21 Brand Marketing jobs in Saudi Arabia

Brand Marketing Manager - Pauseaway

Talent Pal

Posted today

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Job Description

**Responsibilities**:

- develops and executes strategies and tactics to deliver the message about our brand and the related properties
- develops annual digital marketing plan to maximize our revenue production and identify digital marketing opportunities on third party and local partner sites
- develops and implements social strategy across different platforms
- partners with Growth team to develop and execute promotional strategies
- builds, supports and supervises the process of lead generation efforts
- manages internal and external partners to verify deliverables are executed to support our brand strategies
- manages photography distribution including search photos, pre-arrival photos, and photo gallery management
- creates landing pages and Discovery Pages to enhance content
- manages paid media budget and strategy
- assists in reviewing social media content calendars and collecting local area and property events
- runs, reviews, analyzes and clearly articulates reports and adjusts strategy accordingly
- measures and communicates success of campaigns and digital performance using relevant reports tools
- tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising
- demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders (e.g. GMs, Sales and Growth Leaders, local teams and media representatives)

**Requirements**:

- excellent marketing and communication skills
- relevant experience in similar position for at least 5 years
- previous experience working in the luxury hospitality industry OR with the luxury lifestyle brands is preferred
- demonstrated ability to develop and implement successful marketing strategies
- excellent verbal, writing, listening and presentation skills
- willingness to travel across different properties
- self-motivated and creative problem-solver
- ability to work both autonomously and in a team setting

,Work_Experience:4-5 years,

Education: Bachelor of Business Administration(Management), Bachelor of Arts

Gender: nm

Nationality: Any Nationality

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Brand Marketing Manager - Retail Industry

Riyadh, Riyadh Rawaj - Human Capital Management

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Job Description

Our valued client is the largest home improvement retailer in Saudi Arabia, with over 1.5 million square feet of retail space, 45,000 items, and a portfolio of renowned brands. They are also the world's largest distributor of Ace hardware products, showcasing their industry leadership.

Leverage your abilities and join the dynamic team of a leading company specializing in **the Retail industry in Saudi Arabia, Al Riyadh.**

**The Brand Marketing Manager's role is to be the custodian of the brand in all internal and External communication. His role is to ensure that the brand values are always being engaged in all pieces of communication.**

**Key Responsibilities**:

- Lead on Brand campaign development.
- Lead on Internal communications of the new brand.
- Liase with agency on a day to day basis on ongoing messaging and visual approach of the brand.
- Liase with Retail Marketing Manager on an ongoing basis to ensure allignment between brand and retail messaging.
- Liase with Marketing and CRM supervisor on an ongoing basis on social campaigns and management.
- Liase with E-commerce Manager on an ongoing basis on website and campaign development for website.
- Support the transformation program of the company internally by liasing with key stakeholders withing the organization.
- Liase with Media Department on channel planning by campaign.
- Support the Retail Marketing manager on month end budget reporting.
- Be involved with the Retail Marketing Manager on weekly meetings with the key stakeholder in other departments for campaign development.
- Liase with Ecommerce Manager on an ongoing basis on website and camoaign development for website.
- Liase with external stakeholder for sponsorship opportunities related to the brand image of the company.

**Knowledge, Skills, and Experience**

**We Are Looking For:
- Bachelor's degree in marketing, advertising, business, or a related field (Master's degree is a plus).
- +5 Years of proven experience in brand management.
- Strong understanding of marketing principles, advertising, and consumer behavior.
- Excellent communication and interpersonal skills.
- Proficiency in using marketing software and analytics tools.
- Budget management and financial acumen.
- Creative thinking and problem-solving abilities.
- Ability to work in a fast-paced, dynamic environment.
- Leadership and team collaboration skills.
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Marketing & Communications Manager

SLS

Posted today

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Job Description

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

Job Description

Summary

As the Marketing & Communications Manager for the pre-opening phase of SLS The Red Sea , you will be instrumental in shaping and delivering the brand s marketing vision tailored to the Saudi market. You will lead all marketing, branding, public relations, and communication initiatives to create strong brand awareness and excitement ahead of the resort s launch. This role requires a dynamic, culturally aware professional with a deep understanding of the Saudi luxury hospitality market and an ability to engage diverse audiences effectively.

