38 Market Research jobs in Saudi Arabia

Account Director - Qualitative Market Research

A leading global market research company is seeking an Account Director with a pure qualitative background to lead their Riyadh office in Saudi Arabia. The successful candidate will be fully responsible for achieving profitability and turnover targets across a range of clients. They will provide strategic and relevant marketing insights based on market research data, ensuring high-quality work while meeting deadlines.

Job responsibilities include:

1. Contributing to and being responsible for the growth and profitability of your sectors/clients as part of the annual business plan.
2. Providing solutions to company barriers affecting profitability and growth in relevant sectors.
3. Achieving annual gross margin and profit results.
4. Proficiency in pricing strategies for success and profit maximization.
5. Managing a revenue target of 3-4 million AED.
6. Generating RFPs.
7. Ensuring the integrity of proposals and pitches.
8. Designing proposals within budget while maximizing client spend.
9. Working proactively with the team and suppliers for process improvements benefiting clients.
10. Negotiating with clients over changes impacting the original brief.
11. Ensuring client deliverables meet expectations and deliver excellence.
12. Demonstrating thought leadership in the field.
13. Identifying and developing new clients and growing existing accounts through research excellence and expertise.
14. Having a thorough understanding of client business and market.
15. Maintaining team motivation through clear communication.
16. Leading the development of account strategy and team communication.
17. Ensuring all direct reports have objectives and development plans aligned with company strategy.

Language requirements:

• Arabic - Fluent/Excellent
• English - Fluent/Excellent

Additional Requirements

• Own a car and have a driving license (any type).

Job Skills and Experience

• Educational background in related fields (BA/MA/BCom).
• At least 6 years of relevant experience in market research and analysis.
• Managerial experience.
• Knowledge of research processes and methodologies (qualitative and quantitative).
• Ability to advise on research methodologies and products.
• Data analysis and interpretation skills.
• Understanding of marketing processes.
• Project management skills.
• Superior presentation skills.
• Excellent Microsoft Office skills.
• Fluency in Arabic and English.

About the Company

HR Source Consulting is a leading human resources consultancy serving clients across the Middle East and North Africa (MENA). We specialize in attracting high-caliber candidates for key industry sectors such as IT, media & communications, FMCG, and more. We provide tailored HR solutions, including permanent, interim, and contract recruitment, managed services, salary surveys, outplacement, and relocation support. Our goal is to deliver comprehensive HR solutions at all organizational levels, ensuring client needs are fully met.

#J-18808-Ljbffr

Freelance Market Research Consultant (B2B, Saudi Arabia)

Join to apply for the Freelance Market Research Consultant (B2B, Saudi Arabia) role at FMC Group .

FMC Group is a German-owned full-service consulting company with 25 years of experience supporting international companies with market entry and business development in emerging markets. We operate in Turkey, North Africa, the UAE, and Singapore, and are expanding in Saudi Arabia.

Our Research Services Competence Centre offers tailored B2B market research, partner search, and market visits across various sectors. We seek freelance consultants in Saudi Arabia with a strategic mindset and strong business acumen.

Key Responsibilities

• Conduct in-depth desk research using local and regional sources, databases, and publications.
• Identify and interview industry experts, companies, and stakeholders to gather insights.
• Analyze findings and prepare clear, structured reports in English.
• Collaborate remotely with FMC team and provide cultural or business insights.
• Support fieldwork or client engagements as needed.

Skills, Knowledge, and Expertise

• Bachelor’s degree (Master’s preferred).
• At least 5 years of business experience in business development, strategic planning, consulting, or market research in B2B sectors.
• Strong understanding of the Saudi Arabian business landscape; GCC experience is a plus.
• Experience with industry or company research, stakeholder mapping, and structuring findings.
• Native-level Arabic and excellent English communication skills.
• Proficient in Microsoft Office (Excel, Word, PowerPoint).
• Analytical, detail-oriented, and structured thinker.
• Reliable, self-motivated, and flexible for remote work.
• No travel restrictions.

