18 Digital Marketing Specialists jobs in Dammam

Job Title: Digital Marketing and Designer

Experience: 2 to 5 years

Design Background: Required

Language Proficiency:

1. Arabic - Native / Mother Tongue
2. English - Good

• Own a Car
• Have a Driving License

Digital Marketing and Design experience required.

Our company specializes in integrating employment opportunities for Egyptians abroad, catering to the needs of the Arab market. We utilize modern scientific approaches and advertising techniques to ensure precision in employment selection. Our team is equipped to provide high-level advisory services and is linked to a comprehensive database for manpower requirements.

We are committed to facilitating the employment process, including visa extraction for candidates wishing to travel. Our services include evaluating candidates' efficiency, conducting interviews, and managing the formalities for transferring workers to clients.

You will take the lead in planning and executing digital campaigns targeting Saudi market companies and HR decision-makers to grow awareness and drive quality business leads for our services while tracking performance and applying enhancements for maximum results.

• Plan and manage targeted digital ad campaigns (LinkedIn, Google, programmatic ads) focusing on business owners & HR professionals in Saudi Arabia.
• Optimize website & landing pages for SEO and lead conversion
• Manage CRM and email outreach campaigns
• Track and report on campaign performance & enhancements
• Coordinate retargeting ads and custom audience strategies

• Bachelor’s degree in marketing or relevant field
• 2 years of experience in Digital Marketing (B2B)
• Experience in Paid Ads Management: Google Ads, LinkedIn, X, Meta with proven ability to generate leads
• SEO & SEM for B2B search terms: Keyword research, Op-page optimization, content strategy
• Analytics & Reporting: Google analytics, conversion tracking
• Email & CRM Tools & Automation: familiar with platforms like Mailchimp
• Basic Visual Skills: Ability to use Canva or edit creative
• Landing Page development: Basic knowledge of HTML or similar
• Strong understanding of B2B sales funnel: knowledge of Saudi market, labor laws, HR services in KSA
• Strong analytical mindset & strategic thinker
• Goal-focused & ROI-driven with strong execution skills
• Professional certification in Certified Digital Marketing Professional (CDMP), Google Digital Marketing Certificate, and Google Data Analytics Certificate.

• Entry level

• Full-time

• Marketing and Sales

• Staffing and Recruiting

A reputable company specializing in the food industry located in KSA is looking for immediate hiring for the position of Senior Digital Marketing Executive .

1. Enhance our brand and market positioning.
2. Responsible for writing press releases and other media or digital media content.
3. Participate in managing the content of the company's website and all social media accounts such as Facebook, Instagram, Twitter, YouTube, etc.

1. Experience in Food and Beverage industry is a MUST.
2. Bachelor’s degree in Media, Marketing, or related field.
3. Experience of 3 to 7 years.
4. Minimum of 2+ years proven track record as a copywriter.
5. Extensive portfolio containing integrated campaigns (digital, social, on-ground activation, OOH, print, and radio).
6. SEO and CRM experience.

Interested applicants can send their updated CV and mention “Senior Digital Marketing Executive” in the email subject.

Arabic - Native / Mother Tongue
English - Very Good

Own a Car: Yes
Have a Driving License: Yes

Information about the company to be provided here.

• Creation of content which meets our customer standards.
• Develop and deliver social media optimization.
• Stay current with social media trends and best practices.
• Research opportunities for new social marketing platforms and select adapt current process to fit customer needs.
• Review and approve content on a daily basis.
• Creating and managing monthly promotions .

• Education: Graduate in Business Administration
• Language: Must be fluent in English (read & write)
• Experience: Minimum 3 years Work experience

• Creation of content which meets our customer standards.
• Develop and deliver social media optimization.
• Stay current with social media trends and best practices.
• Research opportunities for new social marketing platforms and select adapt current process to fit customer needs.
• Review and approve content on a daily basis.
• Creating and managing monthly promotions .

• Education: Graduate in Business Administration
• Language: Must be fluent in English (read & write)
• Experience: Minimum 3 years Work experience

The Social Media and User Generated Content (UGC) Specialist is a dynamic and creative role responsible for driving the brand’s presence across social platforms while producing and managing authentic user-generated content. This role involves planning, creating, editing, and publishing engaging content that fosters community participation, builds brand trust, and supports marketing campaigns. The Specialist will collaborate closely with internal teams and external creators to develop innovative content strategies that boost engagement, brand awareness, and loyalty.

