72 Brand Development jobs in Saudi Arabia

Execute Bupa brand Marketing strategy and positioning, supporting how the brand is perceived while building awareness and brand imagery.

Key Accountabilities:

1- Execute brand Strategies & Campaigns:

• Execute the full year initiative master plan.
• Execute the brand campaigns and communication across various channels driving awareness on Bupa Value Proposition
• Collaborate with cross-functional teams to ensure brand consistency
• Execute the campaign launch strategy with Marketing Communication, activation and media buying teams.
• Support the Trade Team in Commercial activations (Client specific awarness)

2- Measure & Report on Brand Performance:

• Monitoring brand performance and brand perception metrics
• Provide actionable insights and recommendation for improvement
• Analyze the effectiveness of branding initiatives, making recommendations for improvement, planning future KPIs, and forecasting performance

3- Execute Brand Guidelines:

• Execute brand guidelines across all assets and communications
• Deploy Bupa offices at hospitals and clients premises following our brand guideline.
• Understand the Global Brand Guidelines and best practice
• Review and evaluate all agency work to ensure compliance with the brand guidelines. Communicate with the agency as needed.

4-

• Manage external agencies and vendors in development and execution of campaigns
• Continuously track allocated budget and ensure budget utilization (without over or under spending)

• +5 years
• Minimum of 3 years in brand building and overall experience of no less then 5 years in all marketing areas
• A solid understanding of marketing concepts and execution
• Strong analytical skills with the ability to identify correlations and commonalities
• Profecient in both Arabic and English language (written & spoken)
• Excellent computer skills with capabilities in web search, excel, power point and word

Hands on experience in new communication development and repositioning brands

• Bachelor's Degree in Business Administration or Marketing
• Ideally FMCG and Service experience

Business Administration or Marketing

Be part of a revolutionary change
At Philip Morris International, we've chosen to do something incredible. We're totally transforming our business and building our future on Smoke-Free products with the power to improve the lives of a billion adult smokers worldwide.

With huge change, comes huge opportunity. So, wherever you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward.

Are you inquisitive, creative and results driven? Are you motivated by the prospect of working for a company that is producing innovative products that will transform the way society thinks about tobacco and support us with our ultimate vision of a Smoke-Free future – a goal of replacing cigarettes with less harmful alternatives? Do you look for ways to grow in your job? And do you want to build a great career? If the answer is yes, we'd like to hear from you

RISE TO THE CHALLENGE
Philip Morris KSA Trading Company is looking for a Brand Marketing Manager to join the team. As a Brand Marketing Manager, you will be part of the Commercial Operations team, reporting to the Head of CC Marketing KSA.

Brand Marketing Manager role is responsible for creating a mid-term strategy for Combustible Cigarette category and support Head of market in creating and shaping the long-term strategies of our Combustible Cigarette category.

Role holder will design the consumer-centric product initiatives and create equity building toolboxes in line with local market requirements, that will cement our leading position and further support our transformation vision.

YOUR 'DAY TO DAY'

• Lead the product and packaging development process, ensuring alignment with product development, packaging, business planning and supply chain teams and securing timely internal and external approvals.
• Liaise with other PMI markets and use best practices for planning and executing the local portfolio and brand communication strategies.
• Create enduring brand communication plans, and coordinate the implementation of those plans with the multifunctional team; ensuring result that will lead to increased IMS, brand equity and improvement of market share.
• Embed global best practices in local content management through the trans-creation of messages, toolboxes and initiatives generated by the OC Commercial (CC) team.
• Ensure that all developed materials and implemented activities are fully in line with local regulations and PMI marketing code, by seeking advice from Legal and External Affairs departments, as well as submitting and receiving necessary approvals for all developed plans prior to implementation.
• Work hand-in-hand with the Commercial teams across markets for the effective deployment of product and brand communication initiatives.
• Continuously assess and monitor product and brand communications effectiveness, with the support of the Market Research and Consumer Insights teams.
• Maintain a strong partnership with agencies by closely working with them for content development or localization, providing clear briefs, outlining the communication strategy, what has to be accomplished, the scope of assignments and project timelines.

