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48 Market Trends jobs in Saudi Arabia

Marketing Strategy Director

Gathern

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Job Description

Role Objective

To lead, plan, and execute effective marketing strategies based on a deep understanding of customer segments, aiming to drive growth and maximize return on marketing investment.

Key Responsibilities
  • Analyze the market and accurately identify target customer segments.
  • Develop detailed customer personas based on data and purchasing behavior.
  • Design and execute targeted marketing campaigns tailored to each segment.
  • Lead the marketing team and ensure alignment with the company’s strategic goals.
  • Monitor campaign performance, analyze results, and continuously optimize.
  • Collaborate with other departments (Growth, Product, Operations, Finance) to deliver a cohesive customer experience.
Requirements

Years of Experience

  • At least 10 years of hands-on experience in marketing, with at least 3 years in a leadership role.

Experience in the Following Areas

  • Customer segmentation and persona development
  • Planning and managing multi-channel marketing campaigns (digital & offline)
  • Performance marketing and ROI-focused campaign management
  • Using tools such as Google Ads, Meta Ads Manager, CRM platforms, and marketing automation systems
  • Industry experience (e.g., tech, e-commerce, hospitality, real estate) is a plus
Key Skills

Customer Understanding & Analysis

  • Analyze demographic and behavioral customer data
  • Build advanced segmentation strategies
  • Design customer journey maps

Campaign Management

  • Plan and execute multi-channel marketing campaigns
  • Run A / B tests and optimize performance
  • Proficient in marketing platforms such as Google Ads, Meta Ads, and CRM tools

Leadership & Decision-Making

  • Ability to lead teams and inspire performance
  • Strong decision-making based on data and insights

Market Knowledge

  • Familiarity with local and global market trends
  • Agile in responding to competitive and economic changes

Technical & Analytical Skills

  • Strong Excel skills and ability to build basic financial models for campaigns

#J-18808-Ljbffr
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Marketing Strategy Consultant

SAR900000 - SAR1200000 Y ntam

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Company Description

ntam group is an award-winning global agency with roots in the Middle East. We empower brands globally by blending modern communication, experience, commerce, and technology for sustainable growth. Our 360-degree marketing solutions span digital and conventional channels, ensuring holistic brand visibility and impact. We have various specialized sub-brands including ntam health, ntam hospitality, and ntam sports, each catering to unique industry sectors with tailored strategies.

Role Description

This is a full-time on-site role for a Marketing Strategy Consultant located in Riyadh. The Marketing Strategist Consultant will be responsible for conducting market research, developing marketing strategies, executing marketing campaigns, and ensuring effective communication across all marketing channels. The role also involves collaborating with clients to understand their needs and create impactful marketing solutions that align with their business goals.

Key Responsibilities

  • Develop and supervise comprehensive marketing strategies that align with government priorities and public engagement goals.
  • Oversee and monitor campaign execution, ensuring timely delivery, quality standards, and compliance with national objectives.
  • Provide oversight and performance reports to leadership, highlighting successes, risks, and areas for improvement.
  • Deliver data-driven, evidence-based recommendations to optimize ongoing and future marketing initiatives.
  • Prepare structured performance, impact, and compliance reports on all marketing activities.
  • Establish continuous improvement frameworks through structured reporting, performance evaluation, and feedback loops.

Qualifications & Experience

  • Proven track record in marketing strategy consulting, with experience in public sector or government-led initiatives strongly preferred.
  • Demonstrated expertise in campaign oversight, performance measurement, and optimization.
  • Strong background in policy-driven marketing and engagement with senior leadership stakeholders.
  • Bachelor's or Master's degree in Marketing, Business Administration, Public Policy, or related field.
  • Strategic leadership skills with the ability to shape large-scale, policy-driven marketing agendas.
  • Strong analytical, evaluation, and reporting capabilities, with a results-driven mindset.
  • Exceptional stakeholder engagement and communication skills, capable of working closely with senior leadership.
  • Ability to translate national objectives into tangible marketing outcomes.