What We Offer

• Flexible, project-based collaboration with an international firm.
• Opportunity to work on impactful projects with global clients.
• Remote setup with autonomy and cross-border engagement.
• Potential for long-term collaboration on future projects.

Additional Details

• Senior level: Mid-Senior.
• Employment type: Contract.
• Job function: Marketing and Sales.
• Industry: Business Consulting and Services.

Referrals can increase your chances of interviewing at FMC Group.

#J-18808-Ljbffr

Market Intelligence and Research Director

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

Job Description
Generic Accountabilities:
Strategic Contribution
• Develop and ensure effective cascading of the strategy into department business plans to ensure vertical alignment and horizontal integration with other interfacing departmental strategies.
• Drive the continuous achievement of quality and customer experience standards in line with the overall business strategy.
People Management
• Manage the effective achievement of assigned objectives through the leadership of the department by setting of individual objectives, managing performance, developing, and motivating staff to maximize sectional performance.
• Lead the talent development initiatives for the assigned department, collaborating with technical/discipline experts and thereby ensure the availability of talent to fit business requirements.
• Act as a role model and drive adherence to organizational values and ethics by employees of the assigned department to foster a value driven culture within the organization.
Budgeting and Financial Performance
• Manage the preparation and recommend the department budget and monitor financial performance versus the budget while ensuring all sectional activities are conducted in line with the approved guidelines.
Policies, Systems, Processes & Procedures
• Manage the effective implementation of department policies, procedures and controls covering all areas of assigned department activities so that all relevant procedural/regulatory requirements are fulfilled while delivering a quality, cost-effective service.
Continuous Improvement
• Lead the identification of opportunities for continuous improvement and sustainability of systems, processes and practices considering global standards, productivity improvement and cost reduction.
Customer Service Excellence
• Manage the implementation of processes for successful client relationship management to enhance the customer journey in line with SPL s customer experience strategy.
• Review and enhance customer experience management processes and procedures, monitor compliance to defined quality standards to ensure productivity and consistency of process performance.
• Lead and guide the team to ensure proactive engagement with clients and provide solutions to achieve optimum client satisfaction and brand loyalty for SPL.
Reporting
• Ensure that all department reports are prepared timely and accurately and meet SPL requirements, policies, and quality standards.
Job Specific Accountabilities:
• Collaborate with data analysts to translate consumer data into functional and accessible information that can help the organization change or revise a product, service, marketing strategy, or sales tactic.
• Manage strong client and vendor relationships to deliver consumer information that has a direct effect on the organization s business goals and ROI.
• Manage the building of industry benchmarking to forecast market risks to SPL s market positions and execute mitigation plans.
• Develop internal market insight tools and capabilities not relying only on agency services
• Provide insight on new opportunities to target from local and global market research.
• Support in the collection and study of information about customers, sales trends, products, and services to achieve SPL s future business and marketing plans.
Skills
• Sales Strategy & Planning
• Data analytical skill set (MS Excel and PPT)
• Market Insights
• Sales Concepts Knowledge
• Sales Lead Generation / Management
• Revenue Forecasting
• Customer Complaint Management
• Relationship Management

Company Industry

• Logistics
• Transportation
• Warehousing
• Courier

Department / Functional Area

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords

• Market Intelligence And Research Director

Disclaimer: Naukrigulf.com is only a platform to bring jobseekers & employers together. Applicants are advised to research the bonafides of the prospective employer independently. We do NOT endorse any requests for money payments and strictly advice against sharing personal or bank related information. We also recommend you visit Security Advice for more information. If you suspect any fraud or malpractice, email us at

People Looking for Research Director Jobs also searched #J-18808-Ljbffr

Generic Accountabilities:

Strategic Contribution

• Develop and ensure effective cascading of the strategy into department business plans to ensure vertical alignment and horizontal integration with other interfacing departmental strategies.
• Drive the continuous achievement of quality and customer experience standards in line with the overall business strategy.

