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Join to apply for the Digital Content Manager – Sitecore Publisher role at VML

1 day ago Be among the first 25 applicants

Join to apply for the Digital Content Manager – Sitecore Publisher role at VML

Who We Are

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Who We Are

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Who We’re Looking For

Join our team as the Digital Content Manager – Sitecore Publisher , where you will play a pivotal role in executing VML's enterprise digital content strategy to elevate our clients' efforts and aspirations. In this dynamic position, you will lead the charge in overseeing and implementing the day-to-day editing and publication of content across various client digital ecosystems, encompassing web, mobile, and social environments. Your responsibilities will extend to organizing and maintaining content, providing crucial technical support, and managing website constituents. The position holds the key responsibility of ensuring unwavering consistency with the website vision and style guide, contributing to the overall success of our digital initiatives.

Responsibilities

• Oversee and implement VML's enterprise digital content strategy to align with client objectives.
• Translate business requirements into engaging digital content layouts on websites and other digital platforms.
• Execute day-to-day editing and publication of content across client digital ecosystems, including web and mobile, on a Content Management System (CMS).
• Serve as a gatekeeper to ensure that content meets established standards before publication.
• Test websites on various devices (desktop, tablet, and mobile), browsers, and operating systems to ensure optimal display and functionality.
• Debug pages and address issues such as broken links or images.
• Collaborate with individual business leads to support digital publishing needs for client work.
• Work closely with the Project Manager in managing stakeholder expectations and communication effectively, providing regular updates on project progress, risks, and issues.
• Raise tickets and communicate effectively with technical teams/IT support when necessary.
• Maintain a well-organized, indexed content archive.
• Ensure compliance with branding and style guides, maintaining consistent copy guidelines for every client.
• Work strategically to meet business goals and employ available tools for efficient content updates.
• Anticipate problems and proactively generate solutions to enhance the overall digital content publishing process.
  
  

• Undergraduate Degree
• Proficient in Sitecore CMS; experience in other Content Management Systems is a plus.
• 2-3 years of website management with expertise in web layout using HTML/CSS.
• Excellent written and verbal English and Arabic communication, including strong editing, grammar, and proofreading skills.
• Strong understanding of SEO and data best practices.
• Strong attention to detail and ability to maintain consistency in content across various channels.
• Proven ability to meet deadlines and work on multiple initiatives and projects simultaneously.
• Excellent organizational and prioritization skills.
• Presence in KSA / willing to relocate.
  
  

• Seniority level Not Applicable

• Employment type Full-time

• Industries Software Development

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At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Who we’re looking for:

Join our team as the Digital Content Manager – Sitecore Publisher , where you will play a pivotal role in executing VML's enterprise digital content strategy to elevate our clients' efforts and aspirations. In this dynamic position, you will lead the charge in overseeing and implementing the day-to-day editing and publication of content across various client digital ecosystems, encompassing web, mobile, and social environments. Your responsibilities will extend to organizing and maintaining content, providing crucial technical support, and managing website constituents. The position holds the key responsibility of ensuring unwavering consistency with the website vision and style guide, contributing to the overall success of our digital initiatives.

Responsibilities

• Oversee and implement VML's enterprise digital content strategy to align with client objectives.
• Translate business requirements into engaging digital content layouts on websites and other digital platforms.
• Execute day-to-day editing and publication of content across client digital ecosystems, including web and mobile, on a Content Management System (CMS).
• Serve as a gatekeeper to ensure that content meets established standards before publication.
• Debug pages and address issues such as broken links or images.
• Collaborate with individual business leads to support digital publishing needs for client work.
• Work closely with the Project Manager in managing stakeholder expectations and communication effectively, providing regular updates on project progress, risks, and issues.
• Raise tickets and communicate effectively with technical teams/IT support when necessary.
• Maintain a well-organized, indexed content archive.
• Ensure compliance with branding and style guides, maintaining consistent copy guidelines for every client.
• Work strategically to meet business goals and employ available tools for efficient content updates.
• Anticipate problems and proactively generate solutions to enhance the overall digital content publishing process.