Key Responsibilities

Marketing Strategy & Brand Positioning

Develop and execute a targeted marketing plan focused on the Saudi market, aligned with the global SLS brand standards and the unique positioning of The Red Sea resort.

Collaborate with regional and global teams to ensure consistent messaging and brand coherence.

Conduct market research and competitive analysis to identify opportunities and consumer trends specific to Saudi Arabia.

Lead digital marketing campaigns, including social media, email marketing, and online advertising, tailored to engage the Saudi luxury segment.

Communications & Public Relations

Manage all communications and PR activities within Saudi Arabia to build strong media relations and foster positive brand reputation.

Oversee press releases, media kits, and content creation ensuring culturally appropriate messaging.

Coordinate with local influencers, media, and partners to maximize brand visibility.

Prepare internal and external communication materials for key stakeholders and guests.

Pre-Opening Coordination

Partner closely with pre-opening teams including Sales, Operations, and People & Culture to align marketing efforts with overall launch goals.

Support the development of promotional events, brand activations, and experiential campaigns in Saudi Arabia.

Track and report on campaign performance metrics and adjust strategies accordingly.

Team Leadership & Stakeholder Engagement

Lead and mentor local marketing staff and external agencies to ensure delivery excellence.

Work directly with government entities, tourism boards, and local partners to secure necessary approvals and partnerships.

Act as the primary marketing liaison for the Saudi market during the pre-opening phase.

Qualifications

Saudi national (in line with local employment policies).

Bachelor s degree in Marketing, Communications, Business, or related field; advanced degree preferred.

Minimum 5 years of marketing and communications experience in luxury hospitality or related industries.

Deep understanding of the Saudi market, culture, media landscape, and consumer behavior.

Proven experience managing brand campaigns and PR activities in Saudi Arabia.

Strong digital marketing skills, including social media strategy and content creation.

Excellent verbal and written communication skills in Arabic and English.

Strong project management skills with the ability to multitask and meet deadlines.

Ability to work collaboratively in a fast-paced, cross-functional pre-opening environment.

Company Industry

  • Hotels
  • Hospitality

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • Marketing & Communications Manager

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Marketing Communications Specialist

Riyadh, Riyadh Uplift People Consulting

Posted 1 day ago

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Job Description

About Uplift

Uplift is a dynamic agency specializing in global talent search, covering EMEA, LATAM, USA, and APAC. With successful placements in 52 countries, we combine speed and cutting-edge technology to source top executive and mid-senior talent across various functions. Our innovative approach integrates global networks, AI, and advanced recruitment tools. Beyond recruitment, we engage with our audience through our podcast, newsletter, and webinars, ensuring we stay at the forefront of talent acquisition and global HR trends.

About Our Client

Join a forward-thinking technology company shaping the future of workstations and commercial hardware solutions. We are looking for a talented Marketing Communications Specialist for our client's growing team.

About the Role :

The Marcomm Specialist position is responsible for crafting and executing marketing communication strategies that promote Infiniarc consumer and commercial PC hardware products, enhance brand awareness, and engage Infiniarc consumer and commercial PC community.

Job Responsibilities

Marketing Communication Strategy

  • Support in the development and implementation of comprehensive marketing communication plans that align with product launches, promotional campaigns, and overall business objectives.
  • Collaborate with product development and sales teams to ensure messaging is consistent and resonates with Infiniarc target audience.
  • Creates project ideas to build communities, create brand awareness and contribute brand value.

