283 Brand Manager jobs in Saudi Arabia

Job Description Summary

Job Description

Major Accountabilities:

Brand Strategy:

Develop and implement a comprehensive brand strategy that aligns with the overall marketing objectives and support the growth of oncology therapy area " Breast Cancer ".

Product Launch:

Plan and execute new launches for new indications, products in the field of oncology. this includes development of marketing materials, coordination with cross functional teams and ensuring successful market entry.

Marketing Campaigns:

Develop and oversees the implementation of marketing campaigns targeting HCP's and other relevant stakeholders. This includes omnichannel engagements and educational programs.

KOL Engagement:

Identify and collaborate with Key Opinion Leaders in the field of oncology to enhance brand awareness and establish the leadership position. This includes building and maintain strong business relationship with KOL's to drive advocacy and long-term partnerships.

Budget Management:

Develop and manage the marketing budgets for oncology product assigned, ensuring optimal allocation of resources and tracking performance against key metrics.

Market Research and Analysis:

Conduct market research to identify customer needs, market trends and competitive landscape in the breast cancer oncology field. This includes monitoring market dynamics and clinical evidence updates and guidelines.

Other Responsibilities:

Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives.

• Liaison with external agencies to deliver initiatives for brand.

• Accurate management of budgets for brand.

• Creates and delivers operational plans of brand to optimize return for Novartis.

• Delivery of sales targets

• Full accountability for brand and delivery of all programs related to it.

• Understanding and use of marketing principles and C4/MPH process to deliver to customer needs.

• Breast Cancer and Oncology Disease area market understanding to develop customer insights through appropriate techniques/tools.

• Support and Build team to achieve team goals.

• Management of external agencies to meet team goals.

Key performance indicators/ Measures of success:

• Full financial accountability of Advertising and Promotion budgets for assigned Product.
• Full understanding of oncology disease area and use of key market research approaches and giving recommendations and acting on results that create positive business outcome.
• Deliver 90% of operational plan, on time and to a high standard.
• Manage all components of a key brand or components of a priority brand.
• Build and develop strategic forecasting from a robust patient model.
• Launch a line extension, new campaign, commercial program and other related aspects of pre and post launch product activation.

Job Dimensions

Number of employees: 0

Financial responsibility: Contributes to overall sales target &budget responsibility for projects

Impact on the organization: Medium - High

Ideal Background

Education:

• University degree Pharmacist and/equivalent in Science, Marketing and Business qualification.

Experience:

• 2-3 Years of brand management/Marketing experience.
• Experience in new Launches, Commercial excellence, and Cross Functional Execution Excellence.
• Breast Cancer/ Oncology experience is preferred.
• New Launch experience is a plus.

Skills Desired

Responsible for developing and executing brand strategies to enhance brand awareness, equity, and market positioning while ensuring consistency across all channels.

• Developing and implementing brand marketing plans
• Conducting market research to understand consumer preferences and trends
• Managing brand identity and ensuring consistency across all marketing materials
• Collaborating with creative teams to develop advertising campaigns
• Monitoring brand performance and analyzing market data
• Managing brand budgets and ensuring cost-effective campaigns
• Collaborating with sales, marketing, and product teams to align brand initiatives with business goals
• Building partnerships with external agencies and vendors

• 3+ years of experience in brand management, marketing, or related roles
• Bachelor's degree in pharmaceutical sciences, certified product manager, digital marketing

• Strong understanding of branding principles and marketing strategies
• Excellent verbal and written communication skills in English & Arabic
• Creative thinking and problem-solving skills
• Proficiency in market research and data analysis
• Ability to manage multiple projects in a fast-paced environment
• Strong collaboration and interpersonal skills
• Knowledge of digital marketing and social media trends
• Analytical and data-driven decision-making
• Experience with brand management tools and software

• Proactive development of marketing and promotional mix to meet brand objectives and customer needs.
• Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives.
• Liaison with external agencies to deliver initiatives for Kesimpta
• Accurate management of budgets for Kesimpta.
• Creates and delivers operational plans appropriate to life cycle of brand to optimise return for Novartis.
• Delivery of sales targets
• Full accountability for brand and delivery of all programmers related to it.
• Understanding and use of marketing principles and C4 process to deliver to customer needs
• Multiple Sclerosis disease and market understanding to develop customer insights through appropriate techniques/tools
• Support and Build team to achieve team goals
• Management of external agencies to meet team goals
• Acts as Kesimpta brand champion to create enthusiasm and focus internally and with external customers and agencies.
  
  

• Manage and optimize relationships with all relevant external agencies and patient (and other) groups through development of effective relationships.
• Full financial accountability of advertising and promotion budgets
• Full understanding and use of key market research approaches and giving recommendations and acting on results that create positive business outcome.
• Deliver 90% of operational plan, on time and to a high standard.
• Manage all components of a Kesimpta components as priority brand.
• Build and develop strategic forecasting from a robust patient model.
• Launch a line extension, new campaign, commercial program, and/or generic defense.
  
