283 Brand Leader jobs in Saudi Arabia

Overview

Jeddah, Saudi Arabia | Posted on 10/06/2025

leading the prepaid gift card market by offering all in one prepaid gift cards and rewards solutions for individuals and corporate.

We are here to make people, businesses smile and delight by developing the gift cards and rewards solutions to make digital gift cards and rewards easy to send, and amazing to receive wherever and wherever.

The leading and the most innovative digital prepaid gift cards and rewards company in the MENA

Drive Activation & Adoption : Define messaging, assets, and in-product flows that guide users through their “Aha!” moments and into habit formation. Own measurable outcomes by improving conversion rates at each stage of the activation funnel.

Enable Expansion : Develop scalable content and playbooks that help GTM and success teams grow accounts through cross-sell, upsell, and new category adoption.

Own Lifecycle Comms : Craft emails, in-app updates, and guides that highlight new features and drive repeat usage.

Equip GTM Teams : Provide sales, CS, and partner managers with narratives, enablement, and training that shorten time-to-value and accelerate expansion deals.

• Collaborate Cross-Functionally : Partner with product, growth, and design to set activation KPIs and measure impact across cohorts and ICPs.

• Have 5–7 years of product marketing experience in SaaS, B2B tech, or loyalty ecosystems.
• Have a track record of driving activation rates, retention curves, and expansion revenue—not just awareness.
• Are skilled at translating features into value propositions tied to customer jobs-to-be-done.
• Use data and market insights to continuously refine messaging and accelerate GTM experiments.
• Have experience building enablement materials that improve the product conversion and post-sale adoption.
• Are outcome-driven and comfortable being accountable for activation, adoption, and retention metrics.

• Thrive in a fast-moving environment with multiple launches, shifting priorities, and ambitious growth targets.

• Drive Activation & Adoption : Define messaging, assets, and in-product flows that guide users through their “Aha!” moments and into habit formation. Own measurable outcomes by improving conversion rates at each stage of the activation funnel.
• Enable Expansion : Develop scalable content and playbooks that help GTM and success teams grow accounts through cross-sell, upsell, and new category adoption.
• Own Lifecycle Comms : Craft emails, in-app updates, and guides that highlight new features and drive repeat usage.
• Equip GTM Teams : Provide sales, CS, and partner managers with narratives, enablement, and training that shorten time-to-value and accelerate expansion deals.
• Collaborate Cross-Functionally : Partner with product, growth, and design to set activation KPIs and measure impact across cohorts and ICPs.
  

• Have 5–7 years of product marketing experience in SaaS, B2B tech, or loyalty ecosystems.
• Have a track record of driving activation rates, retention curves, and expansion revenue —not just awareness.
• Are skilled at translating features into value propositions tied to customer jobs-to-be-done .
• Use data and market insights to continuously refine messaging and accelerate GTM experiments.
• Have experience building enablement materials that improve the product conversion and post-sale adoption.
• Are outcome-driven and comfortable being accountable for activation, adoption, and retention metrics .
• Thrive in a fast-moving environment with multiple launches, shifting priorities, and ambitious growth targets.
  

About Lucidya

Lucidya is the region’s leading AI-powered Unified Customer Experience platform. Our suite of solutions empowers organizations to track brand and market performance, engage customers in real-time, and uncover meaningful insights to drive growth. From Social Listening to OmniServe, AI Agents, Profiles (CDP), Surveys, and Media Monitoring, we help businesses across the Arab world deliver customer experiences that truly matter.

As a Product Marketing Manager at Lucidya, you’ll own the go-to-market strategy and launch execution for our AI-powered solutions. You’ll define positioning, craft narratives, and build the tools our teams need to win in the market.

This role is built for someone who thrives on bringing products to market—turning technical features into compelling stories, driving adoption, and ensuring every launch lands with impact. Market research and competitive insights will fuel your strategy, but your core responsibility is clear: own the launch, drive the adoption, and make the story stick.