People Management

• Manage the effective achievement of assigned objectives through the leadership of the department by setting of individual objectives, managing performance, developing, and motivating staff to maximize sectional performance.
• Lead the talent development initiatives for the assigned department, collaborating with technical/discipline experts and thereby ensure the availability of talent to fit business requirements.
• Act as a role model and drive adherence to organizational values and ethics by employees of the assigned department to foster a value driven culture within the organization.

Budgeting and Financial Performance

• Manage the preparation and recommend the department budget and monitor financial performance versus the budget while ensuring all sectional activities are conducted in line with the approved guidelines.

Policies, Systems, Processes & Procedures

• Manage the effective implementation of department policies, procedures and controls covering all areas of assigned department activities so that all relevant procedural/regulatory requirements are fulfilled while delivering a quality, cost-effective service.

Continuous Improvement

• Lead the identification of opportunities for continuous improvement and sustainability of systems, processes and practices considering global standards, productivity improvement and cost reduction.

Customer Service Excellence

• Manage the implementation of processes for successful client relationship management to enhance the customer journey in line with SPL’s customer experience strategy.
• Review and enhance customer experience management processes and procedures, monitor compliance to defined quality standards to ensure productivity and consistency of process performance.
• Lead and guide the team to ensure proactive engagement with clients and provide solutions to achieve optimum client satisfaction and brand loyalty for SPL.

Reporting

• Ensure that all department reports are prepared timely and accurately and meet SPL requirements, policies, and quality standards.

Job Specific Accountabilities:

• Collaborate with data analysts to translate consumer data into functional and accessible information that can help the organization change or revise a product, service, marketing strategy, or sales tactic.
• Manage strong client and vendor relationships to deliver consumer information that has a direct effect on the organization’s business goals and ROI.
• Manage the building of industry benchmarking to forecast market risks to SPL’s market positions and execute mitigation plans.
• Develop internal market insight tools and capabilities not relying only on agency services
• Provide insight on new opportunities to target from local and global market research.
• Support in the collection and study of information about customers, sales trends, products, and services to achieve SPL’s future business and marketing plans.

#J-18808-Ljbffr

Generic Accountabilities:

Strategic Contribution

• Develop and ensure effective cascading of the strategy into department business plans to ensure vertical alignment and horizontal integration with other interfacing departmental strategies.
• Drive the continuous achievement of quality and customer experience standards in line with the overall business strategy.

People Management

• Manage the effective achievement of assigned objectives through the leadership of the department by setting of individual objectives, managing performance, developing, and motivating staff to maximize sectional performance.
• Lead the talent development initiatives for the assigned department, collaborating with technical/discipline experts and thereby ensure the availability of talent to fit business requirements.
• Act as a role model and drive adherence to organizational values and ethics by employees of the assigned department to foster a value driven culture within the organization.

Budgeting and Financial Performance

• Manage the preparation and recommend the department budget and monitor financial performance versus the budget while ensuring all sectional activities are conducted in line with the approved guidelines.

Policies, Systems, Processes & Procedures

• Manage the effective implementation of department policies, procedures and controls covering all areas of assigned department activities so that all relevant procedural/regulatory requirements are fulfilled while delivering a quality, cost-effective service.

Continuous Improvement

• Lead the identification of opportunities for continuous improvement and sustainability of systems, processes and practices considering global standards, productivity improvement and cost reduction.

Customer Service Excellence

• Manage the implementation of processes for successful client relationship management to enhance the customer journey in line with SPL’s customer experience strategy.
• Review and enhance customer experience management processes and procedures, monitor compliance to defined quality standards to ensure productivity and consistency of process performance.
• Lead and guide the team to ensure proactive engagement with clients and provide solutions to achieve optimum client satisfaction and brand loyalty for SPL.

Reporting

• Ensure that all department reports are prepared timely and accurately and meet SPL requirements, policies, and quality standards.