Content Development

  • Write and edit high-quality content for various channels, including product descriptions, blog posts, newsletters, landing pages, product detail pages for ecomm and social media.
  • Create engaging narratives, product descriptions, and promotional materials that highlight the unique features and benefits of our client's consumer and commercial PC hardware, using storytelling to connect with gamers and end users.
  • Produce engaging content for various channels, including blogs, social media, email newsletters, and product guides.
  • Collaborate with designers on assets (e.g., unboxing experiences, social media carousels) that highlight product USPs.
  • Campaign Management

  • Plan, execute, and evaluate multi-channel marketing campaigns to promote new hardware releases or features.
  • Collaborate with the product team to align messaging and timing for product launches.
  • Analyze performance metrics from campaigns, providing insights and recommendations for optimization.
  • Manage campaigns to touch esports and gaming community.
  • Brand Management

  • Ensure that all marketing materials and communications reflect the brands voice and identity.
  • Monitor brand perception within the community, conducting research and surveys to gather feedback and insights.
  • Maintain consistency in voice, tone, and visuals across all marketing channels.
  • Digital Marketing Support

  • Support digital marketing initiatives, including social media campaigns, email marketing, and website content updates.
  • Work alongside the digital marketing team to optimize content for SEO and improve user engagement on digital platforms.
  • Analytics & Optimization

  • Track KPIs (engagement rates, conversion from tech review traffic, affiliate sales).
  • A / B test messaging for performance (e.g., "frames win games" vs. "low-latency dominance").
  • Report on competitor campaigns and emerging.
  • Preferred Qualifications

  • B.A. in Marketing, Communications, Business, or a related field.
  • 2-4 years of experience in marketing communications, preferably within the technology or gaming industry.
  • Familiarity with AI-powered content creation and management tools (such as ChatGPT, Jasper, or Grammarly) to optimize messaging, streamline workflows, and enhance communication effectiveness.
  • Familiarity with digital marketing tools (e.g. Google Analytics, email marketing platforms, social media management tools).
  • Experience with graphic design software (e.g., Adobe Creative Suite) is plus.
  • Knowledge of SEO best practices and how to apply them in content creation is a plus.
  • Skills :

  • Strong writing and editing skills, with the ability to create compelling content.
  • Familiarity with digital marketing tools (e.g., Google Analytics, email marketing platforms, social media management tools).
  • Excellent organizational and project management skills.
  • Ability to work collaboratively in a fast-paced environment.
  • Benefits

    Why Join?

    Youll be part of a dynamic, innovation-driven environment, working on impactful AI and commercial technology solutions, collaborating with high-performing teams, and engaging directly with customers to drive technical success.

    Uplifts Commitment to Diversity and Inclusion

    At Uplift, we are committed to fair and equal experience for all employees and applicants, supporting the principles of Equal Opportunity Employment. We value the diverse talents and perspectives of individuals from all backgrounds, including minorities, women, and people with disabilities. We focus on creating opportunities for growth and advancement based on each persons qualifications and performance.

    We are passionate about uplifting people's lives and fostering an inclusive environment where everyone is valued, regardless of race, religion, color, national origin, citizenship status, sex, sexual orientation, gender identity and expression, genetic information, marital status, age, or disability. At Uplift, everyone is welcome.

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    Marketing & Communications Specialist

    Al Khobar, Eastern region AWN ENTERPRISES

    Posted 2 days ago

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    Job Description

    The Marketing & Communications Specialist at AWN is responsible for managing online and offline communication channels to enhance brand awareness and engage with clients effectively. This role focuses on promoting products and services, coordinating promotional material design and distribution, and maintaining branding consistency across various platforms.

    Key Responsibility areas & activities

    Promotion and Branding :

    • Promote AWN's products and services through various marketing channels.
    • Coordinate the design of promotional material and ensure distribution across online and offline channels.
    • Develop templates and guidelines to maintain branding consistency.

    Advertising and Outreach :

    • Advertise the company and its offerings through diverse media platforms.
    • Plan and organize interviews and press conferences as necessary.

    Content Creation and Engagement :

    • Produce engaging marketing copy for the company's website.
    • Create and send regular newsletters with updates about AWN and its subsidiaries.

    Performance Tracking and Networking :

    • Track the return on investment (ROI) for marketing campaigns and initiatives.
    • Participate in social media groups and professional platforms to engage with potential clients.

    Client Interaction and Feedback :

    • Monitor AWN's corporate website and social media pages to address client queries and comments promptly.
    • Network with industry experts and potential clients to increase brand awareness.
    • Gather customer feedback to inform sales and product development teams.

