The availability of specialized skilful staff, state of-the art infrastructure and large investment flow, the company has the capability to create comprehensive solutions and development for our partners needs in the areas where it works.

Client for Kafaat is looking for Design Center, Strategy and Marketing Lead :

Job Purpose:

The Design Center, Strategy and Marketing Lead KSA acts as the local leader for all Design Center activities in Saudi Arabia, serving as the link between the AMEWA Design Center team in Dubai and local customers, partners, and stakeholders. The role is to represent the Design Center, drive design-led engagements, and ensure projects, workshops, and user research are delivered successfully.

Responsibilities:

• Represent the Design Center in KSA, ensuring alignment with Dubai DC strategy and methodologies.
• Build and maintain strong relationships with government, enterprise customers, and partners.
• Coordinate projects between Riyadh and Dubai DC, ensuring quality and timely delivery.
• Lead design thinking workshops and user research to capture insights and translate them into actionable deliverables.
• Support stakeholder engagement by facilitating multiparty discussions and aligning expectations.
• Promote a culture of innovation and design thinking within organization KSA.
• Mentor local team members and act as an ambassador for DC methodologies and tools.

Skills & Qualifications:

• Proven experience in design thinking facilitation, strategic design, or innovation project management.
• Strong stakeholder management in complex organizations and government contexts.
• Experience in the Saudi market; established public sector relationships preferred.
• Familiarity with multinational corporate environments.
• Bachelor's/Master's in Strategic Design, Innovation, Marketing, Business, or related field.
• Design Thinking / Service Design certification preferred.
• Stakeholder engagement, workshop facilitation, and cross-cultural communication.
• Strategic marketing mindset; fluent in English (Arabic strongly preferred).

Job Description

• Collect, clean, and transform structured and unstructured datasets from multiple sources (databases, APIs, data warehouses, and flat files) for analysis.
• Develop, maintain, and optimize SQL queries, stored procedures, and ETL pipelines to ensure reliable data flows.
• Perform statistical analysis, hypothesis testing, and predictive modeling to extract actionable insights and support decision-making.
• Create advanced dashboards and reports using tools such as Power BI, Tableau, or Looker, ensuring KPIs are tracked and visualized effectively.
• Collaborate with data engineers and business stakeholders to define data requirements and ensure alignment between technical outputs and business needs.
• Apply data mining, clustering, and regression techniques to detect patterns, trends, and anomalies across large datasets.
• Document methodologies, maintain reproducibility of analysis, and adhere to best practices for version control and code management (e.g., Git).

Job Requirements

• A degree in computer science, data science or any other relevant field. A master's is a plus
• 4 years of experience in relevant fields
• Data Engineering & Querying: Strong proficiency in SQL
• Visualization & Reporting: Advanced skills in BI tools (Power BI, Tableau, Looker, or equivalent) and ability to design performance-optimized dashboards.
• Data Wrangling: Ability to handle raw, messy data—cleaning, normalizing, feature engineering, and managing large datasets with performance considerations.
• Cloud & Analytics Tools: Familiarity with cloud platforms (GCP BigQuery, AWS Redshift, Azure Synapse) and distributed data systems (Spark, Hadoop) is a plus as well as hands-on experience on Dataiku is a plus.

Arthur Lawrence is urgently looking for a Research & Market Intelligence Specialist for a client in Riyadh, KSA.Kindly review the Job requirements below. Your immediate application will enable us to place you successfully.

Must-Have:

• 5+ years of experience in market research, strategy, or financial analysis
• Strong analytical and data visualization skills (Excel, Power BI, Bloomberg, Refinitiv)
• Fluency in Arabic and English (spoken & written)

Nice to Have:

• Bachelor's degree in Business, Finance, Economics, or related field
• Professional certifications (CFA Level 1, FRM, Data Analytics)
• Experience in banking, fintech, or consulting environments

About Us:

Arthur Lawrence is a management and technology consulting firm providing enterprise-wide business transformation and business applications implementation services. Our in-depth technical knowledge and broad experience of working with world-class companies enables organizations to leverage our capabilities in developing winning strategies and cost-effective solutions.

We are an UN Women Empowerment Principal Signatory and are certified from National Minority Supplier Development Council.

Acknowledgements from Industry Peers:

• Winner of Entrepreneur 360 Award
• IAOP Award; Ranked in top 100 internationally.
• Arthur Lawrence ranked within the Inc 5000 twice in 2016 and 2017 as one of the fastest. Growing companies of America.
• Named one of the top ten fastest growing businesses in Houston in 2016.
• Ranked 25th in the HBJ s Fast 100 Private Companies Award in 2017.

Our Seven Pillars:

We rely on the seven core values that we believe enable us to deliver quality for our consultants and clients: Education, Integrity, Value Creation, Collaboration, Best Client, Best People and Stewardship

Through strict adherence to these core values, we have achieved success beyond all documented forecasts and anticipation.

Job Type: Contract

Contract length: 12 months

Work Location: Remote

We're Hiring: Part-Time Market Research Assistant (Saudi Arabia)

Proctor Global Design is seeking a part-time Market Research Assistant to support our efforts in gathering market intelligence on construction and mining equipment across Saudi Arabia.