For All Interested Candidates, submit your updated CV, or send it mentioning the job title in the subject to ""

hiring #ksa #marketing #consultant #tourism #hospitality #marketingconsultant
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Marketing Strategy Director

SAR90000 - SAR120000 Y Gathern

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Job Description

Role Objective

To lead, plan, and execute effective marketing strategies based on a deep understanding of customer segments, aiming to drive growth and maximize return on marketing investment.

Key Responsibilities

  • Analyze the market and accurately identify target customer segments.
  • Develop detailed customer personas based on data and purchasing behavior.
  • Design and execute targeted marketing campaigns tailored to each segment.
  • Lead the marketing team and ensure alignment with the company's strategic goals.
  • Monitor campaign performance, analyze results, and continuously optimize.
  • Collaborate with other departments (Growth, Product, Operations, Finance) to deliver a cohesive customer experience.
Requirements

Years of Experience

  • At least 10 years of hands-on experience in marketing, with at least 3 years in a leadership role.

Experience in the Following Areas

  • Customer segmentation and persona development
  • Planning and managing multi-channel marketing campaigns (digital & offline)
  • Performance marketing and ROI-focused campaign management
  • Using tools such as Google Ads, Meta Ads Manager, CRM platforms, and marketing automation systems
  • Industry experience (e.g., tech, e-commerce, hospitality, real estate) is a plus

Key Skills

Customer Understanding & Analysis

  • Analyze demographic and behavioral customer data
  • Build advanced segmentation strategies
  • Design customer journey maps

Campaign Management

  • Plan and execute multi-channel marketing campaigns
  • Run A/B tests and optimize performance
  • Proficient in marketing platforms such as Google Ads, Meta Ads, and CRM tools

Leadership & Decision-Making

  • Ability to lead teams and inspire performance
  • Strong decision-making based on data and insights

Market Knowledge

  • Familiarity with local and global market trends
  • Agile in responding to competitive and economic changes

Technical & Analytical Skills

  • Strong Excel skills and ability to build basic financial models for campaigns
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Design Center, Strategy and Marketing Lead

SAR90000 - SAR120000 Y Kafaat Business Solutions شركة كفاءات حلول الأعمال

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About Kafaat:

Kafa'at is a premier company in providing HR services including training, development and management consulting in Saudi Arabia. Since its establishments, Kafa'at has been thriving the spirit of productivity and excellence in a highly competitive market. The availability of specialized skilful staff, state of-the art infrastructure and large investment flow, the company has the capability to create comprehensive solutions and development for our partners needs in the areas where it works.

Client for Kafaat is looking for Design Center, Strategy and Marketing Lead :

Job Purpose:

The Design Center, Strategy and Marketing Lead KSA acts as the local leader for all Design Center activities in Saudi Arabia, serving as the link between the AMEWA Design Center team in Dubai and local customers, partners, and stakeholders. The role is to represent the Design Center, drive design-led engagements, and ensure projects, workshops, and user research are delivered successfully.

Responsibilities:

  • Represent the Design Center in KSA, ensuring alignment with Dubai DC strategy and methodologies.
  • Build and maintain strong relationships with government, enterprise customers, and partners.
  • Coordinate projects between Riyadh and Dubai DC, ensuring quality and timely delivery.
  • Lead design thinking workshops and user research to capture insights and translate them into actionable deliverables.
  • Support stakeholder engagement by facilitating multiparty discussions and aligning expectations.
  • Promote a culture of innovation and design thinking within organization KSA.
  • Mentor local team members and act as an ambassador for DC methodologies and tools.

