37 Brand Awareness jobs in Saudi Arabia

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Role Description

This is a contract role for a Market Research Analyst. The Market Research Analyst will be responsible for conducting market research, analyzing data, and preparing reports. Day-to-day tasks include collecting and interpreting data from various sources, identifying trends and market conditions, and presenting findings to stakeholders. The role is a hybrid position based in Riyadh, Saudi Arabia with some work-from-home flexibility.

Qualifications

• Market Research and Market Analysis skills
• Strong Analytical Skills
• Proficiency in data analysis tools and software
• Attention to detail and accuracy
• Ability to work both independently and in a team
• Bachelor's degree in Marketing, Business, Statistics, or related field

• Seniority level Entry level

• Employment type Part-time

• Job function Marketing and Sales
• Industries Business Consulting and Services

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Riyadh, Riyadh, Saudi Arabia 22 hours ago

Riyadh, Riyadh, Saudi Arabia 22 hours ago

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A leading global market research company is seeking an Account Director with a strong background in qualitative research to lead their Riyadh office in Saudi Arabia. The successful candidate will be fully responsible for achieving profitability and revenue targets across a diverse client portfolio. They will provide strategic marketing insights based on market research data, ensuring high-quality deliverables within deadlines.

Key responsibilities include:

1. Driving growth and profitability within designated sectors, contributing to the annual business plan.
2. Developing solutions to overcome barriers to profitability and growth.
3. Achieving annual gross margin and profit targets.
4. Pricing strategies to ensure success and profitability.
5. Managing revenue of 3-4 million AED.
6. Generating RFPs and maintaining the integrity of proposals and pitches.
7. Designing projects within budget while maximizing client spend.
8. Collaborating with teams and suppliers to improve processes for client benefit.
9. Negotiating with clients on project scope changes.
10. Ensuring client deliverables meet expectations and exemplify excellence.
11. Demonstrating thought leadership in the market research field.
12. Identifying and developing new clients, while nurturing existing relationships through research excellence.
13. Understanding client business and market dynamics thoroughly.
14. Motivating the team through clear communication and leadership.
15. Leading account strategy development and team communication.
16. Setting objectives and development plans for direct reports aligned with company strategy.

Language requirements:

• Arabic - Fluent/Excellent
• English - Fluent/Excellent

Additional requirements:

• Own a car and have a driving license.

• Educational background in a related field (BA/MA/BCom).
• Minimum of 6 years relevant experience in market research and analysis.
• Managerial experience.
• Knowledge of qualitative and quantitative research methodologies.
• Ability to advise on research methodologies and products.
• Data analysis and interpretation skills.
• Understanding of marketing processes and project management.
• Excellent presentation skills.
• Proficiency in Microsoft Office.
• Fluency in Arabic and English.

HR Source Consulting is a leading Human Resources consultancy serving clients across the MENA region. We specialize in HR planning and solutions across various sectors including IT, media, FMCG, and more. We provide tailored recruitment, HR services, and solutions such as salary surveys, outplacement, and relocation services. Our goal is to deliver comprehensive HR solutions at all organizational levels, ensuring client satisfaction through dedicated service and expertise.

Overview

Assistant Market Research Manager (Saudi Nationals) – Assistant Trade Marketing Manager (Market Research) | Riyadh, Saudi Arabia

The Company:

Almarai is the world’s largest vertically integrated dairy and the region’s largest food and beverage manufacturing and distribution company. Headquartered in the Kingdom of Saudi Arabia, Almarai Company is ranked as the #1 FMCG Brand in the MENA region and is a market leader in all its categories across the GCC. Almarai currently employs over 40,000 employees servicing around 110,000 retail outlets and has reported net income of SAR 1.9 Billion on sales of SAR 3.8 Billion in 2020. For more details, please visit our website –

An aggressive expansion program together with acquisitions in new vertical markets have created an exciting opportunity to join a dynamic multinational team dedicated to furthering growth plans for the group

To support the Market Research Manager in planning and executing market research activities, providing actionable insights to guide trade marketing and category strategies. The role requires strong analytical skills, hands-on experience with retail audit tools, and a solid understanding of consumer and shopper research methodologies.

