What Jobs are available for Digital Marketing Specialist in Saudi Arabia?

The Digital Marketing Specialist will be responsible for developing and executing effective digital marketing strategies to enhance brand visibility, engage audiences, and drive customer acquisition. This role requires expertise in digital advertising, social media management, SEO, and analytics to achieve measurable results.

1. Digital Strategy and Execution

• Develop and implement comprehensive digital marketing strategies aligned with the company’s goals.
• Plan and execute campaigns across digital platforms, including Google Ads, social media, and email marketing.
• Optimize campaigns to improve ROI, reach, and engagement.

2. Social Media Management

• Create and manage content calendars for social media platforms (Instagram, Facebook, Twitter, LinkedIn, etc.).
• Monitor, engage, and grow the company’s social media presence to strengthen brand awareness.
• Collaborate with the design and content teams to produce high-quality, engaging content.

3. SEO and Website Optimization

• Conduct keyword research to improve organic search rankings and drive traffic.
• Optimize website content and structure for SEO best practices.
• Analyze website performance using tools like Google Analytics to improve user experience and conversion rates.

4. Performance Analysis and Reporting

• Track and analyze campaign performance metrics to evaluate effectiveness and identify areas for improvement.
• Prepare detailed reports on digital marketing activities, presenting insights and recommendations to stakeholders.

5. Collaboration

• Work closely with the creative and marketing teams to ensure consistent branding across all digital channels.
• Coordinate with external agencies or vendors as needed for campaign execution and optimization.

6. Trend Analysis and Innovation

• Stay updated on digital marketing trends, tools, and technologies to keep strategies innovative.
• Propose new ideas and platforms to enhance the company’s digital presence.

Education:

• Bachelor’s degree in Marketing, Business Administration, or a related field.

Experience:

• 2-4 years of experience in digital marketing or a related role.
• Proven track record of managing successful digital campaigns.

Skills:

• Proficiency in digital marketing tools and platforms (Google Ads, Meta Ads Manager, HubSpot, Mailchimp, etc.).
• Strong knowledge of SEO, SEM, and analytics tools (Google Analytics, Ahrefs, SEMrush).
• Excellent written and verbal communication skills in English; Arabic proficiency is a plus.
• Creative thinking with a results-driven approach.
• Strong organizational and time management skills.

Personal Attributes:

• Detail-oriented and highly analytical.
• Collaborative team player with a proactive mindset.
• Passionate about digital trends and marketing innovation.

Role Purpose We are seeking a creative, data-driven, and results-oriented Digital Marketing Specialist to join our team in Riyadh . The role will be responsible for developing, implementing, and optimizing digital marketing strategies to enhance brand visibility, generate qualified leads , and support business growth within the financial services sector. The ideal candidate will possess strong expertise in SEO , SEM , social media , content marketing , email marketing , marketing automation , and campaign analytics , with an understanding of regulatory considerations in financial marketing.

KEY ACCOUNTABILITIES & ACTIVITIES

Key Accountabilities Key Activities

1. Digital Marketing Strategy & Execution • Develop, implement, and manage multi-channel digital marketing campaigns (SEO, SEM, social media, email marketing, and content marketing) aligned with business goals.

2. Content Development & Brand Awareness • Create and oversee engaging, compliant content tailored for various platforms, ensuring brand consistency and adherence to financial advertising guidelines.

3. Performance Tracking & Optimization • Monitor campaign KPIs, analyse analytics, and optimize strategies to improve conversion rates and ROI.

4. Lead Generation & Client Engagement • Implement targeted campaigns to generate high-quality leads, nurture client relationships, and enhance customer retention.

5. Collaboration & Compliance • Work closely with internal teams, agencies, and compliance departments to ensure all marketing activities meet regulatory and brand standards.

JOB SPECIFICATIONS

Knowledge / Skills • SEO, SEM (Google Ads), and social media advertising

• Email marketing and automation.