Skills & Qualifications:

  • Proven experience in design thinking facilitation, strategic design, or innovation project management.
  • Strong stakeholder management in complex organizations and government contexts.
  • Experience in the Saudi market; established public sector relationships preferred.
  • Familiarity with multinational corporate environments.
  • Bachelor's/Master's in Strategic Design, Innovation, Marketing, Business, or related field.
  • Design Thinking / Service Design certification preferred.
  • Stakeholder engagement, workshop facilitation, and cross-cultural communication.
  • Strategic marketing mindset; fluent in English (Arabic strongly preferred).
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Data Analysis Specialist

SAR120000 - SAR240000 Y Saudi Patient Safety Center - المركز السعودي لسلامة المرضى

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Job Description

Job Purpose - الغرض من الوظيفة

The Data Analyst will play a key role in improving the quality of patient safety data at the Saudi Patient Safety Center (SPSC). By applying advanced statistical and analytical methods, the analyst will generate evidence-based reports, develop national patient safety KPIs, and support decision-making at both national and international levels - سيساهم محلل البيانات بدور محوري في تحسين جودة بيانات سلامة المرضى في المركز السعودي لسلامة المرضى ومن خلال تطبيق الأساليب الإحصائية والتحليلية المتقدمة، سيقوم المحلل بإعداد تقارير قائمة على الأدلة، وتطوير مؤشرات أداء وطنية لسلامة المرضى، ودعم عملية اتخاذ القرار على المستويين الوطني والدولي. ويسهم هذا الدور بشكل مباشر في تعزيز مكانة المركز كجهة وطنية رائدة ذات شراكات دولية ومعترف بها من قبل منظمة الصحة العالمية (WHO).

Responsibilities - المسؤوليات

  • Collect, clean, analyze, and present findings of healthcare data using advanced statistical tools and methods - جمع البيانات الصحية وتنظيفها وتحليلها وعرض نتائجها باستخدام أدوات وأساليب إحصائية متقدمة.
  • Prepare reports highlighting trends, risks, and recommendations for performance improvement - إعداد تقارير تسلط الضوء على الاتجاهات والمخاطر والتوصيات اللازمة لتحسين الأداء.
  • Collaborate with clinical teams to interpret findings and implement evidence-based improvements - التعاون مع الفرق السريرية لتفسير النتائج وتطبيق التحسينات المبنية على الأدلة.
  • Support research studies and national/international projects related to patient safety - دعم الدراسات البحثية والمشاريع الوطنية والدولية ذات الصلة بسلامة المرضى.
  • Develop, monitor, and evaluate patient safety Key Performance Indicators (KPIs) - تطوير ومتابعة وتقييم مؤشرات الأداء الرئيسة (KPIs) الخاصة بسلامة المرضى.
  • Ensure accuracy, integrity, and quality assurance of data before reporting - ضمان دقة ونزاهة البيانات وجودتها قبل نشرها أو الإبلاغ عنها.
  • Contribute to strengthening SPSC's international reporting and benchmarking in line with WHO standards - الإسهام في تعزيز التقارير الدولية والمقارنات المرجعية للمركز بما يتماشى مع معايير منظمة الصحة العالمية.
  • Create dashboards and visualization tools (Power BI/Tableau) to facilitate decision-making in patient safety - إنشاء لوحات متابعة وأدوات عرض بيانية (Power BI/Tableau) لدعم عملية اتخاذ القرار في مجال سلامة المرضى.

Requirement and Qualifications - المتطلبات والمؤهلات

  • Bachelor or Master's degree in Biostatistics, Epidemiology, Health Data Science, or a related field - درجة الباكلوريوس او الماجستير في الإحصاء الحيوي، علم الأوبئة، علوم بيانات الصحة، أو مجال ذي صلة.
  • Minimum of 4 years' experience in biostatistics or healthcare data analysis, Experience in patient safety data domains is preferred.
  • Patient Safety certification - شهادة في سلامة المرضى.
  • Certified Professional in Healthcare Quality (CPHQ) - أخصائي معتمد في جودة الرعاية الصحية
  • Machine Learning specialization - تخصص في التعلم الآلي.
  • Lean Six Sigma Green/Black Belt - لين سقما
  • Certified Health Data Analyst (CHDA) - محلل بيانات صحية معتمدة

