51 Market Research Analyst jobs in Saudi Arabia

Role Objective

To lead, plan, and execute effective marketing strategies based on a deep understanding of customer segments, aiming to drive growth and maximize return on marketing investment.

• Analyze the market and accurately identify target customer segments.
• Develop detailed customer personas based on data and purchasing behavior.
• Design and execute targeted marketing campaigns tailored to each segment.
• Lead the marketing team and ensure alignment with the company’s strategic goals.
• Monitor campaign performance, analyze results, and continuously optimize.
• Collaborate with other departments (Growth, Product, Operations, Finance) to deliver a cohesive customer experience.

Years of Experience

• At least 10 years of hands-on experience in marketing, with at least 3 years in a leadership role.

Experience in the Following Areas

• Customer segmentation and persona development
• Planning and managing multi-channel marketing campaigns (digital & offline)
• Performance marketing and ROI-focused campaign management
• Using tools such as Google Ads, Meta Ads Manager, CRM platforms, and marketing automation systems
• Industry experience (e.g., tech, e-commerce, hospitality, real estate) is a plus

Customer Understanding & Analysis

• Analyze demographic and behavioral customer data
• Build advanced segmentation strategies
• Design customer journey maps

Campaign Management

• Plan and execute multi-channel marketing campaigns
• Run A / B tests and optimize performance
• Proficient in marketing platforms such as Google Ads, Meta Ads, and CRM tools

Leadership & Decision-Making

• Ability to lead teams and inspire performance
• Strong decision-making based on data and insights

Market Knowledge

• Familiarity with local and global market trends
• Agile in responding to competitive and economic changes

Technical & Analytical Skills

• Strong Excel skills and ability to build basic financial models for campaigns

Company Description

ntam group is an award-winning global agency with roots in the Middle East. We empower brands globally by blending modern communication, experience, commerce, and technology for sustainable growth. Our 360-degree marketing solutions span digital and conventional channels, ensuring holistic brand visibility and impact. We have various specialized sub-brands including ntam health, ntam hospitality, and ntam sports, each catering to unique industry sectors with tailored strategies.

Role Description

This is a full-time on-site role for a Marketing Strategy Consultant located in Riyadh. The Marketing Strategist Consultant will be responsible for conducting market research, developing marketing strategies, executing marketing campaigns, and ensuring effective communication across all marketing channels. The role also involves collaborating with clients to understand their needs and create impactful marketing solutions that align with their business goals.

Key Responsibilities

• Develop and supervise comprehensive marketing strategies that align with government priorities and public engagement goals.
• Oversee and monitor campaign execution, ensuring timely delivery, quality standards, and compliance with national objectives.
• Provide oversight and performance reports to leadership, highlighting successes, risks, and areas for improvement.
• Deliver data-driven, evidence-based recommendations to optimize ongoing and future marketing initiatives.
• Prepare structured performance, impact, and compliance reports on all marketing activities.
• Establish continuous improvement frameworks through structured reporting, performance evaluation, and feedback loops.

Qualifications & Experience

• Proven track record in marketing strategy consulting, with experience in public sector or government-led initiatives strongly preferred.
• Demonstrated expertise in campaign oversight, performance measurement, and optimization.
• Strong background in policy-driven marketing and engagement with senior leadership stakeholders.
• Bachelor's or Master's degree in Marketing, Business Administration, Public Policy, or related field.
• Strategic leadership skills with the ability to shape large-scale, policy-driven marketing agendas.
• Strong analytical, evaluation, and reporting capabilities, with a results-driven mindset.
• Exceptional stakeholder engagement and communication skills, capable of working closely with senior leadership.
• Ability to translate national objectives into tangible marketing outcomes.

For All Interested Candidates, submit your updated CV, or send it mentioning the job title in the subject to ""

Role Objective

To lead, plan, and execute effective marketing strategies based on a deep understanding of customer segments, aiming to drive growth and maximize return on marketing investment.

Key Responsibilities

• Analyze the market and accurately identify target customer segments.
• Develop detailed customer personas based on data and purchasing behavior.
• Design and execute targeted marketing campaigns tailored to each segment.
• Lead the marketing team and ensure alignment with the company's strategic goals.
• Monitor campaign performance, analyze results, and continuously optimize.
• Collaborate with other departments (Growth, Product, Operations, Finance) to deliver a cohesive customer experience.