Who We're Looking For

• KSA National is required.
• University degree from a relevant discipline
• Minimum 5-8 years of demonstrated experience in a similar role in multinational FMCG companies.
• English and Arabic proficiency (both written & spoken)
• Ability to fluidly collaborate with people across all levels of the organization
• Excellent end to end planning & project management skills and coordination proficiency of complex projects within cross-functional teams
• Strong internal & external stakeholder management
• Ability to Engage and influence key stakeholders
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
• Content creation and toolkit development experience is an advantage.

14848

Job Title:

Brand & Marketing Executive

Location

: Dammam

Type:

Full-Time

About the Role:

We are looking for a creative and driven 
Brand & Marketing Executive

to join our team. This role is perfect for someone who has a strong eye for design, understands digital trends, and is passionate about branding and marketing. You will be working directly on developing our 
personal care kits

and other product-related materials, helping shape the brand's identity, and bringing it to life across digital platforms.

Key Responsibilities :

• Design product packaging, labels, and promotional materials using 
  Adobe Illustrator/Photoshop
• Create content and manage our 
  social media platforms
   (Instagram, TikTok, etc.)
• Build and update our 
  website
   using platforms like Shopify, Wix, Godaady or WordPress
• Develop and execute digital marketing strategies
• Assist with product photography and video editing for content
• Monitor and analyze marketing performance metrics
• Ensure brand consistency across all channels and materials
• Stay up to date with trends in digital marketing and design

Requirements :

• Saudi National (required)
• Strong graphic design skills (Illustrator, Photoshop, Canva, etc.)
• Familiarity with website platforms (e.g., Wix, Shopify, WordPress)
• Understanding of digital marketing and content creation
• Passion for branding, design, and social media
• Ability to multitask and meet deadlines
• Bonus: Photography and video editing skills are a plus
• Preferred: Degree or background in Marketing, Design, or related field

What We Offer:

• A chance to build and grow a brand from the ground up
• Creative freedom and space to bring your ideas to life
• Supportive, dynamic work environment
• Real impact on product and brand direction
• Growth opportunities in branding, marketing, and e-commerce

The Brand Marketing Specialist is responsible for developing and executing marketing strategies that strengthen the company's brand presence, increase customer engagement, and drive business growth. This role requires creativity, strong analytical skills, and the ability to manage campaigns across multiple channels while ensuring consistency with brand guidelines.

Key Responsibilities

Brand Strategy & Positioning

• Assist in developing and executing brand marketing plans aligned with business objectives.
• Ensure consistent brand messaging across all platforms (digital, print, events, etc.).
• Conduct market research to identify consumer trends, competitors, and opportunities.

Campaign Management

• Plan, coordinate, and execute integrated marketing campaigns (digital, social media, print, events).
• Manage content creation, advertising, and promotional activities.
• Collaborate with creative teams, agencies, and vendors to deliver high-quality marketing materials.

Digital & Social Media Marketing

• Develop and manage social media strategies to grow engagement and followers.
• Monitor and analyze performance metrics (reach, impressions, engagement, conversions).
• Optimize campaigns for ROI and audience targeting.

Brand Partnerships & Events

• Support brand activations, sponsorships, and event marketing.
• Build relationships with influencers, media, and external partners.

Reporting & Analysis

• Track and analyze campaign performance, preparing reports and insights for management.
• Provide recommendations for continuous improvement of brand strategies.

Qualifications & Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 2–4 years of experience in marketing, branding, or communications (preferably in FMCG, retail, or hospitality).
• Strong understanding of digital marketing, social media platforms, and brand strategy.
• Proficiency in MS Office and marketing tools (Google Analytics, Meta Business Suite, Canva, Adobe Creative Suite is a plus).
• Excellent communication, creativity, and organizational skills.
• Ability to work under pressure and manage multiple projects.

Anghami Inc. is home to two of the region’s most dynamic digital entertainment platforms—Anghami and OSN+. Together, they’ve created a powerhouse reshaping how the Middle East and North Africa (MENA) region experiences music, premium video, podcasts, and live entertainment.