• Translate marketing plans and business objectives into engaging social media strategies.
• Align social content with brand voice, values, and seasonal/campaign goals.
• Lead platform-specific planning across Instagram, TikTok, Snapchat, Facebook, X (Twitter), and YouTube.
• Manage diverse content formats—posts, videos, stories, reels, live sessions—across platforms such as Instagram, TikTok, Snapchat, Facebook, Twitter, and YouTube.
• Monitor digital trends and implement best practices to enhance brand visibility and engagement.

• Develop detailed monthly calendars including planned content, stories, reels, lives, and influencer collaborations.
• Ensure timely execution of campaigns, launches, and real-time posts.
• Produce and edit high-quality visual and interactive content including videos, photos, and posts inspired or sourced from users.
• Design and implement interactive campaigns such as challenges, polls, contests, and quizzes to encourage audience participation.
• Build and maintain strong relationships with users and influencers to stimulate authentic and impactful content contributions.
• Develop integrated monthly content calendars covering social media and UGC initiatives, influencer collaborations, and real-time campaigns.
• Coordinate with marketing, creative, ecommerce,category and CRM teams to ensure consistent messaging and alignment with business objectives.

• Research and implement new content formats and tactics like:
• Interactive games and polls
• Branded challenges and viral trends
• Filters, stickers, and creator tools
• Propose innovative social-first campaign ideas that support engagement and conversion.

• Support and amplify ecommerce, retail, and marketing campaigns through social channels.
• Work closely with the digital, creative, ecommerce, CRM, and category teams.
• Ensure campaign messaging is unified across platforms and linked to digital/physical journeys.
• Proficiency in video filming, editing, and graphic design tools.
• Strong creative abilities to ideate and produce engaging interactive and UGC content.
• Deep understanding of social media platforms, digital marketing trends, and audience behavior.
• Ability to build and nurture relationships with users and influencers

• Collaborate with influencers to create awareness, product trials, and community growth.
• Identify relevant profiles and brief them with clear objectives and content needs.
• Monitor influencer posts, measure impact, and maintain good relationships with creators.

• Use tools like Meta Ads Manager, TikTok Analytics, and native platform dashboards to track KPIs.
• Analyze reach, engagement, follower growth, and performance per content type.
• Generate reports with insights, learnings, and recommendations for future improvement.

• Integrate app download CTAs, landing page links, and promotional links in posts/stories.
• Use social media to support traffic to ecommerce and physical stores via geotargeted campaigns.

• Build and manage monthly content calendars across all active platforms.
• Strategize creative campaigns for product launches, awareness, and engagement.
• Analyze social insights and performance to optimize future campaigns.
• Manage influencer collaborations, briefs, and content approvals.
• Oversee paid social ads in coordination with performance media team.
• Coordinate with ecommerce and category teams to align content with marketing priorities.
• Strategic thinker with creative instincts.
• Team player with leadership ability.
• Strong planning and multi-tasking capabilities.
• Updated with social trends, platform changes, and best practices.
• Able to balance brand-building content with performance-driven goals.

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1-3 years of experience in social media marketing.
• Experience in running brand accounts with large audiences.
• Solid understanding of social KPIs, audience insights, and creative optimization.
• Strong communication skills in Arabic and English.

• Excellent organizational and multitasking skills.
• Strong attention to detail and commitment to quality.
• Creative thinker with a focus on performance optimization.
• Strong team player with the ability to collaborate across departments.
• Ability to adapt and thrive in a fast-paced environment.
• Solid understanding of digital marketing channels and tactics.
• Ability to manage multiple projects under tight deadlines

The Marketing Specialist plays a key role in executing and optimizing marketing initiatives to drive brand awareness, customer engagement, and business growth. The role involves:

• Planning, Execution & Performance Tracking: Supporting the development and implementation of marketing campaigns, ensuring alignment with strategic objectives, and monitoring key performance indicators (KPIs) to measure effectiveness.
• Brand & Communication Support: Assisting in brand positioning, storytelling, and communication strategies across multiple channels, including digital, social media, events, sponsorships, and public relations.
• Events & Sponsorships: Planning, coordinating, and executing brand events, trade shows, and sponsorship activations to enhance brand visibility and strengthen partnerships.
• Consumer & Market Insights: Conducting market research and analyzing consumer behavior to support data-driven marketing decisions and identify growth opportunities.
• Content & Digital Marketing : Developing and managing content for digital platforms, email marketing, and advertising campaigns to enhance audience engagement and conversion.
• Cross-Functional Collaboration : Working closely with sales, product, and business development teams to ensure marketing efforts align with overall company objectives.
• Marketing Excellence & Innovation: Contributing to the rapid innovation pipeline, supporting product launches, and identifying new ways to enhance brand visibility and impact.
• Budget & Vendor Coordination: Managing relationships with agencies, vendors, and media partners to ensure seamless execution of marketing initiatives.

• Assist in implementing and optimizing marketing campaigns across different channels.
• Track campaign performance using digital tools and analytics.
• Monitor ROI on promotional activities to ensure cost-effectiveness.
• Ensure marketing campaigns align with sales objectives.
• Assist in brand-building activities across various touchpoints.
• Ensure alignment with the company’s visual and messaging guidelines.
• Track brand health and perception through consumer insights.
• Conduct research on market trends, competitor strategies, and consumer preferences.
• Generate actionable insights to improve marketing effectiveness.
• Collaborate with cross-functional teams to align marketing strategies with insights.
• Coordinate logistics and execution of brand events and sponsorship activations.
• Track sponsorship impact and event ROI.
• Manage vendor and agency relationships for event execution.
• Develop content calendars for social media and digital platforms with the digital agency
• Track online brand reputation and audience sentiment.
• Assist in tracking marketing budget and controlling spend.
• Ensure alignment between budget allocation and business objectives.
• Monitor effectiveness of spending across different marketing initiatives.
• Compile reports on campaign performance, market trends, and marketing spend.
• Track distribution and share of voice metrics.
• Provide weekly/monthly updates to marketing leadership.
• Align marketing campaigns with sales objectives.
• Work with sales teams to identify and execute joint promotional activities.
• Support demand forecasting with marketing insights.
• Assist in refining customer profiles and segmentation strategies.
• Optimize engagement with different market segments.
• Assist in product launch planning and execution.
• Support go-to-market strategies for new product introductions.
• Coordinate with cross-functional teams to ensure smooth rollout.
• Stay updated with industry trends and best practices.
• Optimize marketing processes for better efficiency.
• Contribute to training and knowledge-sharing within the marketing team.

• ROI on marketing campaigns (% or revenue generated per campaign)
• Lead generation and conversion rate (%) from marketing efforts
• Timely execution of marketing campaigns (% campaigns launched on time)
• Brand awareness score (survey-based or digital impressions)
• Customer engagement metrics (social media interactions, web traffic)
• Increase in brand recall and perception (pre/post campaign research)
• Number of market/consumer insights reports generated per quarter
• % of insights implemented into marketing strategies
• Improvement in customer segmentation accuracy (based on targeted campaign results)
• Number of events/sponsorships executed vs. planned
• Attendee engagement score (event feedback, lead capture, follow-ups)
• Sponsorship ROI (brand exposure, new business inquiries)
• Website traffic and lead conversion rate (%)
• Marketing spend efficiency (actual vs. budget variance)
• Reduction in non-working marketing spend (%)
• ROI per dollar spent on marketing activities
• Timely submission of reports (weekly/monthly updates)
• Accuracy and actionability of marketing insights
• DME tracking and reporting efficiency (%)
• Demand planning forecast accuracy (%)
• Number of joint projects successfully completed with sales teams
• Increase in targeted campaign effectiveness (%)
• Timely launch of new products (on schedule %)
• NPD adoption rate (market share growth, units sold in launch phase)
• Revenue contribution from newly launched products (%)
• Training sessions attended or conducted (number/year)

Internal:

• Finance
• Category and Channel Sales Development.
• Procurement.
• Manufacturing.
• Supply Chain.
• Quality.
• QAHSC, R&D – For Govt. & Regulatory.
• Legal Affairs.
• Internal Control Department.