Job Specific Accountabilities:

• Collaborate with data analysts to translate consumer data into functional and accessible information that can help the organization change or revise a product, service, marketing strategy, or sales tactic.
• Manage strong client and vendor relationships to deliver consumer information that has a direct effect on the organization’s business goals and ROI.
• Manage the building of industry benchmarking to forecast market risks to SPL’s market positions and execute mitigation plans.
• Develop internal market insight tools and capabilities not relying only on agency services
• Provide insight on new opportunities to target from local and global market research.
• Support in the collection and study of information about customers, sales trends, products, and services to achieve SPL’s future business and marketing plans.

#J-18808-Ljbffr

Join to apply for the Marketing Strategy, Account Director role at 54

Join to apply for the Marketing Strategy, Account Director role at 54

Description

Application Deadline: 19 August 2025

Department: Marketing

Location: KSA

Description

ABOUT 54GROUP:
54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Dubai, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida & New York). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.

ROLE OVERVIEW:
The Marketing Strategy, Account Director, reporting into the Head of Marketing Strategy – KSA, will play a leading role in the successful delivery of work for the agency’s marketing clients in KSA. Including strategy development and implementation, key external stakeholder relations and management of multiple project workstreams.

The role requires a passion for sport, and understanding and experience of the sports industry, developing cross-channel marketing campaigns, including brand development, content generation, social media management and PR & Communications is required. The Marketing Strategy, Account Director should also have a talent for developing both campaign strategy and creative ideas and be comfortable working on multiple projects, often with tight deadlines.


KEY ROLES AND RESPONSIBILITIES:

• Brand and campaign development

• Work with the creative department to develop the look and feel of new campaigns
• Develop campaign strategies, ensuring consideration of target audiences, identifying appropriate tactics and channels to engage (and where necessary ‘convert’)
• Co-ordinate a team to ensure that key workstreams are activated and delivered in keeping with pre-agreed timelines

• Social Media and content

• Oversee the planning, execution, and optimization of content calendars across key platforms
• Work with internal and external content creators to deliver high-quality assets (video, static, reels, stories, etc.)
• Ensure social media engagement, follower growth, and performance metrics align with campaign goals
• Use insights and analytics to inform content decisions and platform selection
• Align storytelling and content output with brand values and campaign objectives

• Client delivery

• The Marketing Strategy, Account Director will lead on the agency’s key Marketing accounts and will need to ensure the very highest levels of delivery
• As the account lead, the Marketing Strategy, Account Director will be responsible for the delivery of our services and meeting client KPIs
• Oversight of services including: sales & marketing strategy, PR & comms, advertising, social media management, digital marketing, event activation, content development, research & analysis

• Stakeholder Relations

• Manage work in progress (WIP) documents and delivery of regular reports
• Oversee the procurement and management of external agencies, when necessary
• Build trust and support amongst key business leaders and industry stakeholders

• Partner and stakeholder management

• Liaise with key stakeholders to ensure maximum leverage of external channels and ensure objectives are being considered throughout
• Work with, and across, internal departments to generate shared benefits through the delivery of campaigns

• Team Liaison

• Excellent communication and team player
• Have strong relations and regular dialogue with all other senior managers to ensure solutions to overall departmental objectives are catered for

• Reporting

• Provide concise updates to senior management and key stakeholders
  
  

SPECIAL SKILLS/EXPERIENCE/APTITUDES NEEDED:

• Knowledge of current trends relating to sports marketing
• Knowledge of the sport, lifestyle and news media landscapes in KSA
• Experience working across the marketing mix and delivering strategic solutions, utilising a range of modern marketing tactics and practices
• Experience in developing cross-channel campaigns for consumer facing brands or events
• Ability to deal with information in a confidential manner and respond with sensitivity
• Excellent written and verbal communication skills
• Good organisational skills and the ability to manage a variety of tasks
• Administrative and IT skills, and an ability to maintain records and produce reports
• English and Arabic-speaking preferred
• Be an excellent up-and-down manager
  
  

SALARY AND BENEFITS:

• Competitive Salary
• Annual Discretionary Company Bonus – up to 8% - 3% Company & 5% Individual
• 33 days annual leave (+ public holidays), pro-rated
• Working hours will be from 09.00 to 17.30 Sunday to Thursday with an hour taken for lunch between 12.00 and 14.00

Seniority level

• Seniority level Mid-Senior level

Employment type

• Employment type Full-time

Job function

• Job function Marketing and Sales
• Industries Business Consulting and Services

Referrals increase your chances of interviewing at 54 by 2x

Get notified about new Marketing Strategist jobs in Riyadh, Riyadh, Saudi Arabia .

