357 Marketing Head jobs in Saudi Arabia

"Marketing Head - F&B" (Food and Beverage) is a senior executive responsible for developing and executing the marketing strategy for a food and beverage business, including creating promotional campaigns, managing brand presence, and increasing revenue through various marketing channels.

Key responsibilities:

• Develop and implement comprehensive, short-term, and long-term marketing and PR plans to increase revenue, awareness, and customer visits.
• Plan and launch promotional campaigns to attract customers and drive sales.
• Oversee the development of a brand's presence and maintain brand consistency across all marketing materials and channels.
• Manage marketing budgets and contribute to achieving financial targets for F&B operations.
• Deep understanding of F&B marketing principles and digital marketing tools.
• Experience in managing teams and projects within a competitive industry.
• Strong communication skills to coordinate with various internal and external stakeholders.
• Extensive knowledge of the food and beverage industry and relevant laws and regulations.

Required skills and qualifications

• Education
  : A bachelor's or master's degree in Marketing, Business Administration, or a related field is often required.
• Experience
  : Typically requires 6 to 10+ years of experience in marketing, with at least 5 years in a leadership role, preferably within the F&B, hospitality, or fast-moving consumer goods (FMCG) industries.
• Strategic thinking
  : The ability to translate market insights into actionable strategic plans that drive business growth.
• Bilingual - English & Arabic

Execute Bupa brand Marketing strategy and positioning, supporting how the brand is perceived while building awareness and brand imagery.

Key Accountabilities:

1- Execute brand Strategies & Campaigns:

• Execute the full year initiative master plan.
• Execute the brand campaigns and communication across various channels driving awareness on Bupa Value Proposition
• Collaborate with cross-functional teams to ensure brand consistency
• Execute the campaign launch strategy with Marketing Communication, activation and media buying teams.
• Support the Trade Team in Commercial activations (Client specific awarness)

2- Measure & Report on Brand Performance:

• Monitoring brand performance and brand perception metrics
• Provide actionable insights and recommendation for improvement
• Analyze the effectiveness of branding initiatives, making recommendations for improvement, planning future KPIs, and forecasting performance

3- Execute Brand Guidelines:

• Execute brand guidelines across all assets and communications
• Deploy Bupa offices at hospitals and clients premises following our brand guideline.
• Understand the Global Brand Guidelines and best practice
• Review and evaluate all agency work to ensure compliance with the brand guidelines. Communicate with the agency as needed.

4-

• Manage external agencies and vendors in development and execution of campaigns
• Continuously track allocated budget and ensure budget utilization (without over or under spending)

• +5 years
• Minimum of 3 years in brand building and overall experience of no less then 5 years in all marketing areas
• A solid understanding of marketing concepts and execution
• Strong analytical skills with the ability to identify correlations and commonalities
• Profecient in both Arabic and English language (written & spoken)
• Excellent computer skills with capabilities in web search, excel, power point and word

Hands on experience in new communication development and repositioning brands

• Bachelor's Degree in Business Administration or Marketing
• Ideally FMCG and Service experience

Business Administration or Marketing

Company Description

People First Consulting is dedicated to client success, addressing critical business challenges both locally and globally. We specialize in human resources consulting, executive coaching, training, and outsourcing. Our goal is to deliver tangible business impact, maximizing value for our clients and their customers through strategic, people-focused solutions.

Role Description

This is a full-time on-site role based in Riyadh, KSA for the Head of Marketing with a focus on Retail and F&B Experience. The Head of Marketing will be responsible for developing and executing market plans, managing retail marketing efforts, overseeing marketing management, and driving sales initiatives. This position involves working closely with cross-functional teams to ensure alignment with business goals and delivering exceptional customer experiences.

Qualifications

• Expertise in Market Planning and Marketing Management
• Experience in Retail Marketing
• Strong Sales skills
• Proven ability to develop and implement effective marketing strategies
• Excellent leadership and team management skills
• Strong analytical and problem-solving abilities
• Excellent communication and interpersonal skills
• Bachelor's degree in Marketing, Business Administration, or a related field
• Pervious experience in the retail or food and beverage industry is a plus

Job Description
POSITION OBJECTIVE

The position is responsible to assist Logistic Manager in all Phases. Coordinate and supervise all Logistic activities to support manufacture superior quality products in high standards of safe, smooth and efficient condition of the warehouse.

Key Responsibilities

Brand Management

• Integrated communication strategy for enhancing brand equity and brand preference.
• Efficient media management and planning for optimum utilization of resources.
• Manage and coordinate all marketing, advertising and promotional staff and activities
• Understanding of product positioning and brand management backed with strong understanding of brand communication using integrated communication tools.
• Formulating business plans for overall development and accomplishment of top and bottom-line profitability.
• Develop brand's/s positioning strategy in line with the Brand objectives.
• Ensure that the entire brand building strategies/exercise is implemented in all the stores and in all the territories.
• Liaison with Media Groups to develop appropriate theme communication methodology in line with brand objectives.
• Work with the brand principal and internal stake holders, to both educate about the market and the brand, to help achieving the objective of building the brand.
• Put strategies and action plans to build and fix database, and be the custodian for implementation.

