1 Activation Specialist jobs in Saudi Arabia

Job Description

We are building awe-inspiring experiences, launching award-winning brands, and scaling faster than any event organiser in history. Take a leap with Tahaluf; we offer you the chance to :

• Work within a highly dynamic business with the energy and style of a start-up
• Be part of building a business that is launching new products and events at scale
• Grab an opportunity to accelerate your career and make a real impact.

What you will do

As our Head of Event Marketing (mat cover), you will report to the Marketing Director and manage a diverse team based in Riyadh. We seek a motivated, dynamic marketing leader with a proven track record of commercial collaboration to develop products and positioning aligned with customer demand.

Key Responsibilities

Leadership

• Recommend team structures and delivery solutions based on requirements
• Line manage senior marketers and specialists across various events
• Work with the Group Director to ensure appropriate structure, specialisms, and resources to meet KPIs
• Provide guidance, feedback, and inspiration to team members
• Champion the adoption and optimization of marketing technology solutions and digital marketing
• Ensure successful delivery of marketing campaigns in line with KPIs and strategic goals
• Develop skills and competencies within the team, ensuring clear development pathways
• Ensure managers are competent and trained to lead junior team members
• Promote a high-performance culture within the marketing team

Analysis & Insight

• Monitor campaign performance and produce relevant reports; recommend adjustments based on data insights
• Share insights with sales, event teams, and senior management to drive revenue and opportunities
• Analyze trends and use insights to optimize campaigns
• Ensure relevant data is captured and managed according to policies
• Deliver accurate reports during and after campaigns to monitor effectiveness and ROI
• Utilize analytics dashboards to track performance
• Foster a testing and metrics-driven decision-making culture
• Share case studies and best practices within the team and division

Planning & Campaign Management

• Coordinate with marketing managers to plan campaigns for exhibitions and virtual/hybrid events
• Monitor implementation plans and ensure adherence to deadlines
• Engage with media, industry partners, and influencers within campaigns
• Assist in developing marketing budgets and track expenses
• Manage external suppliers and ensure contractual compliance
• Work with internal and external teams to deliver digital marketing, social media, and PR efforts
• Optimize marketing spend across channels
• Guide media buying negotiations and website strategy for traffic and conversions

Marketing Execution

• Identify target audiences and key segments
• Develop personas, value propositions, and messaging strategies
• Ensure timely, relevant communications across channels
• Adjust digital activities based on performance metrics
• Contribute to content calendar and PR planning
• Build relationships with partners for maximum exposure
• Maintain active social media channels and oversee marketing collateral production

Key Performance Indicators

• Develop value propositions and go-to-market strategies
• Implement customer insight and engagement strategies
• Deliver marketing campaigns aligned with business objectives
• Adhere to timelines and budgets
• Prepare marketing KPI reports
• Manage a diverse, cross-functional marketing team
• Design and execute campaigns for specific projects
• Act as a change management ambassador, promoting positive attitudes towards challenges and change

Qualifications

What you will bring

We seek an experienced events marketer and leader from a strong exhibitions background, eager to guide our team through growth.

You should be a strategic marketer with a flair for creativity, attention to detail, and extensive digital marketing experience, including marketing technology. Adaptability, analytical skills, and the ability to work in a fast-paced environment are essential.

Skills & qualities

• Proactive, autonomous self-starter
• Highly collaborative team player
• Comfortable with change
• Strong quantitative and analytical skills
• Excellent presentation skills
• Meticulous attention to detail

Additional Information

Core Benefits :

• Medical insurance for individual and family
• 28 days annual leave
• Remote working on Sundays
• Work anywhere for 2 months/year
• School fees contribution (SAR 40,000 per child, up to 3 children)
• Wellbeing benefits
• Residency visa

International Relocation Package

• Flights, accommodation, and baggage reimbursement details

Local Relocation Package

• Flights, accommodation, and baggage reimbursement details

We value diversity and are committed to providing an inclusive environment. We welcome applicants from all backgrounds and are happy to support candidates requiring adjustments during the interview process.