Requirements

• Undergraduate Degree
• Proficient in Sitecore CMS; experience in other Content Management Systems is a plus.
• 2-3 years of website management with expertise in web layout using HTML/CSS.
• Excellent written and verbal English and Arabic communication, including strong editing, grammar, and proofreading skills.
• Strong understanding of SEO and data best practices.
• Strong attention to detail and ability to maintain consistency in content across various channels.
• Proven ability to meet deadlines and work on multiple initiatives and projects simultaneously.
• Excellent organizational and prioritization skills.
• Presence in KSA / willing to relocate.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through ourRecruitment Privacy Policy . California residents should read ourCalifornia Recruitment Privacy Notice . This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

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When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy . California residents should read our California Recruitment Privacy Notice . This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Who we’re looking for:

Join our team as the Digital Content Manager – Sitecore Publisher , where you will play a pivotal role in executing VML's enterprise digital content strategy to elevate our clients' efforts and aspirations. In this dynamic position, you will lead the charge in overseeing and implementing the day-to-day editing and publication of content across various client digital ecosystems, encompassing web, mobile, and social environments. Your responsibilities will extend to organizing and maintaining content, providing crucial technical support, and managing website constituents. The position holds the key responsibility of ensuring unwavering consistency with the website vision and style guide, contributing to the overall success of our digital initiatives.

Responsibilities

• Oversee and implement VML's enterprise digital content strategy to align with client objectives.
• Translate business requirements into engaging digital content layouts on websites and other digital platforms.
• Execute day-to-day editing and publication of content across client digital ecosystems, including web and mobile, on a Content Management System (CMS).
• Serve as a gatekeeper to ensure that content meets established standards before publication.
• Test websites on various devices (desktop, tablet, and mobile), browsers, and operating systems to ensure optimal display and functionality.
• Debug pages and address issues such as broken links or images.
• Collaborate with individual business leads to support digital publishing needs for client work.
• Work closely with the Project Manager in managing stakeholder expectations and communication effectively, providing regular updates on project progress, risks, and issues.
• Raise tickets and communicate effectively with technical teams/IT support when necessary.
• Maintain a well-organized, indexed content archive.
• Ensure compliance with branding and style guides, maintaining consistent copy guidelines for every client.
• Work strategically to meet business goals and employ available tools for efficient content updates.
• Anticipate problems and proactively generate solutions to enhance the overall digital content publishing process.

Requirements

• Undergraduate Degree
• Proficient in Sitecore CMS; experience in other Content Management Systems is a plus.
• 2-3 years of website management with expertise in web layout using HTML/CSS.
• Excellent written and verbal English and Arabic communication, including strong editing, grammar, and proofreading skills.
• Strong understanding of SEO and data best practices.
• Strong attention to detail and ability to maintain consistency in content across various channels.
• Proven ability to meet deadlines and work on multiple initiatives and projects simultaneously.
• Excellent organizational and prioritization skills.
• Presence in KSA / willing to relocate.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website , and follow VML on our social channels via Instagram , LinkedIn ,and X .

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through ourRecruitment Privacy Policy . California residents should read ourCalifornia Recruitment Privacy Notice . This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

Digital Media Buyer
Riyadh,
Saudi Arabia

Summary

We are looking for an experienced performance marketer
to join the growing team at MDLBEAST and play a significant role in driving our
next phase of growth. You will plan, execute, and optimize growth experiments
across paid channels from awareness to acquisition, to revenue.

Roles and responsibilities:

• Execute, optimize, and manage social media ad campaigns.
• Accountable for day-to-day operational processes of campaigns including set-up, receipt/development of creative or tags, trafficking, troubleshooting, QA, reporting and campaign optimization.
• Understand pixel implementation on websites for data collection and conversion tracking.
• Conduct A/B testing to refine and improve conversion.
• Help ensure that updates and adjustments in the buying platforms are communicated to team members and be able to understand the implications of these updates & changes.
• Continuously measure and optimize campaign performance toward agreed objectives.
• Have a good understanding of digital marketing performance metrics in order to analyze performance, identify areas for improvement, and justify campaign decisions to MDLBEAST stakeholders.
• Identify target audiences and analyze their characteristics, behaviors, and media habits.
• Stay up-to-date with digital technology developments and research products, services, and current strategies to identify new opportunities for MDLBEAST.
  