External:

• Market Research Agencies.
• Public relations Agencies

• Minimum Qualifications: Post Graduate /Graduate (specialization in Marketing Management)
• Minimum Experience: 8 years functional experience.

• Strategic Mind-Set
• Proven leader with very high initiative
• Financial Knowledge and understanding (including P&L Ownership Understanding)
• Marketing and Commercial Savvy (Consumer Marketing, Trade Marketing and Sales)
• Expertise in brand marketing / management
• Expertise in brand positioning & online marketing.
• Media Management
• Market Research

• Commitment to working with shared leadership and in cross-functional teams
• Execution oriented and self-driven
• Strong creative, strategic, analytical, organizational and personal skills
• Out-of-the Box Thinker.
• Strong presentations skills
• Ability to manage multiple projects at a time.

• Mid-Senior level

• Full-time

• Marketing
• Industries
• Manufacturing

Jobs for Humanity is partnering with Resa Gulf Scaffolding Company Ltd. to build an inclusive and just employment ecosystem. Therefore, we prioritize individuals coming from all walks of life.

Company Name: Resa Gulf Scaffolding Company Ltd.

We're actively seeking an insightful and dedicated Marketing Specialist to join our team. The ideal candidate will excel at developing and implementing effective marketing strategies to promote our products or services. This position is geared towards individuals who are driven by success, motivated by performance, and possess an innovative approach to their work.

Job Purpose

The main purpose of the Marketing Specialist position is to stimulate growth and increase brand recognition for our company by carrying out successful marketing initiatives. Your efforts will be crucial in the quest to enhance brand awareness, solidify customer engagement, and assert a strong company presence in the market.

Job Duties And Responsibilities

• Develop and effectuate marketing strategies that align with business objectives
• Enhance and uphold brand awareness across all marketing channels
• Drive customer engagement through creative marketing initiatives
• Conduct comprehensive market research and analysis to stay updated with trends
• Optimize the use of digital marketing tools to improve campaigns' performance
• Ensure clear and accurate communication of the brand's message to different audiences
• Coordinate and execute creative campaigns in align with business goals
• Use a data-driven approach to evaluate the effectiveness of marketing initiatives and adjust strategies as needed
  
  

• Strong skills to develop and implement effective marketing strategies
• Ability to enhance and preserve brand awareness
• Capable of conducting comprehensive market research and analysis
• Proficiency in utilizing digital marketing tools
• Excellent communication abilities for clear and effective delivery of messages
• Creativity and innovation in developing marketing campaigns
• Ability to make data-driven decisions and analyze campaign performance

• Develop, schedule, and publish engaging content across social media platforms. Monitor and respond to direct messages (DMs) to enhance customer interaction and brand loyalty.
• Digital Advertising:
• Plan, execute, and optimize ad campaigns on social media to drive bookings and brand awareness.
• Monitor and analyze website and booking app performance using tracking tools to provide actionable insights for marketing strategies.
• Google Map Management:
• Create and set up new branch listings on Google Maps to ensure all company locations are accurately represented.
• Monitor and respond to customer reviews and ratings on Google Maps to maintain a positive online reputation.
• Generate and analyze monthly reports on Google Maps performance, including customer
• engagement, reviews, and ranking trends.
• External Booking Platforms Management:
• Manage content, bookings, and promotions on external platforms such as Booking.com, Rent a Car aggregators, and Gosteer to maximize visibility and conversions.
• Internal Communications:
• Coordinate internal events, develop and distribute newsletters, and communicate employee offers to improve team morale and engagement.
• Company Communication Channels:
• Oversee communication tools including company email systems and messaging platforms like Wati, ensuring timely and effective communication.

Requirements :

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience in social media content creation, scheduling, community management, and digital advertising.
• Hands-on experience with website analytics and tracking tools (e.g., Google Analytics).
• Proficiency in digital communication tools (email marketing software, WhatsApp Business API/Wati, content management systems).

• Seniority level Entry level

• Employment type Full-time

• Job function Marketing
• Industries Motor Vehicle Manufacturing

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Dammam, Eastern, Saudi Arabia 1 month ago

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