2 Buying jobs in Saudi Arabia
Media Buying Specialist
Posted 15 days ago
Job Viewed
Job Description
We are looking for an experienced and results-driven Digital Marketing & Media Buying
Specialist to manage and optimize our digital advertising campaigns across multiple
platforms. The ideal candidate will be responsible for strategizing and executing media
buying activities, managing all paid social media posts, monitoring mobile app downloads,
and driving new user acquisition. You will also analyze campaign performance and trends to
ensure alignment with business goals and maximum ROI.
Responsibilities :
● Plan, execute, and optimize digital advertising campaigns across various platforms,
including Facebook, Instagram, Snapchat, TikTok, Google Ads, LinkedIn, and others.
● Strategize and implement media buying strategies to effectively allocate budgets and
maximize ad spend based on campaign performance.
● Manage and track all paid social media activities, including ad setup, targeting,
bidding, and reporting.
● Monitor key metrics such as click-through rates (CTR), cost-per-click (CPC),
cost-per-acquisition (CPA), and conversion rates, adjusting strategies as necessary
● Analyze audience behavior, campaign performance, and user acquisition trends to
refine and optimize campaign effectiveness.
● Oversee mobile app download campaigns, tracking user acquisition, retention rates,
and optimizing for growth.
● Collaborate with cross-functional teams, including content creators, graphic
designers, and marketing teams, to ensure cohesive campaign strategies and
messaging.
● Stay up-to-date with the latest industry trends, platform updates, and competitor
activities to make informed decisions and recommendations.
● Utilize A/B testing, audience segmentation, and creative optimization to enhance
campaign performance and engagement.
● Prepare detailed reports on campaign performance, providing data-driven insights
and recommendations for improvement.
Qualifications:
● 3-5 years of proven experience in digital marketing, media buying, and paid
advertising across multiple platforms.
● Expertise in managing successful campaigns on Facebook, Instagram, Google Ads,
TikTok, LinkedIn, and other advertising platforms.
● Strong analytical skills with the ability to interpret complex data and generate
actionable insights.
● Experience in tracking and optimizing mobile app user acquisition metrics, including
CPI (Cost Per Install), CPM (Cost Per Mille), and LTV (Lifetime Value).
● Proficiency in using digital marketing tools and analytics platforms such as Google
Analytics, Facebook Ads Manager, and TikTok Ads.
● Certification in Google Ads or Meta Blueprint is a plus.
● Strong organizational skills and attention to detail, with the ability to manage multiple
projects in a fast-paced environment.
● Excellent communication and collaboration skills to work effectively with internal
teams and external partners.
If you are passionate about driving digital ad performance, managing comprehensive
media buying strategies, and leveraging data to achieve business growth, we would
love to have you join our team!
Seniority level- Seniority level Mid-Senior level
- Employment type Full-time
- Job function Marketing, Public Relations, and Writing/Editing
- Industries Education
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#J-18808-LjbffrMedia Trading Manager, Media Buying, Dentsu
Posted today
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Job Description
Job Title:
Media Trading Manager, Media Buying, Dentsu
**Job Description**:
Job Title: Media Trading Manager, Media Buying, Dentsu
Work Location: Riyadh - Business Gate, Kingdom of Saudi Arabia
Job Level: Manager
(Hybrid)
Travel required: Limited, occasional
About Dentsu International:
Dentsu is a network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.
Dentsu operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.
We create world-class solutions and services that unlock new opportunities for growth and business transformation across the entire customer journey. In a world of complexity, we offer simplicity through consistent, world-class services and integrated solutions.
You can learn more about us here:
Your role
The purpose of this role is to support the Trading Directors within the business, tasked with assisting Directors in managing day to day relationships and negotiations with media partners and to work with account teams to support the delivery of best-in-class campaigns.
Your Key responsibilities:
- Builds strong relationships with media partners with a view to developing trading models and generating value to deliver our business objectives.
- Develops and implements media buying strategies in partnership with Trading Director to reach target audiences effectively. Negotiates rates with media partners across offline and online channels.
- Manages and develops reporting systems to ensure accurate data is supplied to Trading Directors. Manages productivity report for clients. Maintains documentation related to media buys, contracts, and negotiations.
- Collaborates with clients and account teams to understand campaign objectives and target audience demographics. Assists the account teams in developing media plans that align with the overall marketing strategy and objectives.
- Liaises with account teams to report on business challenges and requirements.
- Supports account teams with client deliverables and reports and rectifies issues.
- Works collaboratively with account teams to educate and promote the trading discipline.
- Manages budgets effectively to maximize the impact of media campaigns. Monitors and optimizes spending to ensure efficiency and return on investment (ROI).
- Stays informed about industry trends, market conditions, and changes in media consumption habits. Identifies new and emerging opportunities for advertising.
Stakeholder Management and key interfaces
- Vendors such as offline and digital media suppliers
- Media account teams
Skills and Experience
- Minimum of 3 years of experience in media trading, Offline and Online media.
- Proficient in using Excel, PowerPoint and Statex.
- In-depth understanding of media buying strategies for both offline and online channels.
- Ability to analyse and interpret data to make informed decisions across diverse media types.
- Knowledge of the latest trends and technologies in offline and online advertising.
- Experience with A/B testing and performance measurement in both offline and online contexts.
- Familiarity with ad creative production processes for various media formats.
- Fluent in English and Arabic languages.
Who we are looking for
- Strong communication and negotiation skills for dealing with both traditional and digital media vendors.
- Ability to build and maintain relationships with offline and online media partners.
- Analytical mindset with a focus on data-driven decision-making across diverse media channels.
- Excellent organizational and time management skills to manage campaigns across different platforms.
- Problem-solving capabilities in a fast-paced environment, addressing challenges in both offline and online spaces.
- Adaptability to evolving industry trends and market dynamics in both traditional and digital media.
- Leadership qualities with the ability to collaborate effectively with cross-functional teams for integrated offline and online campaigns.
- Attention to detail and a commitment to delivering high-quality results in diverse media environments.
What can we offer you
- Competitive financial package and annual bonus
- Family medical insurance
- Flexible work environment
- Internal mobility and regional exposure across MENA
- Highly diverse, multicultural & collaborative team spirit
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