Digital Media Buyer

Full Job Description

We are looking for an experienced performance marketerto join the growing team at MDLBEAST and play a significant role in driving ournext phase of growth. You will plan, execute, and optimize growth experimentsacross paid channels from awareness to acquisition, to revenue.

Roles and responsibilities:

• Execute, optimize, and manage social media ad campaigns.
• Accountable for day-to-day operational processes of campaigns including set-up, receipt/development of creative or tags, trafficking, troubleshooting, QA, reporting and campaign optimization.
• Understand pixel implementation on websites for data collection and conversion tracking.
• Conduct A/B testing to refine and improve conversion.
• Help ensure that updates and adjustments in the buying platforms are communicated to team members and be able to understand the implications of these updates & changes.
• Continuously measure and optimize campaign performance toward agreed objectives.
• Have a good understanding of digital marketing performance metrics in order to analyze performance, identify areas for improvement, and justify campaign decisions to MDLBEAST stakeholders.
• Identify target audiences and analyze their characteristics, behaviors, and media habits.
• Stay up-to-date with digital technology developments and research products, services, and current strategies to identify new opportunities for MDLBEAST.
  
  
  Qualifications :
• Bachelor's degree in Business, Marketing, DigitalMarketing, or similar field from a reputable institution.
• 2 years media-related/agency experience and mediaplanning/buying; Search and display ads experience is a plus.
• Strong understanding of the strengths, weaknesses, andnuances of all digital media types (display, programmatic, video, social,and mobile).
• Have solid expertise in campaign metrics, channelanalysis and reporting, including Google Analytics experience.
• Interest in the entertainment industry.
• Excellent Arabic and Englishwritten and verbal communication skills.
• Experience working in an Agile environment.

Flexible working hours & Opportunities for remote work

Trainings provided within the relevant field

Offer an entrepreneurial and autonomous environment

Complimentary tickets for family and friends to MDLBEAST events