Promotions & Events:

• Recommend Brand/store promotions in consultation with brand custodians.
• Ensure that all communication material required for the promotions is developed / designed and sent to the territories within the time frame specified, and with the required approvals, allowing adequate time in case changes to be adopted.
• Recommend events specific to brand / product category / season.
• Forecast along with brand custodians the increase in footfall sales during the promotions; hence come up with an ROI. In-store / Out Door Media Planning
• Ensure that the entire out-door media facilities are at the prime locations to attract customers (bill boards/ hoardings).
• Ensure time frame and seasonality peaks are met.
• Get preferential rates based on group's economy of scale and tactical negotiations.
• Ensure that the outdoor media communication is replaced regularly with images and captions.
• Co-coordinate with the territories and the brand principles as necessary on the media advertising.
• Ensure consistency in the brand image.
• Provide innovative solutions and proposals for new POS materials for stores/Brand.

Budgeting & Planning:

• Prepare the annual marketing budget for the Brand in consultation with the management team and allocate resources to territories / brands with the break up in terms of season, campaign, media etc.
• Prepare annual marketing calendar and Product specification catalogs.
• Review the budgets and make recommendations to the management as deemed necessary.
• Report on the utilization of the Budgets periodically.
• Ensure budget is effectively and efficiently utilized.

Media Groups Management:

• Plan and coordinate with Corporate Marketing on media buying.
• Track advertising maintained with the Media Groups / Agencies.
• Review the effectiveness of advertisement promos and take corrective actions.
• Set agency deliverables with respect to the brand's communication strategy.
• Responsible for all approvals on the brand and marketing in coordination with brand and management.
• Ensure utilize internal manpower to achieve quality output.

Market Research:

• Conduct periodic market research to study the customer profile / preferences and buying patterns, in coordination with Corporate Marketing.
• Conduct market research to study the effectiveness of the media campaign and with respect to the money spent.
• Set goals and parameters for the Marketing Research, ensuring a meaningful output that can be utilized to develop plans and strategies.

Others:

• Negotiate with vendors / media groups and printers.
• Create opportunities for Cross Promotion (i.e. Banks, Airline, other retail brands) and co-branding.
• Plan with editors for PR and media coverage in consultation with Brand Head and Group Corporate communication & PR.
• Manage the loyalty program/privilege clubs of the brands and recommend strategies to ensure increase in the perception level of the program.
• Recommend strategies to Club Apparel team to increase membership in the Loyalty Program and provide support in sending mailers/brochures to privilege club members.
• Represent the Brands at media and marketing events i.e to understand the essence and the fashion part of each of the brand to enable representing those brands as an ambassador in marketing related needs.
• Conduct territory and market visits to assess implementation of marketing / branding guidelines and source competitive intelligence.
• Keep abreast of best practices in marketing, global retail brands, competitive / strategic marketing initiatives and trends.
• Be close to stores and territories to know the customers and the market trend.
• Be abreast to the competition in the same sectors to enable market share knowledge.
• Coordinate with mall management to ensure capitalize on their activities, and utilize opportunities.
• Be abreast with seasonal launches and product heroes, and brand thematic displays.

About Us
"Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, the Apparel Group caters to thousands of eager shoppers through its more than 1750+ stores and 75+ brands across all platforms employing 17,000 multicultural staff covering four continents.

Apparel group has carved its strong presence not only in the UAE, Kuwait, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines. Also, Apparel Group provides customers the experience of shopping from the comfort of their own home with ease and convenience via our E-Commerce site

Apparel Group Operates Brands from around the world, originating from USA, Canada, Europe, Australia, Asia and include leading names in Fashion, Footwear & Lifestyle such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie's Italian to name a few and other key brands include Tim Hortons, Cold Stone Creamery, Inglot, Rituals etc.

The Apparel Group owes its amazing growth to the vision and guidance of its dynamic Chairman, Nilesh Ved, who has taken the company from strength to strength since its inception in the last two decades."

• Develop and implement sales, marketing, and business development strategies aligned with company goals.

• Lead and manage departmental teams, set KPIs, and monitor performance.

• Identify new market opportunities and potential partnerships.

• Oversee marketing campaigns, branding, and digital presence.

• Drive revenue growth through client acquisition and retention.

• Analyse market trends, sales data, and prepare performance reports.