Founded in 2012, Anghami is the MENA region’s leading multimedia streaming platform, connecting a community of over 120 million users, including 2.5 million paid subscribers. With headquarters in Abu Dhabi and offices across Dubai, Beirut, Cairo, and Riyadh, Anghami proudly became the first Arab tech company listed on NASDAQ (ANGH), making it more than a platform—it’s a hub for innovation, offering diverse entertainment experiences.

In 2024, Anghami joined forces with OSN+, the region and go-to platform for premium video streaming. OSN+ is known for its exclusive HBO series, Max Originals, and a great mix of local and international content. With top partnerships with studios like Warner Bros. and NBC Universal, OSN+ brings even more exciting entertainment to the Anghami ecosystem, offering a complete experience for millions of users.

At Anghami Inc., we’re passionate about building experiences that empower users to explore, connect, and share through entertainment. The team constantly pushes boundaries, crafting tools and features that allow people to express themselves and tell their unique stories.

Be part of a team that shaping the future of entertainment in the MENA region and beyond.

The Brand Marketing Manager (KSA) will be responsible for initiating and executing local marketing initiatives in Saudi Arabia to drive brand awareness, customer engagement, and audience growth for OSN+ and Anghami. This is a hands-on role focused on bringing the brand to life through on-ground activations, localised campaigns, and partnerships, while ensuring alignment with the wider MENA brand strategy. The role requires close collaboration with regional and cross-functional teams, as well as external agencies and partners.

• Lead the planning and implementation of all local marketing initiatives in KSA
• Deliver high impact campaigns that drive engagement with Saudi audiences
• Support regional campaigns with localized messaging and activation plans

• Initiate and manage brand activations, events and brand partnerships in KSA
• Lead the student brand ambassador programme and community outreach initiatives
• Ensure quality execution and a premium brand experience at every touchpoint

• Collaborate with the social and digital teams to ensure KSA-specific content and messaging is reflected across platforms
• Identify relevant influencers and manage local partnerships to support campaigns

• Brief and manage local agencies for creative development and event execution
• Ensure deliverables are on time, on budget and on brand

• Work closely with internal teams (brand, content, social, PR) to ensure alignment on campaign objectives and deliverables
• Provide regular updates on campaign performance, learnings and next steps

• Stay up to date on market trends, consumer behaviour and competitor activity in KSA
• Proactively suggest local initiatives that resonate with the Saudi audience

• Education: Bachelor’s degree in marketing, Business, or a related field (MBA or equivalent is a plus).
• Experience: 5 - 7 years of experience in marketing, with at least 3 years in a managerial role, preferably within KSA market
• Experience in the Entertainment, Media or digital sectors is preferred
• Strong track record of executing local marketing campaigns and managing activations
• Familiarity with local culture and consumers
• Experience working with agencies and cross-functional teams
• Excellent organizational and project management skills
• Strong communicator with fluency in Arabic and English
• Creative thinker with a can-do attitude and ability to thrive in a fast-paced environment
• High attention to detail and a passion for delivering impactful brand experiences

Key Responsibilities

• Develop and lead the brand marketing strategy to enhance visibility, awareness, and market positioning.
• Oversee the creation of integrated marketing campaigns, ensuring consistency in tone, messaging, and identity across all platforms (digital, print, events, sponsorships, PR).
• Collaborate with cross-functional teams (digital, communications, product, and sales) to ensure brand alignment in all initiatives.
• Manage brand guidelines and ensure compliance across all business units and external partners.
• Conduct regular market and competitor analysis to identify trends, opportunities, and threats to the brand.
• Lead the development of content, storytelling, and creative assets to enhance customer engagement and brand loyalty.
• Oversee partnerships, sponsorships, and brand activations that drive brand visibility and business growth.
• Measure and report on brand performance metrics, providing insights and recommendations for continuous improvement.
• Manage and mentor a high-performing brand marketing team, fostering creativity, innovation, and accountability.
• Act as a brand ambassador internally and externally, ensuring the company's values and image are consistently represented.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Business, or related field (Master's preferred).
• 10+ years of progressive experience in brand marketing, with at least 5 years in a senior leadership role.
• Proven track record of building and scaling successful brand strategies in a dynamic environment.
• Strong understanding of brand management principles, digital marketing, media planning, and customer engagement.
• Exceptional leadership, communication, and project management skills.
• Experience managing agencies, creative teams, and large-scale marketing campaigns.
• Ability to analyze data, measure performance, and translate insights into actionable strategies.
• Industry experience in (insert relevant industry: e.g., FMCG, Retail, Sports, Entertainment, etc.) is a plus.