• Analyze numeric data such as sales reports and market share metrics to support business decisions.
• Apply FMCG industry knowledge to interpret market trends and consumer behavior.
• Use Excel at a mid-to-advanced level to generate formulas, pivot tables, and perform data analysis.
• Conduct and support market research projects, applying knowledge of consumer and shopper research methodologies (e.g., preference tests).
• Perform deep-dive analysis using Nielsen Retail Audit data at SKU, product weight, and regional levels.
• Interpret key market metrics such as market volume share, numeric distribution, and weighted distribution.
• Extract and analyze retail data using Nielsen Discover or Nielsen Answers tools.
• Interpret insights from Kantar Worldpanel data to support category and brand strategies.

• Degree in Marketing or any related field.
• 4-7 years of experience in market research.
• FMCG experience is a plus.

Almarai offers a competitive package, generous leave, medical coverage, discretionary bonus, training, and development etc.

This is a great opportunity to join a successful and expanding global business, offering an excellent remuneration and benefits package.

Department: Market Research / Project Management

Employment Type: Freelance

Location: Saudi Arabia

FMC Group is a German-owned full-service consulting company with 25 years of experience supporting international companies with market entry and business development in emerging markets. We currently operate in Turkey, North Africa, the UAE, and Singapore, and we are now expanding our presence in Saudi Arabia.

Our Research Services Competence Centre provides tailored B2B market research, partner search, and market visits across various industrial and professional sectors. To support this growth, we are looking for freelance consultants in Saudi Arabia with a strategic mindset and strong business orientation.

• Conducting in-depth desk research using local and regional sources, databases, and publications
• Identifying and interviewing industry experts, companies, and relevant stakeholders to gather firsthand insights
• Analyzing findings and preparing clear, structured reports in English
• Collaborating with the FMC team remotely and providing cultural or other business insights
• Providing on-the-ground support during fieldwork or client engagements as required

· Bachelor’s degree (Master’s degree preferred)

· Minimum 5 years of business experience, ideally in business development, strategic planning, consulting, or market research in B2B/industries

· Strong understanding of the business landscape in Saudi Arabia; GCC experience is a plus

· Experience with industry or company research, mapping stakeholder ecosystems, and structuring findings

· Native-level Arabic and excellent English communication skills (verbal and written)

· Proficient in Microsoft Office (Excel, Word, PowerPoint)

· Analytical thinker with attention to detail and structured working style

· Reliable, self-motivated, and detail-oriented

· Comfortable with remote collaboration and flexible schedules

· No travel restrictions (in case occasional in-person meetings are needed)

What We Offer

· Flexible project-based collaboration with an international consulting firm

· Opportunity to work on impactful projects with global clients

· Remote working setup with autonomy and cross-border engagement

· Long-term collaboration opportunities in future projects across the region

Department: Market Research / Project Management

Employment Type: Freelance

Location: Saudi Arabia

FMC Group is a German-owned full-service consulting company with 25 years of experience supporting international companies with market entry and business development in emerging markets. We currently operate in Turkey, North Africa, the UAE, and Singapore, and we are now expanding our presence in Saudi Arabia.

Our Research Services Competence Centre provides tailored B2B market research, partner search, and market visits across various industrial and professional sectors. To support this growth, we are looking for freelance consultants in Saudi Arabia with a strategic mindset and strong business orientation.