    Requirements

    Qualifications and Experience :

    Bachelor’s degree in marketing, Communications, Public Relations, or a relevant field.

    Proven work experience as a Marketing Communications Specialist or similar role, preferably with familiarity in both B2B and B2C advertising campaigns.

    Job Specific Skills :

    Proficiency in web content management tools like WordPress.

    Experience in utilising MS Office suite for various marketing tasks.

    Knowledge of SEO principles and hands-on experience with Google Analytics.

    Demonstrated expertise in crafting compelling marketing copy and newsletters.

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    Marketing & Communications Manager

    Jeddah, Makkah Shangri-La Group

    Posted 12 days ago

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    Job Description

    Join to apply for the Marketing & Communications Manager role at Shangri-La Group

    Join to apply for the Marketing & Communications Manager role at Shangri-La Group

    Shangri-La Jeddah

    Anchored on the new Jeddah Waterfront along the shores of the Red Sea, Shangri-La Jeddah sets a new standard for luxury in the city. Floor-to-ceiling windows throughout the hotel invite the outdoors in, and the stylish interiors reflect the endless blue of the sea and sandy beaches right outside. A dedicated Kids Club and supervised play area provides the canvas for families to create unforgettable memories, while innovative dining concepts promise to satisfy the most refined palates.

    • 203 stylish rooms and suites plus 17 luxury serviced apartments.
    • 5 restaurants and lounges, including the legendary Shang Palace
    • Convenient for Jeddah’s popular landmarks and Red Sea Mall
    • 116 privately owned Burj Assila Residences. They also have access to The Wellness Club facilities.

    Shangri-La Jeddah

    Anchored on the new Jeddah Waterfront along the shores of the Red Sea, Shangri-La Jeddah sets a new standard for luxury in the city. Floor-to-ceiling windows throughout the hotel invite the outdoors in, and the stylish interiors reflect the endless blue of the sea and sandy beaches right outside. A dedicated Kids Club and supervised play area provides the canvas for families to create unforgettable memories, while innovative dining concepts promise to satisfy the most refined palates.

    • 203 stylish rooms and suites plus 17 luxury serviced apartments.
    • 5 restaurants and lounges, including the legendary Shang Palace
    • Convenient for Jeddah’s popular landmarks and Red Sea Mall
    • 116 privately owned Burj Assila Residences. They also have access to The Wellness Club facilities.

    Job Summary

    The Marketing & Communications Manager will execute and oversee marketing, PR, and communications strategies to amplify the brand’s presence, engage guests, and contribute to revenue growth. This position will focus on

    managing the daily functions of the communications team, supporting brand activation initiatives, and executing campaigns to achieve strategic objectives.

    As a Marketing & Communications Manager, we rely on you to

    • Maximize brand presence on various channels (e.g. print, web, radio, television and social media).
    • Cultivate and maintain relationships with media and influential professionals.
    • Arrange interviews and press releases to promote our hotel and its products/services.
    • Ensure brand consistency in all advertising efforts.
    • Organize PR events to increase awareness of our company.
    • Storytelling of Marketing and PR Activities in writing and through highly creative visual content.
    • Manage sensitive issues to maintain the company’s good reputation.
    • Build and maintain relationships with media outlets, manage PR campaigns, and secure positive media coverage.
    • Draft press releases, prepare spokespersons, and coordinate crisis communications with support from the Director.
    • Play an active role in coordinating crisis management.
    • Track and influence media coverage.
    • Report on PR campaigns’ results.

