23 Brand Promotion jobs in Saudi Arabia

Company Description

Founded in 1969, Hisense is a leading global consumer electronics and home appliances company with a broad range of products including smart TVs, smartphones, refrigerators, freezers, and air conditioners. With over 70,000 employees worldwide, Hisense has consistently maintained a dominant market share in the flat-panel TV market in China for 13 consecutive years. The company operates 18 overseas subsidiaries, 3 overseas production bases, and 7 overseas R&D centers. Hisense products are available in more than 130 countries and regions, and the company has strategic partnerships with global corporations like IBM and Hitachi. Additionally, Hisense has engaged in sports marketing, sponsoring major events such as UEFA Euro 2016 and the 2018 FIFA World Cup.

Role Description

This is a full-time, on-site role for a Product Marketing professional located in Riyadh, Saudi Arabia. The Product Marketing position entails conducting market research, developing go-to-market strategies, managing product sales, and overseeing product management. Daily tasks include coordinating with cross-functional teams, analyzing market trends, and driving marketing campaigns to promote Hisense products effectively.

Qualifications

• Proficiency in Market Research and Communication skills
• Experience in developing Go-to-Market Strategies
• Strong Sales and Product Management skills
• Excellent analytical and problem-solving abilities
• Ability to work effectively in a team-oriented environment
• Experience in the consumer electronics industry is a must
• Bachelor's degree in Marketing, Business Administration, or a related field

Overview

Jeddah, Saudi Arabia | Posted on 10/06/2025

leading the prepaid gift card market by offering all in one prepaid gift cards and rewards solutions for individuals and corporate.

We are here to make people, businesses smile and delight by developing the gift cards and rewards solutions to make digital gift cards and rewards easy to send, and amazing to receive wherever and wherever.

The leading and the most innovative digital prepaid gift cards and rewards company in the MENA

Drive Activation & Adoption : Define messaging, assets, and in-product flows that guide users through their “Aha!” moments and into habit formation. Own measurable outcomes by improving conversion rates at each stage of the activation funnel.

Enable Expansion : Develop scalable content and playbooks that help GTM and success teams grow accounts through cross-sell, upsell, and new category adoption.

Own Lifecycle Comms : Craft emails, in-app updates, and guides that highlight new features and drive repeat usage.

Equip GTM Teams : Provide sales, CS, and partner managers with narratives, enablement, and training that shorten time-to-value and accelerate expansion deals.

• Collaborate Cross-Functionally : Partner with product, growth, and design to set activation KPIs and measure impact across cohorts and ICPs.

• Have 5–7 years of product marketing experience in SaaS, B2B tech, or loyalty ecosystems.
• Have a track record of driving activation rates, retention curves, and expansion revenue—not just awareness.
• Are skilled at translating features into value propositions tied to customer jobs-to-be-done.
• Use data and market insights to continuously refine messaging and accelerate GTM experiments.
• Have experience building enablement materials that improve the product conversion and post-sale adoption.
• Are outcome-driven and comfortable being accountable for activation, adoption, and retention metrics.

• Thrive in a fast-moving environment with multiple launches, shifting priorities, and ambitious growth targets.

• Drive Activation & Adoption : Define messaging, assets, and in-product flows that guide users through their “Aha!” moments and into habit formation. Own measurable outcomes by improving conversion rates at each stage of the activation funnel.
• Enable Expansion : Develop scalable content and playbooks that help GTM and success teams grow accounts through cross-sell, upsell, and new category adoption.
• Own Lifecycle Comms : Craft emails, in-app updates, and guides that highlight new features and drive repeat usage.
• Equip GTM Teams : Provide sales, CS, and partner managers with narratives, enablement, and training that shorten time-to-value and accelerate expansion deals.
• Collaborate Cross-Functionally : Partner with product, growth, and design to set activation KPIs and measure impact across cohorts and ICPs.
  

• Have 5–7 years of product marketing experience in SaaS, B2B tech, or loyalty ecosystems.
• Have a track record of driving activation rates, retention curves, and expansion revenue —not just awareness.
• Are skilled at translating features into value propositions tied to customer jobs-to-be-done .
• Use data and market insights to continuously refine messaging and accelerate GTM experiments.
• Have experience building enablement materials that improve the product conversion and post-sale adoption.
• Are outcome-driven and comfortable being accountable for activation, adoption, and retention metrics .
• Thrive in a fast-moving environment with multiple launches, shifting priorities, and ambitious growth targets.
  