PMM (Product Marketing Manager)(A155928) Marketing Manager – Government & Public Services (G&PS) Marketing Manager - ERP & Digital Solutions Residential Leasing and Marketing Manager Head of Event Marketing (Maternity cover) - 6 month contract Senior Marketing Manager, Field and Channel Marketing, Middle East Search Engine Marketing and Paid Search Manager Marketing Manager – Government & Public Services (G&PS)

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr

Overview:
**PepsiCo’s strength is its people. Winning together is all about respect for one another’s unusual traits, backgrounds, perspectives and experiences. Our teams reflect the diversity of our customers and our communities, breaking down barriers and winning awards.**

**Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. As a global food and beverage company with brands that stand for quality and are respected household names such as Quaker Oats, Tropicana, Gatorade, Lay’s and Pepsi-Cola, we are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with.**

**Are you ready to explore PepsiCo and be part of this iconic multinational? Seize the day for real life on the job Learning? Enjoy some flexibility that will ensure you are balancing your personal and professional life?**

**Our employees are at the heart of PepsiCo. Through the Company's dedication to Talent Sustainability, we continue to support the development of employees. A possibility, our employment brand, reinforces our dedication to our people; enabling them to reach new heights in their careers and becoming truly world-class talents. PepsiCo is universally recognized as one of the best companies in the world for leadership development.**
- Identify long-term growth opportunities for the BU, liaising with other Category Insights Leads to ensure a “common currency” approach and consumer framework for the identification &prioritization of opportunities.
- Focus on influencing the creation of winning execution strategies: Responsible for Granular BU Business Intelligence / Analytics, Local Trends & Environment, Marketing / ledia ROI, Revenue management Insights, Lift & Shift Innovation, Local Brand Strategy, BU AOP Development, Customer / Partner Engagement
- Partner will global and other sectors' insights capability leaders to continue developing functional capability in own

**Responsibilities**:
**External/Human** **Centric** **POV**
- Influence BU management by actively and persuasively representing consumer and marketplace dynamics to inform long
- term business strategies and short-term

**Business Strategy**:

- Define and lead Long term (PSP) and short-term growth agenda(AOP) that drives business growth ahead of the
- Partner with BU I'1arketing lead, Category team, and Sector Insights Leader in writing out the strategic charters for the brands
- Lead Business performance drivers understanding (MMM) to maximize the impact of marketing

**Brand Growth Execution**:

- Lead validation of existing (globally and in the sector) innovation and activation pipelines for global brands for efficient adaptation in the
- Partner with BU marketing teams in developing innovation, commercial, and brand-building insights to drive business and category strategies for local
- Guide brand and marketing teams in developing the right mixes (product/packaging/ pricing/ communication / GTM plans).
- Lead ongoing Business Intelligence towards defining key opportunities and risks to AOP

**Insights** **functional**
- Implement digitalization of insights tools (Ada) to drive productivity and refocus resources on value-add
- Partner with Marketing to deploy and sustain Grow Brands that Move People
- Liaise with other Sectors and Global Insights leaders to maximize synergies, enable best practice sharing, cascading functional transformation agenda, and actively contribute to Distributed Network PlodeI

**People Management**
- Build a strong team of insights professionals — indispensable Business partners, valued and invited to the decision
- Build and manage long-term partnerships with best-in-class external vendors who provide superior quality of deliverables, know well our business and address specific needs.