The Role

Be the change. Join the world's most visionary developer. Red Sea Global (RSG) is showing that there is a better way to positively shape the places we live, work and travel. We are purpose-driven and committed to people and planet. Our transformative programs are a driving force to achieving Vision 2030, as well as leading the world towards regenerative tourism. Join RSG and be part of the positive change for Saudi Arabia and the world. Job Purpose:
• Supporting the Senior Manager of AMAALA Destination Marketing, Destination Brand and Stakeholder Manager will oversee, develop, and execute the strategic and integrated plan that supports AMAALA destination's business objectives, including stakeholder alignment.
• This role will manage and nurture relationships with AMAALA destination key stakeholders, including luxury resorts, experiences, retail, and other relevant entities operating in AMAALA destination. It involves aligning all stakeholders with AMAALA destination's marketing strategy, supporting partners with their marketing initiatives and encouraging them to participate in and support the destination's collective marketing efforts. Job Responsibilities: Relationship Management
• Develop and maintain strong, positive relationships with all resorts, and destination partners.
• Establish and cultivate long-term relationships with key stakeholders, including resort manager, retail brands, and relevant partners operating within AMAALA.
• Conduct regular monthly, bi-weekly and/or weekly meetings and visits to partner resorts and facilities to understand their needs, gather feedback, update on current AMAALA marketing initiatives and plans and strengthen relationships.
• Serve as the primary point of contact for all stakeholder interactions, ensuring open and effective communication channels. Alignment with Marketing Strategy
• Communicate AMAALA marketing strategy, plans and goals to partners, ensuring they understand and are committed to these objectives.
• Work closely with stakeholders to ensure their individual marketing activities are aligned with and supportive of the broader marketing strategy of AMAALA. Support and Collaboration
• Provide strategic advice and support to partners on their marketing initiatives, helping them to optimize their campaigns and leverage best practices.
• Collaborate with partners to identify and create joint marketing opportunities, such as co-branded campaigns, events and promotional activities. Feedback and Improvement
• Gather and analyze feedback from stakeholders to understand their perspectives and identify areas for improvement in collaboration and strategy.
• Develop and implement action plans based on stakeholder feedback to enhance mutual benefits and address any concerns or challenges. Stakeholder Engagement
• Organize and lead regular stakeholder meetings (monthly, bi-weekly, weekly) and workshops to facilitate information sharing, collaboration and joint planning.
• Engage stakeholders through updates and other communication tools to keep them informed about AMAALA destination progress, initiatives, and opportunities for involvement.
• Work closely with internal stakeholders (PR, Social Media, Travel Trade, Digital, Paid Media, Asset Management) to ensure internal alignment and support. Reporting and Analysis
• Monitor and evaluate the effectiveness of stakeholder relationships and collaborative initiatives.
• Provide regular reports to top management on the status of stakeholder relationships, including achievements, challenges, and recommendations for future actions. Industry Representation
• Represent AMAALA at industry events, conferences, and other relevant forums, promoting AMAALA brand and fostering new partnerships.
• Stay informed about industry trends, competitors' activities and market developments, and use this knowledge to inform relationship management strategies. Brand Management
• Ensure brand guardianship across all resort/partner collateral.
• Support the marketing team with the production and coordination of resort/partner photo and video shoots for the destination.
• Ensure resort and partner messaging is aligned with brand guidelines and destination positioning.