  

• Number of Employees: 0
• Financial responsibility: Contributes to overall sales target
• Impact on the organization: Medium - High
  
  

• Education: University degree or equivalent in Science, Marketing or Business qualification.
• Experience: At least 3-5 years field sales experience or related marketing services experience and brand management experience.
• Languages: Fluent in English and Arabic.
  
  

Company Overview:

INDEPENDENT is a conglomerate of internationally renowned brands in the food and beverages industry. We are dedicated to delivering exceptional culinary experiences to our customers worldwide. As we continue to expand and evolve, we are seeking a highly motivated and experienced Brand Manager to join our team and play a pivotal role in developing and overseeing the marketing and brand strategies of our diverse portfolio of restaurant and café brands within the KSA region.

Job Summary:

We're seeking a dynamic Brand Manager to lead the development and execution of brand strategies and marketing initiatives. The ideal candidate will have proven experience in the hospitality industry, a deep understanding of market trends, and a passion for creating memorable brand experiences. If you're a visionary thinker with excellent project management skills, apply now to drive brand growth and market presence in a collaborative and fast-paced environment.

Key Responsibilities:

• Develop and execute brand-specific overarching strategies aligned with overall company objectives.
• Ensure seamless integration of brand strategies with other marketing efforts.
• Collaborate with cross-functional teams to drive brand growth and market presence.
• Plan and execute innovative campaigns that resonate with the target audience.
• Oversee the coordination of brand-related activities across different channels and platforms.
• Oversee the creation of brand-specific marketing materials and brand assets, ensuring strict adherence to the unique brand guidelines for each restaurant and café brand.
• Monitor market trends, consumer behavior, and competitor activities to identify opportunities and threats.
• Collaborate with internal teams to plan and launch new branches and menu items.
• Manage relationships with influencers to enhance brand visibility.
• Oversee the development of multimedia content, ensuring alignment with brand identity.
• Actively engage in public relations activities and external communication efforts.
• Lead CSR initiatives in alignment with the company's values and community goals.
• Coordinate sponsorships and partnerships that align with the brand's image.
• Manage internal communications to ensure consistent messaging across the organization.
• Oversee brand-specific social media channels and engage with online communities.
• Develop and execute community engagement strategies to strengthen brand loyalty.
• Analyze and report on the performance of brand-related activities.
• Provide strategic insights and recommendations for continuous improvement.
• Plan and execute brand-related events, product launches, and promotional activities for each brand, maximizing brand exposure and engagement, and aligning with the specific goals and themes of each brand.
• Define and track brand-specific key performance indicators (KPIs) to assess the success of branding and communication efforts for each brand, adjusting strategies as needed to address the unique challenges and opportunities of each brand.
• Work closely with the operation, creative, and sales teams to ensure that the brand message is consistently and effectively communicated across all brand-related materials and activities, considering the individual requirements and opportunities of each brand.
• Develop and maintain brand-specific social media strategies, ensuring that each brand effectively leverages online platforms and digital marketing channels.
• Provide regular and ad-hoc reports to the executive team, summarizing the marketing performance for each brand and outlining recommendations for improvement, taking into account the individual goals and challenges of each brand.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field (Master's degree is a plus).
• Proven experience of 4 years as a Brand Manager or similar role in the hospitality industry.
• In-depth knowledge of brand development, marketing, and consumer behavior.
• Strong understanding of market trends and competitor activities.
• Excellent project management and organizational skills.
• Exceptional communication and interpersonal abilities.
• Demonstrated success in planning and executing successful marketing campaigns.
• Creative thinker with a keen eye for design and storytelling.
• Proficiency in design and branding software is a plus.

Summary
Development, implementation, and accountability for operational plans that optimize profitability, market share, and revenue growth for Kesimpta in both the short and long term.

About the Role
Major Accountabilities:
- Proactive development of marketing and promotional strategies to meet brand objectives and customer needs.
- Monitor business performance and external environment using appropriate tools to take corrective actions as needed.
- Liaison with external agencies to deliver initiatives for Kesimpta.
- Manage budgets for Kesimpta accurately.
- Create and execute operational plans aligned with the brand's lifecycle to maximize returns for Novartis.
- Achieve sales targets.
- Full accountability for the brand and all related programs.
- Apply marketing principles and C4 process to meet customer needs.
- Develop customer insights into Multiple Sclerosis disease and market through appropriate techniques/tools.
- Support and build the team to reach goals.
- Manage external agencies to meet team objectives.
- Act as Kesimpta brand champion to foster enthusiasm and focus internally and with external stakeholders.
Key Performance Indicators / Measures of Success:
- Manage and strengthen relationships with external agencies and patient groups.
- Full financial accountability for advertising and promotional budgets.
- Utilize key market research approaches and act on insights to generate positive business outcomes.
- Deliver 90% of the operational plan on time and to high standards.
- Manage all components related to Kesimpta as a priority brand.
- Develop strategic forecasts based on a robust patient model.
- Launch line extensions, new campaigns, or programs, and defend against generics.
Job Dimensions:
- Number of Employees: 0
- Financial responsibility: Contribute to overall sales targets.
- Impact on organization: Medium to High.
Ideal Background:
- Education: University degree or equivalent in Science, Marketing, or Business.
- Experience: 3-5 years in field sales, marketing services, or brand management.
- Languages: Fluent in English and Arabic.