Years of Experience

• At least 10 years of hands-on experience in marketing, with at least 3 years in a leadership role.

Experience in the Following Areas

• Customer segmentation and persona development
• Planning and managing multi-channel marketing campaigns (digital & offline)
• Performance marketing and ROI-focused campaign management
• Using tools such as Google Ads, Meta Ads Manager, CRM platforms, and marketing automation systems
• Industry experience (e.g., tech, e-commerce, hospitality, real estate) is a plus

Key Skills

Customer Understanding & Analysis

• Analyze demographic and behavioral customer data
• Build advanced segmentation strategies
• Design customer journey maps

Campaign Management

• Plan and execute multi-channel marketing campaigns
• Run A/B tests and optimize performance
• Proficient in marketing platforms such as Google Ads, Meta Ads, and CRM tools

Leadership & Decision-Making

• Ability to lead teams and inspire performance
• Strong decision-making based on data and insights

Market Knowledge

• Familiarity with local and global market trends
• Agile in responding to competitive and economic changes

Technical & Analytical Skills

• Strong Excel skills and ability to build basic financial models for campaigns

About the Company

McDonald's Saudi Arabia is owned and operated by Riyadh International Catering Corporation (RICC), which holds the exclusive franchise rights in the central, eastern, and northern regions of the Kingdom of Saudi Arabia. This strategic position allows it to make a significant contribution to the national economy. RICC actively supports local suppliers and invests substantially in the recruitment and training of the local workforce. Since its establishment in 1993, McDonald's Saudi Arabia has been dedicated to providing high-quality products to all its customers while maintaining the highest food safety standards locally and internationally. Furthermore, the menu at McDonald's Saudi Arabia is thoughtfully crafted to promote a balanced lifestyle
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Job Summary

Responsible for managing analysis of Market, Trends, Competitors, Products, existing base and current campaigns and providing insights on business and consumer behavior and uses analytical solutions to provide a deeper understanding of food category insights, new product development initiatives as well as marketing programs for business development.

Key Responsibilities:

Planning & Budgeting Support

• Assist in the preparation of the annual plan and budget for the CBI department.
• Provide business and consumer insights to support leadership in developing strategic plans.
• Support the Director in preparing the Annual Research Projects Calendar.
• Analyze reports from credible market research agencies to extract insights for leadership decision-making.

Consumer & Business Insights / Department Strategies

• Analyze ongoing marketing campaign reports and provide actionable insights to the Marketing team.
• Lead the development and presentation of reports for annual strategic planning.
• Deliver consumer and business insights to support pricing strategies on a periodic and ad-hoc basis.
• Conduct in-depth analysis of sales and gross contribution (GC) across channels, day parts, product categories, platforms, and proteins (PMIX decomposition).
• Monitor market trends, current events, and emerging opportunities impacting the business.
• Track data on low-performing stores and provide insights to improve conversion rates.
• Review and analyze market reports from credible agencies to inform leadership and stakeholders.
• Provide insights to address business challenges and support strategic decisions.
• Develop value-added reports and analyses for leadership.
• Review and approve standard Consumer & Business Insights reports.
• Manage relationships with third-party research agencies and vendors.
• Collaborate with Finance to identify financial outcomes and opportunities to enhance profitability.
• Maintain an updated database for market data collection and analysis.
• Generate insights on product potential and market performance.
• Review projections and develop insights for upcoming products and initial market allocations.
• Provide relevant data to support the preparation of Operations (OPS) incentive targets.
• Liaise with cross-functional departments and MEDC to ensure strategic alignment.
• Execute ad-hoc assignments as directed by the CBI Director and Leadership.

People Management

• Ensure technical training and development for CBI team members.
• Supervise, guide, and support direct reports in performing their duties in line with company policies.
• Set performance objectives, provide ongoing feedback, and conduct performance evaluations.
• Foster a high-performance culture aligned with the company's values.