Skills - المهارات

Technical Skills:

  • Proficiency in statistical software and tools such as SAS, R, SPSS, Power BI, or Python - إجادة استخدام البرمجيات والأدوات الإحصائية مثل SAS، R، SPSS، Power BI أو Python.
  • Strong SQL and data querying from relational databases or cloud-based environments - إتقان SQL واستخراج البيانات من قواعد البيانات العلائقية أو البيئات السحابية.
  • Advanced analytical and problem-solving skills, with ability to extract meaningful insights - مهارات تحليلية متقدمة وحل المشكلات مع القدرة على استنتاج رؤى ذات مغزى.
  • Strong reporting skills with ability to communicate complex findings clearly - مهارات قوية في إعداد التقارير وعرض النتائج المعقدة بشكل واضح.
  • Ensure data accuracy, quality, and security in compliance with internal policies and data governance standards - ضمان دقة وجودة وأمن البيانات بما يتماشى مع السياسات الداخلية ومعايير حوكمة البيانات.
  • Cross-functional Collaboration - القدرة على التعاون الفعال مع فرق متعددة التخصصات.

Soft Skills:

  • Strong communication and data presentation abilities for clinical and non-clinical audiences - قدرات تواصل متميزة وعرض البيانات بطريقة مناسبة للجمهور السريري وغير السريري.
  • High attention to detail and accuracy in data work - دقة عالية واهتمام بالتفاصيل في العمل مع البيانات.
  • Ability to collaborate effectively in multidisciplinary teams - القدرة على التعاون والعمل الجماعي بفعالية.
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Data Analysis Specialist

SAR80000 - SAR120000 Y Takamol Holding

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Job Description

Job Description

  • Collect, clean, and transform structured and unstructured datasets from multiple sources (databases, APIs, data warehouses, and flat files) for analysis.
  • Develop, maintain, and optimize SQL queries, stored procedures, and ETL pipelines to ensure reliable data flows.
  • Perform statistical analysis, hypothesis testing, and predictive modeling to extract actionable insights and support decision-making.
  • Create advanced dashboards and reports using tools such as Power BI, Tableau, or Looker, ensuring KPIs are tracked and visualized effectively.
  • Collaborate with data engineers and business stakeholders to define data requirements and ensure alignment between technical outputs and business needs.
  • Apply data mining, clustering, and regression techniques to detect patterns, trends, and anomalies across large datasets.
  • Document methodologies, maintain reproducibility of analysis, and adhere to best practices for version control and code management (e.g., Git).

Job Requirements

  • A degree in computer science, data science or any other relevant field. A master's is a plus
  • 4 years of experience in relevant fields
  • Data Engineering & Querying: Strong proficiency in SQL
  • Visualization & Reporting: Advanced skills in BI tools (Power BI, Tableau, Looker, or equivalent) and ability to design performance-optimized dashboards.
  • Data Wrangling: Ability to handle raw, messy data—cleaning, normalizing, feature engineering, and managing large datasets with performance considerations.
  • Cloud & Analytics Tools: Familiarity with cloud platforms (GCP BigQuery, AWS Redshift, Azure Synapse) and distributed data systems (Spark, Hadoop) is a plus as well as hands-on experience on Dataiku is a plus.
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Market Research

SAR120000 - SAR180000 Y Arthur Lawrence

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Job Description

Arthur Lawrence is urgently looking for a Research & Market Intelligence Specialist for a client in Riyadh, KSA.Kindly review the Job requirements below. Your immediate application will enable us to place you successfully.