Qualifications:

- Bachelor's Degree in I' anagement, Engineering, Psychology, Sociology (i.e. Operations Research)
- Fluent in both Arabic and English
- 4-7 years of experience in market research
- Familiar with key research tools and programs: retail measurement services, household panel data, equity measures
- Able to incorporate analysis from several data sources to inform business decisions
- Strong presentation skills
- Analytical thinking skills, collaborator, team worker
- Experience in FMCG is an advantage

**Responsibilities**

**PepsiCo’s strength is its people. Winning together is all about respect for one another’s unusual traits, backgrounds, perspectives and experiences. Our teams reflect the diversity of our customers and our communities, breaking down barriers and winning awards.**

**Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. As a global food and beverage company with brands that stand for quality and are respected household names such as Quaker Oats, Tropicana, Gatorade, Lay’s and Pepsi-Cola, we are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with.**

**Are you ready to explore PepsiCo Saudi Snacks Food Limited and be part of this iconic multinational? Seize the day for real life on the job Learning? Enjoy some flexibility that will ensure you are balancing your personal and professional life? Our employees are at the heart of PepsiCo. Through the Company's dedication to Talent Sustainability, we continue to support the development of employees. A possibility, our employment brand, reinforces our dedication to our people; enabling them to reach new heights in their careers and becoming truly world-class talents. PepsiCo is universally recognized as one of the best companies in the world for leadership development.**

**Role - Essential Duties & Responsibilities**
Increase Consumer and Trade understanding and facilitate fact-based Marketing capability for the Business Unit to drive competitive advantage in all PEP categories (CSDs, NCBs) through sharpening brands positioning, platforms, advertising and innovation, in addition to in market execution.

**Principal Accountabilities**:
1. Support Annual Operating Plan and Strategic Plan Development
- Lead the development of data and insights for all PEP categories
- Develop consumer and market place insights to sustain competitive advantage for all PEP brands

2. Provide input to Management/Brand teams on categories and brand performance on an ongoing basis
- Provide regular updates to management/brand teams on volume/KPIs and share in a competitive context from Nielsen, HHP, BMS and GD reports
- Evaluate advertising, positioning and platform effectiveness for all brands and feedback into the advertising development process
- Lead Copy testing for all PEP brands
- Develop protocols for evaluation and monitoring of all types of innovation
- Support deeper analysis of the business issues in specific areas with the brand teams.

3.Build Capability with Brand Teams and Research Agencies in fact-based Marketing
- Improve understanding and usage of Retail Audits, HHP and Copy testing
- Support training and data integrity to improve usage across the organization
- Improve Best Practices and sharing of results to improve collective knowledge in the organization

4 Build Research processes, systems and protocols
- Own and improve Briefing process to the research agencies
- Define and drive action standards with the brands teams
- Evaluate agency proposals based on methodologies and cost
- Ensure quality of fieldwork and consolidation of reports against briefs
- Organise and own analytical presentations to brand teams based on research conducted

5. Tools and Technical competencies
- Retail measurement services report analysis and validation (Nielsen)
- Household panel (Kantar) report analysis and interpretation
- Product testing research tools
- Concept testing research tools
- Equity measure KPIs
- Meta analysis
- Powerpoint
- Excel/ pivot tables

LI-MENA

**Qualifications**

**Skills - Qualifications & Experience**:
**1. Educational Credentials**:

- ** University Degree (BA) Or Equivalent In **. **MBA or MSc Statistics or Mathematics
- **Or Equivalent Related Experience And Training,**:
2.Work Experience
- Minimum Of 8-10 Yrs in market research

3.Language Skills
- Ability To Communicate Clearly, Read And Write Effectively; In English And Arabic
- English Language Level Shall Not Be Less Than Proficiency Level

4 Computer Skills
- To Perform This Job Successfully, An Individual Should Have A Strong Level Of Computer Skills, Ms Office Package

5.Other Skills and Abilities
- Ability to effectively work in a multi-gender, multi-national work team; whilst displaying particular sensitivity towards cultural and ethnic differences.
- Strong Analysis/Problem solving skills
- Strong communication skills
- Team work & interpersonal skills
- Brand Management experience
- Written and verbal communication skills + Analytical Skills
- Arabic will be given preference