• Lead GTM Strategy & Execution: Own launch planning end-to-end, from narrative to campaign rollout.
• Craft Positioning & Messaging: Translate complex AI capabilities into clear, compelling benefits that resonate with buyers.
• Enable Sales & Growth: Build playbooks, decks, and battlecards to ensure teams are ready to sell and win.
• Drive Adoption: Partner with Product, Marketing, and CX to design programs that increase customer uptake.
• Collaborate in Parallel: Work with Product during development to align roadmap and GTM strategy.
• Market Insights: Conduct targeted market research and competitive analysis to sharpen positioning and inform product roadmap.
• Own GTM Budgeting: Lead budget planning for GTM initiatives, estimating costs across asset creation, campaign execution, and supporting activities. Ensure accurate forecasting, efficient allocation, and maximum ROI.

• Sync with Product to align on roadmap and prepare GTM strategy.
• Draft positioning docs and launch briefs for cross-functional alignment.
• Create and test messaging with Marketing for campaigns, websites, and lifecycle flows.
• Train Sales and Success teams on new features and how to pitch them.
• Review adoption data and feedback post-launch to adjust strategy.
• Share market and competitor updates that sharpen Lucidya’s edge.
• Track GTM budgets to ensure efficient spend and ROI delivery.

• 3–5 years in product marketing or GTM roles (SaaS or AI preferred).
• Proven track record of launching products and driving adoption.
• Experience owning GTM budget planning, forecasting, and ROI measurement.
• Strong skills in positioning, storytelling, and GTM execution.
• Experience with sales enablement and cross-functional launches.
• Familiarity with product communication tools (Intercom) and analytics tools (Heap).
• Market research/competitive analysis chops to inform GTM.
• Bias for action: you don’t wait for perfect conditions to move.

Working for a fast paced organization that is a leader in its field.

The opportunity to make an impact

22 working annual leave days

Want to build your career in a FTSE 10 company, working in the exciting and dynamic events industry, where no day is the same?

Part of RELX, RX is a global events organizer, creating market-leading events that bring together industry professionals from around the world, operating in dynamic industry segments, delivering innovative and impactful events that connect businesses and drive growth.

As a Marketing Manager at RX , you'll utilize data to develop and plan the event marketing strategy, delivering it while working with teams across a matrix organization. You'll work alongside a talented and dedicated group of professionals who are passionate about creating exceptional experiences.

• Utilize data to analyze and develop world-class marketing strategies aligned with event leadership KPIs
• Identify market growth opportunities and develop audience expansion plans to reach event goals
• Build and manage relationships with industry stakeholders, associations, and media
• Ensure a customer-first approach, contributing to persona development enabling refinement customer experience
• Develop detailed visitor and exhibitor communication strategies
• Build and manage a marketing budget and lead supplier relationships to ensure positive outcomes for RX
• Collaborate with sales teams to enhance sales enablement and pipeline efforts
• Work within a matrix organization to optimize event performance
• Lead onsite at trade shows and represent your brand at key industry events

• Proven experience as a Marketing Manager, ideally within the events sector
• Confident building networks and partnerships with stakeholders
• Experienced at using data to support decision making
• Expertise in market analysis, campaign management, and data-driven strategic planning
• Demonstrate an ability to work collaboratively with cross-functional teams in a matrix environment
• Proficiency in marketing campaign tools and performance analytics
• A successful track record in implementing growth-driven marketing strategies

RX promote a healthy work life balance, with flexible working hours, wellbeing initiatives, shared parental leave, study assistance and sabbaticals to meet your immediate responsibilities and long-term goals.

These are some of the benefits on offer:

• Medical and Air ticket
• Competitive bonus
• 25 days paid annual leave

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, RX Middle East | RX

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Lucidya is the region's leading AI-powered Unified Customer Experience platform. Our suite of solutions empowers organizations to track brand and market performance, engage customers in real-time, and uncover meaningful insights to drive growth. From Social Listening to OmniServe, AI Agents, Profiles (CDP), Surveys, and Media Monitoring, we help businesses across the Arab world deliver customer experiences that truly matter.

As a Product Marketing Manager at Lucidya, you'll own the go-to-market strategy and launch execution for our AI-powered solutions. You'll define positioning, craft narratives, and build the tools our teams need to win in the market.