  
  Qualifications :
• Bachelor's degree in Business, Marketing, Digital
  Marketing, or similar field from a reputable institution.
• 2 years media-related/agency experience and media
  planning/buying; Search and display ads experience is a plus.
• Strong understanding of the strengths, weaknesses, and
  nuances of all digital media types (display, programmatic, video, social,
  and mobile).
• Have solid expertise in campaign metrics, channel
  analysis and reporting, including Google Analytics experience.
• Interest in the entertainment industry.
• Excellent Arabic and English
  written and verbal communication skills.

Company Industry

• Entertainment
• Recreation
• Theme Parks

Department / Functional Area

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords

• Digital Media Buyer

Disclaimer: Naukrigulf.com is only a platform to bring jobseekers & employers together. Applicants are advised to research the bonafides of the prospective employer independently. We do NOT endorse any requests for money payments and strictly advice against sharing personal or bank related information. We also recommend you visit Security Advice for more information. If you suspect any fraud or malpractice, email us at

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

Digital Media Buyer
Riyadh,
Saudi Arabia

Summary

We are looking for an experienced performance marketer
to join the growing team at MDLBEAST and play a significant role in driving our
next phase of growth. You will plan, execute, and optimize growth experiments
across paid channels from awareness to acquisition, to revenue.

Roles and responsibilities:

• Execute, optimize, and manage social media ad campaigns.
• Accountable for day-to-day operational processes of campaigns including set-up, receipt/development of creative or tags, trafficking, troubleshooting, QA, reporting and campaign optimization.
• Understand pixel implementation on websites for data collection and conversion tracking.
• Conduct A/B testing to refine and improve conversion.
• Help ensure that updates and adjustments in the buying platforms are communicated to team members and be able to understand the implications of these updates & changes.
• Continuously measure and optimize campaign performance toward agreed objectives.
• Have a good understanding of digital marketing performance metrics in order to analyze performance, identify areas for improvement, and justify campaign decisions to MDLBEAST stakeholders.
• Identify target audiences and analyze their characteristics, behaviors, and media habits.
• Stay up-to-date with digital technology developments and research products, services, and current strategies to identify new opportunities for MDLBEAST.
  
  Qualifications :
• Bachelor's degree in Business, Marketing, Digital
  Marketing, or similar field from a reputable institution.
• 2 years media-related/agency experience and media
  planning/buying; Search and display ads experience is a plus.
• Strong understanding of the strengths, weaknesses, and
  nuances of all digital media types (display, programmatic, video, social,
  and mobile).
• Have solid expertise in campaign metrics, channel
  analysis and reporting, including Google Analytics experience.
• Interest in the entertainment industry.
• Excellent Arabic and English
  written and verbal communication skills.

Company Industry

• Entertainment
• Recreation
• Theme Parks

Department / Functional Area

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Disclaimer: is only a platform to bring jobseekers & employers together. Applicants are advised to research the bonafides of the prospective employer independently. We do NOT endorse any requests for money payments and strictly advice against sharing personal or bank related information. We also recommend you visit Security Advice for more information. If you suspect any fraud or malpractice, email us at

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Job Purpose

The Sales & Leasing Performance Unit (PU) within Qiddiya is responsible for developing best practice sales and leasing standards and expertise within the organization. Strategic objectives include ensuring the development of sales and leasing best practices to support the Sales & Leasing Operations team, ensuring consistency across projects, supporting ongoing training & development of team members, and providing guidance on procedures and tools.

The Sales & Leasing PU develops policies, procedures, standardized documents, templates, and tools. It also manages an online Learning Hub with sales and leasing curricula, and oversees the customer journey for each asset class development, including CRM, digital tools, and experience centers. The team provides market intelligence and benchmarking to support the sales and leasing teams.

The Digital Media Production Manager will lead the creation of high-quality digital content supporting the Learning Hub's training and communication goals. This role involves creative direction and technical expertise to produce engaging learning materials, promotional campaigns, and multimedia assets, working closely with instructional designers, subject matter experts, and marketing teams to ensure alignment with brand guidelines and educational objectives.

Role Description

Core responsibilities include:

• Strategic Responsibilities:
• Develop and execute media content strategy to support learning outcomes and Learning Hub visibility.
• Oversee creation of digital assets to enhance learning and communication.
• Collaborate across departments for seamless content integration.
• Maintain brand consistency and quality standards.
• Use data to refine content and maximize engagement.