6.Competencies Required
- Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time. Supports organization's goals and values.
- Dependability - Capacity to handle a heavy work volume and multip

**Responsibilities**:
**PepsiCo’s strength is its people. Winning together is all about respect for one another’s unusual traits, backgrounds, perspectives and experiences. Our teams reflect the diversity of our customers and our communities, breaking down barriers and winning awards.**

**Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. As a global food and beverage company with brands that stand for quality and are respected household names such as Quaker Oats, Tropicana, Gatorade, Lay’s and Pepsi-Cola, we are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with.**

**Are you ready to explore PepsiCo Saudi Snacks Food Limited and be part of this iconic multinational? Seize the day for real life on the job Learning? Enjoy some flexibility that will ensure you are balancing your personal and professional life? Our employees are at the heart of PepsiCo. Through the Company's dedication to Talent Sustainability, we continue to support the development of employees. A possibility, our employment brand, reinforces our dedication to our people; enabling them to reach new heights in their careers and becoming truly world-class talents. PepsiCo is universally recognized as one of the best companies in the world for leadership development.**

**Role - Essential Duties & Responsibilities**
Increase Consumer and Trade understanding and facilitate fact-based Marketing capability for the Business Unit to drive competitive advantage in all PEP categories (CSDs, NCBs) through sharpening brands positioning, platforms, advertising and innovation, in addition to in market execution.

**Principal Accountabilities**:
1. Support Annual Operating Plan and Strategic Plan Development
- Lead the development of data and insights for all PEP categories
- Develop consumer and market place insights to sustain competitive advantage for all PEP brands

2. Provide input to Management/Brand teams on categories and brand performance on an ongoing basis
- Provide regular updates to management/brand teams on volume/KPIs and share in a competitive context from Nielsen, HHP, BMS and GD reports
- Evaluate advertising, positioning and platform effectiveness for all brands and feedback into the advertising development process
- Lead Copy testing for all PEP brands
- Develop protocols for evaluation and monitoring of all types of innovation
- Support deeper analysis of the business issues in specific areas with the brand teams.

3.Build Capability with Brand Teams and Research Agencies in fact-based Marketing
- Improve understanding and usage of Retail Audits, HHP and Copy testing
- Support training and data integrity to improve usage across the organization
- Improve Best Practices and sharing of results to improve collective knowledge in the organization

4 Build Research processes, systems and protocols
- Own and improve Briefing process to the research agencies
- Define and drive action standards with the brands teams
- Evaluate agency proposals based on methodologies and cost
- Ensure quality of fieldwork and consolidation of reports against briefs
- Organise and own analytical presentations to brand teams based on research conducted

5. Tools and Technical competencies
- Retail measurement services report analysis and validation (Nielsen)
- Household panel (Kantar) report analysis and interpretation
- Product testing research tools
- Concept testing research tools
- Equity measure KPIs
- Meta analysis
- Powerpoint
- Excel/ pivot tables

LI-MENA Qualifications:
**Skills - Qualifications & Experience**:
**1. Educational Credentials**:

- ** University Degree (BA) Or Equivalent In **. **MBA or MSc Statistics or Mathematics
- **Or Equivalent Related Experience And Training,**:
2.Work Experience
- Minimum Of 8-10 Yrs in market research

3.Language Skills
- Ability To Communicate Clearly, Read And Write Effectively; In English And Arabic
- English Language Level Shall Not Be Less Than Proficiency Level

4 Computer Skills
- To Perform This Job Successfully, An Individual Should Have A Strong Level Of Computer Skills, Ms Office Package

5.Other Skills and Abilities
- Ability to effectively work in a multi-gender, multi-national work team; whilst displaying particular sensitivity towards cultural and ethnic differences.
- Strong Analysis/Problem solving skills
- Strong communication skills
- Team work & interpersonal skills
- Brand Management experience
- Written and verbal communication skills + Analytical Skills
- Arabic will be given preference

6.Competencies Required
- Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time. Supports organization's goals and values.
- Dependability - Capacity to handle a heavy work volume and multiple pr