About Lucidya

Lucidya is the region’s leading AI-powered Unified Customer Experience platform. Our suite of solutions empowers organizations to track brand and market performance, engage customers in real-time, and uncover meaningful insights to drive growth. From Social Listening to OmniServe, AI Agents, Profiles (CDP), Surveys, and Media Monitoring, we help businesses across the Arab world deliver customer experiences that truly matter.

As a Product Marketing Manager at Lucidya, you’ll own the go-to-market strategy and launch execution for our AI-powered solutions. You’ll define positioning, craft narratives, and build the tools our teams need to win in the market.

This role is built for someone who thrives on bringing products to market—turning technical features into compelling stories, driving adoption, and ensuring every launch lands with impact. Market research and competitive insights will fuel your strategy, but your core responsibility is clear: own the launch, drive the adoption, and make the story stick.

• Lead GTM Strategy & Execution: Own launch planning end-to-end, from narrative to campaign rollout.
• Craft Positioning & Messaging: Translate complex AI capabilities into clear, compelling benefits that resonate with buyers.
• Enable Sales & Growth: Build playbooks, decks, and battlecards to ensure teams are ready to sell and win.
• Drive Adoption: Partner with Product, Marketing, and CX to design programs that increase customer uptake.
• Collaborate in Parallel: Work with Product during development to align roadmap and GTM strategy.
• Market Insights: Conduct targeted market research and competitive analysis to sharpen positioning and inform product roadmap.
• Own GTM Budgeting: Lead budget planning for GTM initiatives, estimating costs across asset creation, campaign execution, and supporting activities. Ensure accurate forecasting, efficient allocation, and maximum ROI.

• Sync with Product to align on roadmap and prepare GTM strategy.
• Draft positioning docs and launch briefs for cross-functional alignment.
• Create and test messaging with Marketing for campaigns, websites, and lifecycle flows.
• Train Sales and Success teams on new features and how to pitch them.
• Review adoption data and feedback post-launch to adjust strategy.
• Share market and competitor updates that sharpen Lucidya’s edge.
• Track GTM budgets to ensure efficient spend and ROI delivery.

• 3–5 years in product marketing or GTM roles (SaaS or AI preferred).
• Proven track record of launching products and driving adoption.
• Experience owning GTM budget planning, forecasting, and ROI measurement.
• Strong skills in positioning, storytelling, and GTM execution.
• Experience with sales enablement and cross-functional launches.
• Familiarity with product communication tools (Intercom) and analytics tools (Heap).
• Market research/competitive analysis chops to inform GTM.
• Bias for action: you don’t wait for perfect conditions to move.

Working for a fast paced organization that is a leader in its field.

The opportunity to make an impact

22 working annual leave days

Want to build your career in a FTSE 10 company, working in the exciting and dynamic events industry, where no day is the same?

Part of RELX, RX is a global events organizer, creating market-leading events that bring together industry professionals from around the world, operating in dynamic industry segments, delivering innovative and impactful events that connect businesses and drive growth.

As a Marketing Manager at RX , you'll utilize data to develop and plan the event marketing strategy, delivering it while working with teams across a matrix organization. You'll work alongside a talented and dedicated group of professionals who are passionate about creating exceptional experiences.

• Utilize data to analyze and develop world-class marketing strategies aligned with event leadership KPIs
• Identify market growth opportunities and develop audience expansion plans to reach event goals
• Build and manage relationships with industry stakeholders, associations, and media
• Ensure a customer-first approach, contributing to persona development enabling refinement customer experience
• Develop detailed visitor and exhibitor communication strategies
• Build and manage a marketing budget and lead supplier relationships to ensure positive outcomes for RX
• Collaborate with sales teams to enhance sales enablement and pipeline efforts
• Work within a matrix organization to optimize event performance
• Lead onsite at trade shows and represent your brand at key industry events

• Proven experience as a Marketing Manager, ideally within the events sector
• Confident building networks and partnerships with stakeholders
• Experienced at using data to support decision making
• Expertise in market analysis, campaign management, and data-driven strategic planning
• Demonstrate an ability to work collaboratively with cross-functional teams in a matrix environment
• Proficiency in marketing campaign tools and performance analytics
• A successful track record in implementing growth-driven marketing strategies

RX promote a healthy work life balance, with flexible working hours, wellbeing initiatives, shared parental leave, study assistance and sabbaticals to meet your immediate responsibilities and long-term goals.