• CRM integration and lead nurturing workflows

• A/B testing and conversion rate optimization (CRO)

• Content marketing and copywriting for financial products

• Paid social advertising (LinkedIn, Facebook, Instagram)

• Marketing funnel design and retargeting strategies

• Proficiency with marketing analytics tools (Google Analytics, Tag Manager, social insights)

• Strong communication, analytical, and project management skills

Education /

Certifications

· Professional certifications in Digital Marketing (Google Ads and Facebook Blueprint) preferred

Experience · Minimum 5 years of digital marketing experience, preferably within the financial services industry

· Proven track record of managing successful multi-channel campaigns in a regulated sector

Are you a creative thinker who dreams in ROIs, SEO and Viral Campaigns lives and breathes SEO, PPC, and everything in between? Do you obsess over open rates, thrive on data, and know how to turn followers into fanatics? If you're a lead-generating, campaign-launching, trend-hunting, data-loving digital warrior we want you on our team, keep reading this might be your next big move.

At Boutiqaat, we don't just sell beauty we create experiences. And we're on the hunt for a Digital Marketing Specialist who's ready to bring our brand vision to life, one click, tap, and scroll at a time.

What You'll Be Doing:

As our Digital Marketing Specialist, you'll play a key role in executing innovative and results-driven campaigns that boost awareness, drive revenue, and make our brands shine online. Reporting to the Group Digital Marketing Manager, you'll:

• Launch and optimize social, search, and email campaigns Plan, execute, and optimize multi-channel digital campaigns (Google, Meta, LinkedIn, TikTok) for Boutiqaat and sister brands
• Possess Upload paid media SEO / SEM, email marketing and social growth and boost posts across Instagram, TikTok, Snapchat, and more — all with razor-sharp targeting
• Track performance, analyze data, and refine strategies to keep campaigns lean and impactful
• Work closely with creatives to bring bold, scroll-stopping ideas to life
• Monitor budgets, measure ROI, and report on campaign success
• Stay ahead of digital trends and propose new ways to build awareness and spark engagement Stay ahead of digital trends and algorithm changes like a marketing ninja
• Collaborate cross-functionally with operations, branding, and communications teams
• Participating in brainstorms, bring fresh ideas to the table, and help turn ideas into action.

What You Bring to the Table:

• A bachelor's degree in marketing, Business, or a related field
• 2–4 years of proven experience in digital marketing
• Success stories of real-world campaigns that drove traffic and conversions
• Hands-on experience with Google Analytics, Google Ads, and social platforms
• A solid grip on SEO/SEM, content management, and digital campaign optimization
• Exceptional communication skills — written, visual, and verbal
• A proactive, organized, creative thinker who thrives in fast-paced environments
• Bonus points for experience in beauty, fashion, or e-commerce industries
• Platforms & Tools You'll Work With:
• Instagram, TikTok, Snapchat, Facebook, Twitter
• Google Ads, Google Analytics
• Email marketing platforms (Mailchimp, HubSpot, etc.)
• Microsoft Office Suite
• CMS tools and social reporting dashboards

Why Boutiqaat?

At Boutiqaat, you won't just join a company you'll join a movement redefining e-commerce beauty and lifestyle retail. Here, every day offers new challenges, learning opportunities, and a chance to help build a smarter, more efficient operation from the ground up.

Ready to Grow with Us?

Kickstart your career with hands-on experience, expert mentorship, and real impact.

Apply now and be part of something exciting

About the RoleWe are seeking a highly skilled and motivated Digital Marketing Specialist to join our dynamic team. The ideal candidate will possess a deep understanding of digital marketing strategies and platforms, with the ability to design, implement, and optimize campaigns that enhance our institution's visibility, engagement, and growth.