Qualifications & Skills:

• 6 to 8 years of related experience in the marketing function (preferably in the food & beverage industry) with the last 4 years in a management position "People Lead"
• A Bachelor's degree in Marketing, Business Administration, or a related field
• Organizational and Planning Skills
• Result Driven
• Problem Solving & Analytical Skills
• Customer Focused
• Communication & Presentation Skills
• People Management Skills

About Kafaat:

Kafa'at is a premier company in providing HR services including training, development and management consulting in Saudi Arabia. Since its establishments, Kafa'at has been thriving the spirit of productivity and excellence in a highly competitive market. The availability of specialized skilful staff, state of-the art infrastructure and large investment flow, the company has the capability to create comprehensive solutions and development for our partners needs in the areas where it works.

Client for Kafaat is looking for Design Center, Strategy and Marketing Lead :

Job Purpose:

The Design Center, Strategy and Marketing Lead KSA acts as the local leader for all Design Center activities in Saudi Arabia, serving as the link between the AMEWA Design Center team in Dubai and local customers, partners, and stakeholders. The role is to represent the Design Center, drive design-led engagements, and ensure projects, workshops, and user research are delivered successfully.

Responsibilities:

• Represent the Design Center in KSA, ensuring alignment with Dubai DC strategy and methodologies.
• Build and maintain strong relationships with government, enterprise customers, and partners.
• Coordinate projects between Riyadh and Dubai DC, ensuring quality and timely delivery.
• Lead design thinking workshops and user research to capture insights and translate them into actionable deliverables.
• Support stakeholder engagement by facilitating multiparty discussions and aligning expectations.
• Promote a culture of innovation and design thinking within organization KSA.
• Mentor local team members and act as an ambassador for DC methodologies and tools.

Skills & Qualifications:

• Proven experience in design thinking facilitation, strategic design, or innovation project management.
• Strong stakeholder management in complex organizations and government contexts.
• Experience in the Saudi market; established public sector relationships preferred.
• Familiarity with multinational corporate environments.
• Bachelor's/Master's in Strategic Design, Innovation, Marketing, Business, or related field.
• Design Thinking / Service Design certification preferred.
• Stakeholder engagement, workshop facilitation, and cross-cultural communication.
• Strategic marketing mindset; fluent in English (Arabic strongly preferred).

Job Purpose - الغرض من الوظيفة

The Data Analyst will play a key role in improving the quality of patient safety data at the Saudi Patient Safety Center (SPSC). By applying advanced statistical and analytical methods, the analyst will generate evidence-based reports, develop national patient safety KPIs, and support decision-making at both national and international levels - سيساهم محلل البيانات بدور محوري في تحسين جودة بيانات سلامة المرضى في المركز السعودي لسلامة المرضى ومن خلال تطبيق الأساليب الإحصائية والتحليلية المتقدمة، سيقوم المحلل بإعداد تقارير قائمة على الأدلة، وتطوير مؤشرات أداء وطنية لسلامة المرضى، ودعم عملية اتخاذ القرار على المستويين الوطني والدولي. ويسهم هذا الدور بشكل مباشر في تعزيز مكانة المركز كجهة وطنية رائدة ذات شراكات دولية ومعترف بها من قبل منظمة الصحة العالمية (WHO).

Responsibilities - المسؤوليات

• Collect, clean, analyze, and present findings of healthcare data using advanced statistical tools and methods - جمع البيانات الصحية وتنظيفها وتحليلها وعرض نتائجها باستخدام أدوات وأساليب إحصائية متقدمة.
• Prepare reports highlighting trends, risks, and recommendations for performance improvement - إعداد تقارير تسلط الضوء على الاتجاهات والمخاطر والتوصيات اللازمة لتحسين الأداء.
• Collaborate with clinical teams to interpret findings and implement evidence-based improvements - التعاون مع الفرق السريرية لتفسير النتائج وتطبيق التحسينات المبنية على الأدلة.
• Support research studies and national/international projects related to patient safety - دعم الدراسات البحثية والمشاريع الوطنية والدولية ذات الصلة بسلامة المرضى.
• Develop, monitor, and evaluate patient safety Key Performance Indicators (KPIs) - تطوير ومتابعة وتقييم مؤشرات الأداء الرئيسة (KPIs) الخاصة بسلامة المرضى.
• Ensure accuracy, integrity, and quality assurance of data before reporting - ضمان دقة ونزاهة البيانات وجودتها قبل نشرها أو الإبلاغ عنها.
• Contribute to strengthening SPSC's international reporting and benchmarking in line with WHO standards - الإسهام في تعزيز التقارير الدولية والمقارنات المرجعية للمركز بما يتماشى مع معايير منظمة الصحة العالمية.
• Create dashboards and visualization tools (Power BI/Tableau) to facilitate decision-making in patient safety - إنشاء لوحات متابعة وأدوات عرض بيانية (Power BI/Tableau) لدعم عملية اتخاذ القرار في مجال سلامة المرضى.