Requirements

Job Requirements
• Academic Qualifications: Bachelor's Degree or higher in Hospitality or any other related field.
• Years of Experience: 6+ years of experience in hospitality, brand and marketing or relevant field. Other Requirements:
• Well-versed in traditional, social marketing and hospitality, as well as stakeholder management, projects, and budget.
• Strategic thinker with good organizational and leadership skills, strong attention to details and ability to set objectives, prioritize, critically assess issues, and deliver within given deadlines and resources.
• Highly proactive and creative, always search for innovative big ideas.
• Strong interpersonal and communication skills, culturally sensitive; able to work as a team effectively, and influence others, internally and externally, for positive results.
• Willingness to travel.
• Excellent stakeholder management skill and client-service skills, including ability to manage expectations, interpretate needs and keep internal stakeholders informed and engaged.
• Strong organizational, time-management and project management skills.
• Strong analytical skills and creative thinking mindset.
• Strong collaboration skills and influencing capability.
• Excellent English and Arabic verbal and written skills. Technical Competencies:
• Brand strategy and positioning - Intermediate
• Stakeholder relationship management - Advanced
• Integrated communications - Intermediate
• Influencer and negotiation - Intermediate
• Partnership acumen - Intermediate Disclaimer
• This job description outlines the core responsibilities of the role but is not exhaustive. Additional tasks related to the broader department may be assigned as required. This document does not represent an employment contract.

About the company

Red Sea Global (RSG) has been incorporated as a closed joint stock company, wholly owned by Saudi Arabias Public Investment Fund (PIF). The company has been established to develop and promote a new international luxury tourism destination that will set new standards for sustainable development and bring about the next-generation of luxury travel. The project was announced in July 2017 and is one of the three Giga Projects aimed at diversifying the Saudi economy in keeping with the Kingdoms 2030 Vision. The development will offer unprecedented investment options and provide visitors with the opportunity to explore the five untouched treasures of the west coast of Saudi Arabia; the archipelago of over 90 islands with stunning coral reefs, dormant volcanoes and untouched nature reserves.

About GMG:

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, food and health sectors. Its vision is to inspire people to win in ways that make the world better. Today, GMG’s investments span across four key verticals: GMG Sports, GMG Food, GMG Health, and GMG Consumer Goods. Under the ownership and management of the Baker family, it has become a leading global company, affiliated with the world’s most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands into its markets.

About the Role:

The candidate will be responsible to execute all assigned retail brand marketing projects for SSS within KSA. In detail this means he/she will drive all retail brand marketing executions in SSS stores according to the Concept Map & OMNI. It is vital to be able to execute to the highest level of retail marketing, driving suppliers to deliver on time within assigned budget, and meet the SSS expectations on quality, making sure that all seasonal initiatives are being told in the best possible way. The candidate will be key point of contact within the retail marketing/ Category/ Operation/ IMC teams and require strong communication skills.

He/She will report to the Retail Brand Marketing Manager.

Core Responsibilities

RETAIL BRAND MARKETING

• Seasonal concept map/ story execution to the highest levels in terms of quality and consumer impact.

• Alignment with the retail marketing team against seasonal priorities, door plans and executions

• Alignment with the Category teams on product allocation and availability

• Alignment with the budget / brand planning team in terms of prioritization and brand calendar

• Execution within assigned stores against assigned timelines / budgets and expectations.

• Recap, KPI & ROI presentations of all activations.

GENERAL

• Owning project management across the board to make sure all executions are up to brand expectations and standard

• Alignment, steering and overseeing all agency relations to execute any activations (from brief to recap)

• Creating and maintaining agency roster and database for physical activations in KSA and building a KPI / performance analysis for each activation / agency.

• Pitching and awarding pitches to set of rostered agencies

• Photo / video recap of each activation

TEAM

• Encourages / enables and works within the team positively / providing clear direction and support for all processes and tasks within the responsibility.

• Acts as a role model within the wider team.

Self-Management:

• Defines performance goals at the start of the year in discussion with the reporting manager and ensures that the goals are achieved during the course of the year