Company Industry

• Medical
• Medical Devices

Department / Functional Area

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords

• Brand Manager

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Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Key Responsibilities - Brand Management (Perfume)

1. Develop and implement the brand strategy to enhance the market position of perfumes in Saudi Arabia and the region.
2. Manage marketing and branding activities, including advertising campaigns, digital promotions, and social media engagement.
3. Analyze the market and competitors to identify growth opportunities and develop innovative marketing plans.
4. Oversee the design and execution of advertising campaigns to meet target objectives.
5. Monitor and manage branch performance to achieve sales goals.
6. Create and implement sales plans to meet monthly and annual targets.
7. Build and maintain strong relationships with customers and business partners to foster loyalty and brand advocacy.
8. Manage marketing and sales budgets to ensure a strong return on investment.
9. Develop training plans for branch employees to ensure high service quality and sales achievement.
10. Support recruitment by selecting top talent with an understanding of the perfume market.
11. Prepare professional presentations and visual materials to showcase brand strategies.
12. Monitor brand performance and analyze data to inform strategic decisions.
13. Coordinate with design and creative teams to align campaigns with brand identity.
14. Develop strategies to expand market share and increase brand awareness.
15. Stay updated with market and technology trends to refine brand strategies.
16. Collaborate with finance to develop strategies to boost sales, maintain profits, and meet financial targets.

• Experience: Minimum 3 years in brand management, preferably in perfumes, cosmetics, beauty, FMCG, or luxury sectors.
• Education: Bachelor's degree in Marketing, Business Administration, or related field (advanced degrees are a plus).
• Market Knowledge: Strong understanding of the perfume industry and regional consumer behavior.
• Analytical Skills: Strong data analysis skills for decision-making.
• Creativity: Ability to lead creative campaigns and product innovations.
• Communication: Excellent verbal and written skills for team collaboration.
• Project Management: Ability to manage multiple projects in a fast-paced environment.

• Strategic Impact: Lead growth in a high-potential market.
• Career Development: Opportunities for advancement in a fast-growing segment.
• Innovative Culture: Join a creative environment encouraging new ideas.
• Competitive Package: Attractive salary, benefits, and incentives.

• Retail

• Finance
• Treasury

• Brand Manager

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• Develop and design full brand identities from scratch, including name, logo, color palette, typography, and design systems.
• Define and refine brand positioning, tone of voice, personality, and narrative in alignment with business objectives and audience insights.
• Translate conceptual visions into actionable and visual brand systems.
• Lead or co-lead external creative agencies in developing brands when needed, acting as the brand owner and creative lead internally.
• Review and approve agency output.

Brand Execution & Oversight

• Oversee the launch and activation of new brands within the market, in partnership with marketing and operations.

Monitoring & Quality Assurance

• Serve as a gatekeeper for quality and brand integrity across all communications and environments.

Technical and Executive Duties

• Managing the activities concerning offline and online marketing, including the design and production of offline marketing materials (brochures, roll ups, flyers, booklets, labels, stickers, etc.), Company’s social media and digital platforms, website and landing page design, among others.
• Developing the branding plan of Company brand(s) and ensuring proper implementation of all the related activities and initiatives, and in compliance with the adopted standards, policies, and procedures.
• Overlooking and reviewing marketing contents shared to the public and ensuring Company’s brand image and identity are well conveyed and protected.
• Monitoring and assessing customer needs, views and perception of Company brand to help derive initiatives aiming to tackle such issues.
• Managing the relationship with the related service providers and assessing quality and compliance of delivered products, among others.

Job Specifications

• Educational Level

Bachelor's degree in Marketing, Graphic Design or Visual Communication

• Years of Experience

Minimum 5 years in a related field, of which at least 2 in a managerial position

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing
• Industries Retail, Retail Apparel and Fashion, and Hospitality

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Riyadh, Riyadh, Saudi Arabia 18 hours ago

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To participate in designing and implementing effective marketing strategies to build EMKAN brand and increase customer engagement in a properly and quality manner. To collaborate with various internal teams to conduct market and competitive analyses, design promotional campaigns and develop profitable positioning and pricing of EMKAN brand.