We are seeking a strategic, data-driven, and visionary CMO / Head of Marketing with proven leadership in marketing agencies and deep experience in marketing research , strategy development , and marketing intelligence . The ideal candidate will bring extensive knowledge of the IT industry , including software , hardware , and electronics , and will lead the marketing function to drive business growth, market share, and brand visibility. Fluency in English is essential.

• Develop and implement comprehensive marketing strategies aligned with company goals
• Conduct and supervise market research and competitor analysis to identify trends, opportunities, and risks
• Lead the creation of data-driven marketing plans and positioning strategies for different products and segments
• Translate insights into actionable campaigns and messaging
• Build and manage marketing intelligence systems to track KPIs, market performance, and customer insights
• Work closely with sales, product, and executive teams to inform strategic decisions using real-time data
• Monitor industry trends in software, hardware, and electronics markets globally and regionally
• Oversee the execution of 360-degree marketing campaigns (digital, print, events, PR)
• Lead branding, messaging, and creative direction in alignment with the company’s objectives
• Ensure consistent messaging and branding across all channels and geographies
• Lead and grow a high-performing in-house marketing team
• Manage external agencies (creative, media, PR, etc.) with a focus on ROI and performance
• Foster a results-driven, innovative, and collaborative marketing culture
• Partner with product, sales, and engineering teams to support launches and growth initiatives
• Act as the key marketing voice in executive decision-making

• Bachelor’s or master’s degree in marketing, Business Administration, or related field
• 10+ years of progressive experience in marketing, with leadership roles in marketing agencies
• Strong background in marketing research, intelligence, and strategic planning
• Solid understanding of IT/software/hardware/electronics industries
• Experience with B2B and/or B2C marketing
• Fluent in English (written and spoken)
• Excellent leadership, communication, and analytical skills
• Proficiency in marketing tools, CRM platforms, and analytics software (e.g., HubSpot, Google Analytics, SEMrush, etc.)

Role Overview

HUMAIN is seeking a
Head of Marketing
to drive brand visibility, market engagement, and commercial enablement for the AI Data Centre Business Unit by defining marketing strategies, executing targeted campaigns, and delivering market intelligence in order to strengthen HUMAIN's positioning, generate qualified opportunities, and support sustained revenue growth

Key Responsibilities

People Management

• Manage the achievement of objectives by setting individual objectives, managing performance, developing staff, and providing formal and informal feedback to maximize overall performance and engagement.

Day-to-Day Operations

• Supervise the day-to-day operations of the Marketing department to ensure efficiency, compliance, and adherence to policies and procedures.

Brand Management

• Define and manage the AI Data Centre BU's brand strategy and positioning across all market segments to ensure consistent messaging, differentiation, and recognition.
• Oversee external communications, thought leadership, and media engagement by managing agency relationships, speaking opportunities, and press releases to elevate HUMAIN's reputation in the AI infrastructure domain.
• Develop core messaging frameworks and narrative hierarchies in alignment with corporate strategy and product capabilities to ensure clarity, consistency, and resonance across channels.
• Lead the BU's participation in industry events, conferences, and public forums to drive visibility, influence perception, and support business development.

Campaign Management

• Design and execute integrated marketing campaigns tailored to key customer segments to generate qualified leads and nurture long-term engagement.
• Manage the creation of all commercial collateral including sales decks, brochures, web content, case studies, and video assets to ensure message alignment and brand consistency.
• Support Sales and Internal Management teams with customised materials and vertical-specific messaging to improve targeting effectiveness and close rates.
• Align content and campaign development with go-to-market priorities, solution launches, and key commercial milestones to ensure timely and relevant outreach.

Market Intelligence

• Conduct segmentation, persona development, and buyer journey mapping to inform marketing strategies and enable precision targeting.
• Monitor market trends, competitive positioning, and customer expectations to generate actionable insights that support product, pricing, and partnership strategies.
• Lead development of pricing and packaging frameworks in collaboration with Sales and Strategy to ensure offerings reflect customer value and market dynamics.
• Produce monthly marketing intelligence briefs for BU leadership to ensure strategic alignment and proactive opportunity identification.

Marketing Operations & Performance

• Develop and manage the marketing calendar, funnel metrics, and campaign dashboards to ensure timely execution and transparent performance tracking.
• Define KPIs and attribution models for marketing initiatives in coordination with Sales and Internal Management to measure impact and enable optimisation.
• Maintain CRM campaign integration and contact strategy alignment to support lead quality and conversion readiness.
• Manage marketing budget allocation, vendor oversight, and spend performance to ensure cost-effective execution and measurable returns.

Safety, Quality & Environment

• Ensure compliance to all relevant safety, quality, and environmental management policies, procedures, and controls across the section to guarantee employee safety, legislative compliance, and a responsible environmental attitude.