• Key ResponsibilitiesDevelop, execute, and manage digital marketing campaigns across multiple platforms including social media, search engines, and email marketing.
• Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations.
• Conduct market research to identify trends, opportunities, and competitive strategies.
• Collaborate with internal teams to ensure brand consistency and alignment with institutional objectives.
• Manage and optimize SEO/SEM, website content, and digital assets to drive traffic and improve user experience.
• Plan and execute content marketing strategies, including blogs, newsletters, and digital publications.
• Stay abreast of emerging digital marketing trends, tools, and best practices to maintain a competitive edge.
• Qualifications & RequirementsBachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience (2+ years preferred) in digital marketing or a similar role.
• Strong knowledge of SEO, SEM, Google Analytics, and digital advertising tools.
• Proficiency in content management systems and social media platforms.
• Excellent communication, analytical, and organizational skills.
• Ability to work independently as well as collaboratively in a team environment.
• What We OfferAn opportunity to contribute to a prestigious institution with a strong legacy.
• A collaborative and professional work environment.
• Competitive compensation package aligned with experience and expertise.

Job Description

You will take the lead in planning and executing digital campaigns targeting Saudi market companies and HR decision-makers to grow awareness and drive quality business leads for our services while tracking performance and applying enhancements for maximum results

Online lead generation, campaign execution, performance

tracking

Responsibilities

• Plan and manage targeted digital ad campaigns (LinkedIn, Google, programmatic ads) focusing on business owners & HR professionals in Saudi Arabia.
• Optimize website & landing pages for SEO and lead conversion
• Manage CRM and email outreach campaigns
• Track and report on campaign performance & enhancements
• Coordinate retargeting ads and custom audience strategies

Qualifications

• Bachelor's degree in marketing or relevant field
• 2 years of experience in Digital Marketing (B2B)
• Experience in Paid Ads Management: Google Ads, LinkedIn, X, Meta with proven ability to generate leads
• SEO & SEM for B2B search terms:
  Keyword research, Op-page optimization, content strategy
• Analytics & Reporting:
  Google analytics, conversion tracking
• Email & CRM Tools & Automation:
  familiar with platforms like Mailchimp
• Basic Visual Skills:
  Ability to use Canva or edit creative
• Landing Page development:
  Basic knowledge of HTML or similar
• Strong understanding of B2B sales funnel:
  knowledge of Saudi market, labor laws, HR services in KSA
• Strong analytical mindset & strategic thinker
• Goal-focused & ROI-driven with strong execution skills
• Professional certification in Certified Digital Marketing Professional (CDMP), Google Digital Marketing Certificate, and Google Data Analytics Certificate.
• Fluent in English.

نبذة عن الشركة

تأسست شركة الماجد للعود عام 1956 لتنشئ سوق واعد في مجال تجارة العود من خلال قطاع جملة الجملة لتتوج أكثر من 60 عاماً من الخبرة في صناعة العود والعطور ومستحضراتها عبر السوق الخليجي، بإنشاء وابتكار خطوط عطرية جديدة ساهمت بتوسيع قاعدة العملاء والتوجه إلى تجارة التجزئة لتصل إلى أكثر من 300 منصة مبيعات في المملكة العربية السعودية ودولة الكويت ودولة الإمارات ودولة البحرين ودولة عمان ودولة قطر.

الهدف الوظيفي

إعداد خطة التسويق الرقمي وتنفيذ النشاطات المختلفة للتسويق الرقمي التي تعزز حضور الشركة في الإعلام الرقمي والاجتماعي و يقوم بعمل الحملات الترويجية بما يساعد على تحسين وضع الشركة في السوق وزيادة حجم المبيعات من خلال الخطط الاستراتيجية.

الشروط الرئيسية

. ألمام تام في جميع المنصات الرقمية

. خبرة في أداء الحملات الرقمية وتحليل نتائجها وتحسينها لتحقيق الاهداف

. خبرة في أعداد التقارير الدورية ونتائج الأنشطة الرقمية

. خبرة في متابعة الرد والاستفسارات وتحسين الولاء الرقمي للعلامة التجارية

. استخدام أدوات التحليل المتطورة

. خبرة في تطوير الحملات الرقمية

المهام الرئيسية

.
• المشاركة في إعداد خطة التسويق الرقمي التي تساعد على تحقيق أهداف الشركة الاستراتيجية في الترويج للخدمات التي تقدمها الحملات التسويقية.