Job Responsibility:

• Manage the activities and work performed by direct reports to ensure that it is carried out in an efficient and effective manner, in line with the annual business plans, and departmental policies and procedures.
• Contribute to the development of the Branding & Communication budget in alignment to the respective annual business plan.
• Work closely with Functional Head to plan the manpower budget.
• Participate in implementing the Branding & Communication policies, systems, processes, procedures and internal controls to deliver a high quality, cost-effective service in a consistent manner.
• Identify potential areas of improvement, to support an efficient and effective operation and contribute towards the continuous improvement of existing policies, processes and procedures by collating inputs from the team, identifying and recommending improvements
• Ensure preparation of reports in a timely and accurate manner to meet the departmental requirements.
• Responsible for confidentiality of EMKAN’s at during employment with EMKAN.
• Conduct research to identify market trends and target customers’ preferences and analyze brand positioning and consumer insights
• Shape and communicate our vision and mission and create marketing plans to increase brand awareness.
• Ensure strong brand presence in online and offline channels and Translate brand elements into plans and go-to-market strategies
• Review packaging and positioning of products and suggest the required improvements and design advertising campaigns for new products and services.
• Establish performance specifications, cost and price parameters, market applications and sales estimates in a timely and quality manner.
• Assist in developing effective media campaigns and choosing appropriate distribution channels.
• Measure and report performance of all marketing campaigns and assess ROI and KPIs and ensure it meet the agreed expectations.
• Align the company around the brand’s direction, choices and tactics.
• Monitor new and ongoing marketing and advertising activities and Monitor product distribution and consumer reactions
• Adherence to all regulations and control function within the company in order to ensure that governance, Audit, risk and compliance matters are carried out.
• Fully adherence to the cybersecurity policies, processes, standards and regulations.

Skills:

• Well organized.
• Product management knowledge.
• Communication and interpersonal skills
• Strong understanding of content practices such as SEO, SMO, and PPC.
• Strong analytical skills.

Qualification and Experience:

• Bachelor’s degree in business administration, Marketing or any other relevant field (Master’s degree is preferred).
• Minimum of 6-8 years of relevant experience in content creation, marketing, communications, or similar.

• Seniority level Not Applicable

• Employment type Full-time

• Job function Marketing and Production
• Industries Financial Services, Banking, and Investment Banking

Riyadh, Riyadh, Saudi Arabia 22 hours ago

Riyadh, Riyadh, Saudi Arabia 19 hours ago

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The Opportunity
Reporting to the Head of Marketing & Retail Niche Brands, the Brand Manager Niche Brands will play a key role in developing and executing trade marketing strategies, brand activations, and customer engagement initiatives tailored to the Saudi market for our niche brands including Penhaligon s, Byredo, and L Artisan Parfumeur.
This is an exciting opportunity to bring global brand strategies to life locally, working closely with the regional marketing team and internal stakeholders to ensure brand success.
If you have a deep understanding of the Saudi market, experience in luxury marketing, and a passion for niche beauty, we d love to hear from you!

What you'll get to do
• Develop and implement marketing strategies in line with the global and regional marketing strategies.
• Plan and execute on-ground activations, and other customer engagement initiatives.
• Monitor the effectiveness of activations and campaigns, using insights to refine future strategies.
• Manage marketing budgets, m onitor expenditures, track return ROI, and report on budget performance.
• Drive forecasting process (CPS).
• Main point of contact for the Niche brands managing the flow of information with the Middle East regional Marketing Team.
• Collaborate with the regional marketing team, to align marketing and local market knowledge to brand strategies.
• Collaborate with internal teams (commercial and retail) to align marketing strategies with business objectives.
• Coordinate with agencies and suppliers to ensure timely and successful campaign delivery.
• Leverage CRM tools to analyze customer data and identify opportunities for targeted marketing and clienteling.
• Develop and implement customer engagement activities that drive brand awareness and enhance loyalty and retention.

We'd love to meet you if you have
• Proven experience in trade marketing, campaign planning and execution ideally within the retail or luxury sector. Prior experience in the niche fragrance or beauty sector is a plus.
• Hands-on experience with CRM systems and clienteling.
• In-depth knowledge of the Saudi market, including consumer behavior and cultural nuances.
• Fluency in English and Arabic.
• Strong communication and presentation skills.
• Collaborative nature, ability to work with cross functional teams.
• Budget management skills, with the ability to track and optimize marketing expenditures.
• Innovative mindset with the ability to propose impactful marketing ideas and activations.
• Strong analytical skills to assess campaign performance and derive actionable insights.
A few things you'll love about us
• An entrepreneurial, creative and welcoming work culture
• A range of learning and development opportunities
• An international company with plenty of opportunities to grow
• A competitive compensation & benefits package

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