Requirement and Qualifications - المتطلبات والمؤهلات

• Bachelor or Master's degree in Biostatistics, Epidemiology, Health Data Science, or a related field - درجة الباكلوريوس او الماجستير في الإحصاء الحيوي، علم الأوبئة، علوم بيانات الصحة، أو مجال ذي صلة.
• Minimum of 4 years' experience in biostatistics or healthcare data analysis, Experience in patient safety data domains is preferred.
• Patient Safety certification - شهادة في سلامة المرضى.
• Certified Professional in Healthcare Quality (CPHQ) - أخصائي معتمد في جودة الرعاية الصحية
• Machine Learning specialization - تخصص في التعلم الآلي.
• Lean Six Sigma Green/Black Belt - لين سقما
• Certified Health Data Analyst (CHDA) - محلل بيانات صحية معتمدة

Skills - المهارات

Technical Skills:

• Proficiency in statistical software and tools such as SAS, R, SPSS, Power BI, or Python - إجادة استخدام البرمجيات والأدوات الإحصائية مثل SAS، R، SPSS، Power BI أو Python.
• Strong SQL and data querying from relational databases or cloud-based environments - إتقان SQL واستخراج البيانات من قواعد البيانات العلائقية أو البيئات السحابية.
• Advanced analytical and problem-solving skills, with ability to extract meaningful insights - مهارات تحليلية متقدمة وحل المشكلات مع القدرة على استنتاج رؤى ذات مغزى.
• Strong reporting skills with ability to communicate complex findings clearly - مهارات قوية في إعداد التقارير وعرض النتائج المعقدة بشكل واضح.
• Ensure data accuracy, quality, and security in compliance with internal policies and data governance standards - ضمان دقة وجودة وأمن البيانات بما يتماشى مع السياسات الداخلية ومعايير حوكمة البيانات.
• Cross-functional Collaboration - القدرة على التعاون الفعال مع فرق متعددة التخصصات.

Soft Skills:

• Strong communication and data presentation abilities for clinical and non-clinical audiences - قدرات تواصل متميزة وعرض البيانات بطريقة مناسبة للجمهور السريري وغير السريري.
• High attention to detail and accuracy in data work - دقة عالية واهتمام بالتفاصيل في العمل مع البيانات.
• Ability to collaborate effectively in multidisciplinary teams - القدرة على التعاون والعمل الجماعي بفعالية.

Job Description

• Collect, clean, and transform structured and unstructured datasets from multiple sources (databases, APIs, data warehouses, and flat files) for analysis.
• Develop, maintain, and optimize SQL queries, stored procedures, and ETL pipelines to ensure reliable data flows.
• Perform statistical analysis, hypothesis testing, and predictive modeling to extract actionable insights and support decision-making.
• Create advanced dashboards and reports using tools such as Power BI, Tableau, or Looker, ensuring KPIs are tracked and visualized effectively.
• Collaborate with data engineers and business stakeholders to define data requirements and ensure alignment between technical outputs and business needs.
• Apply data mining, clustering, and regression techniques to detect patterns, trends, and anomalies across large datasets.
• Document methodologies, maintain reproducibility of analysis, and adhere to best practices for version control and code management (e.g., Git).

Job Requirements

• A degree in computer science, data science or any other relevant field. A master's is a plus
• 4 years of experience in relevant fields
• Data Engineering & Querying: Strong proficiency in SQL
• Visualization & Reporting: Advanced skills in BI tools (Power BI, Tableau, Looker, or equivalent) and ability to design performance-optimized dashboards.
• Data Wrangling: Ability to handle raw, messy data—cleaning, normalizing, feature engineering, and managing large datasets with performance considerations.
• Cloud & Analytics Tools: Familiarity with cloud platforms (GCP BigQuery, AWS Redshift, Azure Synapse) and distributed data systems (Spark, Hadoop) is a plus as well as hands-on experience on Dataiku is a plus.