Must-Have:

  • 5+ years of experience in market research, strategy, or financial analysis
  • Strong analytical and data visualization skills (Excel, Power BI, Bloomberg, Refinitiv)
  • Fluency in Arabic and English (spoken & written)

Nice to Have:

  • Bachelor's degree in Business, Finance, Economics, or related field
  • Professional certifications (CFA Level 1, FRM, Data Analytics)
  • Experience in banking, fintech, or consulting environments

About Us:

Arthur Lawrence is a management and technology consulting firm providing enterprise-wide business transformation and business applications implementation services. Our in-depth technical knowledge and broad experience of working with world-class companies enables organizations to leverage our capabilities in developing winning strategies and cost-effective solutions.

We are an UN Women Empowerment Principal Signatory and are certified from National Minority Supplier Development Council.

Acknowledgements from Industry Peers:

  • Winner of Entrepreneur 360 Award
  • IAOP Award; Ranked in top 100 internationally.
  • Arthur Lawrence ranked within the Inc 5000 twice in 2016 and 2017 as one of the fastest. Growing companies of America.
  • Named one of the top ten fastest growing businesses in Houston in 2016.
  • Ranked 25th in the HBJ s Fast 100 Private Companies Award in 2017.

Our Seven Pillars:

We rely on the seven core values that we believe enable us to deliver quality for our consultants and clients: Education, Integrity, Value Creation, Collaboration, Best Client, Best People and Stewardship

Through strict adherence to these core values, we have achieved success beyond all documented forecasts and anticipation.

Job Type: Contract

Contract length: 12 months

Work Location: Remote

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Market Research Analyst

SAR80000 - SAR120000 Y Insights KSA

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Job Description

JD Title:
Market Research Analyst – MENAP (Middle East, North Africa and Pakistan) Region

Job Responsibilities

1-   Marketing Content Development & Publications

·   Prepare high-quality marketing documents, including industry reports, white papers, newsletters, and thought leadership pieces.

·   Contribute to the creation of Insights public market research reports, particularly for the MENAP market.

·   Develop compelling and data-driven presentations, infographics, and brochures for internal and external use.

·   Ensure research findings are effectively translated into engaging stakeholder materials.

·   Support the production of digital content, including website articles, blog posts, and social media insights.

2-   Market Research & Data Analysis

·   Conduct in-depth market research to analyse trends, consumer behaviour, and industry developments across the MENA region.

·   Gather and interpret data from various sources, including reports, surveys, and economic indicators.

·   Perform quantitative and qualitative analysis to support content creation and business strategy.

·   Monitor competitor activities and assess their impact on the market landscape.

·   Develop engaging data visualizations and insights to enhance marketing materials.

3-   Client Engagement & Business Support

·   Assist in preparing client-facing reports, proposals, and presentations.

·   Support business development efforts by providing market intelligence and strategic insights.

·   Draft and coordinate research proposals in response to client inquiries and RFPs.

·   Present findings in a clear and actionable format to both internal teams and clients.

·   Participate in internal and external meetings to provide research-driven marketing support.

4-   Regional Scope & Travel Requirements

·   Primarily focused on the GCC market, with potential assignments across the Middle East, North Africa & Pakistan (MENAP) region.

·   Travel may be required for industry events, client meetings, or on-ground market research.

5-   Qualifications & Experience

·   General Competencies

Proactive, detail-oriented, and creative in content development.

Strong analytical skills with the ability to translate data into engaging publications.

Quick learner, motivated, and able to work independently.

High integrity and commitment to Insights core values.

Strong organizational skills, capable of managing multiple projects simultaneously.

Ability to meet deadlines in a fast-paced, dynamic environment.

Excellent communication and storytelling skills.

Ability to collaborate effectively with teams in a multicultural environment.

·   Professional Competencies

Minimum 2 years of experience in market research, content development, or a related field.

Experience in producing industry reports, publications, and marketing collateral.

Strong understanding of market research methodologies and data analysis techniques.

Experience in the retail, real estate, or financial sectors is an advantage.

Degree in marketing, business, journalism, communications, or a related field preferred.

