Sr. Digital Marketing Specialist | اخصائي تسويق رقمي اول

Full Job Description

A digital marketing specialist in a company typically plays a crucial role in developing and implementing online marketing strategies to promote products or services, increase brand awareness, and drive customer engagement and conversions. Here's a more detailed job description:

Job Title: Digital Marketing Specialist

Job Summary:

The Digital Marketing Specialist is responsible for developing, implementing, and managing digital marketing campaigns across various online platforms to drive brand awareness, customer acquisition, and engagement. This role involves utilizing a range of digital marketing techniques such as SEO, SEM, email marketing, social media marketing, and content marketing to achieve marketing goals and objectives.

Key Responsibilities:

1. Campaign Planning and Execution:

- Develop digital marketing strategies aligned with business goals and target audience.

- Plan and execute digital marketing campaigns across various channels, including search engines, social media, email, and display advertising.

2.Content Development and Management:

- Create and optimize content for digital channels, including website, blog, social media, and email newsletters.

- Manage content calendars and ensure timely delivery of content to engage and attract target audiences.

3. Search Engine Optimization (SEO):

- Conduct keyword research and analysis to optimize website content and improve search engine rankings.

- Implement on-page and off-page SEO strategies to drive organic traffic and improve website visibility.

4.Search Engine Marketing (SEM) and Pay-Per-Click (PPC) Advertising:

- Manage PPC campaigns on platforms like Google Ads and Bing Ads to drive targeted traffic and conversions.

- Monitor and optimize ad performance, including keyword bids, ad copy, and landing pages.

5. Social Media Marketing:

- Develop and execute social media marketing strategies to build brand awareness and engage with the audience on platforms like Facebook, Twitter, LinkedIn, Instagram, etc.

- Create compelling social media content, including posts, images, and videos, to drive user engagement and interaction.

6.Email Marketing:

- Plan and execute email marketing campaigns to nurture leads, retain customers, and drive conversions.

- Segment email lists, create personalized content, and optimize email campaigns for deliverability and engagement.

7. Analytics and Reporting:

- Monitor and analyze the performance of digital marketing campaigns using web analytics tools such as Google Analytics.

- Generate reports on key metrics, trends, and insights to measure campaign effectiveness and identify areas for improvement.

Qualifications and Skills:

- Bachelor's degree in Marketing, Communications, or related field.

- Proven experience in digital marketing, preferably in a similar role.

- Strong understanding of digital marketing concepts, tools, and techniques.

- Excellent written and verbal communication skills.

- Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, etc.

- Analytical mindset with the ability to interpret data and make data-driven decisions.

- Creative thinking and problem-solving skills.

- Ability to multitask and manage multiple projects simultaneously.

- Up-to-date with the latest trends and best practices in digital marketing.

Overall, a digital marketing specialist is a key player in driving the online presence and success of a company through effective digital marketing strategies and tactics.

نوع الوظيفة: دوام كامل, دوام جزئي

القدرة على التنقل/الانتقال:

• Riyadh: التنقل بشكل موثوق أو التخطيط للانتقال قبل البدء في العمل (مطلوب)

سؤال (أسئلة) طلب التقدم:

• ?what is your currently salary
• Expected Salary Necessary requirement?
• notice period?

الخبرة:

• digital marketing: سنة واحدة (مطلوب)

الموقع:

• Riyadh (مطلوب)