    What We're Looking For

    • Degree in Creative Designing/Graphics or E-commerce from a recognized institution
    • 2 years Social Media & Graphics Designing experience
    • Oral and written proficiency in English; Business Correspondence skills
    • Ability and willing to work long hours
    • Ability to multi-task.
    • Ability to interpret data
    • Expertise in Adobe software (Photoshop,After Effects and Premier)

    Anchored on the new Jeddah Waterfront along the shores of the Red Sea, Shangri-La Jeddah sets a new standard for luxury in the city. Floor-to-ceiling windows throughout the hotel invite the outdoors in, and the stylish interiors reflect the endless blue of the sea and sandy beaches right outside. A dedicated Kids Club and supervised play area provide the canvas for families to create unforgettable memories, while innovative dining concepts promise to satisfy the most refined palates.Seniority level
    • Seniority level Mid-Senior level
    Employment type
    • Employment type Full-time
    Job function
    • Job function Sales, Public Relations, and Marketing
    • Industries Hospitality, Travel Arrangements, and Food and Beverage Services

    Referrals increase your chances of interviewing at Shangri-La Group by 2x

    Sign in to set job alerts for “Marketing Communications Manager” roles. Technical Product Marketing Manager - Cybersecurity

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    Marketing Communications Specialist

    RLM Communications, Inc.

    Posted 12 days ago

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    Job Description

    Danfoss is looking for Marketing Communications Specialist to be a part of our Marketing Communications Team. You will focus on creating high-quality content in our digital marketing channels together with offline activities. You will be responsible for continuous improvement in our marketing operations in Saudi Arabia and collaborate with our team members from the region. This position is based in Riyadh, Saudi Arabia.

    Job Responsibilities

    Responsibilities for this position include, but are not limited to, the following.

    • Supporting both global and regional business strategies and commercial execution plans, identifying and agreeing on actions to deliver various marketing communications programs,
    • Implementing and executing the offline and online strategy of the corporate, segments and the region,
    • Creating local content and localizing the global content for catalogs, case studies, editorials, videos, adverts, etc.,
    • Consulting and supporting Danfoss stakeholders by coordinating online/offline marketing campaigns with sales activities and providing Danfoss partners the right content for showroom branding and online campaigns,
    • Organizing and running successful online, offline, and hybrid events (trade shows, partner summits, conferences etc.),
    • Supporting shaping the future direction of our digital customer journey,
    • Creating necessary local media communications and publishing engaging, high-quality content and stories in the right external and internal channels,
    • Identifying and running the regional agency network, reviewing work submitted by outside agencies/contractors to ensure accuracy, proper layout and copy adhering to brand guidelines,
    • Contributing to achieve KPI’s centered around customer satisfaction, brand awareness, improving digital traffic and engagement,
    • Managing any marketing operations needed for events, special days, accounting, finance, etc.

    At Danfoss, we believe that a diverse and inclusive workplace fosters creativity, innovation, and a broader perspective in decision-making. When you consider this job posting, do you feel like your profile is not a perfect match? Numerous studies have found that women and people of color are more likely to apply only when they meet all requirements listed in the job posting. Even if you do not check all the boxes, we encourage you to apply anyway. We are curious to find out how you can bring new insights to the role or to Danfoss as an organization.

    The ideal candidate possesses these skills.
    • Bachelor’s degree in marketing or equivalent,
    • At least 3-5years of experience in a related field preferably in a global company,
    • Previous experience in Public Affairs or Corporate Communication is a plus,
    • Expertise in copywriting and storytelling is very important,
    • Experience in events management both offline and online events,
    • Experience with BTL (Below the Line) activities,
    • Excellent communications and interpersonal skills,
    • Good understanding of digital communications and online media,
    • Sense of responsibility while being an open and honest team member,
    • A Proactive team player who is eager to accept challenges,
    • Willing to travel when it is business-critical,
    • Native in Arabic and fluent in English.
    Employee Benefits

    We are excited to offer you the following benefits with your employment:

    • Bonus system
    • Personal insurance
    • Communication package
    • Opportunity to join Employee Resource Groups
    • State of the art virtual work environment

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    Marketing & Communications Manager

    SLS

    Posted 10 days ago

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    Job Description

    Bachelor of Business Administration(Management)

    Nationality

    Any Nationality

    Vacancy

    1 Vacancy

    Job Description

    Job Description

    Summary

    As the Marketing & Communications Manager for the pre-opening phase of SLS The Red Sea , you will be instrumental in shaping and delivering the brand s marketing vision tailored to the Saudi market. You will lead all marketing, branding, public relations, and communication initiatives to create strong brand awareness and excitement ahead of the resort s launch. This role requires a dynamic, culturally aware professional with a deep understanding of the Saudi luxury hospitality market and an ability to engage diverse audiences effectively.