Exceptional writing and editing skills for publications and marketing content.

Ability to create visually engaging PowerPoint presentations.

Proficiency in MS Excel, including data analysis and visualization.

·   Other Competencies

Ability to manage high-pressure situations and accept constructive feedback.

Strong diplomatic skills for collaborating with key stakeholders and executives.

Excellent organizational and multitasking abilities.

Financially aware, with an understanding of market drivers and economic indicators.

Self-motivated, with a proactive approach to learning and problem- solving.

Comfortable in a collaborative environment, with the ability to collaborate across departments.

Ability to handle confidential and sensitive information with discretion.

Results-driven, with a focus on delivering high-quality marketing content and research insights.

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Market Research Assistant

SAR60000 - SAR120000 Y Proctor Global Design

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Job Description

We're Hiring: Part-Time Market Research Assistant (Saudi Arabia)

Proctor Global Design is seeking a part-time Market Research Assistant to support our efforts in gathering market intelligence on construction and mining equipment across Saudi Arabia.

Job Details:


• Position: Market Research Assistant


• Target Market: Saudi Arabia


• Contract: 1-2 Months


• Engagement: Part-time (Remote)

Key Responsibilities:


• Conduct market research focused on large equipment such as generators and compressors


• Identify and engage with relevant businesses and stakeholders within the region


• Communicate effectively via phone and email to collect and verify data

Requirements:


• Prior experience with industrial equipment, especially generators and compressors


• Strong networking and outreach skills within the Saudi market


• Fluent in Arabic and English (spoken and written)


• Currently based in Saudi Arabia and available to start immediately

How to Apply:

If you're motivated, resourceful, and ready to contribute to high-impact research, we'd love to hear from you. Please email us at with a brief overview of your background and your enthusiasm for meeting research targets.

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Market Research Analyst

SAR90000 - SAR120000 Y Future Training Company

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Job Description

Part-Time Market Analyst - Education Sector (Vision 2030 Focused)

Location:
Riyadh, Saudi Arabia (Remote/Hybrid options available)

Employment Type:
Part-Time - Project-based

Industry:
Education & Training

About the Role

We are seeking a strategic Market Analyst to conduct comprehensive market research for diploma programs targeting high school graduates in Saudi Arabia. This role focuses on identifying high-demand training programs aligned with Vision 2030 initiatives and the Kingdom's evolving workforce needs.

Key Responsibilities

  • Conduct market analysis of diploma programs with strong demand in Saudi Arabia's evolving job market
  • Research Vision 2030 sectors: renewable energy, technology, tourism, healthcare, entertainment, logistics, and emerging industries
  • Analyze labor market trends and skill gaps for high school graduates
  • Identify competitor offerings and market positioning opportunities
  • Survey target audience (high school students and parents) on program preferences
  • Provide data-driven recommendations on viable diploma programs
  • Assess accreditation requirements and regulatory landscape
  • Deliver comprehensive market research reports with actionable insights

Required Qualifications

  • Bachelor's degree in Business, Economics, Marketing, or related field
  • 3+ years of market research or business analysis experience
  • Strong understanding of Saudi Arabia's Vision 2030 initiatives
  • Knowledge of the Saudi education and training sector
  • Proficiency in market research methodologies and data analysis tools
  • Excellent report writing skills (Arabic & English)
  • Experience with surveys, focus groups, and statistical analysis

Preferred Qualifications

  • Background in education or the vocational training sector
  • Familiarity with TVTC, Ministry of Education, or HRDF requirements
  • Experience with labor market information systems
  • Knowledge of Saudi youth employment trends

What We Offer

  • Flexible part-time schedule
  • Competitive hourly/project-based compensation
  • Opportunity to shape educational programs impacting Saudi youth
  • Contribution to Vision 2030 objectives

To Apply:
Send your CV and a brief cover letter outlining your relevant experience with Vision 2030-related market research to WhatsApp

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