Job Details:

• Position: Market Research Assistant

• Target Market: Saudi Arabia

• Contract: 1-2 Months

• Engagement: Part-time (Remote)

Key Responsibilities:

• Conduct market research focused on large equipment such as generators and compressors

• Identify and engage with relevant businesses and stakeholders within the region

• Communicate effectively via phone and email to collect and verify data

Requirements:

• Prior experience with industrial equipment, especially generators and compressors

• Strong networking and outreach skills within the Saudi market

• Fluent in Arabic and English (spoken and written)

• Currently based in Saudi Arabia and available to start immediately

How to Apply:

If you're motivated, resourceful, and ready to contribute to high-impact research, we'd love to hear from you. Please email us at with a brief overview of your background and your enthusiasm for meeting research targets.

Part-Time Market Analyst - Education Sector (Vision 2030 Focused)

Location:
Riyadh, Saudi Arabia (Remote/Hybrid options available)

Employment Type:
Part-Time - Project-based

Industry:
Education & Training

About the Role

We are seeking a strategic Market Analyst to conduct comprehensive market research for diploma programs targeting high school graduates in Saudi Arabia. This role focuses on identifying high-demand training programs aligned with Vision 2030 initiatives and the Kingdom's evolving workforce needs.

Key Responsibilities

• Conduct market analysis of diploma programs with strong demand in Saudi Arabia's evolving job market
• Research Vision 2030 sectors: renewable energy, technology, tourism, healthcare, entertainment, logistics, and emerging industries
• Analyze labor market trends and skill gaps for high school graduates
• Identify competitor offerings and market positioning opportunities
• Survey target audience (high school students and parents) on program preferences
• Provide data-driven recommendations on viable diploma programs
• Assess accreditation requirements and regulatory landscape
• Deliver comprehensive market research reports with actionable insights

Required Qualifications

• Bachelor's degree in Business, Economics, Marketing, or related field
• 3+ years of market research or business analysis experience
• Strong understanding of Saudi Arabia's Vision 2030 initiatives
• Knowledge of the Saudi education and training sector
• Proficiency in market research methodologies and data analysis tools
• Excellent report writing skills (Arabic & English)
• Experience with surveys, focus groups, and statistical analysis

Preferred Qualifications

• Background in education or the vocational training sector
• Familiarity with TVTC, Ministry of Education, or HRDF requirements
• Experience with labor market information systems
• Knowledge of Saudi youth employment trends

What We Offer

• Flexible part-time schedule
• Competitive hourly/project-based compensation
• Opportunity to shape educational programs impacting Saudi youth
• Contribution to Vision 2030 objectives

To Apply:
Send your CV and a brief cover letter outlining your relevant experience with Vision 2030-related market research to WhatsApp

We are conducting a high-priority market research study and are looking for 3 qualified participants (out of 10 total) to take part in 45–60 minute interviews.

The project aims to gather valuable insights from professionals in the food industry to help leading organizations improve supplier strategies and sourcing.

Who we are looking for:

Role: Mid-to-senior level professionals (Manager, Director, VP) in Procurement, Supply Chain, or Operations.

Responsibilities: Direct decision-makers or strong influencers in supplier selection for ingredients.

Experience: At least 1 year of purchasing experience with chocolate, bakery, or dairy components.

Location Focus:

Primary: KSA & Jordan

Secondary: UAE, Egypt, Iraq

Target Companies include:

Leading food and retail groups such as Baskin Robbins, Krispy Kreme, Caribou Coffee, RIFAI, Saadeddin, Nesto, Carrefour, LuLu, Costco Wholesale, and other major local suppliers/distributors (full list available).

Why participate?

Share your expertise and help shape future sourcing strategies.

Contribute to valuable market insights for global food industry players.

We are recruiting urgently with a deadline by next Monday. If you qualify or know someone who does, please reach out or apply immediately.

The Pricing and Market Research Manager will assist in developing pricing models and conducting market research to support project strategies and enhance the company's competitive edge. This role involves analyzing market data, monitoring industry trends, and providing actionable insights to support informed decision-making.

Key Responsibilities:

Pricing Model | Pricing Formulation | Real Estate Valuation | Comparative Market Analysis (CMA) | Market Insights | Financial Analysis | Reporting and Presentation| Regulatory Compliance

MAIN TASKS, DUTIES, RESPONEBILITIES:

Assist in developing and maintaining pricing models using a combination of market data and project-specific insights.

Conduct comparative market analysis (CMA) to support pricing.

Analyze market data, customer preferences, and competitor pricing to derive actionable insights for pricing optimization

Collaborate with senior team members to prepare pricing simulations and assess potential scenarios for various projects

Ensure accuracy, consistency, and accessibility of market research data by maintaining and organizing databases effectively

Collect and analyze data on market trends, competition, and economic indicators to identify opportunities and risks

Support the preparation of feasibility studies and project risk assessments by conducting data analysis and assisting with basic financial projections Stay informed of local real estate regulations and industry developments to align research with legal standards

Prepare and deliver clear, concise reports and presentations on market research findings and pricing insights, providing actionable recommendations for strategic decision-making by the Chief Investment Officer

Collaborate with the pricing and research team, contributing to discussions and brainstorming sessions to refine strategies and align findings with company objectives

Identify opportunities for process improvement in pricing and market research activities

Perform any other tasks assigned by the line manager

ESSENTIAL REQUIREMENTS:

Bachelor's degree in business administration, Accounting, Economics, or a related field. or a similar role in Real Estate Industry.

3 years of experience in pricing, market research, or a similar role, preferably in the real estate industry.