• Conducting in-depth desk research using local and regional sources, databases, and publications
• Identifying and interviewing industry experts, companies, and relevant stakeholders to gather firsthand insights
• Analyzing findings and preparing clear, structured reports in English
• Collaborating with the FMC team remotely and providing cultural or other business insights
• Providing on-the-ground support during fieldwork or client engagements as required

· Bachelor’s degree (Master’s degree preferred)

· Minimum 5 years of business experience, ideally in business development, strategic planning, consulting, or market research in B2B/industries

· Strong understanding of the business landscape in Saudi Arabia; GCC experience is a plus

· Experience with industry or company research, mapping stakeholder ecosystems, and structuring findings

· Native-level Arabic and excellent English communication skills (verbal and written)

· Proficient in Microsoft Office (Excel, Word, PowerPoint)

· Analytical thinker with attention to detail and structured working style

· Reliable, self-motivated, and detail-oriented

· Comfortable with remote collaboration and flexible schedules

· No travel restrictions (in case occasional in-person meetings are needed)

What We Offer

· Flexible project-based collaboration with an international consulting firm

· Opportunity to work on impactful projects with global clients

· Remote working setup with autonomy and cross-border engagement

· Long-term collaboration opportunities in future projects across the region

Department: Market Research / Project Management

Employment Type: Freelance

Location: Saudi Arabia

FMC Group is a German-owned full-service consulting company with 25 years of experience supporting international companies with market entry and business development in emerging markets. We currently operate in Turkey, North Africa, the UAE, and Singapore, and we are now expanding our presence in Saudi Arabia.

Our Research Services Competence Centre provides tailored B2B market research, partner search, and market visits across various industrial and professional sectors. To support this growth, we are looking for freelance consultants in Saudi Arabia with a strategic mindset and strong business orientation.

• Conducting in-depth desk research using local and regional sources, databases, and publications
• Identifying and interviewing industry experts, companies, and relevant stakeholders to gather firsthand insights
• Analyzing findings and preparing clear, structured reports in English
• Collaborating with the FMC team remotely and providing cultural or other business insights
• Providing on-the-ground support during fieldwork or client engagements as required

· Bachelor’s degree (Master’s degree preferred)

· Minimum 5 years of business experience, ideally in business development, strategic planning, consulting, or market research in B2B/industries

· Strong understanding of the business landscape in Saudi Arabia; GCC experience is a plus

· Experience with industry or company research, mapping stakeholder ecosystems, and structuring findings

· Native-level Arabic and excellent English communication skills (verbal and written)

· Proficient in Microsoft Office (Excel, Word, PowerPoint)

· Analytical thinker with attention to detail and structured working style

· Reliable, self-motivated, and detail-oriented

· Comfortable with remote collaboration and flexible schedules

· No travel restrictions (in case occasional in-person meetings are needed)

What We Offer

· Flexible project-based collaboration with an international consulting firm

· Opportunity to work on impactful projects with global clients

· Remote working setup with autonomy and cross-border engagement

· Long-term collaboration opportunities in future projects across the region

Department: Market Research / Project Management

Employment Type: Freelance

Location: Saudi Arabia

FMC Group is a German-owned full-service consulting company with 25 years of experience supporting international companies with market entry and business development in emerging markets. We currently operate in Turkey, North Africa, the UAE, and Singapore, and we are now expanding our presence in Saudi Arabia.

Our Research Services Competence Centre provides tailored B2B market research, partner search, and market visits across various industrial and professional sectors. To support this growth, we are looking for freelance consultants in Saudi Arabia with a strategic mindset and strong business orientation.

• Conducting in-depth desk research using local and regional sources, databases, and publications
• Identifying and interviewing industry experts, companies, and relevant stakeholders to gather firsthand insights
• Analyzing findings and preparing clear, structured reports in English
• Collaborating with the FMC team remotely and providing cultural or other business insights
• Providing on-the-ground support during fieldwork or client engagements as required

· Bachelor’s degree (Master’s degree preferred)

· Minimum 5 years of business experience, ideally in business development, strategic planning, consulting, or market research in B2B/industries

· Strong understanding of the business landscape in Saudi Arabia; GCC experience is a plus

· Experience with industry or company research, mapping stakeholder ecosystems, and structuring findings

· Native-level Arabic and excellent English communication skills (verbal and written)

· Proficient in Microsoft Office (Excel, Word, PowerPoint)