    Key Responsibilities

    Marketing Strategy & Brand Positioning

    Develop and execute a targeted marketing plan focused on the Saudi market, aligned with the global SLS brand standards and the unique positioning of The Red Sea resort.

    Collaborate with regional and global teams to ensure consistent messaging and brand coherence.

    Conduct market research and competitive analysis to identify opportunities and consumer trends specific to Saudi Arabia.

    Lead digital marketing campaigns, including social media, email marketing, and online advertising, tailored to engage the Saudi luxury segment.

    Communications & Public Relations

    Manage all communications and PR activities within Saudi Arabia to build strong media relations and foster positive brand reputation.

    Oversee press releases, media kits, and content creation ensuring culturally appropriate messaging.

    Coordinate with local influencers, media, and partners to maximize brand visibility.

    Prepare internal and external communication materials for key stakeholders and guests.

    Pre-Opening Coordination

    Partner closely with pre-opening teams including Sales, Operations, and People & Culture to align marketing efforts with overall launch goals.

    Support the development of promotional events, brand activations, and experiential campaigns in Saudi Arabia.

    Track and report on campaign performance metrics and adjust strategies accordingly.

    Team Leadership & Stakeholder Engagement

    Lead and mentor local marketing staff and external agencies to ensure delivery excellence.

    Work directly with government entities, tourism boards, and local partners to secure necessary approvals and partnerships.

    Act as the primary marketing liaison for the Saudi market during the pre-opening phase.

    Qualifications

    Saudi national (in line with local employment policies).

    Bachelor s degree in Marketing, Communications, Business, or related field; advanced degree preferred.

    Minimum 5 years of marketing and communications experience in luxury hospitality or related industries.

    Deep understanding of the Saudi market, culture, media landscape, and consumer behavior.

    Proven experience managing brand campaigns and PR activities in Saudi Arabia.

    Strong digital marketing skills, including social media strategy and content creation.

    Excellent verbal and written communication skills in Arabic and English.

    Strong project management skills with the ability to multitask and meet deadlines.

    Ability to work collaboratively in a fast-paced, cross-functional pre-opening environment.

    Company Industry

    • Hotels
    • Hospitality

    Department / Functional Area

    • Marketing
    • Brand Management
    • Marketing Research
    • Digital Marketing

    Disclaimer: is only a platform to bring jobseekers & employers together. Applicants are advised to research the bonafides of the prospective employer independently. We do NOT endorse any requests for money payments and strictly advice against sharing personal or bank related information. We also recommend you visit Security Advice for more information. If you suspect any fraud or malpractice, email us at

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    Marketing Brand Specialist

    Riyadh, Riyadh Independent Food Company

    Posted 12 days ago

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    Job Description

    Position Summary

    The Brand Specialist will be responsible for supporting the development and execution of marketing strategies and campaigns for Independent Food Company’s portfolio of brands. This role requires a creative and analytical professional who can manage projects, maintain brand consistency, and work closely with internal teams and external partners to enhance brand visibility and drive customer engagement.

    Key Responsibilities 1. Brand Strategy & Management
    • Assist the Brand Manager in developing and implementing brand strategies that align with business objectives.
    • Ensure brand guidelines are adhered to across all touchpoints, maintaining consistency in visuals, messaging, and tone.
    • Conduct regular market research and competitor analysis to identify trends and opportunities for brand growth.
    2. Campaign Development & Execution
    • Collaborate with the marketing team to conceptualize and execute marketing campaigns, promotions, and product launches.
    • Coordinate with design and content teams to develop creative assets for campaigns, including digital, print, and in-store materials.
    • Monitor the performance of campaigns and provide actionable insights for optimization.
    3. Customer Engagement & Experience
    • Work with customer experience teams to ensure the brand message resonates with the target audience.
    • Manage and maintain relationships with influencers, agencies, and partners to amplify brand reach.
    • Gather and analyze customer feedback to improve brand perception and loyalty.
    4. Digital Presence
    • Oversee the brand’s online presence, including social media platforms, websites, and other digital channels.
    • Coordinate with the digital marketing team to ensure cohesive branding across all digital marketing initiatives.
    • Monitor and report on social media and digital marketing KPIs.
    5. Reporting & Analytics
    • Track brand performance metrics, including sales trends, customer feedback, and campaign ROI.
    • Prepare regular reports and presentations on brand performance and marketing initiatives.
    • Provide data-driven recommendations to enhance brand positioning and marketing strategies.
    6. Cross-Functional Collaboration
    • Work closely with operations, procurement, and product development teams to ensure alignment on brand objectives.
    • Support the creation of training materials to educate staff on brand values, standards, and goals.
    Key Qualifications