• Operational Responsibilities:
• Manage all stages of media production, from scripting to final delivery.
• Develop scripts and collaborate with SMEs.
• Ensure smooth platform uploading and formatting.
• Maintain production schedules and asset management.
• Provide technical support during content creation.
• Oversee studio setup, equipment management, and safety standards.

• Leadership Responsibilities:
• Mentor junior staff and lead creative strategy.
• Coordinate with content creators and marketing teams.
• Set and uphold production standards.
• Encourage innovation and continuous improvement in digital media.

Requirements

Qualifications include a Bachelor's degree in Digital Media, Film Production, Communications, or related field; a Master's is a plus. Candidates should have 5+ years of experience in media production or digital communications, proficiency in video editing and content management tools, familiarity with LMS and LXP platforms, and strong project management skills. Fluency in Arabic and English is required.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Business Development

Industries

• IT Services and IT Consulting

Job Purpose

The Sales & Leasing Performance Unit (PU) within Qiddiya is responsible for developing best practice sales

and leasing standards and expertise within the organization. Strategic objectives include ensuring the

development of sales and leasing best practices to support the Sales & Leasing Operations team within the

organization, ensuring consistency across projects, supporting the ongoing training & development of sales

and leasing team members, and providing guidance and support as it relates to implementation of

procedures and tools.

The Sales & Leasing PU develops and manages policies and procedures, standardized documents and

templates, sales and leasing tools, and sales and leasing operations. The unit will also develop and manage

an online Learning Hub that will have sales and leasing curriculum as its core function. The unit will further

develop and manage the sales and leasing customer journey to support the requirements for sales and

leasing of each of the asset class development Business Units, including CRM, digital tool requirements and

experience center requirements and ongoing management of the Sales and Leasing operations. The Sales &

Leasing PU team will also provide current market intelligence and benchmarking as required to support the

sales and leasing team.

The Digital Media Production Manager will lead the creation of high-quality digital content to support the

Learning Hub’s training and communication goals. This role blends creative direction with technical expertise

to produce engaging learning materials, promotional campaigns, and multimedia assets that elevate the

visibility, impact, and user experience of Sales & Leasing training programs. Working closely with

instructional designers, subject matter experts, and marketing teams, the role ensures that all visual and

audio content is aligned with brand guidelines, educational objectives, and the Hub’s broader mission to

deliver world-class learning.

Role Description

Core Accountabilities Responsibilities include, but are not limited to:

Strategic Responsibilities

• Content Strategy Alignment - Develop and execute a media content strategy that supports both learning outcomes and Learning Hub visibility.

• Creative Production Leadership - Oversee the creation of high-quality digital assets that enhance learning and communication.

• Cross-Departmental Coordination - Collaborate with L&D, marketing, and tech teams to ensure seamless integration of media content.

• Brand & Quality Assurance - Maintain consistency with brand identity and ensure all media meets quality and accessibility standards.

• Audience Engagement Optimization - Use data and feedback to refine content delivery and maximize learner engagement and reach.

Operational Responsibilities

• Full-Cycle Media Production Management – Lead all stages of media production including pre-production (scripting, storyboarding, talent coordination, SME briefings), production (filming, lighting, sound), and post-production (editing, animation, final delivery) for learning and promotional content.

• Script Development & SME Collaboration – Draft and refine scripts, facilitate creative workshops with subject matter experts, and align content with learning outcomes. Platform Integration - Ensure smooth uploading, formatting, and publishing of media content across all Learning Hub platforms.

• Scheduling & Workflow Oversight - Maintain production timelines, coordinate with vendors, and track project milestones.

• Asset Management - Organize and archive media files, ensuring easy access and version control.

• Technical Support - Provide basic troubleshooting and support during content recording, editing, and rollout.

• Studio & Equipment Management – Oversee setup, procurement, and management of high-end production equipment; maintain studio schedule, readiness, equipment calibration, and safety standards.

Leadership Responsibilities

• Team Development - Mentor and guide junior media staff, fostering skill growth and creative ownership.

• Creative Direction - Lead the visual storytelling strategy to align media output with the Learning Hub’s mission and tone.

• Cross-Functional Collaboration - Liaise with content creators, trainers, and marketing teams to ensure alignment and consistency.