This role is built for someone who thrives on bringing products to market—turning technical features into compelling stories, driving adoption, and ensuring every launch lands with impact. Market research and competitive insights will fuel your strategy, but your core responsibility is clear: own the launch, drive the adoption, and make the story stick.

• Lead GTM Strategy & Execution: Own launch planning end-to-end, from narrative to campaign rollout.
• Craft Positioning & Messaging: Translate complex AI capabilities into clear, compelling benefits that resonate with buyers.
• Enable Sales & Growth: Build playbooks, decks, and battlecards to ensure teams are ready to sell and win.
• Drive Adoption: Partner with Product, Marketing, and CX to design programs that increase customer uptake.
• Collaborate in Parallel: Work with Product during development to align roadmap and GTM strategy.
• Market Insights: Conduct targeted market research and competitive analysis to sharpen positioning and inform product roadmap.
• Own GTM Budgeting: Lead budget planning for GTM initiatives, estimating costs across asset creation, campaign execution, and supporting activities. Ensure accurate forecasting, efficient allocation, and maximum ROI.

• Sync with Product to align on roadmap and prepare GTM strategy.
• Draft positioning docs and launch briefs for cross-functional alignment.
• Create and test messaging with Marketing for campaigns, websites, and lifecycle flows.
• Train Sales and Success teams on new features and how to pitch them.
• Review adoption data and feedback post-launch to adjust strategy.
• Share market and competitor updates that sharpen Lucidya's edge.
• Track GTM budgets to ensure efficient spend and ROI delivery.

• 3–5 years in product marketing or GTM roles (SaaS or AI preferred).
• Proven track record of launching products and driving adoption.
• Experience owning GTM budget planning, forecasting, and ROI measurement.
• Strong skills in positioning, storytelling, and GTM execution.
• Experience with sales enablement and cross-functional launches.
• Familiarity with product communication tools (Intercom) and analytics tools (Heap).
• Market research/competitive analysis chops to inform GTM.
• Bias for action: you don't wait for perfect conditions to move.

Working for a fast paced organization that is a leader in its field

The opportunity to make an impact

22 working annual leave days

About the Role

To lead the development and execution of product marketing strategies that drive market positioning, customer engagement, and revenue growth. The role ensures products are effectively promoted, launched, and supported in alignment with business goals and market needs.

Responsibilities

• Develop and implement product marketing strategies and plans.
• Analyze market trends, customer needs, and competitor activities.
• Define product positioning, pricing strategies, and value propositions.
• Coordinate product launches and manage go-to-market activities.
• Create marketing content, sales tools, and promotional materials.
• Collaborate with sales, R&D, and commercial teams to drive product performance.
• Monitor product profitability and recommend improvements.
• Track campaign results and report on performance metrics.
• Lead market research and collect customer feedback for product enhancements.
• Guide the product marketing team and ensure alignment with corporate strategy.

Qualifications

• Educational Qualifications:
  Bachelor's degree in marketing, Business Administration, Communications, or related field. Master's Degree (MBA or equivalent) is preferred.
• Professional Certifications:
• Experience:
  5–8 years of experience in product marketing, brand management, or commercial strategy. Experience in FMCG, manufacturing, retail, or B2B industries is an advantage. Previous experience in managing teams or leading campaigns is preferred.

Required Skills

• Strong knowledge of market analysis, product lifecycle, and branding strategies.
• Experience in campaign planning, pricing, and market positioning.
• Excellent presentation, planning, and project management skills.
• Ability to lead cross-functional initiatives.
• Data analysis and report preparation abilities.

Preferred Skills

• Strong proficiency in spoken and written English.

• Drive Activation & Adoption: Define messaging, assets, and in-product flows that guide users through their "Aha" moments and into habit formation. Own measurable outcomes by improving conversion rates at each stage of the activation funnel.
• Enable Expansion: Develop scalable content and playbooks that help GTM and success teams grow accounts through cross-sell, upsell, and new category adoption.
• Own Lifecycle Comms: Craft emails, in-app updates, and guides that highlight new features and drive repeat usage.
• Equip GTM Teams: Provide sales, CS, and partner managers with narratives, enablement, and training that shorten time-to-value and accelerate expansion deals.
• Collaborate Cross-Functionally: Partner with product, growth, and design to set activation KPIs and measure impact across cohorts and ICPs.