    Education:

    • Bachelor’s degree in Marketing, Business Administration, or a related field.

    Experience:

    • 2-4 years of experience in brand management, marketing, or a similar role, preferably within the F&B or hospitality industry.

    Skills:

    • Strong understanding of branding principles and marketing strategies.
    • Proficiency in marketing tools, analytics platforms, and Microsoft Office Suite.
    • Excellent written and verbal communication skills in English; Arabic proficiency is a plus.
    • Creative thinking with strong attention to detail.
    • Ability to multitask, prioritize, and meet deadlines in a fast-paced environment
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    Marketing Brand Specialist

    Riyadh, Riyadh Independent Food Company

    Posted 14 days ago

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    Job Description

    Position Summary

    The Brand Specialist will be responsible for supporting the development and execution of marketing strategies and campaigns for Independent Food Company's portfolio of brands. This role requires a creative and analytical professional who can manage projects, maintain brand consistency, and work closely with internal teams and external partners to enhance brand visibility and drive customer engagement.

    Key Responsibilities 1. Brand Strategy & Management
    • Assist the Brand Manager in developing and implementing brand strategies that align with business objectives.
    • Ensure brand guidelines are adhered to across all touchpoints, maintaining consistency in visuals, messaging, and tone.
    • Conduct regular market research and competitor analysis to identify trends and opportunities for brand growth.
    2. Campaign Development & Execution
    • Collaborate with the marketing team to conceptualize and execute marketing campaigns, promotions, and product launches.
    • Coordinate with design and content teams to develop creative assets for campaigns, including digital, print, and in-store materials.
    • Monitor the performance of campaigns and provide actionable insights for optimization.
    3. Customer Engagement & Experience
    • Work with customer experience teams to ensure the brand message resonates with the target audience.
    • Manage and maintain relationships with influencers, agencies, and partners to amplify brand reach.
    • Gather and analyze customer feedback to improve brand perception and loyalty.
    4. Digital Presence
    • Oversee the brand's online presence, including social media platforms, websites, and other digital channels.
    • Coordinate with the digital marketing team to ensure cohesive branding across all digital marketing initiatives.
    • Monitor and report on social media and digital marketing KPIs.
    5. Reporting & Analytics
    • Track brand performance metrics, including sales trends, customer feedback, and campaign ROI.
    • Prepare regular reports and presentations on brand performance and marketing initiatives.
    • Provide data-driven recommendations to enhance brand positioning and marketing strategies.
    6. Cross-Functional Collaboration
    • Work closely with operations, procurement, and product development teams to ensure alignment on brand objectives.
    • Support the creation of training materials to educate staff on brand values, standards, and goals.
    Key Qualifications

    Education:

    • Bachelor's degree in Marketing, Business Administration, or a related field.

    Experience:

    • 2-4 years of experience in brand management, marketing, or a similar role, preferably within the F&B or hospitality industry.

    Skills:

    • Strong understanding of branding principles and marketing strategies.
    • Proficiency in marketing tools, analytics platforms, and Microsoft Office Suite.
    • Excellent written and verbal communication skills in English; Arabic proficiency is a plus.
    • Creative thinking with strong attention to detail.
    • Ability to multitask, prioritize, and meet deadlines in a fast-paced environment
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