· Analytical thinker with attention to detail and structured working style

· Reliable, self-motivated, and detail-oriented

· Comfortable with remote collaboration and flexible schedules

· No travel restrictions (in case occasional in-person meetings are needed)

What We Offer

· Flexible project-based collaboration with an international consulting firm

· Opportunity to work on impactful projects with global clients

· Remote working setup with autonomy and cross-border engagement

· Long-term collaboration opportunities in future projects across the region

Department: Market Research / Project Management

Employment Type: Freelance

Location: Saudi Arabia

FMC Group is a German-owned full-service consulting company with 25 years of experience supporting international companies with market entry and business development in emerging markets. We currently operate in Turkey, North Africa, the UAE, and Singapore, and we are now expanding our presence in Saudi Arabia.

Our Research Services Competence Centre provides tailored B2B market research, partner search, and market visits across various industrial and professional sectors. To support this growth, we are looking for freelance consultants in Saudi Arabia with a strategic mindset and strong business orientation.

• Conducting in-depth desk research using local and regional sources, databases, and publications
• Identifying and interviewing industry experts, companies, and relevant stakeholders to gather firsthand insights
• Analyzing findings and preparing clear, structured reports in English
• Collaborating with the FMC team remotely and providing cultural or other business insights
• Providing on-the-ground support during fieldwork or client engagements as required

· Bachelor’s degree (Master’s degree preferred)

· Minimum 5 years of business experience, ideally in business development, strategic planning, consulting, or market research in B2B/industries

· Strong understanding of the business landscape in Saudi Arabia; GCC experience is a plus

· Experience with industry or company research, mapping stakeholder ecosystems, and structuring findings

· Native-level Arabic and excellent English communication skills (verbal and written)

· Proficient in Microsoft Office (Excel, Word, PowerPoint)

· Analytical thinker with attention to detail and structured working style

· Reliable, self-motivated, and detail-oriented

· Comfortable with remote collaboration and flexible schedules

· No travel restrictions (in case occasional in-person meetings are needed)

What We Offer

· Flexible project-based collaboration with an international consulting firm

· Opportunity to work on impactful projects with global clients

· Remote working setup with autonomy and cross-border engagement

· Long-term collaboration opportunities in future projects across the region

Department: Market Research / Project Management

Employment Type: Freelance

Location: Saudi Arabia

FMC Group is a German-owned full-service consulting company with 25 years of experience supporting international companies with market entry and business development in emerging markets. We currently operate in Turkey, North Africa, the UAE, and Singapore, and we are now expanding our presence in Saudi Arabia.

Our Research Services Competence Centre provides tailored B2B market research, partner search, and market visits across various industrial and professional sectors. To support this growth, we are looking for freelance consultants in Saudi Arabia with a strategic mindset and strong business orientation.

• Conducting in-depth desk research using local and regional sources, databases, and publications
• Identifying and interviewing industry experts, companies, and relevant stakeholders to gather firsthand insights
• Analyzing findings and preparing clear, structured reports in English
• Collaborating with the FMC team remotely and providing cultural or other business insights
• Providing on-the-ground support during fieldwork or client engagements as required

· Bachelor’s degree (Master’s degree preferred)

· Minimum 5 years of business experience, ideally in business development, strategic planning, consulting, or market research in B2B/industries

· Strong understanding of the business landscape in Saudi Arabia; GCC experience is a plus

· Experience with industry or company research, mapping stakeholder ecosystems, and structuring findings

· Native-level Arabic and excellent English communication skills (verbal and written)

· Proficient in Microsoft Office (Excel, Word, PowerPoint)

· Analytical thinker with attention to detail and structured working style

· Reliable, self-motivated, and detail-oriented

· Comfortable with remote collaboration and flexible schedules

· No travel restrictions (in case occasional in-person meetings are needed)

What We Offer

· Flexible project-based collaboration with an international consulting firm

· Opportunity to work on impactful projects with global clients

· Remote working setup with autonomy and cross-border engagement

· Long-term collaboration opportunities in future projects across the region