These are some of the benefits on offer:

• Medical and Air ticket
• Competitive bonus
• 25 days paid annual leave

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, RX Middle East | RX

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Lucidya is the region's leading AI-powered Unified Customer Experience platform. Our suite of solutions empowers organizations to track brand and market performance, engage customers in real-time, and uncover meaningful insights to drive growth. From Social Listening to OmniServe, AI Agents, Profiles (CDP), Surveys, and Media Monitoring, we help businesses across the Arab world deliver customer experiences that truly matter.

As a Product Marketing Manager at Lucidya, you'll own the go-to-market strategy and launch execution for our AI-powered solutions. You'll define positioning, craft narratives, and build the tools our teams need to win in the market.

This role is built for someone who thrives on bringing products to market—turning technical features into compelling stories, driving adoption, and ensuring every launch lands with impact. Market research and competitive insights will fuel your strategy, but your core responsibility is clear: own the launch, drive the adoption, and make the story stick.

• Lead GTM Strategy & Execution: Own launch planning end-to-end, from narrative to campaign rollout.
• Craft Positioning & Messaging: Translate complex AI capabilities into clear, compelling benefits that resonate with buyers.
• Enable Sales & Growth: Build playbooks, decks, and battlecards to ensure teams are ready to sell and win.
• Drive Adoption: Partner with Product, Marketing, and CX to design programs that increase customer uptake.
• Collaborate in Parallel: Work with Product during development to align roadmap and GTM strategy.
• Market Insights: Conduct targeted market research and competitive analysis to sharpen positioning and inform product roadmap.
• Own GTM Budgeting: Lead budget planning for GTM initiatives, estimating costs across asset creation, campaign execution, and supporting activities. Ensure accurate forecasting, efficient allocation, and maximum ROI.

• Sync with Product to align on roadmap and prepare GTM strategy.
• Draft positioning docs and launch briefs for cross-functional alignment.
• Create and test messaging with Marketing for campaigns, websites, and lifecycle flows.
• Train Sales and Success teams on new features and how to pitch them.
• Review adoption data and feedback post-launch to adjust strategy.
• Share market and competitor updates that sharpen Lucidya's edge.
• Track GTM budgets to ensure efficient spend and ROI delivery.

• 3–5 years in product marketing or GTM roles (SaaS or AI preferred).
• Proven track record of launching products and driving adoption.
• Experience owning GTM budget planning, forecasting, and ROI measurement.
• Strong skills in positioning, storytelling, and GTM execution.
• Experience with sales enablement and cross-functional launches.
• Familiarity with product communication tools (Intercom) and analytics tools (Heap).
• Market research/competitive analysis chops to inform GTM.
• Bias for action: you don't wait for perfect conditions to move.

Working for a fast paced organization that is a leader in its field

The opportunity to make an impact

22 working annual leave days

About the Role

To lead the development and execution of product marketing strategies that drive market positioning, customer engagement, and revenue growth. The role ensures products are effectively promoted, launched, and supported in alignment with business goals and market needs.

Responsibilities

• Develop and implement product marketing strategies and plans.
• Analyze market trends, customer needs, and competitor activities.
• Define product positioning, pricing strategies, and value propositions.
• Coordinate product launches and manage go-to-market activities.
• Create marketing content, sales tools, and promotional materials.
• Collaborate with sales, R&D, and commercial teams to drive product performance.
• Monitor product profitability and recommend improvements.
• Track campaign results and report on performance metrics.
• Lead market research and collect customer feedback for product enhancements.
• Guide the product marketing team and ensure alignment with corporate strategy.

Qualifications

• Educational Qualifications:
  Bachelor's degree in marketing, Business Administration, Communications, or related field. Master's Degree (MBA or equivalent) is preferred.
• Professional Certifications:
• Experience:
  5–8 years of experience in product marketing, brand management, or commercial strategy. Experience in FMCG, manufacturing, retail, or B2B industries is an advantage. Previous experience in managing teams or leading campaigns is preferred.

Required Skills

• Strong knowledge of market analysis, product lifecycle, and branding strategies.
• Experience in campaign planning, pricing, and market positioning.
• Excellent presentation, planning, and project management skills.
• Ability to lead cross-functional initiatives.
• Data analysis and report preparation abilities.

Preferred Skills

• Strong proficiency in spoken and written English.