Requirements

• Have 5–7 years of product marketing experience in SaaS, B2B tech, or loyalty ecosystems.
• Have a track record of driving activation rates, retention curves, and expansion revenue—not just awareness.
• Are skilled at translating features into value propositions tied to customer jobs-to-be-done.
• Use data and market insights to continuously refine messaging and accelerate GTM experiments.
• Have experience building enablement materials that improve the product conversion and post-sale adoption.
• Are outcome-driven and comfortable being accountable for activation, adoption, and retention metrics.
• Thrive in a fast-moving environment with multiple launches, shifting priorities, and ambitious growth targets.

Want to build your career in a FTSE 10 company, working in the exciting and dynamic events industry, where no day is the same?
About The Team
Part of RELX, RX is a global events organizer, creating market-leading events that bring together industry professionals from around the world, operating in dynamic industry segments, delivering innovative and impactful events that connect businesses and drive growth.

About The Role
As a
Marketing Manager at RX
, you'll utilize data to develop and plan the event marketing strategy, delivering it while working with teams across a matrix organization. You'll work alongside a talented and dedicated group of professionals who are passionate about creating exceptional experiences.

Responsibilities

• Utilize data to analyze and develop world-class marketing strategies aligned with event leadership KPIs
• Identify market growth opportunities and develop audience expansion plans to reach event goals
• Build and manage relationships with industry stakeholders, associations, and media.
• Ensure a customer-first approach, contributing to persona development enabling refinement customer experience.
• Develop detailed visitor and exhibitor communication strategies.
• Build and manage a marketing budget and lead supplier relationships to ensure positive outcomes for RX
• Collaborate with sales teams to enhance sales enablement and pipeline efforts.
• Work within a matrix organization to optimize event performance
• Lead onsite at trade shows and represent your brand at key industry events.

Requirements

• Proven experience as a Marketing Manager, ideally within the events sector.
• Confident building networks and partnerships with stakeholders
• Experienced at using data to support decision making
• Expertise in market analysis, campaign management, and data-driven strategic planning.
• Demonstrate an ability to work collaboratively with cross-functional teams in a matrix environment.
• Proficiency in marketing campaign tools and performance analytics.
• A successful track record in implementing growth-driven marketing strategies.

Working for you
RX promote a healthy work life balance, with flexible working hours, wellbeing initiatives, shared parental leave, study assistance and sabbaticals to meet your immediate responsibilities and long-term goals.

These Are Some Of The Benefits On Offer

• Medical and Air ticket
• Competitive bonus
• 25 days paid annual leave

About The Company
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, RX Middle East | RX

About the Role

As a Senior Product Marketing Manager, you'll transform Salla's continuous innovation into tangible success for our merchants. You'll help them understand our platform's value, how it supports their goals, and how to maximize new products and features.

You'll own multiple customer segments, driving their growth and aligning product features to their specific needs. Leading a team of 2–3 Product Marketing Managers (PMMs) and collaborating with a dedicated creative team, you'll engage across the entire customer lifecycle to boost awareness, adoption, and growth.

Responsibilities:

• Drive Segment Growth: Own and grow key customer segments by aligning strategy to their needs, boosting engagement and adoption.
• Lead Go-to-Market (GTM) Strategies: Develop and execute comprehensive GTM plans for products, features, and campaigns, ensuring effective market entry and resonance with target audiences.
• Create Impactful Content: Produce and oversee content that educates, inspires, and differentiates Salla, supporting the customer journey and reinforcing our market position.

Daily Tasks:

1. Get out and speak to customers to gather insights, understand their needs, and shape your strategy.
2. Plan and execute launches with clear positioning, coordinated efforts, and measurable outcomes.
3. Flex your inbound and outbound muscles: one day, you’ll team up with growth to acquire new merchants; the next, you’ll focus on adoption. And sometimes you’ll pitch that bold, unexpected channel.
4. Write clear, insight-driven briefs to help the creative team produce content that’s useful, differentiated, and inspiring.
5. Review and approve team outputs.
6. Own your performance metrics. Know what’s working, what’s not, and what to improve.
7. Manage your day however you see fit—as long as you deliver results.