Continuous Improvement

• Motivate one's own team and identify opportunities to take part in change initiatives, programs, and projects to reflect international best practices and competitive industry advancements.

Policies, Processes & Procedures

• Recommend improvements to departmental policy and direct the implementation of procedures and controls covering all areas of the Marketing department activity to ensure efficiency, compliance, and service quality.

MIS & Reports

• Prepare MIS statements and reports pertaining to the Marketing department timely and accurate to support business decision-making and reporting requirements.

Related Assignments

• Perform other related duties or assignments as directed to support business objectives.

Required Qualifications

• Bachelor's degree in Business Administration, Marketing, or a related field from a reputable institution.
• A master's degree and/or higher is preferred.
• 10+ years in technology marketing roles.
• Strong knowledge of marketing strategy, campaign development, and brand management in a technical or service-based environment.
• Familiarity with content marketing tools, CRM platforms, and campaign performance measurement.
• Experience in event execution, product marketing, and working with cross-functional commercial teams.

Job Summary
We are seeking a strategic, data-driven, and visionary
CMO
/
Head of Marketing
with proven leadership in marketing agencies and deep experience in
marketing research
,
strategy development
, and
marketing intelligence
. The ideal candidate will bring extensive knowledge of the
IT industry
, including
software
,
hardware
, and
electronics
, and will lead the marketing function to drive business growth, market share, and brand visibility.
Fluency in English is essential.
Key Responsibilities

Marketing Strategy & Research

• Develop and implement comprehensive marketing strategies aligned with company goals
• Conduct and supervise market research and competitor analysis to identify trends, opportunities, and risks
• Lead the creation of data-driven marketing plans and positioning strategies for different products and segments
• Translate insights into actionable campaigns and messaging

Marketing Intelligence

• Build and manage marketing intelligence systems to track KPIs, market performance, and customer insights
• Work closely with sales, product, and executive teams to inform strategic decisions using real-time data
• Monitor industry trends in software, hardware, and electronics markets globally and regionally

Campaign & Content Leadership

• Oversee the execution of 360-degree marketing campaigns (digital, print, events, PR)
• Lead branding, messaging, and creative direction in alignment with the company's objectives
• Ensure consistent messaging and branding across all channels and geographies

Team & Agency Management

• Lead and grow a high-performing in-house marketing team
• Manage external agencies (creative, media, PR, etc.) with a focus on ROI and performance
• Foster a results-driven, innovative, and collaborative marketing culture

Cross-Department Collaboration

• Partner with product, sales, and engineering teams to support launches and growth initiatives
• Act as the key marketing voice in executive decision-making

Requirements & Qualifications

• Bachelor's or master's degree in marketing, Business Administration, or related field
• 10+ years of progressive experience in marketing, with leadership roles in marketing agencies
• Strong background in marketing research, intelligence, and strategic planning
• Solid understanding of IT/software/hardware/electronics industries
• Experience with B2B and/or B2C marketing
• Fluent in English (written and spoken)
• Excellent leadership, communication, and analytical skills
• Proficiency in marketing tools, CRM platforms, and analytics software (e.g., HubSpot, Google Analytics, SEMrush, etc.)

Role Objective

To lead, plan, and execute effective marketing strategies based on a deep understanding of customer segments, aiming to drive growth and maximize return on marketing investment.

Key Responsibilities

• Analyze the market and accurately identify target customer segments.
• Develop detailed customer personas based on data and purchasing behavior.
• Design and execute targeted marketing campaigns tailored to each segment.
• Lead the marketing team and ensure alignment with the company's strategic goals.
• Monitor campaign performance, analyze results, and continuously optimize.
• Collaborate with other departments (Growth, Product, Operations, Finance) to deliver a cohesive customer experience.

Years of Experience

• At least 10 years of hands-on experience in marketing, with at least 3 years in a leadership role.

Experience in the Following Areas

• Customer segmentation and persona development
• Planning and managing multi-channel marketing campaigns (digital & offline)
• Performance marketing and ROI-focused campaign management
• Using tools such as Google Ads, Meta Ads Manager, CRM platforms, and marketing automation systems
• Industry experience (e.g., tech, e-commerce, hospitality, real estate) is a plus

Key Skills

Customer Understanding & Analysis

• Analyze demographic and behavioral customer data
• Build advanced segmentation strategies
• Design customer journey maps

Campaign Management

• Plan and execute multi-channel marketing campaigns
• Run A/B tests and optimize performance
• Proficient in marketing platforms such as Google Ads, Meta Ads, and CRM tools

Leadership & Decision-Making

• Ability to lead teams and inspire performance
• Strong decision-making based on data and insights

Market Knowledge

• Familiarity with local and global market trends
• Agile in responding to competitive and economic changes

Technical & Analytical Skills

• Strong Excel skills and ability to build basic financial models for campaigns