• Drive Activation & Adoption: Define messaging, assets, and in-product flows that guide users through their "Aha" moments and into habit formation. Own measurable outcomes by improving conversion rates at each stage of the activation funnel.
• Enable Expansion: Develop scalable content and playbooks that help GTM and success teams grow accounts through cross-sell, upsell, and new category adoption.
• Own Lifecycle Comms: Craft emails, in-app updates, and guides that highlight new features and drive repeat usage.
• Equip GTM Teams: Provide sales, CS, and partner managers with narratives, enablement, and training that shorten time-to-value and accelerate expansion deals.
• Collaborate Cross-Functionally: Partner with product, growth, and design to set activation KPIs and measure impact across cohorts and ICPs.

Requirements

• Have 5–7 years of product marketing experience in SaaS, B2B tech, or loyalty ecosystems.
• Have a track record of driving activation rates, retention curves, and expansion revenue—not just awareness.
• Are skilled at translating features into value propositions tied to customer jobs-to-be-done.
• Use data and market insights to continuously refine messaging and accelerate GTM experiments.
• Have experience building enablement materials that improve the product conversion and post-sale adoption.
• Are outcome-driven and comfortable being accountable for activation, adoption, and retention metrics.
• Thrive in a fast-moving environment with multiple launches, shifting priorities, and ambitious growth targets.

Job description:

Job Purpose

To promote EV Charging Solutions by coordinating marketing efforts, engaging with key VIP customers, and fostering relationships with governmental ministries, following up on marketing intelligence and competitor activities to enhance our market position.

Key Accountability Areas

Coordination with Marketing:

• Collaborate with the marketing team to develop prequalification and marketing assets for EV Charging Solutions
• Ensure that all marketing materials align with company branding and messaging.

Customer Engagement:

• Conduct regular visits to VIP customers in collaboration with sales units to understand their needs and promote our EV Charging Solutions.
• Build and maintain strong relationships with key stakeholders to enhance customer satisfaction and loyalty.

Government Liaison:

• Follow up with relevant ministries to promote EV Charging Solutions, ensuring that our offerings are well-represented in government initiatives and projects.
• Attend government meetings and industry events to showcase commitment to sustainable solutions.

Market Intelligence:

• Monitor and analyze market trends, competitor activities, and customer feedback to inform strategic decisions.
• Provide insights and recommendations to the management team based on findings.

Collaboration and Reporting:

• Work closely with the sales and marketing teams to align strategies and share updates regularly.
• Prepare and present reports on customer engagement activities, market intelligence, and sales performance.

Role Accountability

HR Proficiency:

• Ability to obtain updated soft and technical skills related to the job

Delivery:

• Perform the planned activities to meet the operational and development targets as per delivery schedules.
• Utilize resources effectively to achieve objectives within efficient cost and time.
• Provide a periodic report formatted by detailing the deviation and execution of planned tasks.

Problem-Solving:

• Solve any related problems arise and escalate any complex operational issues.

Quality:

• Ensure quality requirements to develop effective quality control and processes including specifications for products or processes or related activities.

Business Process Improvements:

• Coordinate well-defined written systems, policies, procedures, and seek automations opportunities as much as possible.

Compliance:

• Comply to related policy and procedures and work instructions.

Health, Safety, and Environment:

• Ensure compliance of relevant safety, quality, and environmental management procedures and controls within defined area of work activity to guarantee safety, legislative compliance, and delivery of high-quality products/services.

Academic Qualification Bachelor Degree in Electronics Engineering or Any relevant fieldWork Experience 2 to 4 YearsTechnical / Functional Competencies Competitive AnalysisConsumer ProfilingMarket ResearchProduct LaunchesProduct Promotion

Profile description:

Alfanar is a Saudi company with an international presence, primarily engaged in the manufacturing and trading of a wide variety of low, medium, and high voltage electrical products, in addition to its portfolio of conventional and renewable energy solutions, oil and gas, water treatment, infrastructure, technical services, and digital solutions.

The hub of alfanar's manufacturing operations is Medinet alfanar Alsinaiya, a 700,000 square-meter complex located in Riyadh. The complex houses an array of ultra-modern manufacturing facilities and laboratories equipped with state-of-the-art technologies and staffed with highly skilled professionals.

alfanar derives its success from its commitment to providing the highest quality standards to its customers, and the continuous development of its human capital, who alfanar considers its most valuable asset. With this in mind, alfanar promotes a proactive work environment where its employees are always valued, nurtured, and empowered to fuel their pride in being part of alfanar.

For more information about alfanar, please visit