• Quality Oversight - Set and uphold production standards for all media outputs, ensuring clarity, accessibility, and engagement.

• Innovation & Improvement - Encourage continuous improvement by exploring new tools, techniques, and trends in digital learning media.

Knowledge, Qualifications & Skills required

• Bachelor’s degree in Digital Media, Film Production, Communications, or a related field; Master’s degree is a plus.

• 5+ years of experience in media production, content creation, or digital communications—preferably within education or learning environments.

• Demonstrated ability to manage end-to-end production of high-quality multimedia content for online platforms.

• Proficiency in video editing software, motion graphics, and content management tools (e.g., Adobe Creative Suite : Premiere Pro, After Effects, Audition, Final Cut Pro, Canva, etc.).

• Familiarity with Learning Management Systems (LMS), Learning Experience Platforms (LXP), and media integration best practices.

• Solid understanding of social media strategy, digital storytelling, and audience engagement techniques.

• Strong project management skills with the ability to meet tight deadlines and manage multiple timelines.

• Collaborative mindset with strong communication and interpersonal skills to work across departments and with subject matter experts.

• Genuine interest in contributing to Qiddiya’s Learning Hub mission with creativity, innovation, and strategic insight.

• Excellent at working collaboratively with faculty, trainers, and administrative staff.

• Strong analytical skills and verbal/written communication.

• Ability to build connections with a diverse population of participants.

• Arabic & English – Written & Spoken

3 weeks ago Be among the first 25 applicants

Octopus by RTG is the tech outsourcing and hiring arm of Robusta Technology Group. In partnership with a leading insurance company committed to providing exceptional digital experiences to the customers. We are seeking a highly skilled Digital Media Performance Manager to lead our partner organization's digital marketing efforts and drive growth through data-driven strategies.

Role Overview:

As the Digital Media Performance Manager, you will be responsible for overseeing and optimizing our digital marketing campaigns across various channels. You will lead a team of specialists in digital performance, analytics, and marketing automation, while also collaborating with a third-party performance agency. Your primary goal is to maximize customer acquisition, retention, and revenue through effective digital marketing strategies.

Key Responsibilities:

Strategic Leadership:

• Develop and implement comprehensive digital marketing strategies aligned with business objectives
• Oversee the planning, execution, and optimization of digital media campaigns
• Collaborate with cross-functional teams to ensure seamless integration of marketing efforts
  
  

• Lead and mentor a team of digital marketing specialists, including a digital performance specialist, analytics expert, and marketing automation specialist
• Delegate tasks effectively and provide guidance to ensure team success
• Foster a collaborative and high-performing work environment
  
  

• Manage digital media budgets and allocate resources efficiently
• Monitor campaign performance metrics and make data-driven adjustments to optimize results
• Utilize advanced analytics tools to track key performance indicators (KPIs) and measure campaign effectiveness
  
  

• Conduct A/B testing and other optimization techniques to improve conversion rates across the customer journey
• Analyze user behavior and identify opportunities for improvement
• Collaborate with the product and development teams to enhance the customer experience
  
  

• Ensure accurate and timely reporting on campaign performance
• Provide actionable insights to inform marketing decisions
• Develop and maintain a robust analytics framework
  
  

• Implement and manage marketing automation programs to drive customer engagement and loyalty
• Create personalized customer journeys and nurture leads through targeted campaigns
• Optimize email marketing strategies for maximum impact
  
  

• Oversee the performance of the third-party performance agency
• Ensure alignment with company goals and effective collaboration
• Evaluate agency performance and make recommendations for improvement
  
  

• Bachelor's degree in marketing, business administration, or a related field
• Minimum of 5 years of experience in digital marketing, with a focus on performance-based campaigns
• Proven track record of leading and managing digital marketing teams
• Strong analytical skills and ability to interpret data to drive decision-making
• Experience with digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, Google Analytics)
• Proficiency in marketing automation tools (e.g., Marketo, HubSpot)
• Excellent communication and interpersonal skills
• Fluency in Arabic is essential
  
  

• Experience in the insurance industry or a similar regulated sector
• Knowledge of data visualization tools (e.g., Tableau, Power BI)
• Experience with data-driven attribution modeling
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Other
• Industries IT Services and IT Consulting

Referrals increase your chances of interviewing at Robusta Studio by 2x

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.