• إعداد خطط حملات التسويق الرقمي والإعلام الاجتماعي بما يتماشى مع خطط وأهداف التواصل التسويقي.

• تحليل اتجاهات الإعلام الاجتماعي ورصد تفاعلات الصادرات السعودية مع العملاء من أجل تحسين الهوية المؤسسية لهيئة الصادرات السعودية

• تنفيذ الخطط التسويقية الرقمية، بما في ذلك النشرات المباشرة والمسابقات العامة والاستطلاعات والصور ومشاركة الفيديو

• إدارة جميع الحملات الرقمية، بما في ذلك التسويق عبر محركات البحث، والكتيبات والمنشورات الرقمية عبر الإنترنت وغيرها من الحملات الترويجية التي تساعد على تحقيق أهداف الشركة من خلال التسويق الرقمي.

• العمل على تطوير قنوات للاتصال الرقمي بما يحقق أهداف التسويق الرقمي لدى الشركة.

• إعداد وإدارة حملة التسويق الرقمي والإعلام الاجتماعي بما يتماشى مع خطط وأهداف التواصل التسويقي

المؤهل الدراسي

درجة بكالوريوس في التسويق أو العلاقات العامة أو مجال ذات صلة

الخبرة

من 2 سنوات الى 4 سنوات

نطاق الراتب

بنآء على الخبرات

This is a full-time on-site role for a Digital Marketing Specialist located in Al Khobar

**Responsibilities

Managing and optimizing digital marketing campaigns, performing web analytics, executing social media strategies, and conducting online marketing activities. The specialist will work closely with the marketing team to enhance brand presence, engage with audiences, and drive traffic to various digital platforms.
Qualifications**

• Bachelor's degree in Marketing, Business Administration, or a related field
• Minimum of 5 years experience in Digital Marketing and Online Marketing
• In-depth knowledge of various social media platforms, best practices, and website analytics.
  **- Excellent analytical and problem-solving skills
• Ability to work collaboratively with team members**- Up-to-date on the latest trends and technologies in digital marketing.
• Outstanding communication and interpersonal skills.

To apply send your resume to and write the position in the subject

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.

Tasks & Responsibilities:

Implementing Digital Marketing Strategies:

• Identifying and analyzing the target audience.
• Implementing
  digital marketing plans aligned with the company's goals.
• Search Engine Optimization (SEO) to improve the company's website ranking on search engines.

Digital Advertising Campaigns:

• Creating and managing advertising campaigns on platforms such as Google Ads, Facebook, and Instagram.
• Monitoring and analyzing campaign performance, making adjustments to achieve optimal results.

Social Media:

• Implementing social media strategy aligned with the company's objectives.
• Creating and scheduling content across various platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).
• Engaging with the audience, responding to inquiries, and addressing comments.

Digital Performance Analysis:

• Using data analysis tools (such as Google Analytics) to monitor and analyze digital performance.
• Preparing monthly performance reports with recommendations for improvement.

User Experience (UX) Optimization:

• Collaborating with the design team to enhance the user experience on the website.
• Conducting A/B tests to improve website conversion rates.

Managing campaign Emails:

• Designing and sending campaigns emails.
• Analyzing and optimizing the performance of email campaigns.

Content Management:

• Producing a content that is relevant to the target audience.
• Coordinating with content writers and designers to ensure the quality and consistency of content is match with the brand identity.

Qualifications

• Bachelor's degree or equivalent in Marketing
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• Experience with SEO and SEM Strong written, verbal and collaboration skills

نبحث عن شخص يمتلك
خبرة متوسطة (2–3 سنوات)
في التسويق الرقمي، ويتمتع بقدرة على إعداد الحملات الإعلانية والترويج لها باحترافية.

المتطلبات:

• خبرة في الإعلانات عبر Google ومحركات البحث
• معرفة بـ SEO / SEM
• إعداد وإدارة الحملات الإعلانية والترويجية
• مهارات تحليل وتخطيط ممتازة
• لغة انجليزية متوسطة الى ممتازة
• المقر الرياض